03. background to demand

110
Background Background to Demand to Demand

description

03. background to demand

Transcript of 03. background to demand

Page 1: 03. background to demand

BackgroundBackgroundto Demandto Demand

Page 2: 03. background to demand

Background to DemandBackground to Demand

Marginal Utility TheoryMarginal Utility Theory

Page 3: 03. background to demand

Total and marginal utility

meaning of total utility

marginal utility: TU/Q

diminishing marginal utility

total and marginal utility curves

Total and marginal utility

meaning of total utility

marginal utility: TU/Q

diminishing marginal utility

total and marginal utility curves

MARGINAL UTILITY THEORYMARGINAL UTILITY THEORY

Page 4: 03. background to demand

-2

0

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0 1 2 3 4 5 6

Packetsof crisps

TUin utils

0123456

07

1113141413

Util

ity (

util

s)

Packets of crisps consumed (per day)

Darren’s utility from consuming crisps (daily)Darren’s utility from consuming crisps (daily)

Page 5: 03. background to demand

-2

0

2

4

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0 1 2 3 4 5 6

Packetsof crisps

TUin utils

0123456

07

1113141413

Util

ity (

util

s)

Packets of crisps consumed (per day)

TU

Darren’s utility from consuming crisps (daily)Darren’s utility from consuming crisps (daily)

Page 6: 03. background to demand

-2

0

2

4

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8

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0 1 2 3 4 5 6

Packetsof crisps

TUin utils

0123456

07

1113141413

MUin utils

-74210

-1

Util

ity (

util

s)

Packets of crisps consumed (per day)

TU

Darren’s utility from consuming crisps (daily)Darren’s utility from consuming crisps (daily)

Page 7: 03. background to demand

-2

0

2

4

6

8

10

12

14

16

0 1 2 3 4 5 6

Packetsof crisps

TUin utils

0123456

07

1113141413

MUin utils

-74210

-1

Util

ity (

util

s)

Packets of crisps consumed (per day)

TU

MU

Darren’s utility from consuming crisps (daily)Darren’s utility from consuming crisps (daily)

Page 8: 03. background to demand

-2

0

2

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0 1 2 3 4 5 6MU

TU = 2

Q = 1

MU = TU / Q

Util

ity (

util

s)

Packets of crisps consumed (per day)

TU

Darren’s utility from consuming crisps (daily)Darren’s utility from consuming crisps (daily)

Page 9: 03. background to demand

-2

0

2

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10

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14

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0 1 2 3 4 5 6MU

MU = TU / Q = 2/1 = 2

Util

ity (

util

s)

Packets of crisps consumed (per day)

TU

TU = 2

Q = 1

Darren’s utility from consuming crisps (daily)Darren’s utility from consuming crisps (daily)

Page 10: 03. background to demand

The optimum level of consumption: the one-commodity version

consumer surplus (total and marginal)

marginal consumer surplus: MU – P

total consumer surplus: TU – TE

The optimum level of consumption: the one-commodity version

consumer surplus (total and marginal)

marginal consumer surplus: MU – P

total consumer surplus: TU – TE

MARGINAL UTILITY THEORYMARGINAL UTILITY THEORY

Page 11: 03. background to demand

MU

P1

Q1O

MU, P

Q

Consumer surplusConsumer surplus

Page 12: 03. background to demand

Totalconsumer

expenditure

Totalconsumer

expenditureMU

P1

Q1O

MU, P

Q

Consumer surplusConsumer surplus

Page 13: 03. background to demand

Totalconsumer

expenditure

Totalconsumer

expenditureMU

Total consumer surplus

Total consumer surplus

P1

Q1

MU, P

QO

Consumer surplusConsumer surplus

Page 14: 03. background to demand

The optimum level of consumption: the one-commodity version

consumer surplus (total and marginal)

marginal consumer surplus: MU – P

total consumer surplus: TU – TE

maximising consumer surplus: P = MU

Marginal utility and the demand curve

The optimum level of consumption: the one-commodity version

consumer surplus (total and marginal)

marginal consumer surplus: MU – P

total consumer surplus: TU – TE

maximising consumer surplus: P = MU

Marginal utility and the demand curve

MARGINAL UTILITY THEORYMARGINAL UTILITY THEORY

Page 15: 03. background to demand

MU = D

MU, P

QO Q1

P1

aConsumption at Q1

where P1 = MU

Deriving an individual person’s demand curveDeriving an individual person’s demand curve

