01 Keynote SAP Nils Herzberg PLM freigegeben€¦ · 6$3 6( ru dq 6$3 diiloldwh frpsdq\ $oo uljkwv...

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PUBLIC Nils Herzberg SVP - Global Head – Strategic Partnerships | Digital Supply Chain SAP SE April 16 th , 2019 Engineering trifft Digitalisierung Potentiale erkennen und Erfolg gestalten

Transcript of 01 Keynote SAP Nils Herzberg PLM freigegeben€¦ · 6$3 6( ru dq 6$3 diiloldwh frpsdq\ $oo uljkwv...

Page 1: 01 Keynote SAP Nils Herzberg PLM freigegeben€¦ · 6$3 6( ru dq 6$3 diiloldwh frpsdq\ $oo uljkwv uhvhuyhg Ä38%/,& 'hvljq %xvlqhvv 3urfhvv zlwk 6$3 3/0 6\vwhpv (qjlqhhulqj 7hdp

PUBLIC

Nils HerzbergSVP - Global Head – Strategic Partnerships | Digital Supply ChainSAP SE

April 16th, 2019

Engineering trifft Digitalisierung Potentiale erkennen und Erfolg gestalten

Page 2: 01 Keynote SAP Nils Herzberg PLM freigegeben€¦ · 6$3 6( ru dq 6$3 diiloldwh frpsdq\ $oo uljkwv uhvhuyhg Ä38%/,& 'hvljq %xvlqhvv 3urfhvv zlwk 6$3 3/0 6\vwhpv (qjlqhhulqj 7hdp

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Looking back at 2008 – Manager Magazin´s ‚Acht Produkte mit Zukunft‘

Source: Manager Magazin: http://www.manager-magazin.de/fotostrecke/fotostrecke-35351.html

Page 3: 01 Keynote SAP Nils Herzberg PLM freigegeben€¦ · 6$3 6( ru dq 6$3 diiloldwh frpsdq\ $oo uljkwv uhvhuyhg Ä38%/,& 'hvljq %xvlqhvv 3urfhvv zlwk 6$3 3/0 6\vwhpv (qjlqhhulqj 7hdp

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Looking back at 2008 – Manager Magazin´s ‚Acht Produkte mit Zukunft‘

Source: Manager Magazin: http://www.manager-magazin.de/fotostrecke/fotostrecke-35351.html

Page 4: 01 Keynote SAP Nils Herzberg PLM freigegeben€¦ · 6$3 6( ru dq 6$3 diiloldwh frpsdq\ $oo uljkwv uhvhuyhg Ä38%/,& 'hvljq %xvlqhvv 3urfhvv zlwk 6$3 3/0 6\vwhpv (qjlqhhulqj 7hdp

Without P there is no R(evenue)

Page 5: 01 Keynote SAP Nils Herzberg PLM freigegeben€¦ · 6$3 6( ru dq 6$3 diiloldwh frpsdq\ $oo uljkwv uhvhuyhg Ä38%/,& 'hvljq %xvlqhvv 3urfhvv zlwk 6$3 3/0 6\vwhpv (qjlqhhulqj 7hdp

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Page 6: 01 Keynote SAP Nils Herzberg PLM freigegeben€¦ · 6$3 6( ru dq 6$3 diiloldwh frpsdq\ $oo uljkwv uhvhuyhg Ä38%/,& 'hvljq %xvlqhvv 3urfhvv zlwk 6$3 3/0 6\vwhpv (qjlqhhulqj 7hdp

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Page 7: 01 Keynote SAP Nils Herzberg PLM freigegeben€¦ · 6$3 6( ru dq 6$3 diiloldwh frpsdq\ $oo uljkwv uhvhuyhg Ä38%/,& 'hvljq %xvlqhvv 3urfhvv zlwk 6$3 3/0 6\vwhpv (qjlqhhulqj 7hdp

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Technology Trends for relevant for R&D/Engineering in Discrete Industries

