0409 TX StylistSalon Vision 2009, May 17-18, 2009 held at the Austin Hilton Hotel in Austin, Texas,...

2 | APRIL 2009 | TEXAS STYLIST & SALON

TEXAS STYLIST & SALON is mailed free of charge to licensed salons, barbershops, beauty schools, distributors and manufacturers in Texas. Circulation is restricted to members of the beauty and barber profes-sion, its suppliers and students.CONTRIBUTIONS OF PHOTOS, ARTICLES, etc., are welcome. Payment offered only when arrange-ments are made in writing in advance with the editor/ publisher.ALL MATERIAL COPYRIGHT 2009 by Holland Graphics, Inc. and/or the bylined authors or photogra-phers. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form, or by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior permission of the publisher.OPINIONS AND ENDORSEMENTS herein are the sole responsibility of the writers or advertisers and do not necessarily represent the opinions of the publisher or the State Boards of each state. Publication of advertising contained herein does not constitute endorsement. Columns are the opinions of the writers and not those of the publisher. Texas Stylist & Salon as-sumes no responsibility for the claims of any advertiser in their paid advertising nor in the promotional material they provide either orally or in writing. Advertising does not imply that the paper will provide any editorial coverage, photos, calendar mention, or any other space or consideration other than actual space purchased. All advertising must be paid in advance of publication in lieu of prior arrangements. Invoices paid after terms will be subject to a 2.5% per month service charge. Delinquent invoices may be subject to a handling fee of 25%. Published rates are net. Agencies add 15% for gross cost. No Agency discounts. In the event a suit or action is brought to collect amounts due Texas Stylist & Salon shall be entitled to recover attorney fees and costs incurred.ADDITIONAL OR OUT-OF-STATE SUBSCRIP-TIONS: For a one year subscription, send name, address and zip with check for $20 payable to HOL-LAND GRAPHICS, INC. to Subscriptions, Texas Stylist, 1750 SW Skyline Blvd., Suite 24, Portland, OR 97221. Address changes require old mailing label.

Texas Stylist & SalonVolume 3, Number 9, Issue 33

April 2009

Published monthly by Holland Graphics, Inc.

1750 SW Skyline Blvd., Suite 24Portland OR 97221

Toll-free (888) 297-7010 or (503) 297-7010 Fax (503) 297-7022

E-mail: [email protected] site: www.stylistnewspapers.com

Publisher Linda Holland Managing Editor Lisa Kind Production Manager Joel Holland Advertising Director Marcy Avenson Art Director Erica Gibson Classified Sales Kelly Smith

Contributing Writers: Judy Culp, Jerry Tyler, Charlene Abretske, Neil Ducoff, Gordon Miller, Vicki Peters,

Elizabeth Brown, Kerrin Delaney, Ken Cassidy

Texas Department of Licensing and Regulation

Susan Stanford, Public Information Officer

In this issue...

10

11

6

On the cover...

From the EditorLisa Kind

What Does Booth Renting Mean to You?

Booth Rental: what does this term mean to you?

Maybe to a salon professional it could mean an opportunity to be self-employed and in control of your own work space. Or it could conjure up nightmares of financial risk and responsibility. To a salon owner it could be the final effort of change to keep the salon afloat, or maybe a great opportu-nity for financial independence.

April’s issue of Texas Stylist is not an attempt at tackling the complicated topic of Booth Rental in one issue. It is simply a look at the different salon models – employee-based or booth renter-based – to help deter-mine which option works best for you.

Salon management consultant Ken Cas-sidy knows personally the challenges and benefits of owning both employee-based and booth rental salons. He considers either salon model an excellent way to run a busi-ness. He says businesses run into trouble when they lack the proper legal, profitable and management structure. Turn to page 4 where he explores some important issues concerning salon set-up.

What about the esthetician or skincare clinic? Do the same rules apply when it comes to booth renting? You bet they do. On page 11, Judith Culp breaks down the pros and cons of each salon model for both owners and technicians. Her guideline: The person who bears the financial risk and has the most to lose also gains the ability to

control. The person with less risk surrenders control in exchange for what they see as the freedom of responsibilities.

Business coach Charlene Abretske, page 6, suggests you get real and be honest with yourself to determine the best job option. She offers a list of questions for both owners and independents to ask themselves before making a choice between booth rental and commission.

Becoming more and more popular is the practice of having both salon employees and booth renters under the same roof. On page 7, read how one successful Texas salon does just this. Utilizing these independents can be a perfect and positive solution to fill your salon space. Find out tips to build a suc-cessful business with employees and booth renters.

Just for a change of pace, take a few mo-ments to read “Three Months of Marketing” our newest column by Elizabeth Brown on page 8. She tackles the challenges of market-ing faced by salon and spa professionals in the booth rental market. The independent has to deal with every aspect of marketing all by themselves without the support staff found in larger salons and corporations.

Lastly, with all this heavy business talk regarding booth rentals in this issue, take a refreshing breath and have fun working on your entry for our 2009 Texas Stylist Cover Contest. It is such a fun and exciting way to renew your artistic juices. Deadline is May 1 so you don’t have much time.

For information visit our website at www.stylistnewspapers.com or give me a call at (503) 297-7010 x204. Good luck!

Conference Designed to Help Owners Grow BusinessSalon Vision 2009, May 17-18, 2009 held at the Austin Hilton Hotel in Austin, Texas, is

a new conference event designed for progressive and focused salon owners who are looking for the tools, products and services to grow their businesses and keep them at the forefront of the industry.

The conference will feature outstanding educators and organizations and will allow salon owners to gather information in a relaxed and stylish setting so they can strengthen existing relationships and generate new long term business. The two day program will begin with keynote presentations and will address three critical areas facing salon owners who are determined to become or remain market leaders: SUCCESS - the tools and techniques to generate and retain new clients as well as information on managing costs. STYLE - the latest trends in the industry and how to incorporate them in the salon. SPIRIT - personal devel-opment and getting the motivation to become a better manager and business owner.

The program will address the following topics: the latest products and services for progressive, high-end salons; raising capital to finance growth; sustainability; marketing and branding; leadership; using technology to grow the business and much more.

To maintain an intimate atmosphere without distractions, there are no trade show booths available at Salon Vision 2009 - instead companies interested in participating are invited to select from a limited number of exclusive sponsorship opportunities that include the benefit of obtaining a high degree of visibility from the conference marketing campaign.

For information call Steve Farrer at 512-415-8300 or visit www.salonvision2009.com.

Beauty Business BuzzBooth rental or commission? Charlene Abretske suggests asking yourself some real and honest questions before mak-ing a choice between booth rental or commission.

Retail MattersWhen it comes to being the expert in retailing, no one knows it better than those doing it successfully every day in tens of thousands of salons. Gordon Miller compiles a list of retail tips and tricks from salon professionals across America.

Esthetic EndeavorsCompensation and determin-ing whether you are an em-ployee or a renter, is an ongo-ing quagmire with bene� ts on both sides of the divide. Judy Culp o� ers a listing of pros and cons and a clear set of guides for the di� erences.