Page 16: 03. background to demand

Q2O

P1

Q1

a

P2

b

Consumption at Q2

where P2 = MU

MU, P

Q

MU = D

Deriving an individual person’s demand curveDeriving an individual person’s demand curve

Page 17: 03. background to demand

P2

Q2O

P1

Q3Q1

a

P3

c

Consumption at Q3

where P3 = MU

b

MU, P

Q

MU = D

Deriving an individual person’s demand curveDeriving an individual person’s demand curve

Page 18: 03. background to demand

Limitations of the one-commodity version marginal utility affected by consumption of

other goods marginal utility of money not constant

Optimum combination of goods the equi-marginal principle

MUA/MUB = PA/PB

deriving a demand curve

Limitations of the one-commodity version marginal utility affected by consumption of

other goods marginal utility of money not constant

Optimum combination of goods the equi-marginal principle

MUA/MUB = PA/PB

deriving a demand curve

MARGINAL UTILITY THEORYMARGINAL UTILITY THEORY

Page 19: 03. background to demand

Background to DemandBackground to Demand

Risk, Uncertainty and Insurance

Risk, Uncertainty and Insurance

Page 20: 03. background to demand

Demand under conditions of risk and uncertainty

defining risk and uncertainty

types of odds

risk attitudes

Diminishing marginal utility of income and attitudes towards risk taking

Demand under conditions of risk and uncertainty

defining risk and uncertainty

types of odds

risk attitudes

Diminishing marginal utility of income and attitudes towards risk taking

RISK, UNCERTAINTY AND INSURANCERISK, UNCERTAINTY AND INSURANCE

Page 21: 03. background to demand

TU

5000 10 000 15 0000

Income (£)

To

tal u

tility

U1

Total utility of incomeTotal utility of income

a

Page 22: 03. background to demand

TU

5000 10 000 15 0000

U2

U1

a

b

Income (£)

To

tal u

tility

Total utility of incomeTotal utility of income

Page 23: 03. background to demand

TU

5000 10 000 15 0000

U3

U2

U1

a

b

c

Income (£)

To

tal u

tility

Total utility of incomeTotal utility of income

Page 24: 03. background to demand

TU

5000 10 000 15 0000 8000

U3

U2

U1

U4

a

b

c

Income (£)

