01 Product Orientation CWI
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Transcript of 01 Product Orientation CWI
Cignal Digital TV Business Orientation Business Orientation
forCWI-CEBUCWI-CEBU
-media investment arm of PLDT Group of Companies.-wholly owned subsidiary of the PLDT Beneficial Trust Fund.-has Interest in various media related ventures, including a-has Interest in various media related ventures, including acontrolling interest in:
-MediaScape Inc. , a company focused on media related-MediaScape Inc. , a company focused on media relatedprojects
-Nation Broadcasting Company (NBC) which operates a-Nation Broadcasting Company (NBC) which operates anationwide network of radio Stations,
-Skycable Corporation , a minority interest in cable TVcompany
Brief
company
-Business World, a 30%interest in the leading businessnewspaper in the Philippines.
Backgroundnewspaper in the Philippines.
is MediaScapes Digital Video Broadcasting Handheld (DVB-H) service, currently on test broadcast.Handheld (DVB-H) service, currently on test broadcast.
MediaScapes Digital Video BroadcastingSatellite service, is now being offered using itsDirect-to-Home national franchise.Direct-to-Home national franchise.
Target launch dates:
1Q of 2009 started soft launch in selected areas2Q of 2009 -major launch on a
Brief
2Q of 2009 -major launch on a nationwide basis
Signal delivery through the NSS-11 satellite Background
Signal delivery through the NSS-11 satellite of SES New Skies using the Ku-band
, ,
How How does it work?work?
C A B L E S E R V I C E D E S C R I P T I O N
, ,
The technology renders the expansion, expansion,
upgrade and maintenance of a cable TV network in remote areas
How in remote areas too expensive
How does it work?work?
Because of the DTH technology, there is Because of the DTH technology, there is no location too remote for Covers non-cabled areas, coastal waters and mountain regionsand mountain regionsWe will provide clear digital TV service regardless of location thereby uniting the 7,100 islands of the Philippines into one 7,100 islands of the Philippines into one ultimate viewing experience
Initially launched in the following areas:Initially launched in the following areas:Laguna* Pampanga * Tarlac * Bohol * SamarCamarines Sur * Rizal * Albay * Nueva Ecija *Leyte * Agusan del Sur & Norte * Aurora * Cavite Leyte * Agusan del Sur & Norte * Aurora * Cavite Surigao del Sur & Norte * Bataan * Bulacan * this MONTH- Batangas, Davao del Sur, Cagayan
MediascapeMediascape
Territory Partner
Sales & Technical Force
Structure
Sales & Technical Force
Structure
, ,
FEATURES BENEFITS
Signal Quality Digital/Clear/No Snow/No Hiss/
Product
Signal Quality Digital/Clear/No Snow/No Hiss/Stereo sound
NationwideCoverage
Can be reached beyond any cable network
Product Overview
Coverage network
No Illegal Connections
Secured uses the NDS Security SystemOverview
(Features & Benef its)
Connections
Affordable Subscription rate is within reach
Flexible Plans Option to Choose between Prepaid or PostpaidBenefits)
Flexible PlansPostpaid
Unique Features:Unique Features:Bmail
Exclusive Announcements & UpdatesUpcoming Promotions/Raffles Upcoming Promotions/Raffles Reminders
Daily NewsHeadlinesHeadlinesCurrent Events
Quality Programming
Product Overview
Quality ProgrammingRated Free-to-Air channelsTop International programsBest Audio Line-UpOverview
(Other
Best Audio Line-UpContinuous Growth & Innovation
New Packages (HDTV)Innovations for Individuals & Cable Operators(Other
Features)Innovations for Individuals & Cable Operators