Salon Owners: Choices. . . . . . 4

Beauty Business Buzz . . . . . . . 6

Employees and Booth Renters . 7

Three Months of Marketing . . . 8

The Nail Extension . . . . . . . . 10

Retail Matters . . . . . . . . . . . 10

Esthetic Endeavors . . . . . . . 11

Texas TDLR News. . . . . . . . . 12

Classi� eds . . . . . . . . . . . . . 13

Better Business . . . . . . . . . . 14

Calendar . . . . . . . . . . . . . . 14

What’s New in the Market . . . 15

Photo Courtesy of L’ANZA Healing Haircare

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Salon Owners: Do You Want Booth Renters or Employees?Is There a Wrong Choice?By Ken Cassidy

There absolutely is no wrong choice! As a management consultant I consider

having booth renters and/or employees excel-lent ways to run a salon or spa business; what becomes a problem is how they are set up and how they are run.

That is why the majority of business own-ers fail – because they are not doing what’s necessary to protect their financial investment.

When all is said and done business own-ers discover their business plan lacks three crucial issues: The Lack of a Legal Structure; The Lack of a Profitable Structure and The Lack of a Management Structure. That is true with either an employee-based or booth rental business or having a combination (a combination becoming popular in the beauty industry nationwide).

Let’s look at both sides and help clear things up the best we can.

Employee-Based SalonFirst, we’ll take a look from the employer

side of the beauty industry. Business owners know they need to

maintain control over their business so they think having employees gives them the best opportunity to keep control. They remem-ber some of their first jobs and how they felt controlled; how they punched time clocks, told when to come in, what to wear, what to do and when to do it. Little did they know the person they worked for didn’t know any more than they did on how to handle employees.

Most people are great at the service they perform but lack the skills needed to run a business.

Learning how to handle employees is crucial especially in the beauty industry if you expect to survive. You can bring in a lot of money but if you don’t have any at the end of the year, you won’t survive.

There are two times that an employee will cost the business owner the most during their time of employment and you have to be aware of them or you are setting yourself up to fail. The first time is if you offer too high a salary. When you overpay, there is little room for profit or being able to offer any benefits.

An employee manual is essential. With nothing in writing to guide and direct the employee there’s chaos.

So what is in that manual that will help guarantee owners and staff success? There are three crucial elements to empower own-ers and employees alike. The first is a job description; second is an employee agreement and third is a policy and procedure manual.

The benefits of having these three man-agement tools far out way not having any when it comes to potential problems, espe-cially when it comes to the IRS, your state or a judge, with employment issues.

A job description for any position that you have hired for, regardless of the service being provided is the first crucial element to your employee manual. This also includes the front desk or management.

The second crucial element is an em-ployee agreement. This alone will clarify many issues such as compensation of service and retail. It should let a staff member know what they need to do to get a pay increase/bonus. There should also be a confidential-ity clause in this agreement to protect client confidentiality which protects the business. This has taken the place of non-competing clauses.

These are only a few important elements that should be in an employee agreement; there are several more needed to protect an owner’s investment in dollars and staff.

The last part of the employee manual is the policy and procedure element. This

would clearly define the policies of the company and the procedures of how those policies would be handled. What most staff and employers don’t realize is these guide-lines protect both sides of the business. This section is Federal, and State mandated with guidelines on all sort of issues like maternity, sexual harassment, bereavement and loans to name a few.

Having employees today is a lot of responsibility for any owner. It costs way too many hard earned dollars in start up costs and running a business today must be taken seri-ously. Too many businesses have failed and more will surely follow in these tough times. However, a new business can be rewarding if approached correctly even with an employee based business.

Booth Renter-Based SalonIf you own a salon or spa and choose to

do booth rentals as an owner you become a landlord. This means you are renting out space including common areas, nothing more. If you have set up your business cor-rectly through a contract, you can have total control of your booth renters through the contract that you provide them.

The main thing here is a valid contract, usually requiring more than five pages, to protect both the owner and renter alike. You need to understand that you do not have con-trol of the day-to-day issues of their working practices.

Many businesses will fail IRS and State audits, including with a judge, because they don’t have the contract making the neces-sary separation between each other when it comes to the payment of taxes. No contract signals to the IRS and State that the owner has employees.

Some important issues concerning rent: Rent can only be charged or paid on a flat rate period. However, a smart business owner can realize that there are six to seven ways above the base rent to earn additional income legally.

If the salon or spa business owner land-lord does not own the building their business is established in all of this information needs to be in a Space Sub Lease contract. If they do own the building it is a Space Lease that is required.

There are many booth rental businesses doing things well and making good money. But the majority are only surviving at best. There is simply not enough rent charged for all the benefits to the renter.

Ken Cassidy is President of Kassidy’s Salon management consulting Company; owner of Pygmalion Salon the past 32 years; licensed hairdresser, a cosmetology instructor. He has authored several bills in Calif. to protect the beauty industry to make sure all have an equal playing field when it comes to having employees, booth renters and having I/C. You may contact him to get more information at kassidy122@earthlink or www.kassidys.com


Don’t we all want the best deals, results, and returns on our investments when it comes to our money, time and effort?

Of course we do, and that is what leads us to the age old question in the beauty industry, “booth rental or commission?”

It is like asking “Which comes first, the

chicken or the egg?” We like to think there is one answer. Now here is the fun part; there is no right or wrong answer on which is a better choice!

In all the years I have been working with professionals in the salon industry I have yet to find which is the better or best answer. What I recommend is to get as real and hon-est as you can about what you hope to gain by asking yourself this question and answer honestly: “What are you willing to invest, not just your time and money, but in your blood, sweat and tears?”

Here are some more questions you need to ask before making a choice between booth rental or commission.

Questions for Salon OwnersFor salon owners begin by asking the fol-

lowing questions:Am I willing to not have control in the areas of customer service, pricing, schedul-ing, marketing, behavior and training?Do I want to work behind the chair full time in the long term? Do I own this business to have a place to work or am I looking to sell this business someday for a profit?

You must realize that owning a booth rental salon is not for you if:

You are looking at selling the business at a higher profit in the future. You simply will have less assets including equipment, supplies, clients who will support the business, a trained staff that supports your “brand” and policies and procedures that have been developed to increase profit. You are ready to cut down on the amount of hours you spend behind the chair. Many booth rental owners do not calcu-late the amount they need to take home to cover their expenses in the amount they charge for booth rental and are still behind the chair full time in order to keep the business open and running. You want a high level of control over how work is done, what work is done, the behavior of those doing the work, and how much the clients are being charged for the work. These are items, if not managed properly, will greatly decrease your businesses income potential in the short and long term.

Many times salon owners will create a “hybrid” type of salon where the relation-ship between the parties fall into a grey area and it contains aspects of booth rental salons and employee/commission based salons that work for them and those who work there, thinking they have created a win/win situation.

This is extremely dangerous territory to tread on. The IRS sees this in either black or white, leaving absolutely no room for grey. Very specific guidelines have been cre-ated clearly laying out the rules on what the standards are and what the relationship of parties should be.

When the standards are violated it can open up not only you, but those who work in your business to owing large amounts taxes and penalties, the loss of your busi-ness and even criminal charges. If you need to find out what the guidelines are visit www.irs.gov for a complete list.

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Questions for Booth RentersFor technicians begin by asking yourself

the following questions:Am I willing to take control of the following areas: taxes, business planning, market-ing, client building, networking, ordering supplies, scheduling my appointments, basic accounting, educating myself in business, educating myself with technical info, collec-tion of payment from clients, tip reporting, and presenting a professional image?Will I hold myself accountable in all areas and hold myself to high standards in all aspects of my business?Will I rely on myself to generate business or will I expect the owner of the salon to supply me with clients?Is my choice being based on the fact that I don’t want someone telling me what to do?Do I believe that 100 percent of the cash I make on performing services will go into my pocket?