To

tal u

tility

d

Total utility of incomeTotal utility of income

Page 25: 03. background to demand

Insurance: a way of removing risks

How insurers spread risks

the law of large numbers

importance of the independence of risks

Problems for insurers

adverse selection

moral hazard

Insurance: a way of removing risks

How insurers spread risks

the law of large numbers

importance of the independence of risks

Problems for insurers

adverse selection

moral hazard

RISK, UNCERTAINTY AND INSURANCERISK, UNCERTAINTY AND INSURANCE

Page 26: 03. background to demand

Background to DemandBackground to Demand

Indifference AnalysisIndifference Analysis

Page 27: 03. background to demand

Indifference curves constructing an indifference curve

Indifference curves constructing an indifference curve

INDIFFERENCE ANALYSISINDIFFERENCE ANALYSIS

Page 28: 03. background to demand

Pears

3024201410

86

Oranges

678

10131520

Point

abcdefg

Combinations of pears andoranges that Clive likes

the same amount as10 pears and 13 oranges

Constructing an indifference curveConstructing an indifference curve

Page 29: 03. background to demand

0

2

4

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10

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14

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18

20

22

24

26

28

30

0 2 4 6 8 10 12 14 16 18 20 22

Pe

ars

Oranges

Pears

3024201410

86

Oranges

678

10131520

Point

abcdefg

Constructing an indifference curveConstructing an indifference curve

Page 30: 03. background to demand

aP

ear

s

Oranges

Pears

3024201410

86

Oranges

678

10131520

Point

abcdefg

Constructing an indifference curveConstructing an indifference curve

0

2

4

6

8

10

12

14

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18

20

22

24

26

28

30

0 2 4 6 8 10 12 14 16 18 20 22

Page 31: 03. background to demand

a

b

Pe

ars

Oranges

Pears

3024201410

86

Oranges

678

10131520

Point

abcdefg

Constructing an indifference curveConstructing an indifference curve

0

2

4

6

8

10

12

14

16

18

20

22

24

26

28

30

0 2 4 6 8 10 12 14 16 18 20 22

Page 32: 03. background to demand

a

b

c

d

ef

g

Pe

ars

Oranges

Pears

3024201410

86

Oranges

678

10131520

Point

abcdefg

Constructing an indifference curveConstructing an indifference curve

0

2

4

6

8

10

12

14

16

18

20

22

24

26

28

30

0 2 4 6 8 10 12 14 16 18 20 22

Page 33: 03. background to demand

Indifference curves constructing an indifference curve the shape of an indifference curve diminishing marginal rate of substitution

Indifference curves constructing an indifference curve the shape of an indifference curve diminishing marginal rate of substitution

INDIFFERENCE ANALYSISINDIFFERENCE ANALYSIS

Page 34: 03. background to demand

0

10

20

30

0 10 206

26

7

Un

its o

f goo

d Y

Units of good X

a

bY = 4

X = 1

MRS = 4

MRS = Y/X

Deriving the marginal rate of substitution (MRS)Deriving the marginal rate of substitution (MRS)

Page 35: 03. background to demand

0

10

20

30

0 10 20

a

b

Un

its o

f goo

d Y

Units of good X

26

6 7

d

Y = 4

X = 1

Y = 1

X = 1

MRS = 1

MRS = 4

13 14

9

c

MRS = Y/X

Deriving the marginal rate of substitution (MRS)Deriving the marginal rate of substitution (MRS)

Page 36: 03. background to demand

Indifference curves constructing an indifference curve the shape of an indifference curve diminishing marginal rate of substitution an indifference map

Indifference curves constructing an indifference curve the shape of an indifference curve diminishing marginal rate of substitution an indifference map

INDIFFERENCE ANALYSISINDIFFERENCE ANALYSIS

Page 37: 03. background to demand

0

10

20

30

0 10 20

Un

its o

f goo

d Y

Units of good X

I1

I2

I3

I4

I5

An indifference mapAn indifference map

Page 38: 03. background to demand

Indifference curves constructing an indifference curve the shape of an indifference curve diminishing marginal rate of substitution an indifference map

The budget line constructing a budget line

Indifference curves constructing an indifference curve the shape of an indifference curve diminishing marginal rate of substitution an indifference map

The budget line constructing a budget line

INDIFFERENCE ANALYSISINDIFFERENCE ANALYSIS

Page 39: 03. background to demand

Units ofgood X

0 51015

Units ofgood Y

302010 0

Assumptions

PX = £2PY = £1

Budget = £30

A budget lineA budget line

Page 40: 03. background to demand

Un

its o

f goo

d Y

Units of good X

a

Units ofgood X

0 51015

Units ofgood Y

302010 0

Assumptions

PX = £2PY = £1

Budget = £30

Point onbudget line

a

A budget lineA budget line

0

10

20

30

0 5 10 15 20

Page 41: 03. background to demand

Un

its o

f goo

d Y

Units of good X

a

b

Units ofgood X

0 51015

Units ofgood Y

302010 0

Point onbudget line

ab

Assumptions

PX = £2PY = £1

Budget = £30

A budget lineA budget line

0

10

20

30

0 5 10 15 20

Page 42: 03. background to demand

Un

its o

f goo

d Y

Units of good X

a

b

c

Units ofgood X

0 51015

Units ofgood Y

302010 0

Point onbudget line

abc

Assumptions

PX = £2PY = £1

Budget = £30

A budget lineA budget line

0

10

20

30

0 5 10 15 20

Page 43: 03. background to demand

Un

its o

f goo

d Y

Units of good X

a

b

c

d

Units ofgood X

0 51015

Units ofgood Y

302010 0

Point onbudget line

abcd

Assumptions

PX = £2PY = £1

Budget = £30

A budget lineA budget line

0

10

20

30

0 5 10 15 20

Page 44: 03. background to demand

Indifference curves constructing an indifference curve the shape of an indifference curve diminishing marginal rate of substitution an indifference map