VHF CHANNELS
UHF CHANNELSCHANNELS CHANNELS
Free to-Air Air
Channels
KID CHANNELS
MOVIE CHANNELS
NEWS CHANNELS
GENERAL ENTERTAINMENT CHANNELS
Highly Rated
SPORTS CHANNELRated
Channels
FM CHANNELS
Audio AM CHANNELAudio Channels
Channel Channel Line-Up
Pay-Per View View
Examples
Pay-Per View View
Previous
Event
Dream Dream vs
CignalCignal
(Programming)(Programming)
BTV ETCETCSolar SportsSolar SportsHBOCinemax
Lost
CinemaxAnimax (note: Animax and not AXN)Lost
Channels of Dream
not AXN)
of Dream
(Programming)(Programming)
Top ChannelsChannelsNATIONWIDE
AGB APR 09
Market
Channel\Variable (r) AMR AMR % SHR % ATS
All Cable 472,590 5.8 39.68% 140CINEMAONE-NET 77,391 0.9 6.50% 57CARTOON NETWORK 42,547 0.5 3.57% 37
NUTAM
CARTOON NETWORK 42,547 0.5 3.57% 37HBO ASIA-NET 39,022 0.5 3.28% 28DISNEY CHANNEL 34,268 0.4 2.88% 32STAR MOVIES INTERNATL 26,106 0.3 2.19% 27PBO 24,497 0.3 2.06% 41PBO 24,497 0.3 2.06% 41CINEMAX-NET 17,215 0.2 1.45% 24NICKELODEON-NET 16,965 0.2 1.42% 28PLAYHOUSE DISNEY 15,910 0.2 1.34% 43HERO-TV 11,315 0.1 0.95% 30BTV 9,369 0.1 0.79% 21BTV 9,369 0.1 0.79% 21SOLAR SPORTS-NET 7,713 0.1 0.65% 20BALLS 7,325 0.1 0.62% 22HALLMARK ENTRTNMT-NET 6,996 0.1 0.59% 21JACK TV 6,944 0.1 0.58% 18
Top Cable
JACK TV 6,944 0.1 0.58% 18MYX 6,552 0.1 0.55% 15AXN-NET 6,493 0.1 0.55% 14DISCOVERY CHANNEL-NET 6,275 0.1 0.53% 14NATL GEOGRAPHIC-NET 5,979 0.1 0.50% 15ESPN-NET 5,563 0.1 0.47% 15Cable
ChannelsESPN-NET 5,563 0.1 0.47% 15MTV PHILs.-CABLE 4,361 0.1 0.37% 12LIFE STYLE-NET 4,333 0.1 0.36% 16STAR WORLD 3,785 0.0 0.32% 12ABS-CBN NEWS CHAN-NET 3,452 0.0 0.29% 13
NATIONWIDEABS-CBN NEWS CHAN-NET 3,452 0.0 0.29% 13STAR SPORTS 3,368 0.0 0.28% 15MAXXX 3,285 0.0 0.28% 14CNN-NET 3,202 0.0 0.27% 13VELVET 3,026 0.0 0.25% 17
Factorsto Factorsto Consider DREAM CIGNAL
STB Can be hacked Secured by NDS
Lifespan of 2 years Around 15 yearsLifespan of Distributing Satellite
2 years Around 15 years
Non-Assistance isDream After Sales
Non-Assistance isUsual complaints
of subscribersSoon to have a
24 x 7 Customer Service Hotline
Dream vs
Cignal Service Hotline Cignal
(Other Factors)(Other Factors)
Description
Price
Comments
Cignal Equipment Fee Php 4,700
Includes ODU, Set-Top Box, RG6 and RCA Cables and remote control unit
This is the MINIMUM charge. Installation fees may vary according to
Installation Fee Php 1,000 Installation fees may vary according to the difficulty of the installation, additional equipment needed and extra cable
Standard extra cable
Advance Monthly Php 390
Includes 21 Standard definition
Rate Subscription Php 390
channels Initial Cash out
Php 6,090
Lock-in
none
Notes:
Notes:
a. Remaining Period
indicates the remaining numbers of months in the lock-in period.
b.
Termination Fee
charges to be paid by the subscriber if the subscriber does not return the Set Top Box and Promo
b.
Termination Fee
charges to be paid by the subscriber if the subscriber does not return the Set Top Box and
Smart Card in good working condition.
Lock-In c. Return Unit Fee
charges to be paid if the subscriber returns the Set Top Box and Smart Card in good working
condition.
condition.
d. Conversion to Prepaid
charges to be paid if the subscriber decides to convert from postpaid to prepaid.
CIGNAL DIGITAL TV PROMOTION
LOCK-IN AGREEMENT FORM
LOCK-IN AGREEMENT FORM
I, ______________________________________, do hereby understand that by signing this document, I agree to subscribe to
Cignal Digital TV for a period of Twenty Four (24) months commencing on (_______/_______/_______) DD/MM/YY until
(_______/_______/_______) DD/MM/YY.