Modularization

Modular Control and Drive Program

Networking

Networking & international standards

Scalable Performance

Scalable programs regarding functions and performance

Integrated Platforms

Horizontal & Vertical exchange of information on all levels of the

automation pyramid

Connectivity

Connectivity for internet-based services

Mechatronics

Convergence of mechatronics, electronics & software

Engineering & Simulation

Efficient Engineering & Simulation Tools

Page 8: 01 Keynote SAP Nils Herzberg PLM freigegeben€¦ · 6$3 6( ru dq 6$3 diiloldwh frpsdq\ $oo uljkwv uhvhuyhg Ä38%/,& 'hvljq %xvlqhvv 3urfhvv zlwk 6$3 3/0 6\vwhpv (qjlqhhulqj 7hdp

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SAP Solutions along the Design Business Process

Manage engineering change

Manage compliance

3D Print Prototyping Product Lifecycle Management (PLM)

Team Data Management (TDM)

TIME

COST

Manage requirements and functional modelling

Manage asset information and performance“as maintained”

Change Management Process

Enable integrated R&D processes across all LoBs with consistent product data

CAD Design (electronics, mechanics, Software) "as designed”

Manufacture “as built”

Customer Sales “as sold”

Design to cost

Plan projectFirmware Update and Compatibility

Handover to manufacturing & service

Manage ideas

Design collaboration across the extended enterprise

Detailed DesignDetailed Design ServiceServiceProductionProductionEarly EngineeringEarly EngineeringIdea / RequirementsIdea / Requirements PrototypingPrototypingDetailed Design ServiceProductionEarly EngineeringIdea / Requirements Prototyping

Start of Production

Page 9: 01 Keynote SAP Nils Herzberg PLM freigegeben€¦ · 6$3 6( ru dq 6$3 diiloldwh frpsdq\ $oo uljkwv uhvhuyhg Ä38%/,& 'hvljq %xvlqhvv 3urfhvv zlwk 6$3 3/0 6\vwhpv (qjlqhhulqj 7hdp

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Design Business Process with SAP PLM

Systems Engineering

Team Data Management

Enterprise Product Structure

Folder, Document,Material &E-BOM

Authoring-Tools

Software Electronics Mechanics

Logical Model

Requirement Model

Functional Model

Service & MaintainReal Time Strategy &

Planning

Location Model System Model

Statistical ModelSensor &

Diagnostics

Early Product Costing

IPD - Collaboration

3D-Visualisation

Portfolio and Project Management

Document Management

Manufacturing, Procurement & Supply Chain

Plant 001

Plant 002

Detailed DesignDetailed Design ServiceServiceProductionProductionEarly EngineeringEarly EngineeringIdea / RequirementsIdea / Requirements PrototypingPrototypingDetailed Design ServiceProductionEarly EngineeringIdea / Requirements Prototyping

Systems Engineering

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Assets

Suppliers Customers

Manufacturers

Logistics Logistics

Manufacturers

Assets

Assets

Customers

Suppliers

Suppliers

Suppliers

Suppliers

Customers

CustomersCustomers

Suppliers Suppliers

Customers

Customers

Suppliers

Suppliers

Customers

Customers

Customers

Customers

Customers

Suppliers

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Assets

Suppliers Customers

Manufacturers

Logistics Logistics

Manufacturers

Assets

Assets

Customers

Suppliers

Suppliers

Suppliers

Suppliers

Customers

CustomersCustomers

Suppliers Suppliers

Customers

Customers

Suppliers

Suppliers

Customers

Customers

Customers

Customers

Customers

Suppliers

Excellent Product Data Management drives Excellence throughout!