The budget line constructing a budget line effect of a change in income

Indifference curves constructing an indifference curve the shape of an indifference curve diminishing marginal rate of substitution an indifference map

The budget line constructing a budget line effect of a change in income

INDIFFERENCE ANALYSISINDIFFERENCE ANALYSIS

Page 45: 03. background to demand

Un

its o

f goo

d Y

Units of good X

Assumptions

PX = £2PY = £1

Budget = £30

Effect of an increase in income on the budget lineEffect of an increase in income on the budget line

0

10

20

30

40

0 5 10 15 20

Page 46: 03. background to demand

Un

its o

f goo

d Y

Units of good X

Assumptions

PX = £2PY = £1

Budget = £40

Budget = £40

Budget = £30

16

7

0

10

20

30

40

0 5 10 15 20

m

n

Effect of an increase in income on the budget lineEffect of an increase in income on the budget line

Page 47: 03. background to demand

Indifference curves constructing an indifference curve the shape of an indifference curve diminishing marginal rate of substitution an indifference map

The budget line constructing a budget line effect of a change in income effect of a change in price

Indifference curves constructing an indifference curve the shape of an indifference curve diminishing marginal rate of substitution an indifference map

The budget line constructing a budget line effect of a change in income effect of a change in price

INDIFFERENCE ANALYSISINDIFFERENCE ANALYSIS

Page 48: 03. background to demand

0

10

20

30

0 5 10 15 20 25 30

Effect on the budget line of a fall in the price of good XEffect on the budget line of a fall in the price of good XU

nits

of g

ood

Y

Units of good X

Assumptions

PX = £2PY = £1

Budget = £30

Page 49: 03. background to demand

0

10

20

30

0 5 10 15 20 25 30

Effect on the budget line of a fall in the price of good XEffect on the budget line of a fall in the price of good XU

nits

of g

ood

Y

Units of good X

Assumptions

PX = £2PY = £1

Budget = £30

Page 50: 03. background to demand

0

10

20

30

0 5 10 15 20 25 30

Effect on the budget line of a fall in the price of good XEffect on the budget line of a fall in the price of good XU

nits

of g

ood

Y

Units of good X

Assumptions

PX = £1PY = £1

Budget = £30

Page 51: 03. background to demand

Effect on the budget line of a fall in the price of good XEffect on the budget line of a fall in the price of good XU

