01 digitaletransformationzuehlke en
Transcript of 01 digitaletransformationzuehlke en
© Zühlke 2016Digital Transformation @ Zühlke Slide 1
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More powerful and connected devices for the mass market
Massive changes in society throughout all social classes «I want it all, and I want it now»
Disruptive change of economies («creative destruction») and incentives for new technologies
What is really new?
Digital Transformation is a technology-driven development, which changes society and business for the long term
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Why didn’t taxi companies create Uber?
Why didn’t banks create Bitcoins?
Why didn’t online music portals create Spotify?
Why didn’t telecommunication companies create WhatsApp?
Why didn’t hotels create AirBnB?
Why didn’t car makers create Tesla?
new to the industry
young
global
Disruptive companies are usually young, global and new to the industry
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Market drivers Barriers
New, globally operating competitors
New business models
"The winner takes it all" – Time-to-market
New legal requirements and technologies
Clients appreciate simplicity
Tight market focus, limited scalability
Cannibalization of own success
Long and difficult organizational structures
Lack of know-how, inflexible IT systems
Complex processes and regulations
Digital Transformation is primarily a great challenge for established companies
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Digital Transformation is the challenge and the answer.
But what is your question?
"Digitale Transformation" ist aktuell in aller Munde, man muss jedoch genau differenzieren, wovon man redet und was relevant ist …
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What is your question?
How can we position and organize ourselves to succeed in a digital competitive landscape?
How can we bring innovations to market and excite our clients in the long term?
How can we establish and maintain our foundation, which enables us to pursue new business opportunities?
Direction
Action
Foundation
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How can we differentiate ourselves from competitors in the digital age?
How do we want to earn money in the future?
How should we position ourselves in regards to organizational structure, core competencies and culture?
Who do we want to work with?
What is your strategic and organizational direction?
Collaboration
Organization &Transformation
Digital Vision & Strategy
Direction
Business Model Innovation
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Digital Marketing & Communication
CustomerExperience &Empowerment
Product & Service Delivery
Product & ServiceInnovation
How can we continuously offer new solutions and meet increasing client expectations?
How can we convert our clients to fans?
How can we establish a high digital presence for our stakeholders?
How can we optimally deliver our product and service promise to our clients?
Who is your client and what is the underlying value chain?
Action
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Enterprise &SystemArchitecture
System & Data Security
Internet of Things
Data Analytics How can we extract profit-enabling information out of data?
How can we build flexible and efficient IT systems for the long term?
How can we turn “things” into “assets”?
How can we effectively protect our systems and data?
How do you handle your data and technology?
Foundation
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Target state of a fully digitized company
Strong Presencein the Digital World
PowerfulCollaborationNetwork
ConvincingCustomer Experience
Automated,Customer-orientedProcesses
Agile Organization & Culture
Convincing Vision & Strategy
InnovativeProducts &Services
SustainableBusiness Model
Dire
ctio
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Flexible Architecture &IT Systems
High System-& Data-Security
Smart &ConnectedPhysical Platforms
ProfitableData Utilization
Foun
datio
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Contact
For further questions regarding Digital Transformation, please do not hesitate to contact us at Zühlke.
Dr. Robert KnopConsulting Director
[email protected]+41 78 846 23 90
Valentin RüstExpert Business Analyst
[email protected]+41 44 733 69 43
Cédric RiesterLead Consultant
[email protected]+41 44 733 68 96