02Beer Game Steps

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    The Beer Game

    A production-distribution game tounderstand inventory management

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    Introduction

    The beer game is a demonstrator of thebehaviour of supply chains

    It is based on the main principle of system

    dynamics:

    Structure produces behaviour

    The game is employed for educationalpurposes at most MBA s worldwide

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    Overview of the system

    There exist four nodes in the games supplychain (look at the board):

    Retailer (e.g., a supermarket that sells beer to

    end-customers) Wholesaler (e.g., a local warehouse that

    consolidates various items and provides them to

    local retailers) Distributor (e.g., a national importer of this

    particular beer with a centralized warehouse)

    Factory, where beer is brewed and packaged

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    Overview of the nodes

    Each position: Is identical, in terms of the rules of the game,

    except for the factory

    Has an initial inventory of beer

    Receives orders from and ships beer to the

    downstream node of the chain

    Orders beer from the upstream node

    One or two players are associated with it

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    Overview of delays (lead times)

    Beer is received after a shipping delay oftwo time units (e.g., 2 weeks or days)

    In case of the factory, beer is received after

    a production delay (it takes 2 time units tomanufacture any beer batch)

    Orders are received after a mailing delay (it

    takes 2 time units from the moment youplace an order to the moment this isprocessed by the upstream node)

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    Objective of the game

    The goal is to minimize the total cost Costs are computed as follows:

    Inventory carrying costs (costs of holding

    inventory for one time unit) are 0.50 per caseof beer per week (time unit = 1 week)

    Out-of-stock costs (or backlog costs, i.e., no on-

    hand inventory to satisfy orders) are 1.00 percase of beer per week

    Sum of carrying and backlog costs is total cost

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    Rules of the game

    No communication between positions isallowed, e.g., retailers should not talk toanyone else same for wholesalers,

    distributors and factory Only communication is through the passing

    of orders and the receiving of beer

    Retailers are the only ones knowing actualcustomer orders they should not revealthis information to anyone else

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    Initialization of the board

    Each chip on the board represents a case of beer(one unit of inventory)

    There exist twelve (12) chips representing twelvecases of beer in each inventory position(warehouse of each node)

    There exist four (4) chips in each shipping delayand production delay box

    There exist order slips in each order box (ordersplaced, incoming orders, production requests) facedown

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    Additional information

    The raw materials inventory at the factoryand the production capacity is infinite (i.e.,the factory can produce any batch size)

    The capacity of the shipping trucks (movinginventory between nodes) is infinite

    The flow of materials (cases of beer) is

    from factory to retailer, while the flow ofinformation (orders) is reverse (from theretailer to the factory)

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    Steps of the game

    Step 1: Receive inventory and advance shipping delays

    Factory advance the production delay

    Step 2:

    Look at incoming orders and fill them

    Retailer looks at customer order cards Factory looks at incoming orders, not production

    requests

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    Steps of the game

    Step 2 (continued): All incoming orders plus orders in backlog

    must be filled

    If inventory is insufficient to fill incomingorders plus backlog, fill as many orders as you

    can (push all your inventory forward) and place

    unfilled ones to backlog

    Orders to Fill = New Orders + Backlog

    this week this week last week

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    Steps of the game

    Step 3: Record inventory or backlog

    Step 4:

    Advance order slips

    Factory brews, i.e., it converts the production

    request (from last week) into cases of beer andputs the cases (chips) in the first production

    delay

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    Steps of the game

    Step 5: Place and record your orders (retailer,

    wholesaler, distributor)

    Factory places and records its productionrequest

    This is the only decision you have to make!

    Synchronize your steps (select a team leader

    and follow his commands)

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    Documentation

    Write down: Level of inventory (count of chips in your

    warehouse)

    Backlog (count of chips in unfilled orders)

    Orders placed

    at the Record Sheet provided at eachposition

    Best of luck!