Page 12: 01 Keynote SAP Nils Herzberg PLM freigegeben€¦ · 6$3 6( ru dq 6$3 diiloldwh frpsdq\ $oo uljkwv uhvhuyhg Ä38%/,& 'hvljq %xvlqhvv 3urfhvv zlwk 6$3 3/0 6\vwhpv (qjlqhhulqj 7hdp

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Digital twin strategy: A cornerstone for digitalization of your productConnect Digitally to Perfect Reality for your Product Development

Physical Product Digital Twin

Full digital representation of connected products along their lifecycle delivering an embedded, collaborative and real-time set of next generation product development processes and systems

Page 13: 01 Keynote SAP Nils Herzberg PLM freigegeben€¦ · 6$3 6( ru dq 6$3 diiloldwh frpsdq\ $oo uljkwv uhvhuyhg Ä38%/,& 'hvljq %xvlqhvv 3urfhvv zlwk 6$3 3/0 6\vwhpv (qjlqhhulqj 7hdp
Page 14: 01 Keynote SAP Nils Herzberg PLM freigegeben€¦ · 6$3 6( ru dq 6$3 diiloldwh frpsdq\ $oo uljkwv uhvhuyhg Ä38%/,& 'hvljq %xvlqhvv 3urfhvv zlwk 6$3 3/0 6\vwhpv (qjlqhhulqj 7hdp

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What language does your product speak?

Page 15: 01 Keynote SAP Nils Herzberg PLM freigegeben€¦ · 6$3 6( ru dq 6$3 diiloldwh frpsdq\ $oo uljkwv uhvhuyhg Ä38%/,& 'hvljq %xvlqhvv 3urfhvv zlwk 6$3 3/0 6\vwhpv (qjlqhhulqj 7hdp
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Page 17: 01 Keynote SAP Nils Herzberg PLM freigegeben€¦ · 6$3 6( ru dq 6$3 diiloldwh frpsdq\ $oo uljkwv uhvhuyhg Ä38%/,& 'hvljq %xvlqhvv 3urfhvv zlwk 6$3 3/0 6\vwhpv (qjlqhhulqj 7hdp

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Page 18: 01 Keynote SAP Nils Herzberg PLM freigegeben€¦ · 6$3 6( ru dq 6$3 diiloldwh frpsdq\ $oo uljkwv uhvhuyhg Ä38%/,& 'hvljq %xvlqhvv 3urfhvv zlwk 6$3 3/0 6\vwhpv (qjlqhhulqj 7hdp

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Focus Topics for PLM in Product Development

Embedded Analytics

Product Costing

Product Lifecycle &

Release

Portfolio & Project Management

Agile Collaboration & Innovation Management

3D Visualization

AccessControl

Systems Engineering

Requirement Model

Folder, Document,Material &E-BOM

Team Data Management

Collaboration, Steering, Costing, Change

Logical Model

Authoring-Tools

Software Electronics Mechanics

Service & Maintain

Statistical Model Physics Model

Risk & CriticalitySystem Model

Location Model

Sensor & Diagnostics

Real Time Strategy & PlanningFunctional

Model

Enterprise Product Structure

Manufacturing, Procurement & Supply Chain

Plant 001

Plant 002

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22© 2019 COPYRIGHT Open Industry 4.0 Alliance | Public

Page 20: 01 Keynote SAP Nils Herzberg PLM freigegeben€¦ · 6$3 6( ru dq 6$3 diiloldwh frpsdq\ $oo uljkwv uhvhuyhg Ä38%/,& 'hvljq %xvlqhvv 3urfhvv zlwk 6$3 3/0 6\vwhpv (qjlqhhulqj 7hdp

23© 2019 COPYRIGHT Open Industry 4.0 Alliance | Public

Industry 4.0 relevant companies - with their interoperable solutions

and services – committed to deliver customer value

=

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24© 2019 COPYRIGHT Open Industry 4.0 Alliance | Public

At this time the Open Industry 4.0 Alliance comprises of 13 companies… and recruiting continues after Hannover Messe

Committed Founding Members

Committed Members

Page 22: 01 Keynote SAP Nils Herzberg PLM freigegeben€¦ · 6$3 6( ru dq 6$3 diiloldwh frpsdq\ $oo uljkwv uhvhuyhg Ä38%/,& 'hvljq %xvlqhvv 3urfhvv zlwk 6$3 3/0 6\vwhpv (qjlqhhulqj 7hdp

25© 2019 COPYRIGHT Open Industry 4.0 Alliance | Public

Open Industry 4.0 Alliance – Delivering Customer Value Together

Factory Plant Warehouse

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26© 2019 COPYRIGHT Open Industry 4.0 Alliance | Public

In an Industrial context, you need to able to connect to your productOpen Industry 4.0 Alliance Solution Architecture with Four Building Blocks

OPC UA, MQTT, TCP IP...

