04/24/2013

1/16/2014

Insert Partner logo

Large Format-Grocery 2

neuro continues to grow volume and share in Large Format over the past 15 months.

Share Growthshare

volume distribution

neuro shows strong volume and share growth ytd neuro is growing market share with distribution growth

distribution continues to climb with increased retailer acceptancesneuro continues to grow as the rest of the category declines

Apr 22,

2012

May 20,

2012

Jun 17,

2012

Jul 15,

2012

Aug 12,

2012

Sep 9,

2012

Oct 7,

2012

Nov 4,

2012

Dec 2,

2012

Dec 30,

2012

Jan 27,

2013

Feb 24,

2013

Mar 24,

2013

Apr 21,

2013

May 19,

2013

Jun 16,

2013

Jul 14,

2013

39.6%

57.6%+18.0 points

Source : IRI Food 52 wks ending July14 2013

Neuro Category

15%

-8%

  $ Vol

(millions) % Chg $ Share Chg

SH ST FUNCTIONAL BEVERAGE CATEGORY $520.26 -11%    

Glaceau $261.45 -15% 50.3 -2.4Sobe $79.87 -22% 15.4 -2.2Propel $96.17 -8% 18.5 0.5Vita Coco $46.08 31% 8.9 2.8Zico $19.68 4% 3.8 0.5Neuro $15.53 15% 3.0 0.7Bai $0.24 -49% 0.0 0.0Body Armor $1.25 161% 0.2 0.2

Glaceau50%

Sobe15%

Propel18%

Vita Coco9%

Zico4%

Neuro3%

Bai0%

Body Armor0%

Retail Partners-Large Format 3

Optimize the Packaging 4

In 2014 we will update the packaging on our entire line to highlight function and showcase new flavors.

2014 Innovation: SONIC 5

Clear Functional call-out: energy refreshed

welcome to the next evolution of energy —energy refreshed. with none of the usual big rush, crash or jitters, neuro SONIC® provides great taste and sustained, focused energy, all with about as much caffeine as a cup of coffee. drink it in and bring it on.

Clear Flavor call-outblood orange passionsuper fruit infusion

The enhancements for 2014 are:

2014 Innovation: BLISS 6

Clear Functional call-out: reduce stress

neuro BLISS® helps you find your happy place in the middle of the day, or night. the combination of chamomile and l-theanine works with the body’s natural chemistry to help you relax and feel good. and, really, what’s wrong about feeling good?

Clear Flavor call-outwhite raspberrysummer citrus berry

Optimized packaging Color to strengthen brand blocking

The enhancements for 2014 are:

2014 Innovation: SLEEP 7

Clear Functional call-out: sweet dreams

sleep better and wake up more refreshed. neuro SLEEP® is a tasty blend of good night nutrients like melatonin and magnesium specially formulated to give you the most golden of slumbers. want sleep? get SLEEP.

Clear Flavor call-outtangerine dreammellow mango

The enhancements for 2014 are:

2014 Innovation: DAILY 8

Clear Functional call-out: daily immunity

neuro DAILY™ serves as daily support for your immune system to help keep you healthy and keep you thriving. stress, lack of sleep and poor eating habits can break down our defenses. packed with vitamin D, vitamin C, zinc and other essential ingredients, neuro DAILY™ enables you to be the best you can be... well, daily.

Clear Flavor call-outtangerine citrus (current flavor)

Optimized packaging Color to strengthen brand blocking

The enhancements for 2014 are:

9New neuro line-up

Activation-Anchor Programming 10

SLEEP, SONIC and BLISS drive the marketing focus in 2014

more gowith music

stress less personal

concierge & spa services

tri 3 2014tri 2 2014

sweet dreams

elite sleep experiences

tri 1 2014

free SLEEP retail program 11

buy any neuro, get a free SLEEP trial driving coupons for incremental placements

*retailer must place an incremental display to be eligible for the coupon program.

Large Format Small Format

*minimum 10 cases

minimum 2 cases*

*Dual sided header card with 3 bottle DWAP lockup on backside

Standards 12

Core standards engineered to drive profitability in warm and cold sets

8 Reasons To Believe 13

• Functional Beverage Growth

• Neuro Growth• Power of Profitability• Functional Evolution

News & Innovation New Business

Marketing

• New Business Acquisition

• White Space Closeouts• Distributor Focus• Total ACV Distribution

• Industry Leader• Competitive Comparatives• Clinical Trials• Leading Tasting Houses

• Flavors• Packaging• Hi-res shrink wrap• Multi/Variety Pack

Promotion PR/Social Media

• Retail Platforms• Trimester Big Events• Topical/Exciting• Consumer to Distributor

• Growing, Active Fan Base• Targeted Sampling• National & Regional Press• Deep Consumer

Engagement

ScienceCategory

8 key reasons to believe in neuro performance short term and long term

• Reduction of OOS• Improved Logitics• Product Quality• Consumer Trust &

Confidence

• Consumer Engagement & Education

• Cutting edge platforms & partnerships

• 360 degree campaigns

Manufacturing/Logistics