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Transcript of 01 cisco by p schmid
John Smith, VP of Collaboration
Collaboration
© 20011 Cisco Systems, Inc. All rights reserved. Cisco Confidential 2
ONE Aligning Cisco to Architectures
SalesSales
PartnersPartners
CDOCDO
IBSGIBSG
FinanceFinance
HRHR
ServicesServices
CMOCMO
Cisco CapitalCisco Capital
LegalLegal
OperationsOperations
© 20011 Cisco Systems, Inc. All rights reserved. Cisco Confidential 3
Service ProviderService Provider
EnterpriseEnterprise
CommercialCommercial
Small BusinessSmall Business
ConsumerConsumer
SalesSales
PartnersPartners
CDOCDO
IBSGIBSG
FinanceFinance
HRHR
ServicesServices
CMOCMO
Cisco CapitalCisco Capital
LegalLegal
OperationsOperations
IG NGNIG NGN
ConsumerConsumer
Data CenterData Center
Borderless NetworkBorderless Network
CollaborationCollaboration
Small BusinessSmall Business
Market Segment Architectural Plays Cross-Functional Alignment
ONE Aligning Cisco to Architectures
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 4
Photo Goes Here
The Collaboration Market is Moving NowNow
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 5
Photo Goes Here
“All of the books in the world contain no more information
than is broadcast as video in a single large American city in a
single year.”
Carl Sagan
© 20011 Cisco Systems, Inc. All rights reserved. Cisco Confidential 6
Collaboration MomentumGrowth of the Internet & Video
Source: Cisco VNI, 2008-2013
In 2009 . . .
33%33%Video is aboutVideo is about
of consumer internet traffic of consumer internet traffic
© 20011 Cisco Systems, Inc. All rights reserved. Cisco Confidential 7
Collaboration Momentum
> 91%> 91%Video is expected to beVideo is expected to be
of consumer internet traffic of consumer internet traffic
In 2013 . . .
Growth of the Internet & Video
Source: Cisco VNI, 2008-2013
© 20011 Cisco Systems, Inc. All rights reserved. Cisco Confidential 8
Collaboration Momentum
400%400%The Internet will beThe Internet will be
larger!larger!
And . . .
Source: Cisco VNI, 2008-2013
© 20011 Cisco Systems, Inc. All rights reserved. Cisco Confidential 9
User driven IT and Web 2.0User driven IT and Web 2.0
GlobalizationGlobalization
Collaboration Momentum
Less travelLess travel
G “Yers”G “Yers”
Green imperativeGreen imperative
Growth of videoGrowth of video
Mobile, dispersed workforce Mobile, dispersed workforceThe Inflection Point for VideoThe Inflection Point for Video
Drivers of Business Video
Source: Cisco VNI, 2008-2013
© 20011 Cisco Systems, Inc. All rights reserved. Cisco Confidential 10
Collaboration Momentum
>50% of ITDMs use video for collaboration &
surveillance
Source: Datamonitor – The Network Pull-Through Impact of Business Video
Usage of Business Video
© 20011 Cisco Systems, Inc. All rights reserved. Cisco Confidential 11
Collaboration Momentum
50% of organizations deploy >1 video app
Usage of Business Video
Source: Datamonitor – The Network Pull-Through Impact of Business Video
© 20011 Cisco Systems, Inc. All rights reserved. Cisco Confidential 12
Collaboration Momentum
Collaboration will be the most prolific app in the
future!
Usage of Business Video
Source: Datamonitor – The Network Pull-Through Impact of Business Video
© 20011 Cisco Systems, Inc. All rights reserved. Cisco Confidential 13
Source: Datamonitor – The Network Pull-Through Impact of Business Video - Europe
Collaboration Momentum
Top 3 Factors for a Better End-User Video ExperienceTop 3 Factors for a Better End-User Video Experience
QoSQoS
Correct network architectureCorrect network architecture
Greater bandwidthGreater bandwidth33
11
22
Importance of the Network
© 20011 Cisco Systems, Inc. All rights reserved. Cisco Confidential 14
Collaboration Momentum
Wait! . . . There’s moreWait! . . . There’s more
While ~50% of respondents consider more advanced
network capabilities as important . . .