By initialing the 24-Month Term Agreement Option above, you agree to subscribe to Cignal Digital TV for 24 months from the
date of activation. If after activation, but before the end of your 24th month term, you decide to disconnect:
1. Please call our CignalCare Hotline
02 895-6353 to request for termination.
2. You agree to pay the pre-termination charges, please refer to table below.
Remaining Period
Termination Fee
Return Unit Fee
Conversion to Prepaid Fee
1 -6
2,840
2,236
2,300
7 -12
5,180
4,374
2,300
13 -18
7,520
6,513
2,300
19 -24
9,860
8,651
2,300
Notes:
a. Remaining Period
indicates the remaining numbers of months in the lock-in period.
b. Termination Fee
charges to be paid by the subscriber if the subscriber does not return the Set Top Box and
Smart Card in good working condition.
c. Return Unit Fee
charges to be paid if the subscriber returns the Set Top Box and Smart Card in good working
condition.
d.
Conversion to Prepaid
charges to be paid if the subscriber decides to convert from postpaid to prepaid.
Lock-Ind.
Conversion to Prepaid
charges to be paid if the subscriber decides to convert from postpaid to prepaid.
CONFORME:
________________________________ Name & Signature of Subscriber
Lock-In
Agreement
_____________________________ Date
_____________________________ Telephone Number
Note: Accomplish in triplicate. (1) copy attached to Cignal Application Form (1) copy retained with TP and (1) copy for Subscriber. SD
Agreement Form
NEW CUSTOMER
EXISTING CUSTOMER
Beyond Beyond
DESCRIPTION
1st Box
2nd Box
Beyond 2nd Box
TOTAL
1st Box
2nd Box
Beyond 2nd Box
TOTAL
One Time One Time Payment
Set Top Box
3,200.00
3,200.00
3,200.00
9,600.00
3,200.00
3,200.00
3,200.00
6,400.00
Installation (first 2 boxes)
1,000.00
500.00
1,300.00
1000.00
800.00
800.00
(first 2 boxes)
1,000.00
500.00
1,300.00
1000.00
800.00
800.00
Installation Cost of Additional Set Top Boxes and
Installation (more 2 boxes)
500.00
500.00
500.00
500.00
Total
3,200.00
3,200.00
3,200.00
11,400.00
3,200.00
3,200.00
3,200.00
7,200.00
Set Top Boxes and Installation
Total
3,200.00
3,200.00
3,200.00
11,400.00
3,200.00
3,200.00
3,200.00
7,200.00
DESCRIPTION
COST
DESCRIPTION
COST
Additional Cost
Additional Cost
Splitter
500
Line Amplifier
1,500.00
Additional Cables Additional Cables (200 ft @12 per foot)
2,400.00
Cost of Other foot)
2,400.00
Total
4,400.00
Cost of Other Equipments
Discounted Monthly Monthly
Subscription Fee
ITEM
SELLING PRICE
ITEM
PRICE
ODU 1,710.00
Installation
1,000.00
Delivery Charges
350
Delivery Charges
350
Total
2,860.00
Cost of Additional
ODU
ODU
Cost of Cost of Additional
RCURCU
Other Charges - c/ o TPOther Charges - c/ o TPOther Charges - c/ o TPExcess cableAmplifier
Other Charges - c/ o TPExcess cableAmplifierAmplifier
Other ServicesRelocation of Outlet
Amplifier
Other ServicesRelocation of OutletRelocation of OutletTransfer of AddressRequest for White CableCeiling Job
Relocation of OutletTransfer of AddressRequest for White CableCeiling JobCeiling JobCeiling Job
Other Other Charges
Billing Billing Cycle
After After Sales For Subscriber:
[email protected] :8956353/ 8901165/ 8901175Tel :8956353/ 8901165/ 8901175
Cel No.:09087699119
MS ACCOUNT NO:292-3292-03088-7
Payment Or thru your TP OfficeOr thru your TP OfficePayment Centers
Sales SupportSupport
Sales SupportSupport
Blank area for your office number or
SMART/TNT number/s SMART/TNT number/s only
APPLICATION FORM
VIVA
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