nits

of g

ood

Y

Units of good X

Assumptions

PX = £1PY = £1

Budget = £30

B1B2

a

b0

10

20

30

0 5 10 15 20 25 30

c

Page 52: 03. background to demand

The optimum consumption point The optimum consumption point

INDIFFERENCE ANALYSISINDIFFERENCE ANALYSIS

Page 53: 03. background to demand

Finding the optimum consumptionFinding the optimum consumptionU

nits

of g

ood

Y

Units of good X

O

Page 54: 03. background to demand

I1

I2

I3

I4

I5

Un

its o

f goo

d Y

Units of good X

O

Finding the optimum consumptionFinding the optimum consumption

Page 55: 03. background to demand

I1

I2

I3

I4

I5

Un

its o

f goo

d Y

O

Units of good X

Budget line

Finding the optimum consumptionFinding the optimum consumption

Page 56: 03. background to demand

I1

I2

I3

I4

I5

Un

its o

f goo

d Y

O

Units of good X

r

v

s

u

Y1

X1

t

Finding the optimum consumptionFinding the optimum consumption

Page 57: 03. background to demand

The optimum consumption point equating the marginal rate of substitution

with the price ratio

MRS = MUA/MUB = PA/PB

The optimum consumption point equating the marginal rate of substitution

with the price ratio

MRS = MUA/MUB = PA/PB

INDIFFERENCE ANALYSISINDIFFERENCE ANALYSIS

Page 58: 03. background to demand

I1

I2

I3

I4

I5

Un

its o

f goo

d Y

O

Units of good X

r

v

s

u

Y1

X1

t

Finding the optimum consumptionFinding the optimum consumption

Page 59: 03. background to demand

The optimum consumption point equating the marginal rate of substitution

with the price ratio

MRS = MUA/MUB = PA/PB

The effect of a change in income

The optimum consumption point equating the marginal rate of substitution

with the price ratio

MRS = MUA/MUB = PA/PB

The effect of a change in income

INDIFFERENCE ANALYSISINDIFFERENCE ANALYSIS

Page 60: 03. background to demand

The optimum consumption point equating the marginal rate of substitution

with the price ratio

MRS = MUA/MUB = PA/PB

The effect of a change in income the income–consumption curve

The optimum consumption point equating the marginal rate of substitution

with the price ratio

MRS = MUA/MUB = PA/PB

The effect of a change in income the income–consumption curve

INDIFFERENCE ANALYSISINDIFFERENCE ANALYSIS

Page 61: 03. background to demand

Un

its o

f goo

d Y

O

Units of good X

B1

Effect on consumption of a change in incomeEffect on consumption of a change in income

I1

a

Page 62: 03. background to demand

I2

Un

its o

f goo

d Y

O

Units of good X

B1 B2 I1

Effect on consumption of a change in incomeEffect on consumption of a change in income

Page 63: 03. background to demand

I2

Un

its o

f goo

d Y

O

Units of good X

B1 B2 B3 B4 I1

I3

I4

Effect on consumption of a change in incomeEffect on consumption of a change in income

Page 64: 03. background to demand

I2

Un

its o

f goo

d Y

O

Units of good X

B1 B2 B3 B4 I1

I3

I4

Income-consumption curve

Effect on consumption of a change in incomeEffect on consumption of a change in income

Page 65: 03. background to demand

The optimum consumption point equating the marginal rate of substitution

with the price ratio

MRS = MUA/MUB = PA/PB

The effect of a change in income the income–consumption curve the Engel curve

The optimum consumption point equating the marginal rate of substitution

with the price ratio

MRS = MUA/MUB = PA/PB

The effect of a change in income the income–consumption curve the Engel curve

INDIFFERENCE ANALYSISINDIFFERENCE ANALYSIS

Page 66: 03. background to demand

Bre

ad

B1 B2 B3

I3I2I1

CDs

Deriving an Engel curve from an income-consumption curveDeriving an Engel curve from an income-consumption curve

Page 67: 03. background to demand

B1 B2 B3

I3I2I1

Income-consumptioncurve

CDs

Bre

ad

Deriving an Engel curve from an income-consumption curveDeriving an Engel curve from an income-consumption curve

Page 68: 03. background to demand

B1 B2 B3

I3I2I1

Income-consumptioncurve

CDs

CDs

Bre

adIn

com

e (

£)

Deriving an Engel curve from an income-consumption curveDeriving an Engel curve from an income-consumption curve

Page 69: 03. background to demand

B1 B2 B3

I3I2I1

Income-consumptioncurveB

read

Inco

me

(£)

CDs

CDs

Qb1

Qcd1

a

Deriving an Engel curve from an income-consumption curveDeriving an Engel curve from an income-consumption curve

Page 70: 03. background to demand

B1 B2 B3

I3I2I1

Income-consumptioncurveB

read

Inco

me

(£)

CDs

CDs

Qb1

Y1

Qcd1

Qcd1

a

a

Deriving an Engel curve from an income-consumption curveDeriving an Engel curve from an income-consumption curve

Page 71: 03. background to demand

B1 B2 B3

I3I2I1

Income-consumptioncurveB

read

Inco

me

(£)

CDs

CDs

Qb2

Qb1

Y2

Y1

Qcd2Qcd1

Qcd2Qcd1

ab

ab

Deriving an Engel curve from an income-consumption curveDeriving an Engel curve from an income-consumption curve

Page 72: 03. background to demand

B1 B2 B3

I3I2I1

Income-consumptioncurveB

read

Inco

me

(£)

