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Welcome to

Medical Aesthetics Courses 

for 

Medical Professionals

Introduction to Medical AestheticsAestheticsStarting a

Cosmetic Clinic

Attendees CPD

This course has additional Continuous Professional Development (CPD)points approved for Doctors, Dentists and Nurses.

After attendance, participants will be sent a confirmation email with CPD details to file in their confirmation email with CPD details to file in their training portfolio.

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YASMIN KHANYASMIN KHAN‐‐BA (EconomicsBA (Economics‐‐Mathematics)Mathematics)

1994-Sales Manager (Canada & USA)-Collagen Corp-USA

2000-International Sales Director-Inamed-(Europe, Asia, Central and South America)

2004-Created K-T Solutions-Strategic Management for the Medical Aesthetic Market

2005 P bli h d th fi t di l b i l “Si l St t 2005- Published the first medical business manual “Simple Steps to Building Million Dollar Cosmetic Practices”.

2006-Founded K-T Training-Provides business and technical training to the Medical Aesthetic Market

2006-Founded-BAC-Beauty Advise Center-Web marketing for independent cosmetic clinicians.

2007- Design Division- web site development, script writing, promotional concepts

What are you sellingWhat are you selling

• Your are selling yourself as a cosmetic clinician who is capable to assess an individual’s facial aesthetics and create a bespoke non sugical program which will enhance their overall facial appearance. 

Non-surgical facial aesthetic treatments

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What type of training is required?What type of training is required?

What type of training is required?What type of training is required?

What type of training is required?What type of training is required?

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What type of training is required?What type of training is required?

TopicalPreventative

TexturingRepairChemicalpeels

DermalFillers

VolumizersAdvancecourses

MuscleRelaxants

Bio-StimulationDermarollermesotherapy

Surgery

Dry Skin Yes

Sun-DamagedSkin

Yes Yes Yes

Fine Lines Yes Yes Maybe

Deep Wrinkles Yes Yes

Scars Maybe Maybe

Hyperpigmentation

Yes Yes

Lines aroundeyes

Yes YeseyesForeheadLines

Yes Yes

Frown Lines Yes

Droopingmouth

Yes Yes

Thin Lips Yes

Jowls Maybe Maybe Yes

Double Chin Maybe Yes

ExcessiveSagging Skin

Yes

Cellulite Yes

Localized FatDeposits

Yes YesKT GROUP

What are the components of a What are the components of a beautiful facebeautiful face

The face is oval with the cheeks being the widest feature of the face.

The skin is flawless, toned, with the correct volume

The face is balanced and symmetrical

Eyes are ascending upwards from the arch of the brows

Nose to mouth proportions are balance

Lips are full and sensual

Distance from the cupid bow to the tip of nose is aesthetically correct

Jawline is sculptured and toned

Brows are arched

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facial dimensions

1.618Height of head = 1.618 X width of head

The art of beauty

1.0

facial dimensions

1.618

hairline

Hairline to base of nose = 1.618 X base of nose to bottom of chin

Pupil to corner of mouth = 1.618 X corner of 

A

B

The art of beauty

1.0

1.618

1.0

pmouth to bottom of chin

A

B

facial dimensions

1.618

Width at temple = 1.618 X outer width of eyes

Width of mouth = 1.618 X width of nose

1.0

1.0

1.618

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dental dimensions

1.0

1.6181.0

1.0

1.618

Can I become financially successful by Training myself to be a great technician

How to become a champion?How to become a champion? Hire a good coach you trust and follow the program

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PRICING

WHAT IS

MARKETING?BUYER BEHAVIOUR

RESEARCH

`MARKET RESEARCH

TRENDS

CULTURALBUYING POWERSOCIAL FACTORSDECISION MAKING

DEFINE THE MARKET 

MARKET ANALYSIS PROMOTIONCOMPETITIVE ANALYSIS

SEGMENTATION

AGE , ETHNICITY AND GENDER

MARKET PLANNING

DEFINE MARKET SHARE

BRANDING

• BRAND BUILDING• BRAND TYPES• BRAND 

PROMOTION

BEHAVIOUR BASE

Very difficult to master and those who do are successful

Starting Your Medical Aesthetics Clinic

• Insurance

• Pharmacy AccountsPharmacy Accounts

• Practice and development

• Promoting, Marketing and Advertising

• Systems and Processes

Start Up Strategy

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Medical Indemnity Insurance UK

Who?

Hamilton FraserHamilton Fraser

MDU

MPU

Dental Protection

Medical Indemnity Insurance

• Get a quote for the cover from each insurance provider.