Being a booth renter is not for you if:You are not willing or able to manage ALL of the areas of running a business.The biggest benefit you see as choosing booth rental is “not being told what to do.”

When you are managing your booth rental business you will have less time to work from the chair if you are managing all the aspects you need to in order to be suc-cessful. If you do not have the time to man-age everything yourself you will be paying the salon owner or other service providers, for managing many of the items you need in order to run a business from your chair.

You will also be responsible to Uncle Sam for you tax payments and will not see 100 percent of the money generated from your chair. Many individuals choose booth rental because they “don’t want to be told what to do,” please note holding yourself accountable for all aspects of your business is extremely challenging for even the most organized of us and can be daunting and discouraging to maintain without the help you need to suc-ceed. Being a successful booth renter requires more than great technical talent, it requires serious rigorous discipline to be done effec-tively over a long period of time.

The biggest positive of this whole situ-ation is you have choices and when you are honest with yourself about your self-expec-tations, making those choices becomes so much easier.

Charlene Abretske is a business advisor with Your Beauty Network and sup-ports salons and spas with growing their businesses through on demand back office tools designed for beauty professionals. For more information about how Your Beauty Network can help, call toll free (866)364-4926 or email [email protected].

READ IT! SAVE IT! PRINT IT! NOW AVAILABLE ONLINE! View this article and more at www.stylistnewspapers.com

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Beauty Business BuzzCharlene Abretske

Weighing Your Options: Choosing Booth Rental or Commission

TEXAS STYLIST & SALON | APRIL 2009 | 7

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Build a Successful Business with Employees and RentersBy Kerrin Delaney

The beauty industry is made up of many di-verse and dynamic professionals who each bring their own touch to their place of business.

It may be surprising to find so many avail-able chairs in hair salons with so many profes-sionals ready to settle in. As a salon owner, you have an obligation to build the best team that presents the image you have worked so hard to establish.

In this tight job market, you are often com-peting with every other hair salon in town as well as new start-up salons popping up each day. In an effort to develop business, maintain client retention and bring in new clients, many salon owners are torn with the decision of bringing in booth renters.

Utilizing these independents can be a perfect and positive solution to fill your salon space, yet there are several aspects that should be carefully considered.

Select Contributors ~ Not Competitors A common fear salon owners have about

renting booth space is losing control of busi-ness operations and client flow. This happens all too often when salon owners seek out booth renters who lack experience and busi-ness ethics.

As a salon owner, it is important to decide

what services your personal salon team should offer. For example, if you rent space to a stylist who specializes in hair extensions, yet you have a senior hairstylist on your own staff that has certifications in hair extension application and a book full of clients, this may become an issue down the road. It is best to consider what services and products you do and do not want to provide before you rent to specialized pro-fessionals, as this may have an effect on how you expand your targeted clientele.

An example is The Art of Hair Salon in Arlington, Texas. This salon focuses ex-clusively on hair services offering haircuts, haircolor, hair extensions and other hair artistry. Owner Hanh Tran has extra space to accommodate booth renters, yet has been selective in the professionals she brings in. Whereas her regular staff works in the main salon area, she actually has private rooms for them in the back.

“Among our booth renters, there are mas-sage therapists, nailcare professionals as well as professionals who offer hair services not cur-rently on our The Art of Hair Salon’s menu,” Tran explains, “such as barber cuts, etching and other unique hair designs.” By selecting a group of professionals who bring something new to your salon, this will ease any potential conflict of interest between commission based salon professionals and booth renters.

Create an Extended Team All salon professionals need more than

just a space to work in. Build, nourish and maintain relationships with your booth renters by welcoming them as an extended team. It is important to develop a plan to help your renters successfully grow their business.

It is also important to remember that you are striving to create a win-win working relationship with your booth renters, because their success essentially is what pays the rent. Getting your renters on board with marketing and salon promotions will help solve many of these frustrations.

Contracts and AgreementsA contract between salon owner and booth

renter is very important. Whether it is a business employment agreement or a space sub-lease for booth renters, getting that contract signed will help you secure a solid business foundation.

Just as important as the agreement is the manner in which you present the contract. A contract that is presented professionally will protect both parties in the event of a disagree-ment. A solid contract will most often alleviate those headaches, not to mention protect the business owner and the operator in the event of an audit by the state or IRS. The salon owner should have the contract with the booth renter clearly define the working arrangement be-

tween both parties. It is better to be covered for what might happen versus not being covered for what has already occurred.

Don’t Be Afraid Of The Booth Renter! To build a successful business relationship

between you and your booth renters, certain things should be in place and understood. First, your renters must have a clear understanding of your business philosophy, goals, policies and procedures. When your renters are informed and educated, it keeps them in the loop.

Never make your salon booth renter feel like an outcast or the enemy. When you are open and honest with your booth renters, they will have a higher level of respect for you, your staff and your business. These factors should open up negotiable terms between you and your renters, which will allow the both of you to operate in a professional working environ-ment that brings entitlement and growth to both parties.

If you are thinking about leasing space to booth renters it is always important to sell your salon’s strengths and points of difference. A booth renter can either be your best friend or your worst enemy. So, by thinking outside the box and looking at the positive aspects of booth renting, you will find hairstylists that will help your business continue to grow and thrive.


Marketing for the ‘Single Shingle’

Very few things are more frustrating to the “Solo Artist” than the realization that most business-building how-to books, articles and advice are written for those that have personnel and monetary reserves.

As someone who has worked for and with small businesses for years, I am acutely aware of the challenges faced by salon and spa professionals in the booth rental market.

Regardless of size, businesses are limited to initiatives they have the time, manpower, equipment and resources to pull off. As a booth renter you face all of the same respon-sibilities and challenges; but, unlike corpora-tions with departments, specialists and sup-port staff, you have to deal with every aspect and initiative of your business from planning to implementation and from finance to mar-keting to the actual “work” all by yourself.

So how do you, as an independent salon owner, construct a plan that takes little or no money or other staff to implement while still reaping the results of more clients, increased loyalty, more frequent visits and client referrals?

First, something universally true: think ahead. Create a pattern for yourself. Take a scheduled block of time each month to look ahead for the coming three months. Think-ing ahead gives you time to set dates, utilize e-mail or direct mail to promote your event or offer, purchase in retail or supplies needed, and to identify and recruit business partners to share costs and prospects with you.

Second, when it comes to marketing, stop thinking you are limited to your own resources. When the dot coms went bust in the 90s, many entrepreneurs found them-selves out of jobs, starting over. Now in a similar economy, people who have lost jobs are turning to new home-based and service businesses for supplemental income or while in between corporate jobs.

Some women who stayed home previ-ously are now working part time to contrib-ute to the household as massage therapists, exercise instructors, and home-based jew-elry, jeans and other sales. Plus, service busi-nesses that rely on discretionary spending (spas, cosmetic medi-dental, chiropractic, massage, etc.) are feeling the pinch and will welcome opportunities to share marketing costs with you, help sponsor events, and share contacts for cooperative and cross marketing efforts.

April is customer loyalty month. As a booth renter, even you can create your own rewards program for loyal clients. You can construct a discount or add-on service as

an incentive for re-booking at the time of service. As a single stylist you can make it your goal to thank each and every client with a thank you note or e-mail.

If you plan to provide a reward based on number of visits or dollars spent, you can create your own punch cards on your home computer, designed to fit on a business card, and print them out at home on pre-perfo-rated paper, or you can order cards from a professional printer at a low cost – as low as about $50 per thousand. You can create business cards so that the back side of the card serves as your punch card, appointment reminder, or carries a special bounce back offer from you.