CDs

CDs

Qb3

Qb2

Qb1

Y3

Y2

Y1

Qcd3Qcd2

Qcd1

Qcd3Qcd2

Qcd1

ab

c

ab

c

Deriving an Engel curve from an income-consumption curveDeriving an Engel curve from an income-consumption curve

Page 73: 03. background to demand

B1 B2 B3

I3I2I1

Income-consumptioncurveB

read

Inco

me

(£)

CDs

CDs

Qb3

Qb2

Qb1

Y3

Y2

Y1

Qcd3Qcd2

Qcd1

Qcd3Qcd2

Qcd1

Engel curve

ab

c

ab

c

Deriving an Engel curve from an income-consumption curveDeriving an Engel curve from an income-consumption curve

Page 74: 03. background to demand

The optimum consumption point equating the marginal rate of substitution

with the price ratio

MRS = MUA/MUB = PA/PB

The effect of a change in income the income–consumption curve the Engel curve income elasticity of demand and the

income–consumption curve

The optimum consumption point equating the marginal rate of substitution

with the price ratio

MRS = MUA/MUB = PA/PB

The effect of a change in income the income–consumption curve the Engel curve income elasticity of demand and the

income–consumption curve

INDIFFERENCE ANALYSISINDIFFERENCE ANALYSIS

Page 75: 03. background to demand

B1 B2 B3

I3I2I1

Income-consumptioncurveB

read

Inco

me

(£)

CDs

CDs

Qb3

Qb2

Qb1

Y3

Y2

Y1

Qcd3Qcd2

Qcd1

Qcd3Qcd2

Qcd1

Engel curve

ab

c

ab

c

Deriving an Engel curve from an income-consumption curveDeriving an Engel curve from an income-consumption curve

Page 76: 03. background to demand

The optimum consumption point equating the marginal rate of substitution

with the price ratio

MRS = MUA/MUB = PA/PB

The effect of a change in income the income–consumption curve the Engel curve income elasticity of demand and the

income–consumption curve the effect of a rise in income on the

demand for an inferior good

The optimum consumption point equating the marginal rate of substitution

with the price ratio

MRS = MUA/MUB = PA/PB

The effect of a change in income the income–consumption curve the Engel curve income elasticity of demand and the

income–consumption curve the effect of a rise in income on the

demand for an inferior good

INDIFFERENCE ANALYSISINDIFFERENCE ANALYSIS

Page 77: 03. background to demand

Effect of a rise in income on the demand for an inferior goodEffect of a rise in income on the demand for an inferior goodU

nits

of g

ood

Y(n

orm

al g

ood

)

Units of good X(inferior good)

O

I1B1

a

Page 78: 03. background to demand

Un

its o

f goo

d Y

(nor

ma

l goo

d)

O

I2

I1B1 B2

a

b

Units of good X(inferior good)

Effect of a rise in income on the demand for an inferior goodEffect of a rise in income on the demand for an inferior good

Page 79: 03. background to demand

Un

its o

f goo

d Y

(nor

ma

l goo

d)

O

Income-consumption curve

I2

I1B1 B2

a

b

Units of good X(inferior good)

Effect of a rise in income on the demand for an inferior goodEffect of a rise in income on the demand for an inferior good

