0 to 60 SEO for Small Business [Spoiler: Data is Your Friend]
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Transcript of 0 to 60 SEO for Small Business [Spoiler: Data is Your Friend]
0 to 60 SEO for Small Business
[Spoiler: Data is Your Friend] MITCH CAUSEY, LESSON.LY
Thue is the Kissmetrics Webinar Wizard and Marketing Ops Manager. Before joining forces with Kissmetrics, he was a Lyft driver in SF, which is also how he became a Kissmetrics marketer. Whenever
Thue is not trying to automate everything around him, you can find him climbing and hiking in the Sierras.
THUE MADSEN Marketing Operations Manager, Kissmetrics
@ThueLMadsen
Mitch has led organic lead generation in both B2B & B2C markets for customers of all shapes and sizes,
including multiple Fortune 100 companies. He is currently the Director of Marketing at Lesson.ly and
Founder of CornerstoneInteractive.com.
MITCH CAUSEY Director of Marketing, Lesson.ly
@MitchellCausey
1 Build your foundations on keyword research.
2 Implement the angel oak content strategy.
3 Leverage inexpensive content sources.
AGENDA
Pro Tip: Search + Social = Best Content Unicorn
STEP 1: FIGURE OUT WHAT TO WRITE ABOUT
Search Social Sales
Work Load High High High
Persuasion Medium Low High
Lead Flow (Short-term) Low High Low
Lead Flow (Long-term) High Low Low
Pro Tip: Search + Social = Best Content Unicorn
STEP 1: FIGURE OUT WHAT TO WRITE ABOUT
Search Social Sales
Work Load High High High
Persuasion Medium Low High
Lead Flow (Short-term) Low High Low
Lead Flow (Long-term) High Low Low
Pro Tip: Search + Social = Best Content Unicorn
STEP 1: FIGURE OUT WHAT TO WRITE ABOUT
Search Social Sales
Work Load High High High
Persuasion Medium Low High
Lead Flow (Short-term) Low High Low
Lead Flow (Long-term) High Low Low
Pro Tip: Search + Social = Best Content Unicorn
STEP 1: FIGURE OUT WHAT TO WRITE ABOUT
Search Social Sales
Work Load High High High
Persuasion Medium Low High
Lead Flow (Short-term) Low High Low
Lead Flow (Long-term) High Low Low
Pro Tip: Search + Social = Best Content Unicorn
STEP 1: FIGURE OUT WHAT TO WRITE ABOUT
Search Social Sales
Work Load High High High
Persuasion Medium Low High
Lead Flow (Short-term) Low High Low
Lead Flow (Long-term) High Low Low
STEP 1: FIGURE OUT WHAT TO WRITE ABOUT
Search Social Sales
Work Load High High High
Persuasion Medium Low High
Lead Flow (Short-term) Low High Low
Lead Flow (Long-term) High Low Low
Pro Tip: Search + Social = Best Content Unicorn
STEP 1: FIGURE OUT WHAT TO WRITE ABOUT
Search Social Sales
Work Load High High High
Persuasion Medium Low High
Lead Flow (Short-term) Low High Low
Lead Flow (Long-term) High Low Low
I’m not saying: Produce poorly written, boring content.
BUT, I’M CREATIVE AND DON’T LIKE SPREADSHEETS
I’m not saying: Produce poorly written, boring content.
I am saying: Planning and writing are different beasts, treat them as such.
BUT, I’M CREATIVE AND DON’T LIKE SPREADSHEETS
I’m not saying: Produce poorly written, boring content.
I am saying: Planning and writing are different beasts, treat them as such.
BUT, I’M CREATIVE AND DON’T LIKE SPREADSHEETS
Planning
I’m not saying: Produce poorly written, boring content.
I am saying: Planning and writing are different beasts, treat them as such.
BUT, I’M CREATIVE AND DON’T LIKE SPREADSHEETS
Planning Writing
Principle: Have someone else write drafts for you. Then, edit them.
STEP 3: WORK YOUR PLAN.
Interns are great!
Principle: Have someone else write drafts for you. Then, edit them.
STEP 3: WORK YOUR PLAN.
Interns are great! So is WriterAccess
1 Build your foundations on keyword research.
2 Implement the angel oak content strategy.
3 Leverage inexpensive content sources.
RECAP
Learning Automation Free Trial
Learn SEO in 12 Weeks
CornerstoneInteractive.comLesson.ly/Signup
MITCH CAUSEY Director of Marketing, Lesson.ly
@MitchellCausey [email protected]
THUE MADSEN Marketing Operations Manager, Kissmetrics
@ThueLMadsen [email protected]
Questions?