While ~50% of respondents consider more advanced
network capabilities as important . . .
Importance of the Network
Source: Datamonitor – The Network Pull-Through Impact of Business Video - Europe
© 20011 Cisco Systems, Inc. All rights reserved. Cisco Confidential 15
Collaboration Momentum
Wait! . . . There’s moreWait! . . . There’s more
Just 15% of ITDMs have conducted video network
assessments!
Just 15% of ITDMs have conducted video network
assessments!
Importance of the Network
Source: Datamonitor – The Network Pull-Through Impact of Business Video - Europe
© 20011 Cisco Systems, Inc. All rights reserved. Cisco Confidential 16
Collaboration Momentum
Wait! . . . There’s moreWait! . . . There’s more
. . . and only 19% plan to!. . . and only 19% plan to!
Importance of the Network
Source: Datamonitor – The Network Pull-Through Impact of Business Video - Europe
© 20011 Cisco Systems, Inc. All rights reserved. Cisco Confidential 17
The Unified Consumer Device-to-Network Environment
© 20011 Cisco Systems, Inc. All rights reserved. Cisco Confidential 18
Telephones Set-top Boxes PC & Camcorders Content Mgmt. RemoteDevice Mgmt.
Smart Phones Web Tablets Off-Net Mobility
At home On the move
IP Video
IP Managed Service Gateways
RJ11Ethernet
DLNA, MoCA/HPNA
802.11 WiFi
RTMB HNAP
Distributed Media IntelligenceDistributed Media IntelligenceDistributed Media IntelligenceUnleash new experiences at-home, on-the-go via Cisco IP Video ArchitectureDistributed Media IntelligenceThe Unified Consumer Device-to-Network Environment
© 20011 Cisco Systems, Inc. All rights reserved. Cisco Confidential 19
Denise ColeyDirector, GSDBD
GSDBD Organizational Chart
GSDBD Cross Functional Partners
Emily Martinez-SteinBusiness Dev PM
Madison Gunter, IIIBusiness Dev Mgr
Rik NelsonBusiness Ops Mgr
Nancy-Jo NunezStrategic Ops Mgr
Garth ScullyRM Sales Canada—Fed Govt
Ken CarterAM SalesQWEST
Chris MarinFed Channel Ops
Heather WarrenFed Channels Ops
Teresa LopezSMB Commercial Sales
Nikki WalkerDirector I&DUK
© 20011 Cisco Systems, Inc. All rights reserved. Cisco Confidential 20
Collaboration Buyers’ PrioritiesV
alu
e
Innovation
1 Reduce Costs
2 Increase Productivity
3 Transform the Business
© 20011 Cisco Systems, Inc. All rights reserved. Cisco Confidential 21
1 Reduce Costs
Collaboration Buyers’ Priorities
Source: Salire TCO Engagements Database; VTG CBT Analysis
OPEX Cost Savings
25%Long Distance
30%Connectivity
42%Audio Conferencing
52%Maintenance
60%Changes
Savings range from 25% - 60%
© 20011 Cisco Systems, Inc. All rights reserved. Cisco Confidential 22
2 Increase Productivity
Collaboration Buyers’ Priorities
Source: Salire TCO Engagements Database; VTG CBT Analysis
ROI
Nu
mb
er
of
em
plo
yee
s(x
1,0
00
)
1-5
10-25
> 25
5-10
<1
111%
157%
129%
113%
61%
ROI increases from >50% - >150%
© 20011 Cisco Systems, Inc. All rights reserved. Cisco Confidential 23
3 Transform the Business
Collaboration Buyers’ Priorities
The benefits are transformational
Increased Sales
Acceleration
Problem Solving
Seamless Info’
IT Savings
$95,600
$39,200
$13,700
$4,200
$3,300
Annual Financial Benefits($/user/yr)
Source: Unicomm Consulting, Voice Con 2008
© 20011 Cisco Systems, Inc. All rights reserved. Cisco Confidential 24
Collaboration Buyers’ Priorities
1 Reduce Costs
2 Increase Productivity
3 Transform the Business
Val
ue
Innovation
© 20011 Cisco Systems, Inc. All rights reserved. Cisco Confidential 25
US & Collaboration Accelerates Sales
3
Act
2
Listen
1
Route
Sales and order fulfillment is a three-step process
© 20011 Cisco Systems, Inc. All rights reserved. Cisco Confidential 26
US & Collaboration Accelerates Sales
1
Route
2
Listen
3
Act
First, the request is routed to a phoneCisco’s unified application environment with single-number reach routes calls to desk and/or mobile phones.