Page 80: 03. background to demand

The effect of changes in price the price–consumption curve

The effect of changes in price the price–consumption curve

INDIFFERENCE ANALYSISINDIFFERENCE ANALYSIS

Page 81: 03. background to demand

0

10

20

30

0 5 10 15 20 25 30

Assumptions

PX = £2PY = £1

Budget = £30

Effect of a fall in the price of good XEffect of a fall in the price of good XU

nits

of g

ood

Y

Units of good X

Page 82: 03. background to demand

Un

its o

f goo

d Y

Units of good X

Assumptions

PX = £2PY = £1

Budget = £30

B1 I10

10

20

30

0 5 10 15 20 25 30

j

Effect of a fall in the price of good XEffect of a fall in the price of good X

Page 83: 03. background to demand

Un

its o

f goo

d Y

Units of good X

B1 I1

j

Assumptions

PX = £1PY = £1

Budget = £30

0

10

20

30

0 5 10 15 20 25 30

Effect of a fall in the price of good XEffect of a fall in the price of good X

Page 84: 03. background to demand

Un

its o

f goo

d Y

Units of good X

Assumptions

PX = £1PY = £1

Budget = £30

B1 I1 B2

a

j

0

10

20

30

0 5 10 15 20 25 30

I2

k

Effect of a fall in the price of good XEffect of a fall in the price of good X

Page 85: 03. background to demand

0

10

20

30

0 5 10 15 20 25 30

Un

its o

f goo

d Y

Units of good X

B1 I1 B2

a

j

I2

Price-consumption curve

k

Effect of a fall in the price of good XEffect of a fall in the price of good X

Page 86: 03. background to demand

The effect of changes in price the price–consumption curve

deriving the individual's demand curve

The effect of changes in price the price–consumption curve

deriving the individual's demand curve

INDIFFERENCE ANALYSISINDIFFERENCE ANALYSIS

Page 87: 03. background to demand

Deriving a demand curve from a price-consumption curveDeriving a demand curve from a price-consumption curve

B1

I1

Exp

endi

ture

on

all o

ther

goo

ds

Units of good X

a

Page 88: 03. background to demand

I2

Deriving a demand curve from a price-consumption curveDeriving a demand curve from a price-consumption curve

B1 B2

I1

Exp

endi

ture

on

all o

ther

goo

ds

Units of good X

a b

Fall in theprice of X

Page 89: 03. background to demand

I2

Deriving a demand curve from a price-consumption curveDeriving a demand curve from a price-consumption curve

B1 B2

I1

Exp

endi

ture

on

all o

ther

goo

ds

Units of good X

a b

Further falls inthe price of X

Page 90: 03. background to demand

Deriving a demand curve from a price-consumption curveDeriving a demand curve from a price-consumption curve

B1 B2 B3

I3I2I1

I4

B4

Exp

endi

ture

on

all o

ther

goo

ds

Units of good X

a bc d

Further falls inthe price of X

Page 91: 03. background to demand

Deriving a demand curve from a price-consumption curveDeriving a demand curve from a price-consumption curve

B1 B2 B3

I3I2I1

I4

B4

Exp

endi

ture

on

all o

ther

goo

ds

Units of good X

Price-consumptioncurve

a bc d

Page 92: 03. background to demand

Deriving a demand curve from a price-consumption curveDeriving a demand curve from a price-consumption curve

B1 B2 B3

I3I2I1

I4

B4

Exp

endi

ture

on

all o

ther

goo

ds

Units of good X

a Price-consumptioncurve

bc d

Pric

e of

goo

d X

Units of good X

P1

Q1

a

Page 93: 03. background to demand

Deriving a demand curve from a price-consumption curveDeriving a demand curve from a price-consumption curve

B1 B2 B3

I3I2I1

I4

B4

Exp

endi

ture

on

all o

ther

goo

ds

Units of good X

a Price-consumptioncurve

bc d

Pric

e of

goo

d X

Units of good X

a

Demand

P1

P2

P3

P4

Q1 Q2 Q3 Q4

b

cd

Page 94: 03. background to demand

The effect of changes in price the price–consumption curve

deriving the individual's demand curve

Income and substitution effects of a price change

The effect of changes in price the price–consumption curve

deriving the individual's demand curve

Income and substitution effects of a price change

INDIFFERENCE ANALYSISINDIFFERENCE ANALYSIS

Page 95: 03. background to demand

The effect of changes in price the price–consumption curve

deriving the individual's demand curve

Income and substitution effects of a price change a normal good

The effect of changes in price the price–consumption curve

deriving the individual's demand curve

Income and substitution effects of a price change a normal good

INDIFFERENCE ANALYSISINDIFFERENCE ANALYSIS

Page 96: 03. background to demand

Un

its o

f goo

d Y

I1I2

I3I4I5I6B1

f

QX1

Income and substitution effects: normal goodIncome and substitution effects: normal good

Units of Good X

Page 97: 03. background to demand

Un

its o

f goo

d Y

I1I2

I3I4I5I6B2

h

B1

QX1

f

Rise in the price of good X

Income and substitution effects: normal goodIncome and substitution effects: normal good