Ch k di d d• Check cover regarding procedures covered.

• Review insurance clauses and requirements.

• Complete and return your application form.

• Fax or email your certificates.• Pay premium for 1 year insurance cover.

Pharmacy Accounts

How to:

• Select your pharmacy‐general pharmacies do not sell medical 

th ti d t ( t lid faesthetic products(see next slide for suppliers details)

• Complete and return the account application.

• Order your products‐(Prescription/Non prescription)

• Ordering products direct from manufacturers(VAT)

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Pharmacy Accounts UK

Who?

Health Xchange ‐ Botox/Vistabel, Juvederm Ultra, Surgiderm, Restylane and consumables.g , y

Wigmore Pharmacy ‐ Bocouture, Xeomin, Azzalure, Restylane, Belotero and consumables NOTE* Wigmoredo not provide Allergans products.

All information on course disc in the distributors folderAll information on course disc in the distributors folder

Product Costs

Costs

• Review special deals and discounts from pharmacies

• Prescriptions NO VAT

• Manufacturers charge VAT on products

Treatment Prices

•Review prices of local competition

Botox in UK priced per area£120 £1 0£120‐£150 per area

Dermal fillers priced per syringe£250‐£400 per syringe

Chemical peels priced per peel or course of peels£60‐£650 per peel depending on type of peel required(AHA, TCA, Pharmaclinx)

Information found in marketing file‐

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Practice and Develop Your Skills

Options

• Treat friends and family cost price treatments(take before and after photos)

• Arrange mentorship with Jacquie or Rita Ogden 

• Review aesthetic articles, books, videos, magazines and internet resources

• Continuously update your skills‐ Refresher‐Advanced‐Master Classes

• Attend seminars and conferences‐ recommended FACE in UK, IMCAS in Paris

• Manufacture training

• Botulinum toxin refresher courses

• Dermal Fillers refresher courses

• Chemical Peels and Skin Care

Medical aesthetic training and development courses

• Mesotherapy

• Dermaroller

• Advanced Botox and Dermal Fillers Combined courses

• Tear Trough and Nose Correction Master Class

• VOLUMA‐Facial Volumiser

• Lip Master Class

• Use only the products and procedures you have received training with.

• Review your course notes and e learning.

• Create patient documents from templates

• Insurance and pharmacy accounts

• Ensure all patient records are complete and signed by the patient(1)

• If in doubt do not treat

• Create before , after and follow up photos portfolio of your patients(1)

Start Up and Development Review

• Review your local competitors for pricing and service

Notes

• Do not invest in capital assets like laser or other expensive technology when you are starting up

• Research and review current news and information to update documents and  assist with your development

• Develop processes to enable your business to grow

• Edit and create your own patient pathway with documents 

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Setting Up and Marketing Your Medical Aesthetics Clinics

Where do you start?

• Location and clinic options– spas and salons, home visits, rental of premises, working for large cosmetic 

chain.

• Branding your clinic• Branding your clinic– Image, design, philosophy‐What makes you different?

• Marketing material– Brochures, Leaflets, Web site

• Promotional Activity– Referrals, Advertising, In House Marketing, External Marketing

What are your options?

Locations and clinics

•Local spas and salons – minimal financial risk– E learning Resources>>Introduction to Medical Aestheics>>salon presentation

•Rental of premises‐ more risky since you have a monthly fixed cost you need to meet You willRental of premises more risky since you have a monthly fixed cost you need to meet. You will also need a receptionist to answer the calls and to deal with emails inquiries

•Home visits‐ virtual clinic using the client premise to provide the service. Tricky but might be successful. 

•Adding a clinic to your existing premise‐ less risky but still  preceived  as unprofessional. In the initial phase use pricing to push people to you and then when trust is developed, then use a referral system to get your customers to send you business.

•Working for a large cosmetic chain

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Location, Location, LocationWhere do you practice 

Rental of premises– Can be expensive for start up and will require extra cash flow.– Correct selection of location essential.

• Home visitsLow overheads some patients may request this thought most patients prefer to visit a clinic.

• Adding a clinic to your existing business• Adding a clinic to your existing business– Marketing to your current clients.

• Working for a large cosmetic chain‐Harley Medical, Sk:n– Will require portfolio of before and after photos and resume.– You will not need to do any marketing but less profitable.

• Spa and Salon Program– Spa  will market procedures to current clients and provide a room for a percentage of your revenue.