May is full of dates which lend them-selves to pairs and group offers. From Mother’s Day to prom to graduation to the coming wedding and anniversary season, now is the time to construct and market mother-daughter, sister-sister, or girlfriend group packages for formals, updo’s, makeup parties and more. Business partnership opportunities abound in May – from party planners to restaurants, formal rentals, limo rentals and more.

Then wedding season is here! Before June arrives, construct a bridal package cosmetic and hair special, a massage-relax-ation special, a mother-daughter or bridal party offer. Contact local wedding plan-ners, formal rentals, limo rentals, bakeries, and local wedding and reception facilities regarding cooperative and cross marketing opportunities.

Partner with an exercise or fitness instruc-tor to create a “get in shape for the big day” package offer. Share information about your business partners services with your clients who may be getting married or have family or friends slated to take the plunge.

Create a flyer that can be mailed or e-mailed (as a PDF) and send your flyer – or a stack of them – to wedding planners, wedding and reception facilities and formal or limo rental businesses along with copies of your business card. Once again your business card can do double duty with a pre-printed offer right on the back of the card. Or go a little larger, and order a folded “tent” style business card that contains enough extra space for you to print up all your bridal package offers, or a mini service menu.

Talk back! If you have a great idea or experience for partnering with another busi-ness, I’d love to hear from you. Send it to [email protected].

Elizabeth Brown is the founder of Be InPulse Marketing and Design in Auburn, Washington and the author of 12 Months of Marketing for Salon and Spa. Email the author at [email protected].


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WHITE PAGES - CENTERFOLD BACK

Learn Retailing from Your Peers

Surveys show time and time again that professional networking is one of the most valued forms of education.

To that end, this article is a collection of thoughts of a group of fellow professionals who are actively networking on NCA’s Face-book Discussion Forum “Retail Matters.”

These are real comments from real profes-sionals with a passion for retail and what it means for the clients, careers and livelihoods. The question we asked was:

To those doing more than 20 percent of your total revenue in retail, what is one thing you know for sure about retailing that can make a difference to others?

Kristi: The key word is CONFIDENCE. You have to show confidence or clients will back away. And yes, you will have those who simply will not buy salon product, but don’t let those people discourage you.

Jacquelyn: With new guests, I always let them know during the consultation I will be recommending products for maintenance. I look for things missing in their current regi-men and suggest a product to fill it. If money is an issue I suggest they replace one product at a time.

Donna: It’s all about educating clients and telling your story effectively. If you can show clients the benefits behind a product or treatment that addresses their specific needs and show results, you will increase your retail profits.

Jody: Find a line and company that represents who you are and what your busi-ness stands for; learn everything about their products so you can without a doubt prescribe effectively what your guest need. Stand behind your recommendation and make sure the product company stands behind you with education.

Marci: Rotate promotions on a six to eight week basis, and create opportunity for shopping by recommending products for the people around them.

Francie: Make the connection between retail and services. We have a sign that says, “All of our services are guaranteed when the pro-fessional products we recommend are used!” It’s that simple! Happy retailing!

Rowena: Stick to features and benefits. All guests need to know is “what is it, how do I use it, and why is it good for me.” Know your lines... read the back of bottles daily. If you have down time, educate yourself instead of

warming that oh so comfortable chair in the backroom.

Carla: Take care of male clients and they will be repeat customers for life. Most want to know what they should use for home main-tenance and how to use it. They will often purchase two or three of the same product, -- and even stop in between appointments to pick up what they need.

Kristi: Make a serious commitment to retail by trying new products constantly, reviewing what is and is not selling and most of all keeping your retail fresh by providing choices for the clients and keeping shelves stocked and clean.

Sara: Don’t “push” people. Make sugges-tions based on each clients needs, and if they respond, get more in depth – but if they seem completely uninterested or annoyed, move on as some people are just completely uninter-ested in buying professional products. Don’t let that get you down. Focus on clients who are interested.

Marci: Don’t wait to talk about product until the end of the service. Communicate before hitting the shampoo bowl about what products will be used during the service and involve them throughout. Show them, tell them, and include them in the experience. And remember, clients WANT PRODUCT. They love them as much as we do – so how do keep forgetting that?

Daniela: Know your stuff! Know what’s in your products, what they can and cannot do. Know why what you recommend is better than Olay or Pantene -- and be specific. The client can read the back of the bottle just as well as you can so you need to provide more information. You will succeed at retailing when YOU are the expert.

When it comes to being the expert in retailing, no one knows it better than those doing it successfully every day in tens of thou-sands of salons across America.

Remember during these tough economic times, clients will be thinking twice before spending. Savvy retailers will be honing their technical, business and communication skills, increasing their product knowledge, and work-ing harder than ever to insure they deliver amazing service supported by quality products for home care to help make those services last – and keep those clients coming back.

To get in on the conversations on NCA’s Facebook Discussion Board, go to facebook.com and request an invitation to join the National Cosmetol-ogy Association group.

Gordon Miller is Executive Director of the National Cosmetology Association (NCA), For information on NCA’s Association’s member benefits and programs, go to www.ncacares.org or call 312-527-6765. For information on NCA’s SalonLife show, August 2-3rd in Chicago, go to www.salon-life.com or call 888-254-9810.

Retail Matters Gordon Miller

The Nail Extension Vicki Peters

Am I a Booth Renter?

Finding a job is tough enough in this market and when you find out things are not right at the salon you agreed to work at what do you do?

Many of us that are just starting out do not know what options to look for in a salon environment so we agree to take the job and find out later we are not 100 percent happy with the situation.

How do we know what is legal and not legal and how do we decide if salon employ-ment is a better option for us than booth renting? It is quite the dilemma.

There recently was a post on a popular beauty message board and I wanted to share her confusion mainly because many of us are in the same situation depending on where we work.

Am I a booth renter or an employee?I work in a salon that has made all the techs

sign papers stating that we are all [booth renters]. However, we are paid a commission and receive a paycheck every two weeks. They have also now told us we have to work a minimum of 40 hours a week and we have to use the products they provide and they control our books at all times, even telling us that we cannot get client info such as phone numbers etc. They have even told us we have to be on call on our days off. They do not pay employment taxes, Social Security, etc. and they give us a 1099.

When I was researching booth renting on the IRS website it states that the employer cannot control any aspects of the job that you are doing.

If the employer controls any of this then you are an employee not a booth renter. When this has been discussed they just tell us they are not doing anything wrong. --Help Confused

There are two clear ways to work in a sa-lon, booth renting or becoming an employee. The unclear way is to work on a commission, get paid by check where you are responsible for taxes and the salon controls how you work, products you use and your book. This is an IRS situation.

If you find yourself in this “unclear” situ-

ation, as many of us have – me included, do your homework to see what your state allows. Each state has different laws and you must know your rights. However, since you ac-cepted the situation and are already working in this “unclear” work environment the only answer to the solution is to leave the salon if they do not make changes.

Understanding the Difference Booth Renting vs. Employee

BOOTH RENTALYou have your own business license.You rent space in a salon.You have full access to the salon at all times with your own key.You schedule all your own appointments with your own phone number.You keep your own client list.You pay your own expenses and taxes.You pay for all your equipment and sup-plies.You work your own hours.

