19/04/23

Cold temperature trend selected detergent product developments

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Dixan (Henkel)

Product: “Cold action” tablets and “cold

action” powder with no residue not only

for color detergents but also for bleach

containing detergents

Specificity: This product is

recommended for a 30°C use. It

includes an activator which is able to

degrade tablets (and not only

powder) at such a low temperature

Enzymes: Low temperature trend confirmed Stainzyme and Polarzyme are perfect fits for

that growing market

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Tide Coldwater (Procter & Gamble)

Tide® Coldwater provides a deep clean in the

care of cold water, making it the coolest way

to clean. When used in a cold water wash, Tide

Coldwater can: Remove even stubborn stains better than the leading

competitive liquid detergent in warm water Save energy and money by lowering your heating

bills Help colors stay brighter and whites stay whiter Provide a cool new scent experience

Tide Coldwater comes in both liquid and

powder formulas, a variety of convenient sizes

and two scents: Glacier — a classic floral scent linked with fruity,

woody and citrus elements Fresh Scent — a modern floral scent combined with

fresh, crisp herbal notes

http://tide.com/tidecoldwater/

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Tide Coldwater the detailsTide® Coldwater is specially designed with an

increased amount of surfactant chemistry that

allows it to penetrate easily into fabrics.

Tide Coldwater delivers great cleaning, even on the

toughest stains, when used in a cold water wash.

Tide® Coldwater is specially formulated with an

increased amount of polymer technology to help

suspend dirt particles better so they do not

redeposit on fabrics, helping keep both your colors

bright and your whites white.

So now you can help preserve color and fabrics even

longer by washing in cold water with Tide

Coldwater. So now you can clean all your laundry in

cold water with Tide Coldwater.

Tide Coldwater comes in both liquid and powder formulas.

And in two new cool scents — Fresh Scent and Glacier

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Tide Coldwater web page

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Tide Coldwater website

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Purex Cold Water formula (dial)

Purex® laundry detergent is formulated to

clean effectively in cold water as well as in

warm and hot water wash settings.

Purex® is the ONLY value laundry detergent

to deliver 3-in-1 cost savings including: Utility Cost Savings - Cold water washing saves

energy and cuts utility costs. Cost Per Bottle Savings - Each bottle of Purex®

is about half the cost of other leading detergent brands.

One Bottle Savings - Consumers only need to buy one bottle for all their laundry needs.

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Aditivo Quitamanchas Tira-nódeas (Dr.Beckmann)

Compact powder booster from

Dr. Beckmann

Positioning: Product: Compact powder booster for a wide

range of stains Like blood, milk, coffee, tea, red wine and

vegetable Price:Premium priced brand Promotion: Oxi-detergent, including 30°C

efficiency Place:Product from Spain

Enzymes: It contains proteases and amylases

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Persil

NOVOZYMES PRESENTATION19/04/2310

And more coming...(randomly selected products)

US

Perfect fit forPolarzyme

30º