You can develop all these business structures

Salon MobileWork for 

another clinic

Home clinicRent a space

Notes for any cosmetic treatment environment 

– Do not have  “botox  parties” that combine alcohol

– Ensure you have a clinical area to administer treatments

– Follow all medical guidelines when administering an injectable treatment

– Ensure all protocols and follow ups are adhered to

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ProfessionalismProfessionalism

• All of us have studied to become professionals in our area of expertise. 

• However our interaction with people will impact our success in the commercial world. 

• I am trained to be a professional business person so I will make all effort to deliverI am trained to be a professional business person so I will make all effort to deliver what I promised and I take it seriously.

• It is not uncommon, to receive calls from candidates asking for dilution protocols and consent forms an hour before the client arrives

• This is unacceptable since it shows disregard for the paying client and most importantly, they will not return if they see you are disorganized  

Benefits of professionalismBenefits of professionalism

• New client

• ½ hour consultation – free

• Treatment‐ ½ hour

Return customer –

No consultation

Treatment time is reduced• Total profit   £200/hour

• Most clinician and staff members focus on getting new clients and do not make any attempt to keep a client.

Profitability £200/20 minutes

Profitability increase threefold.

I would rather have less new clients and more return clients since my business will be more profitable.

Botox   and dermal filler forecast

Jan Feb March April May June July Aug Sept Oct Nov Dec

5 5 5 5 5 5 5 5 5 5 5 5 60 12,000

5 5 5 5 5 5 30 6,000

90

Year two                                             

5 5 5 5 5 5 5 5 5 5 5 5 12, 000

5 5 5 5 5 5 6,000

5 5 5 5 5 5 5 5 5 5 5 5 12,000

5 5 5 5 5 5 5 5 5 5 5 5 12,000

15 15 15 15 15 15 20 20 20 20 20 20 210

368/hour which will increase year after year and you can structure the business to pay 22% corporate tax.

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Simple Business Strategies for SuccessSimple Business Strategies for Success

Salons and Spas-Negotiation

Example 1 Revenue potential with 20% Commission

Any mixture of procedures that will gross approximately £2000 in one clinic session.

Total Revenue £2000Product Cost (30%) £ 600

Salon and Spa Generated Clinic

( )Net Revenue £140020% £ 400 goes to salon owner for marketing and space rental

Profit= £1000 approximately 6 patients average £300 per patient.

The more procedures that are booked for a clinic session , the more opportunity for increased earnings to salon owner and yourself.

Marketing and Promotion

These are your tools to sell yourself

Staff or associates can help in planning & implementationStaff or associates can help in planning & implementation

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Website

Corporate Brochure

Patient Brochure/ Leaflets

Have you got your essentials to start a business....?

Branding

Branding

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Branding

Example of poor bad branding

Example of Rebranding

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Why do I need to brand myself?

To eliminate competition

To retain premium pricing

iTo win new customers

Now what do I do?

You will require a website, patient information and other promotional material to attract new clients to your practice.

Web site - a well designed and optimised website can be the most cost effective marketing with a good ROI.- wix

Clinic/Corporate Brochure – your corporate brochure provides information on your full range of services and clinic philosophy. Can be done on your Mac

Patient Information Brochures – clinics must provide patient information for cosmetic treatments, creating customised information leaflets will provide marketing for your clinic as well as this information. Mac as well

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Website development

Regardless of how great you are in medicine, a new client will not trust you in a new discipline unless you can market yourself as cosmetic clinician. These exposure tools will do just that. Success is based on preparation. The book and future business webinars will help you to prepare for success in a commercial world

Recap Recap Set up protocols

Profitability of the business

Importance of professionalism

Branding

Pricing

Where to practice

Simple marketing tactics

Systems and Processes

These are the things that make or break a business. They should be worked out and communicated to your staff in order to keep your costs down, make the workplace workable, and enhance the efficiency of you and your employees. 

• Clinical systems and processes

– Safe disposal of waste and sharps, Adverse re action, storage of medicines, etc.

• Patient pathway

– Enquiry– Consultation– Treatment– Follow up

• Business processes

– Payment policy– Staff policy– Planning– Marketing 

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Patient PathwayPatient PathwayEnquiriesEnquiries

Web Based Enquiries

– What is your response time

– How are the enquiries handled

are your brochures in PDF format so that they can be sent via web quickly

how quickly do you follow up on internet enquiries

are your staff trained to convert enquiries into booked consultations.

Patient PathwayPatient Pathway

EnquiriesEnquiries

Telephone Enquiries

◦ Two types of enquiries 

do you provide this service?

how much do you charge for a particular procedure?

ConsultationsConsultations

• Promotional leaflets, treatment information, portfolio in waiting area.