EMPLOYEE The salon dictates your work schedule.Products are provided by salon.The salon dictates your job description.The salon schedules appointments.The client list is the salon’s not yours.Your paycheck has taxes taken out and the salon is responsible for paying the state taxes they take.Benefits are provided if any.

If you do not fall under booth renting or employee categories, challenging the salon once you are working there may be difficult. So be sure to do your homework first and know what you agreed to when you signed the agreement or contract before making any decisions. You have options and you need to be happy with your work situation no matter which working environment you choose.

Vicki Peters is a 28 year veteran master nail tech, competition champion, judge, international educator, author and manufacturer and serves on the Nail Manufacturer Council. For more information visit www.vickipeters.com or email her at [email protected].


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Benefits on Both Sides of Issue

Compensation and determining whether you are an employee or a renter, is an ongo-ing quagmire with benefits on both sides of the divide. Especially in tight economic times owners may be concerned about taking on the burden and responsibility of having employees. It is a tough dilemma and their concerns are well warranted.

Business owners fear having to pay out more than the technician is actually bringing into the business when all the costs are on the table. They fear spending time and money training a technician and building them to be profitable only to have that technician an-nounce, “I’m going into business for myself so I can make more money.”

Most business owners have a vision for what their business is like, how it comes across to the client and the types of services to be rendered. They visualize what the staff looks like, what the music is like, and the ambiance of the setting.

Successful owners know what days and hours they need to be open to meet the needs of their client base. They have learned the demographics of their clients and know what the pricing structure needs to be. When hir-ing, employers are concerned with the new employee meshing in with existing staff and with the client base and how long the techni-cian will stay.

Those who have been in business for themselves know there is no free bonus. There are many extra responsibilities and risks for any benefit that may be gained. It is no longer an eight hour job that can be walked away from at the end of the day. The responsibilities of lease negotiation, supplies, inventory, taxes, marketing, cleaning, sched-uling, and bookkeeping are all added on top of performing services.

Estheticians, especially those new to the industry are justifiably concerned about taking on this responsibility and the associ-ated capital investment. They want a place to practice their craft and share their enthusiasm for the industry.

The understanding of IRS terminology and definitions of workers continues to be a cloud that hangs over the industry. All in-dustry professionals need to be familiar with the Federal Taxation Curriculum for those specifically in the cosmetology field. Do you know the difference between a “booth renter” and an “independent contractor?”

Strict labor laws are another contribut-ing factor to the increased number of rental stations in salons. It’s a way to avoid the issue, if all of the guidelines are followed and the

renter is truly an independent business. Do a web search for your state by typing that state followed by the word labor. Your local regula-tory agency will show up on the results list.

Let’s boil down the issue to a listing of pros and cons. Each business owner and each esthetician can evaluate which they would prefer – and have a clear set of guides for the differences.Employee StatusPros for esthetician:

Income security to get started Help with marketing to build client baseNo start up costsProduct knowledge trainingTaxes are withheld and paid by employerLow risk factor

Pros for employer:Ability to control product choicesAbility to control dress code, ambianceAbility to control staffing hoursAbility to set prices

Independent Contractor StatusPros for esthetician:

Ability to set own hours and scheduleAbility to select own productsAbility to select own dress codeAbility to set prices

Pros for owner:Monthly check coming in for rentNo start up costsNo marketing costsNo payroll taxes or bookkeepingNo employee hasslesLow risk factor

Listed this way the differences become very clear. The person who bears the financial risk and has the most to lose gains the ability to control. The person who has the lesser risk factor surrenders control in exchange for freedom of responsibilities. Each situation is unique but the basics are the same.

Estheticians who want to be in control of all the details are going to have to put them-selves on the line with a financial investment in their business and assume all the responsi-bilities and risks associated with it.

Salon or clinic owners who want to retain control must make the financial investment and take on the financial responsibilities of an employee. Estheticians who want to be employees are going to have to show com-mitment to the employer and reward the business owner’s investment in them with loyalty and longevity.

Judith Culp, a CIDESCO Diplomat has been in the esthetics industry since 1980. A CPCP permanent makeup technician for over 18 years she served a 4-year term as a Director for the Society of Permanent Cosmetic Professionals, two years as their president. She is president of Culp Enterprises Inc. and CEO of NW Institute of Esthetics. Judy Culp is available for consulting. For more informa-tion visit www.estheticsnw.com.


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Esthetic Endeavors Judith Culp

2009 COVER CONTEST

For more info and additional forms go to www.stylistnewspapers.com

Important Information:

1. The final printed size of our cover is 10”w x11”h. All entries should be high enough qualityto be output at this size. We recommend aminimum of 300dpi at this size.

2. All digital entries must be accompanied by aprint out. The print out should be at least lettersize (8.5”x11”) and of good quality. High endphotographic paper is accepted, but notnecessary since we will ultimately use thedigital file. An entry form must be attached tothe back of each entry.

3. You may enter more than one photo.

4. Judges will be selected by Holland Graphics/Stylist & Salon Newspapers

5. Winning photo will be published on the coverof the June 2009 issue.

6. Entries cannot be returned.

Digital requirements:

- 300 dpi, 10”w x 11”h minimum size

- TIF, JPG or PDF files saved on CD.

How to enter:1. Enter as many times as you

wish. Each entry must have it'sown entry form with modelrelease.

2. Carefully plan your photograph with the main focus concentrated on the right side so that important features of your design will not be covered by the Stylist logo, mailing label or coverlines.

3. Fill out and attach an entry formfor each entry. Official entryforms are available atwww.stylistnewspapers.com.Please write/type legibly. Failureto include a properly filled outentry form may disqualify yourentry.

4. Mail in your entries before thedeadline: May 1, 2009.

Mail to: Stylist Newspaper Cover Contest1750 SW Skyline Blvd., Suite 24 - Portland, OR 97221

Stylist & Salon Newspapers 2009 Cover Contest Entry Form

Illegible entries may be disqualified.Please type or print clearly and attach to each entry.Each entry submitted must include an entry form.

Entrant’s Name:

Salon/School:

Address:

City/State/Zip:

Daytime Phone:

Hair:

Makeup:

Photographer:

Model:

Credits:

(as it should appear if chosen as winner)

Hurry! Deadline is May 1st!


Barbers .........................................12,961Barber manicurists ...........................396Barber technicians ..............................20Barber hair braiding specialist ...........47Barber shops ..................................5,272Barber manicure shops ....................122Barber hair braiding shops...................3Barber hair weaving shops ...................3Dual shop/salon .............................352*

Barber instructors ............................151Students .........................................1,721Schools................................................37Class A Barber booth rentals ........3,579Barber manicure booth rentals ..........76Barber technician booth rental ............1Barber hair braiding booth rentals ......1

* Dual shop/salon also listed in cosmetology statistics

Barber — Shear Numbers

Operators ....................................104,043Manicurists ...................................31,245Facial specialists ............................12,443Weavers ..............................................179Braiders ..............................................688Shampoo specialists ..........................160Wig specialists......................................20Shampoo apprentices ...................11,357Operator instructors ......................3,986Manicure instructors ..........................47Facial instructors .................................78Wig instructors ......................................3

Students ........................................21,916Schools...............................................376Salons ............................................20,877Manicure salons .............................1,324Facial salons .......................................554Facial/manicure salons ...................3,749Hair braiding/weaving salons ...........136Wig salons ............................................37Independent contractors ..............38,472Dual shop/salon ............................. 352*

* Dual number also listed in barber statistics

Cosmetology — Shear Numbers

It’s Quick and Easy to Renew Your License OnlineSave Time with Online Service

TDLR offers you the opportunity to renew your barbering or cosmetology license online but have you ever wondered why we encourage online renewal? Your first thought may be it benefits the Department but provides no advantage to you. If that is what you are thinking you are right…and you are wrong.

