006 - Mobile Day Colombia - John DeTar - Programmatic Mobile
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Transcript of 006 - Mobile Day Colombia - John DeTar - Programmatic Mobile
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HERE COMES PROGRAMATIC MOBILE BUT WHY? AND HOW?
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TO UNDERSTAND YOUR MARKET YOU MUST ”FEEL” IT
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HOW DO I ACTIVATE THEM?WHERE IS MY AUDIENCE?
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IT ALL STARTS WITH DATA
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B/I AND REPORTING
ACTIVATION OF MEDIA
ORGANIZATION AND SEGMENTATION
PROTECTION OF DATA
COLLECTION OF DATA
BIG DATA MANAGEMENT
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THE MARKET MUST FOLLOW THE AUDIENCE
(AND EVENTUALLY IT ALWAYS DOES)
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AUDIENCE VS INVESTMENTTHE PROBLEMS TODAY AND IN THE PAST
SOME WASTE IN INVESTMENT
INVESTMENT CLOSER TO IDEAL INVESTMENT IS TO LOW
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THE CHANGE IN DIGITAL MEDIA IS HERE!
ADSENSE ADMOB
DOUBLECLICK
EMAIL TO IOS ITUNES
IDFA
SSO (SINGLE SIGN ON) ATLAS
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BACK TO BASICS
(ITS ALWAYS BEEN ABOUT THE AUDIENCE)
INVEST IN THE TARET, NOT IN A SINGLE CHANNEL
DELIVER MEDIA CROSS DEVICE
LET THE PLATFORM FIND THE TARGET
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AUDIENCE VS INVESTMENTPROGROMATICALLY PURCHASE THE
AUDIENCE NOT THE CHANNEL
EQUAL TO THE INVESTIMENT
EQUAL TO THE INVESTMENT
EQUAL TO THE INVESTMENT
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EXTENDING YOUR TV CAMPAIGNS
DIGITALLY
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CASE | MULTIPLUS
TV TARGET GENDER M/F 35+ CLASS A
6.43 MILLION USERS
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CASE | MULTIPLUS
93% ON TARGET
DMPx
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CASE | RETAILER
RETAILER 2
TV TARGET GENDER M/F 18+ CLASS BC
94% ON TARGET
38.2 MILLION USERS
RETAILER 1
TV TARGET GENDER M/F 25+ CLASS AB
95% ON TARGET
12.1 MILLION USERS
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THANK YOU!