• Review Medical History and consent

Patient Pathway

• Mirror for patients to show areas of concern

• Let the client voice their agenda before offering your suggestions

• Are their expectations realistic?

• Are their expectations flexible?

• Are there any current psychological issues or illnesses?

• Be tactful and respectful of clients feelings

• Remember they are the future of your business

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TreatmentsTreatments

• Ensure products are available some Pharmacies can delivery next day

• All consent and medical history must be complete and signed

Patient Pathway

• Follow all pre treatment preparation and clinical processes.

• Take before and after photos

• Provide verbal post treatment instructions

• Assess patients re action to treatment and provide suitable assistance.

• Arrange follow up appointment

Follow UpFollow Up• Pamper your client!

• Clean the skin after treatment

• Cold‐pack and arnica if needed

• Explain post treatment instructions and provide post treatment information leaflet for client to take home.

Patient Pathway

information leaflet for client to take home.

• Review clients regularly & give contact number in case of problems.

We engage in this practice with our models and they will fight for an appointment to be treated by trainees since they trust the company.

They do not want to go elsewhere 

Reviewing your systems and processesReviewing your systems and processes

• Review documents and update with new information

• Ask patients to complete questionnaires and provide feedback on your services

• Review your feedback to develop and improve your processes

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Simple Steps to Building Successful Cosmetic PracticesSimple Steps to Building Successful Cosmetic Practices

“A guide to developing a successful medical 

aesthetic clinics”

For more information on purchasing this manual please speak to a member of our team.

£25.00

Post questions and information on any aspect of medical q y paesthetics treatments and business.

Download documents and resources

Find educational links and resources

Network with cosmetic clinicians from around the world

http://www.medicalaestheticacademy.com/Check your emails for your e learning account details.

Foundation Training

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Advanced Training

Advanced Botulinum Toxins & Dermal Fillers 

Cl

Call: 01793 323786E:info@kttraining.co.uk | www.k‐ttraining.com

Master Class

For Medical Professionals

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• Candidates must have completed foundation 

Master Class Enrolment Criteria

courses with botulinumtoxins and dermal fillers.

Sculpting the Face with Hyaluronic Acid Dermal Fillers

This course will cover

Cheek augmentationDeep folds

ChinJawline

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Botulinum Toxins for the Lower Face and Neck

This course will cover

ChiChinJawline

Platysma band/neck

Hands On Axillary HyperhydrosisTraining

• A review of the types of dermal filler that can be used to sculpt the face.

• In‐depth facial assessment and anatomy for the advanced procedures.

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• Understanding ageing  and facial asymmetry

• Creating bespoke treatment solutions for age groups  

Practical Injection Time Practical Injection Time 

•• 4 hours clinical treatment time4 hours clinical treatment time

––Assessing patientsAssessing patients

P i iP i i––Preparing patientsPreparing patients

–– Injecting patients Injecting patients 

––Following treatment protocolsFollowing treatment protocols

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Average Procedure Costs and Pricing 

BOTOX® 100 units

Consumables Total

£140 £5 £145

Hyperhydrosis treatment cost

Treatments can take from 30-40 minutes

Prices to patients vary from £400-£600

Potential net profit per treatment £255-£455

Average Procedure Costs and Pricing 

Advanced BOTOX® treatment cost

BOTOX® 20‐50 units

Consumables Total

Treatments can take from 10-20 minutes

Prices to patients vary from £150-£250 for each area treated.

Potential net profit varies depending on the indication treated.

£50‐80 £5 £55‐85

Average Procedure Costs and Pricing 

JuvedermUltra® 4 per syringe

Consumables Total

Dermal filler treatment cost

£90 £5 £95

Treatments can take from 20-40 minutes

Prices to patients vary from £350-£500 per syringe

Potential net profit per syringe £225-£375

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Advanced Botulinum Toxins & Dermal Fillers 

Cl

Call: 01793 323786

Master Class

For more information about this course

www ktraining co ukwww.ktraining.co.ukCall: 01793 323786

•Master classes available for experienced cosmetic practitioners include:

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Lip Augmentation Master ClassMaster Class

Includes dental block and hyaluronidase

Call: 01793 323786

Tear Trough and Nose gCorrection Master Class

Call: 01793 323786

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Advanced Botulinum Toxins & Dermal Fillers 

Cl

Call: 01793 323786

Master Class

The Liquid Facelift Master ClassMaster Class

Call: 01793 323786

Thank YouFor more information about the Medical Aesthetics 

Courses

E:info@kttraining.co.uk | www.kttraining.co.uk

Call: 01793 323786