Renewing online does cut down the time TDLR employees spend handling the paperwork. An employee in the mailroom, one in financial management and still another in licensing must process your application when you apply by mail. Fewer people and less time are involved when you renew your license online; freeing employees to work on processing new licenses. TDLR has over 570,000 licensees and the majority of those people renew their license every year online; creating a more time and cost effective renewal process.

The advantage for you to renew your license online is it saves you time and it is fast and easy. Online renewal does require you to pay the fee with a credit card or a bank-issued Mas-tercard or Visa debit card (not an ATM card), but this also speeds up issuance of the license. From the time you fill out your online renewal application to the time you receive your new license is only a matter of days, rather than several weeks if you apply using a paper renewal form. The online renewal form can be accessed at:

https://www.license.state.tx.us/App_Online/default.asp?bhcp=1. TDLR is seeing an increase in the number of barbers and cosmetologists taking advantage

of this free service but would like to see an even greater number of licensees use it.

Check your license expiration date today and see if you might join your fellow profession-als who are already renewing their license online. Become a computer techie and impress your children or grandchildren, as well as yourself!

RENEWALS % Online FY 09 Renewals & Online FY 08 Renewals

Barbers* 38.6% 34.7%

Cosmetologists* 64.8% 56.2%

*Includes facility license types

Clean Shops Earn RespectIf You Have Time to Lean You Have Time to Clean

A barber’s pride in his profession is evident not only in the quality of service pro-vided to customers but also in the cleanliness of the shop and tools. Most Texas barbers show their pride of being a barber by follow-ing the Barbering Rules and respecting the health and safety of their clients. But, a few barbers lack pride of profession and practice their trade in unsafe shops, using tools that have not been properly cleaned.

Texas Department of Licensing and Regulation investigators recently inspected a barber shop and found chairs with torn seats and other repairs that needed to be attended to. Unfortunately, the shop’s poor condition didn’t stop there: floor tiles in the working area needed to be fixed or replaced. Texas Barbering Rules require shop owners to keep floors, walls, ceilings, shelves, furniture and furnishings clean and in good repair, with a smooth, washable surface. A shop in poor condition is a safety hazard for shop patrons

and the barbers working the floor.The poor condition of this shop was

not the only violation TDLR investigators found. A barber performing services in the shop was doing so with an expired Class A license! Keeping your license current is your responsibility and should be taken seriously, it is your license to making a living.

Finally, keeping tools clean is a sanitation rule but clean tools also protect the safety of your customers. Two barbers working in the shop were cited with violations when TDLR investigators found disinfectant containers used for cleaning tools contaminated with debris and hair clippings.

The Texas Administrative Code states disinfectants that tools are to be immersed in must be prepared fresh daily or even more often if the solution becomes diluted or dirty.

Barbers are respected for their skill by cli-ents but this respect has to be earned. A little extra time spent keeping your shop clean and healthy demonstrates pride of your profession and proves to your customers that the respect is mutual.


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SHOPS FOR SALE

SALON FOR SALE IN EL PASO, TEXAS Ex -cellent lo cation, 1200 square feet, five styling sta-tions, two Italian sham poo bowls, two hooded dry-ers, washer / dryer, fur nishings and more.(915)490-8087

SALON FOR SALE IN LUB BOCK, TX Sevenprivate rooms, three open chairs, ten shampoobowls, ten hooded dryers. Washer / dryer. Ownerready to re tire. Call (806)773-0563

JUMP START YOUR CA REER! Greatsa lon in Ad di son, TX. Lease, equipment,

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SALON FOR SALE Like new in a great lo cationwith a grow ing base of cli ents! Lo cated near Hous-ton, we have eight chairs with room to add NailTechs, etc. Last year’s sales were $150K plus! Greatretail space, com puter sys tem - all in cluded. Pleasecall to dis cuss this amaz ing op portunity.(703)798-7775

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EDUCATION

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DO YOU OF FER CE CRED ITS! ARE YOU ACE PRO VIDER? Reach they styl ists that need toknow about you. Ad vertise in the Texas Styl ist News -pa per classifieds and reach almost 30,000beauty/barber professionals. Call (503) 297-7024 or visit www.stylistnewspapers.com.

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USED EQUIPMENT

SELL YOUR USED EQUIPMENT HERE!Recently re modeled and need to sell your old fur ni-ture? Up graded your es thetic equip ment? Reachthe peo ple that will buy from you. Advertise in theTexas Styl ist News paper classifieds and reach al -most 30,000 beauty and bar ber pro fessionals. Formore in formation Call (503) 297-7024 or visitwww.stylistnewspapers.com.

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1� | APRIL 2009 | TEXAS STYLIST & SALON

What Are You Going To Do About It?

Unchecked Or Chronic Business Problems Never Cure Themselves

Let’s face it, there’s stuff going on in your business that’s getting in the way of growth — possibly even doing severe damage. You know what I’m talking about.

Things like excessive credit card debt, dependence on gift card revenues, top producers that are working their agenda not yours, employees that don’t retail, high com-mission payrolls, or there’s just no time for you to lead. It’s even likely that you have an employee on payroll that should have been fired a long time ago.

They fester and get worse until you break through the leadership blockages that are holding you hostage.

So, the question remains, what are you going to do about it? When are you going to reclaim your leadership role and fight for the success of your company?

Remember, you’re the one who has everything riding on its success. It’s your personal guarantee and your assets that are on the line. Your family and your employees are waiting for you to step up.

If you’re ready for change, here’s a red-hot set of strategies:

Tackle the big stuff: The sooner you fix •

your payroll, address debt, have that fierce conversation or give that non-perform-ing/toxic employee a career opportunity, the sooner you’ll be taking back control of your business and your life. Change comes with an opportunity cost: Change shakes things up. It’s sup-posed to. Most will like the change and stay. A few may not and leave. If you worry about the cost of losing staff, think about the long-term cost of doing nothing. Gotta have a plan: Charging into the great unknown without a plan invites more problems on top of what you already have. No time to build a plan? Find an online coaching and performance tool that can build a comprehensive plan in less than 90 minutes. Commitment 100 percent: Nothing creates more stress than second guessing yourself or having to constantly re-decide if you’re going to do what you set out to do. Jack Canfield says, “100 percent commit-ment is easy. 99 percent is a bitch.” Yoda says, “Do or do not, there is no try.” Pick one — both quotes work.

It’s your business and only you can make the tough decisions that lead to leadership and financial success. Go for it.

Neil Ducoff is the founder and CEO of Strategies, a business training and coaching company specializing in the salon and spa industry. He’s author of Fast Forward, and a new book, No-Compromise Leadership, published by DC Press and is available at www.amazon.com. For more information go to www.strategies.com. You can email Neil at [email protected].