© 20011 Cisco Systems, Inc. All rights reserved. Cisco Confidential 27
US & Collaboration Accelerates Sales
1
Route
2
Listen
3
Act
Next, the salesperson listens to the dealEven text is converted into speech.
© 20011 Cisco Systems, Inc. All rights reserved. Cisco Confidential 28
US & Collaboration Accelerates Sales
1
Route
2
Listen
3
Act
Finally, the approver takes actionThe phone’s numbers are used to approve, deny, defer, append a voice message, or speak to a previous approver.
© 20011 Cisco Systems, Inc. All rights reserved. Cisco Confidential 29
US & Collaboration Accelerates Sales
3
Act
2
Listen
1
Route
The value to the business is:• Faster recognition of revenue• Increased productivity ($30M in sales, $15M in partner revenue), and • A better customer experience
© 20011 Cisco Systems, Inc. All rights reserved. Cisco Confidential 30
Vision
TelePresenceNext Generation Video Management
© 20011 Cisco Systems, Inc. All rights reserved. Cisco Confidential 31
TMSDevice
Management
• Monitor• Update firmware• Manage assets
TMSDevice MGMT
NetworkManagement Medianet Immersive
Help Desk User PortalsReporting
© 20011 Cisco Systems, Inc. All rights reserved. Cisco Confidential 32
Network Management
• Trace issues• Proactive & reactive • Predictive networks
NetworkManagement Medianet Immersive
Help Desk User PortalsTMSDevice MGMT Reporting
© 20011 Cisco Systems, Inc. All rights reserved. Cisco Confidential 33
Reporting• Usage• Productivity• Green (eco’ friendly)
NetworkManagement Reporting Medianet Immersive
Help Desk User PortalsTMSDevice MGMT
© 20011 Cisco Systems, Inc. All rights reserved. Cisco Confidential 34
Medianet• CAC-BW, user, schedule • Discovery• Media solutions
NetworkManagement Medianet Immersive
Help Desk User PortalsTMSDevice MGMT Reporting
© 20011 Cisco Systems, Inc. All rights reserved. Cisco Confidential 35
Immersive Help Desk
• Real-time meetings• Executive help desk• Managed service
NetworkManagement Medianet Immersive
Help Desk User PortalsTMSDevice MGMT Reporting
© 20011 Cisco Systems, Inc. All rights reserved. Cisco Confidential 36
User Portals• User controls• Change management• Meeting calendar
TMSDevice MGMT
NetworkManagement Medianet Immersive
Help Desk User PortalsReporting
© 20011 Cisco Systems, Inc. All rights reserved. Cisco Confidential 37
User PortalsTMSDevice MGMT
NetworkManagement Reporting Medianet Immersive
Help Desk
TelePresenceNext Generation Video Management
IT Help Desk Administrator User
© 20011 Cisco Systems, Inc. All rights reserved. Cisco Confidential 38