Secure Cloud to Edge ConnectorFirewall

Machines, Compounds, PLCs, Vehicles, Gateways, Devices, Sensors & Actuators, Historians

Factory

Plant

Warehouse

Open Manufacturers Cloud Platform

Common Cloud Central4

3 Open Operator Cloud Platform

Marketplace Directory

Central Asset Repository

Asset Intelligence Network

Open API

Open Cloud Application LayerClo

ud

Operator IT Backend

ERP, CRM/PLM... Legacy Systems

Data Lake

Cloud & Applications

+Enterprise Cloud Platform

Ol4 Member Apps Custom AppsOpen API &

Integration Services

2 Open Edge Computing

Open Edge Connectivity1

Open Edge Application Layer

Containerized Enterprise Computing Platform

OPC UA Server HART IO Link Profibus Profinet Modbus Ethercat …

Physical Things

Ol4 Member Apps Open API & Integration Services+ Custom Apps

Edge Hardware

Sh

op

flo

or

Scope of the Alliance

Page 24: 01 Keynote SAP Nils Herzberg PLM freigegeben€¦ · 6$3 6( ru dq 6$3 diiloldwh frpsdq\ $oo uljkwv uhvhuyhg Ä38%/,& 'hvljq %xvlqhvv 3urfhvv zlwk 6$3 3/0 6\vwhpv (qjlqhhulqj 7hdp

27© 2019 COPYRIGHT Open Industry 4.0 Alliance | Public

Integrating IT with OT PLUS Operators with OEM / ManufacturersUtilizing the ‘ONE’ and ‘OPEN’ principles

Manage shop floor

operations at the edge

(operator)

Selectively share data

with manufacturer’

cloud

Visualize Overall X-

Factory KPIs(C Level)

Optimize equipment operations

(manuf.)

Maintain master equipment model in

asset network

Discover & onboard

equipment / collaborate

1

2

3

4

5

6

Page 25: 01 Keynote SAP Nils Herzberg PLM freigegeben€¦ · 6$3 6( ru dq 6$3 diiloldwh frpsdq\ $oo uljkwv uhvhuyhg Ä38%/,& 'hvljq %xvlqhvv 3urfhvv zlwk 6$3 3/0 6\vwhpv (qjlqhhulqj 7hdp

28© 2019 COPYRIGHT Open Industry 4.0 Alliance | Public

Open Industry 4.0 Alliance EcosystemRoles

Operators

(Customers)

Founding Members

System Integrators

Service Providers

Connectivity Providers

Technology Providers

Application Providers

OEMs/ Manufacturers

Page 26: 01 Keynote SAP Nils Herzberg PLM freigegeben€¦ · 6$3 6( ru dq 6$3 diiloldwh frpsdq\ $oo uljkwv uhvhuyhg Ä38%/,& 'hvljq %xvlqhvv 3urfhvv zlwk 6$3 3/0 6\vwhpv (qjlqhhulqj 7hdp

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Open Industry 4.0 AllianceTechnology Capability Matrix

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30© 2019 COPYRIGHT Open Industry 4.0 Alliance | Public

Open Industry 4.0 AllianceProfessional Services Capability Matrix

Page 28: 01 Keynote SAP Nils Herzberg PLM freigegeben€¦ · 6$3 6( ru dq 6$3 diiloldwh frpsdq\ $oo uljkwv uhvhuyhg Ä38%/,& 'hvljq %xvlqhvv 3urfhvv zlwk 6$3 3/0 6\vwhpv (qjlqhhulqj 7hdp