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Better Business Neil Ducoff

April 20095: Global Hair and Beauty Expo, Sacramento, CA 209-824-0041

or visit www.ghbexpo.com 5-6: Beauty School Forum, Barristar Productions, Anaheim, CA

www.barristar.com 800 SHOW-432 5-6: ABA Canada Winnipeg Beauty Show www.abacanada.com19: California Cosmetology Association Beauty Fusion Educa-

tion Symposium Beauty Show and Beauty Fusion Student and Professional Hair Competition, Pasadena, CA 1-800-482-3288 www.the-cca.com

19-20: Eugene Beauty Supply presents ProDesign.Grund and Ian Zachary Cutting and Coloring Event, Eugene, OR 1-800-452-2620

19-20: Intercoiffure Spring Symposium, Las Vegas 800/442-3007 or intercoiffure.us

25-27: Proud Lady Beauty Show, Chicago, IL 312-458-9862, 708-633-6328, www.proudlady.org

26-27: ABA Canada Beauty Show Vancouver www.abacanada.com26-27: Cosmoprof Beauty presents Spring Style Show, San Jose

CA www.cosmoprofbeauty.com26-27: The High Road to Education Ultimate Two Day Event,

Rosemont, IL (Chicago) www.theHRTE.com26-28: IBS NewYork, www.ibsnewyork.com26-28: International Esthetics, Cosmetics and Spa Conference,

Jacob Javits Convention Center, New York www.iecsc.com26-27: Strategies presents High Performance Front Desk Train-

ing, Austin, TX, 1-800-417-4848 www.strategies.com

May 20092-4: International Congress of Esthetics and Spa, South Beach,

FL 1-800-471-0229 or www.lneonline.com3: The High Road to Education One Day Workshop, West Palm

Beach, FL www.theHRTE.com3-4: Passion International Stylebooks 2009 Photography Com-

petition - Passion Haircolor Stylebook, Chicago, IL (703)359-6000 ext. 22 or email: [email protected]

3-4: JosDen International Beauty Expo, Oakland, CA, www.josden.com or (909) 758-9333 – (866) 907-9333

3-4: ABA Canada Beauty Show Edmonton www.abacanada.com3-4: Barnum Fashion Focus, Cleveland, OH

www.victorybeautysystems.com8-10: Health & Beauty Expo, Vancouver, Canada www.jamexpo.ca16-18: NCEA presents the first National Esthetic Teacher Training

(NETT) Conference, Las Vegas, NV www.ncea.tv/ns/nett.html17-18: Salon Vision 2009 Conference “Success/Style/Spirit”,

Austin, TX contact Steve Farrer 512 415 8300

17-18: Bronner Bros. International Hair and Beauty Show, Baltimore, MD www.bronnerbros.com

17-18: The High Road to Education Ultimate Two Day Event, Nashville, TN www.theHRTE.com

17-19: The Makeup Show New York www.themakeupshow.com17-19: CASH FLOW CAMP, Las Vegas www.inspiringchampions.com17-19: Global Spa Summit, Switzerland, www.globalspasummit.org17-20: Strategies Incubator, Centerbrook, CT www.strategies.com18-20: The 14th China Beauty Expo www.chinabeautyexpo.biz30-June 1: ProDesign~grund presents DJ Moran and Team,

Lake Tahoe, NV 1-800-235-737631: IECA presents Haute Hair Competitions, Airway Heights, WA

www.iecaspokane.com (509) 838-824231 - June 2: International SalonSpa Business Network Annual

Conference, Amelia Island, FL, 1-866-444-4272 31-6/1: ABCH Energizing Summit, LA www.haircolorist.com31-6/2: Strategies presents The New Rules of Staff Communica-

tion, Centerbrook, CT www.strategies.com31-6/2: CHAMP CAMP, Minneapolis www.inspiringchampions.com

June 20095-7: The Aesthetic Show, Las Vegas, NV www.aestheticshow.com7-8: Premiere Orlando, Orlando, FL www.premiereshows.com7-8: Cosmoprof Beauty presents Seattle Fashion Focus, Seattle,

WA www.cosmoprofbeauty.com13-15: IBS Las Vegas, www.ibslasvegas.com13-15: International Esthetics, Cosmetics and Spa Conference,

Las Vegas, NV www.iecsc.com14-16: Strategies presents No-Compromise Leadership, Center-

brook, CT www.strategies.com28-29: Passion International Stylebooks 2009 Photography

Competition - Passion Family & Bridal Stylebooks, Dallas, TX (703)359-6000 ext. 22 or email: [email protected]

July 200911-13: Face & Body Spa & Healthy Aging Conference and Expo,

San Jose, CA (630)344-6023 [email protected]: CCA’s Annual Convention 2009 Coiffure de Elegance,

Burlingame, CA 1-800-482-3288 www.the-cca.com19-21: PBA Symposium 13, Las Vegas, NV. 1-800-394-5436

www.probeauty.org/symposium19-21: Cosmoprof North America, Las Vegas, NV 1-800-557-

3356 www.cosmoprofnorthamerica.com19-21: PBA Beacon, Las Vegas, NV 800-468-2274x117

www.probeauty.org/symposium/beacon19-22: Strategies Incubator, Centerbrook, CT www.strategies.com

APRIL 20091: Award Studio presents Airbrush Makeup Class, Los Angeles,

CA www.MediaMakeupArtists.com (818)980-21194-5: Westmore Academy of Cosmetic Arts presents Hairstyling

101 & Avante Garde, Burbank, CA 1-877-978-66735: SO.CAP.USA Hair Extensions presents Certification Class,

Arlington, TX 1-888-460-3031 www.socapusa.com5-6: Vicki Peters Inc. presents NAIL KAMP, Las Vegas, NV

(714)350-5219 www.vickipeters.com5-6: Grace Albert Aesthetics Brow Design and Waxing Academy

presents Day of Brows - Day of Brazilians, San Diego, CA 1-888-688-2769 www.perfectbrow.com

6: Salon Source presents Keratin Complex Hair Therapy, Hous-ton, TX (713)789-3211 & Dallas, TX (972)392-7575

13: GGO Beauty School presents Sanitation, State Law, Mes-quite, TX (972)285-5043 www.ggobeautyschool.com

13: Skin for Life presents Chemical Peel, Austin, TX (512)944-9780 www.skinforlife.com

13: Vicki Peters Inc. presents E-File Certification Workshops with TeamVicki, Brick, NJ (714)350-5219 www.vickipeters.com

18-19: Westmore Academy of Cosmetic Arts presents Eyebrows Only, Burbank, CA 1-877-978-6673

19: SO.CAP.USA Hair Extensions presents Certification Class, Austin, TX 1-888-460-3031 www.socapusa.com

19-20: Vicki Peters Inc. presents NAIL KAMP, Dayton, OH (714)350-5219 www.vickipeters.com

19-20: Grace Albert Aesthetics Brow Design and Waxing Academy presents Day of Brows - Day of Brazilians, Tempe, AZ; Atlanta, GA; Northridge, CA 1-888-688-2769 www.perfectbrow.com


20: Skin for Life presents Microcurrent Analysis, Austin, TX (512)944-9780 www.skinforlife.com

25-26: Westmore Academy of Cosmetic Arts presents Natural-ash Eyelash, Burbank, CA 1-877-978-6673

26: SO.CAP.USA Hair Extensions presents Certification Class, Arlington, TX 1-888-460-3031 www.socapusa.com

26-27: Strategies presents High Performance Front Desk Training, Avenue Five Institute, Austin, TX, 1-800-417-4848 www.strategies.com

26-27: Grace Albert Aesthetics Brow Design and Waxing Academy presents Day of Brows - Day of Brazilians, Ontario, Canada 1-888-688-2769 www.perfectbrow.com

27: Salon Source presents Keratin Complex Hair Therapy, Ft. Worth, TX (817)732-7979 & Austin, TX (512)454-9200