Units of Good XQX3

Page 98: 03. background to demand

Un

its o

f goo

d Y

B2

Substitutioneffect

B1

QX1

h

fI1I2

I3I4I5I6

QX2

B1a

Substitution effectof the price rise

g

Income and substitution effects: normal goodIncome and substitution effects: normal good

Units of Good XQX3

Page 99: 03. background to demand

Units of Good X

Un

its o

f goo

d Y

I1I2

I3I4I5I6

Substitutioneffect

Income

effect

QX1

h

f

g

B2 B1

QX2QX3

B1a

Income effect ofthe price rise

Income and substitution effects: normal goodIncome and substitution effects: normal good

Page 100: 03. background to demand

The effect of changes in price the price–consumption curve

deriving the individual's demand curve

Income and substitution effects of a price change a normal good

an inferior good

The effect of changes in price the price–consumption curve

deriving the individual's demand curve

Income and substitution effects of a price change a normal good

an inferior good

INDIFFERENCE ANALYSISINDIFFERENCE ANALYSIS

Page 101: 03. background to demand

Units of Good X

Un

its o

f goo

d Y

B1

Income and substitution effects: Inferior (non-Giffen) goodIncome and substitution effects: Inferior (non-Giffen) good

f

QX1

I1

I2

Page 102: 03. background to demand

Units of Good X

Un

its o

f goo

d Y

f

QX1

B2

QX3

I1

I2

Rise in the price of good X

h

B1

Income and substitution effects: Inferior (non-Giffen) goodIncome and substitution effects: Inferior (non-Giffen) good

Page 103: 03. background to demand

Units of Good X

Un

its o

f goo

d Y

f

QX1

B2

h

QX2

I1

I2

Substitution effect

B1a

Substitution effectof the price rise

B1

Income and substitution effects: Inferior (non-Giffen) goodIncome and substitution effects: Inferior (non-Giffen) good

g

Page 104: 03. background to demand

Units of Good X

Un

its o

f goo

d Y

f

QX1

B2

g

QX2QX3

I1

I2

Substitution effect

h

Income effect

B1a

Income effect ofthe price rise

B1

Income and substitution effects: Inferior (non-Giffen) goodIncome and substitution effects: Inferior (non-Giffen) good

Page 105: 03. background to demand

The effect of changes in price the price–consumption curve

deriving the individual's demand curve

Income and substitution effects of a price change a normal good

an inferior good

a Giffen good (a special type of inferior good)

The effect of changes in price the price–consumption curve

deriving the individual's demand curve

Income and substitution effects of a price change a normal good

an inferior good

a Giffen good (a special type of inferior good)

INDIFFERENCE ANALYSISINDIFFERENCE ANALYSIS

Page 106: 03. background to demand

Units of Good X

Un

its o

f goo

d Y

B1

Income and substitution effects: Giffen goodIncome and substitution effects: Giffen good

f

QX1

I1

I2

Page 107: 03. background to demand

Units of Good X

Un

its o

f goo

d Y

f

QX1

B2

QX3

I1

I2

Rise in the price of good X

h

B1

Income and substitution effects: Giffen goodIncome and substitution effects: Giffen good

Page 108: 03. background to demand

Units of Good X

Un

its o

f goo

d Y

f

QX1

B2

h

QX3

I1

I2QX2

B1a

g

Substitution effect

Substitution effectof the price rise

B1

Income and substitution effects: Giffen goodIncome and substitution effects: Giffen good

Page 109: 03. background to demand

Units of Good X

Un

its o

f goo

d Y

f

QX1

B2

h

QX3

I1

I2

g

QX2

Substitution effectIncome effect

Income effect ofthe price rise

B1

Income and substitution effects: Giffen goodIncome and substitution effects: Giffen good

B1a

Page 110: 03. background to demand

The effect of a change in price on the demand for other goods

The usefulness of indifference analysis

superiority of using ordinal measures

limitations of indifference analysis

The effect of a change in price on the demand for other goods

The usefulness of indifference analysis

superiority of using ordinal measures

limitations of indifference analysis

INDIFFERENCE ANALYSISINDIFFERENCE ANALYSIS