31© 2019 COPYRIGHT Open Industry 4.0 Alliance | Public

Open Industry 4.0 AllianceMembers pledge to their customers

think & act with customer centricity

respect that customer owns the data & decides who to share it with

implement standards to offer lock-in free solutions

take security seriously & build “security by architecture” for

data & app management

provide semantic models (thing & context) of our products

commit to the accelerated digital transformation & time-to-value

offer a broad coverage of your assets

enable easy onboarding of assets

For our customers, we

pledge to...

build interoperablesolutions for a large open

ecosystem

Page 29: 01 Keynote SAP Nils Herzberg PLM freigegeben€¦ · 6$3 6( ru dq 6$3 diiloldwh frpsdq\ $oo uljkwv uhvhuyhg Ä38%/,& 'hvljq %xvlqhvv 3urfhvv zlwk 6$3 3/0 6\vwhpv (qjlqhhulqj 7hdp

32© 2019 COPYRIGHT Open Industry 4.0 Alliance | Public

More Information is available on www.OpenIndustry4.com

Technical White Paper Business White Paper Capability Map

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33© 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ CONFIDENTIAL | SAP DSC EXECUTIVE ADVISORY BOARD

DESIGN: how to connect digitally to perfect reality?

SOLUTION PORTFOLIO IN DESIGN SAP‘s ANSWER

SAP DIFFERENTIATORS Efficiency

Consistent collaboration

Integrated Requirements

Smart products

PersonalizationSAP S/4HANAPowered by Leonardo

Portfolioand Project

Management

Lifecycle Costing and Product Compliance

Collaboration and Requirements Management

Product Engineering,

Configuration and Recipe Formulation

Handover to Manufacturing

SAP STRATEGY Customer Centricity and Visibility:

focus on connections between enterprise data and engineering components

Business Innovation: Focus on Recipe Management by providing a full lifecycle management

EfficiencyManage, track and handle all dimensions of your Portfolio and Projects effectively

Smart products Manage complex products with embedded systems approach building the foundation for the digital twin

PersonalizationEnabling entire Digital Configuration Life Cycle from consumer to manufacturer

Consistent collaboration Collaborate real time on product data that is consistent across extended enterprise

Integrated Requirements Capture customer requirements that are integrated with product data ensuring impact and traceability

Page 31: 01 Keynote SAP Nils Herzberg PLM freigegeben€¦ · 6$3 6( ru dq 6$3 diiloldwh frpsdq\ $oo uljkwv uhvhuyhg Ä38%/,& 'hvljq %xvlqhvv 3urfhvv zlwk 6$3 3/0 6\vwhpv (qjlqhhulqj 7hdp

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2018 2019Thank You to our SAP PLM reference customers

Page 32: 01 Keynote SAP Nils Herzberg PLM freigegeben€¦ · 6$3 6( ru dq 6$3 diiloldwh frpsdq\ $oo uljkwv uhvhuyhg Ä38%/,& 'hvljq %xvlqhvv 3urfhvv zlwk 6$3 3/0 6\vwhpv (qjlqhhulqj 7hdp

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• Without a good product there is not good revenue

• Good product data management across the complete lifecycle enables faster time-to-market

• Connected Products drive significant further lifecycle complexity compared to previous generations

• Connected products are pre-requisites for the digital twin and feedback loops to engineering

• New revenue models require scalable, standards based connection to your products out there

• Initiatives like the Open Industry 4.0 Alliance aim to harmonize the non-differentiating layers

Engineering meets DigitizationNew opportunities are emerging

Page 33: 01 Keynote SAP Nils Herzberg PLM freigegeben€¦ · 6$3 6( ru dq 6$3 diiloldwh frpsdq\ $oo uljkwv uhvhuyhg Ä38%/,& 'hvljq %xvlqhvv 3urfhvv zlwk 6$3 3/0 6\vwhpv (qjlqhhulqj 7hdp

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Thank you.