04 - Media & The

Individual

Why do I play videos to

start class?

Class Business

Lost Students

Trash – I mean it this time

#IUT205

Exam 1: 09/27

Assignment 1: 10/13

Challenge

Questions?

Last time on T205

Building Blocks

Personal Locus +

Knowledge Structures +

Skills

Media Literacy is a set of

perspectives that we actively use

to expose ourselves to the mass

media to interpret the meaning of

the messages we encounter.

Media Literacy is…

Multidimensional

A Continuum

Advantages are…

Appetite for wide variety of messages

Self-programming

Control

Creations

What is Audience?

Different Ways

We are media

How it affects us

Audience

What it was…

What it is now…

The individual

audience member

Information-Processing

Tasks

Analyzing Exposure

Media Literacy

Information-Processing

Tasks

Encounter Message

Filter Message

Match Meaning

Meaning Construction

Filtering Messages

Constant Flow

The Small Percentage

Automaticity

Trigger Code

Meaning Matching

Where does meaning reside?

Parents and Institutions

Media

WE > ME

How is that meaning

transferred?

How do we match?

Referents

Vocabulary

Competencies

2 + 2 =

Meaning Construction

Create our own meanings

Multiple

meanings are

possible

Skills

Your meaning construction

Analyzing Exposure

Exposure vs attention

Physical Exposure

Perceptual Exposure

Psychological Exposure

Attention

Exposure States

Automatic

Attentional

Transported

Self-Reflexive

Relation to Media Literacy

Filtering

Meaning Construction

Meaning Making

Why do I play

videos to

start class?

Audience

Information-Processing

Tasks

Encounter Message

Filter Message

Match Meaning

Meaning Construction

Analyzing Exposure

Physical Exposure +

Perceptual Exposure +

Psychological Exposure +

Conscious Awareness of Message

= Attention

Automatic State

Attentional State

Transported State

Self-Reflexive State

How does the

media industry

see the

audience?

Ch. 4