27: Skin for Life presents SFL Peel Training & Product Knowl-edge, Austin, TX (512)944-9780 www.skinforlife.com


27-5/1: Westmore Academy of Cosmetic Arts presents Fashion Wedding Makeup, Burbank, CA 1-877-978-6673

28: Abco Beauty presents Schwarzkopf Hands On Workshop Cut & Color, Dallas, TX (972)484-2222 & Plano, TX (972)312-1655 www.abcobeauty.com

MAY 20092-3: Westmore Academy of Cosmetic Arts presents Hairstyling

& Updos & Character Teeth, Burbank, CA 1-877-978-66733: SO.CAP.USA Hair Extensions presents Certification Class,

Arlington, TX 1-888-460-3031 www.socapusa.com3-4: Grace Albert Aesthetics Brow Design and Waxing Academy

presents Day of Brows - Day of Brazilians, Las Vegas, NV & Colum-bus, OH 1-888-688-2769 www.perfectbrow.com

3-July 29: SPAWHO.COM, Inc. presents Top Gun Front Desk Training - Online Webinar Course www.spawho.com, click training

4: Salon Source presents Keratin Complex Hair Therapy, Hous-ton, TX (713)789-3211 & Dallas, TX (972)392-7575

5: Abco Beauty presents Intro to Igora Blonding, Dallas, TX (972)484-2222 www.abcobeauty.com

10-11: Vicki Peters Inc. presents NAIL KAMP, London, Ontario, Canada (714)350-5219 www.vickipeters.com


11-29: Westmore Academy of Cosmetic Arts presents Makeup for Beauty, Fashion & Glamour, Burbank, CA 1-877-978-6673

Strategies Takes Front Desk Training to AustinNeed help focusing your front-of-house staff on efficiency, up-selling and customer

satisfaction? The Strategies business education team can help. Join them in Austin, Texas on April 26-27, 2009 for High Performance Front Desk Training.

It’s not just about answering the phone. Your front desk and/or call center staff must move beyond traditional “receptionist” thinking into the high-performance realm of a growth driver. Your front desk and call center are the growth drivers of your business. Individuals in these areas are responsible for efficiently selling your service hours. On the phones, they are the voice of your business. They up-sell and close retail sales. They are your front line for generating lucrative gift certificate sales. They are the first and last point of contact for every client visit. Give your front desk staff the tools they need to transform them into growth drivers.

For information about High Performance Front Desk Training, visit www.strategies.com or call 800-417-4848.


WHAT’S NEW IN THE MARKET

Have your product considered for the Stylist & Salon’s What’s New section. Send press releases with a photo to Managing Editor Lisa Kind at [email protected] or mail to Stylist & Salon Newspapers, 1750 SW Skyline Blvd., Suite 24, Portland, OR 97221.

1. Customize Pedicure Spa to Fit Your NeedsEuropean Touch announces Salon Craft, a new complete line of custom pedicure spas. With many

different styles and configurations, along with an incredible selection of finishes and cushion colors, easily create a custom look that will meet specific needs and complement any salon or spa decor.

Not only are these pedicure spas beautiful they will provide exceptional performance. Each unit comes standard with a pull-out spray faucet for easy cleaning, independently adjustable leg supports and an extremely roomy basin that requires a minimal four and a half gallons of water per pedicure service.

In addition, the new Clean Touch Pipe-Free Technology provides exceptional sanitation control while maintaining the invigorating water massage benefits for which European Touch is known. This technol-ogy allows all components that come in contact with water to be easily removed, cleaned and sanitized, providing each client the purest beginning to any pedicure service.

These beautiful spas are sure to add performance and sophistication to any salon or spa. For more information visit www.europeantouch.com or call European Touch direct at 1-800-626-6912.

2. Winning Combination of Natural and PharmaceuticalSKIN1 by Dr. Gram gives estheticians access to the unique skincare solution. The brainchild of com-

pounding pharmacist Dr. Gram, SKIN1 applies his advanced pharmaceutical expertise to identify healing synergies between natural, organic, and pharmaceutical-grade ingredients. The line gently yet effectively cleanses, renews, hydrates and protects the skin and utilizes a signature complex to address inflammation, which is at the root of most skincare issues.

Each product is infused with Dr. Gram’s signature Nutra-Vit Complex. This winning combination of essential pharmaceutical-grade ingredients and natural herbal blends fights inflammation as well as offers anti-aging properties, moisturizes, renews DNA, balances skin and slows skin discoloration.

SKIN is designed to meet the needs of all skin types during various stages in life and refrains from adding fragrance to products to avoid harsh synthetic ingredients that may cause potential skin irritation. All products are made with the highest integrity ingredients and are paraben and sulfate free.

For more information visit www.drgram.com or call 1-877-754-6308.

3. New Generation of Snap Cap SystemCommitted to offering the best, environmentally safe products, Pivot Point International is launching

a new generation of Snap Caps made of acrylonitrile butadiene styrene (ABS), a biodegradable plastic.Snap Caps reduce waste because one headform can be used over and over again. After one technique

is mastered, students simply insert—onto the same mannequin—a new Snap Cap, which is available in a range of hair lengths, colors and textures. All removable components are created with the same precision of natural hair growth patterns that make Pivot Point mannequins a cut above the rest. Another plus, es-pecially for students, is the portability of Snap Caps and the fact that they take up less locker and kit space.

The new ABS head is more resistant to wear and tear than previous models. Once no longer needed, it can be recycled instead of being thrown out.

To order or for more information, visit www.pivot-point.com or call, 1-800-886-4247.

4. ESHU Skin Care Captures the Essence of AustraliaESHU is a new range of men’s skin care from Australia, where the driest continent on earth takes its

toll on men’s skin. The range includes only the basics - face wash, moisturizer, moisturizer with SPF 15 and face scrub. ESHU creator, John Mount, wanted to create a distinctive men’s product and found that men’s skincare was a market in need of a straightforward, simple range of products.

ESHU captures the essence of Australia, incorporating unique Australian ingredients like Kakadu Plum and Paperbark Oil. The unique packaging is inspired by colors typical of the Australian landscape, while the clean, fresh scent of Australia’s native plants are unmistakable in ESHU products.

For more information call 1-888-259-5824 or visit www.eshu.com.au.

5. AhNu Nurtures Beauty with ‘Signurture Seven’Renowned hairdresser Alan Benfield Bush introduces AhNu, his signature collection of 100% vegan

hair nutrition products. AhNu products contain an exclusive blend of hydrolyzing botanicals, vitamins, natural proteins and nutrients enriched with antioxidants naturally derived from grape seed extract to nurture, strengthen and reinvigorate the hair, follicles and scalp.

Nu Derm Complex is a fusion of nutraceutical and herbal therapies transdermally delivered via the use of liposomes, which provide nourishment to the hair, follicles and scalp, while also contributing to the user’s overall state of well-being. Nu Colour Care ingredients work to revitalize colour radiance and protect from environmental stress.

The AHNU Signurture Seven Collection includes: Nu Lux Shampoo and Nu Lux Conditioner for dry and porous hair; Nu Vol Shampoo and Nu Vol Conditioner for fine, limp hair to boost thickness and nurture strength; Nu Gel Styling Spray; Nu Crem Gel; and Nu Flex Holding Spray

For more information call 1-866-618-AHNU or visit www.ahnuinc.com.

WHAT’S NEW IN THE MARKET

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0409 TX StylistSalon Vision 2009, May 17-18, 2009 held at the Austin Hilton Hotel in Austin, Texas,...

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