04 Raison DEtre Presentation ITB Wellness Forum 2013

8/11/2019 04 Raison DEtre Presentation ITB Wellness Forum 2013

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General Criteria for Spa and Wellness HotelsEssentials and operating requirements for planning spa areas and

the differences between Europe, Asia & the USA.

Annika Jackson

Managing Director

Raison d Etreraisondetrespas.com
http://www.raisondetrespas.com/http://www.raisondetrespas.com/


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IT ALLSTARTED

WITH

SONEVA FUSHI, MALDIVES

LATER SIX SENSES


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ANOTHER FIVEMALDIVIANSPAS

HILTON RANGALI

MALDIVES FIRST OVER WATER SPA


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THEN CAMEAMAN

Amanpuri opened in2001, then another 15spas


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TAJ JIVASPAS

Created the Taj JivaGrande brand and builtthe Taj spa division.


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ANOTHER 100PROJECTS IN 60

DIFFERENTCOUNTRIES

Four Seasons - Doha

Atlantis the Palm - DubaiCapella Auriga Spa - Singapore

Taj Jiva Wellington Mews Club - Mumbai

One & Only St. Geran - Mauritius

Orient Express Nazarenas - Peru

Cascades Spa - Egypt

LivNordic Spa - Stockholm

The Seari - IndiaKempinski the Spa - Bangkok

Amangani - USA

Four Seasons Bosphorous - Turkey

Anassa - Cyprus

And many more..


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ANOTHER CLAIMTO FAME

#1 in Travel + Leisure Worlds Best Awards

Destination Spa 2007 & 2009
http://miiamo.com/


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http://enchantmentresort.com/


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EUROPE / ASIA / USA

Spa differences


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EUROPE ASIA USA

NAKEDCLINICSBATHING

KURINDIVIDUALKNEIPPACTIVE

LUXURY

CLOTHEDASHRAMSMEDITATION

SPIRITUALITYINDIVIDUALNATUREMALLS

BRAND

VERY CLOTHEDBOOT CAMPMEDITATION

SPIRITUALITYCOMMUNITYNATURENEW & BEST

ULTRA LUX HIP


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EUROPE

LanserhofViva Myer Clinic

Nordic Spa & Fitness Liv Nordic

Caudalie Spa

ASIENChivaSom

Jiva Spas

Kamalya

Ananda

Six Senses

USMiraval

Mii amo

Spa Montage

Equinox Spa

WELL KNOWN EXAMPLES


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Hotels worldwide are increasingly finding that spascan drive Guest bookings, with nearly half of the

respondents in a 2012 global survey stating that the

existence of a spa is an important factor inselecting a hotel.

Blue Paper: Emerging Global Spa Trends, Hilton Hotels & Resorts


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TRAVEL TRENDS

Europe

The fast-growing affluent and middle classes of BRIC countriescan find a wider selection of their favourite foreign brands andcheaper prices in Europe due to high import taxes back home.

Asia

Luxury car brands are leveraging the popularity of luxury brands

across Asia and making inroads in the hotel sector.

USA

Despite weak economic recovery, the US is expected to

continue to experience growth in domestic and internationaldemand for travel.

WTM Global Travel Trends report 2102, Euromonitor download at www.gsws.org/resources
http://www.gsws.org/resourceshttp://www.gsws.org/resources


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EUROPE / ASIA / USA

Spa case


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EXAMPLE

150 ROOMS2 000 m2SPA

WELLNESS GUESTS

.

LivNordic Spa, Grand Htel Stockholm


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FOCUS


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SPA

Decent

retail

400m2

wet area

Practical

treatment

rooms

Fitness

Medium

LivNordic at Grand Htel Stockholm


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OPS

Vacation

Rules &

regulations

Labor laws


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FOCUS


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SPA

Small

retail

150m2

wet area

Outdoor

treatment

rooms

Fitness

small


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OPS

6 day

workweek

Network is

key

Loyalty


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FOCUS


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SPA

Big retail

space

Luxurious(separate)

wet areasLarge

treatmentrooms


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OPSLimitedvacation

Insurance

Costs High

Few (butgrowing)

labor lawsNetwork

is key

Fairness

and

Equality


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FINANCIAL

Europe Staff Costs 50-60%

Cost of Sales 10-15%

GOP 20%

Avg. Investment per m2 = 3K-7K

Asia

Staff Cost 10-30%


Avg. Investment per m2 = 500-5K

USA

Staff Cost 30 45%


GOP 25-35%

Avg.Investment per m2 = 2K-4K


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CONCLUSION


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You cannot cook European, Asian orAmerican food with the sameingridients...for Spas the facilities youbuild will have similar features,however, they will differ in myriads ofways.....Tailor your spa and wellnesscenter to the people you serve this is

why We the experts exist and lovewhat we do


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The most important factor to take intoconsideration is not WHERE your spa islocated but WHO will come.

Understanding your target market,communicating to them through a clearconcept, will ultimately decide your

design.


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THANK YOU

04 Raison DEtre Presentation ITB Wellness Forum 2013

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