0 - 100k in 10 Months With Zero Marketing

A Productised Service Growth Story

➔ How to pick a sustainable and scalable productised service idea and launch it within a weekend

➔ How to (or, how not to) market your business with no marketing budget

➔ How to identify and unlock hidden revenue within your existing customer database

TEN ELEMENTS OF A SUSTAINABLE AND SCALABLE PRODUCTISED SERVICE IDEA

1. Does it actually solve an existing problem?

Doesn't solve a problem/adds pleasure. Solves a big problem/adds pleasure better than anything else in the market

2. Does it align with your skills, talents & experience?

Doesn't fit with your talents. Perfect fit with your skills & experience

3. Will the day-to-day tasks motivate and excite you?

Most daily tasks will be unenjoyable. Most daily tasks will be enjoyable

4. Is it realistically achievable for you to own the market?

I’m entering a hyper-competitive/market with existing monopoly.

Low competitive market/market with no existing monopoly

5. Does the business model allow for rapid growth?

Slow growth/hinged growth business model Rapid growth/unhinged business model

6. How dependent is the business on the founders?

Heavily dependent on founding team Independent of founding team

7. Are you able to serve a large market?

Serves small market with slow/no growth potential

Serves a large market with high growth potential

8. Is your business geographically unbound?

Bound to a certain geographic area Geographically unbound with minimal

barriers to serving a global audience

9. Are you building a saleable asset?

Creating a job for yourself Saleable asset with clear exit path

10. Is it quick to launch with minimal capital required?

Slow to launch & requires large capital investment

Quick to launch & low capital investment required

1. Does it actually solve an existing problem?

2. Does it align with your skills, talents & experience?

3. Will the day-to-day tasks motivate and excite you?

4. Is it realistically achievable for you to own the market?

5. Does the business model to allow for rapid growth?

6. How dependent is the business on the founders?

7. Are you able to serve a large market?

8. Is your business geographically unbound?

9. Are you building a saleable asset?

10. Is it quick to launch with minimal capital required?

TEN ELEMENTS OF A SUSTAINABLE AND SCALABLE PRODUCTISED SERVICE IDEA

goo.gl/hsm7QS

HOW TO LAUNCH YOUR PRODUCTISED SERVICE IDEA IN A

WEEKEND

3. LAUNCH(HALF DAY)

2. BUILD(1 DAY)

1.SETUP(HALF DAY)

➔ After you’ve selected your productised service idea, choose a domain name. Go .com or .co for geographically unbound business and .com.au for geographically bound businesses.

➔ Get website hosting in the same place as you buy your domain ➔ Install WordPress onto your website host➔ Find and install theme that comes with pre-built landing page templates

[Header, subtitle, call to action button, what it is, how it works, testimonials widget/shortcode, pre-skinned payment form]

1. SETUP (HALF DAY)

➔ Create a logo (quickly) using a logo generator e.g logo.squarespace.com➔ Choose some type of highlight colour that is used in your logo➔ Upload logo to theme and update theme style to include highlight colour on

buttons and links etc➔ Start filling in the content blanks in your landing page template with real content.

Keep your content outcome focused, not too technical, and write in a personable tone with the customer in mind (it’s not about you)

➔ Use icon kits to break up your text blocks with visuals ➔ Create a Stripe account & connect into a WordPress form plugin like Gravity

Forms➔ Create any additional back end systems like a client onboarding webform (if you

have the time)

2. BUILD (ONE DAY)

➔ WordPress + a theme that comes with pre-built service landing page templates➔ Gravity Forms + Stripe Addon➔ A Stripe account➔ Google Analytics with Goal Tracking configured ➔ Google Search Console➔ Google Places (My Business) Listing➔ Some type of CRM to start databasing leads and emails

TOOLS TO START UP A PRODUCTISED SERVICE BUSINESS

➔ Embrace a profit first mentality when coming up with your price.

➔ Estimate what the monthly operating expenses of the business will be (wages)➔ Estimate what you want your Founder’s wage to be➔ Define how much net profit you want the business to generate (it should be no less than a

30% net profit margin) ➔ Once you have an estimate of your total monthly expenses, your founder’s wage and

target net profit margin defined, then define your service pricing➔ Set monthly sales KPIs for the next six months that will enable the business to operate

profitably. If you completely fail to hit these KPIs, then it is time to rethink it.➔ Launch with one service and one price point initially. Only expand once you have hit all

your targets from above

HOW TO PRICE A PRODUCTISED SERVICE

SALES - EXPENSES = PROFIT SALES - PROFIT = EXPENSES

➔ Test the site front to back, and make sure you test the checkout function (i.e don’t leave your Stripe account on Test mode!)

➔ Craft a short three sentence message stating what your productised service is, what are the benefits and outcomes it delivers, and ask for feedback.

➔ Send this message out to your network (email, social media, LinkedIn etc), and tailor the message to suit each business and each person

➔ Post this message up on business listing websites, startup directories and startup press like Startup Smart.

➔ For key influences in your network that you have a relationship with, ask them for feedback and who might they know in their network that could benefit from your service. Ask them for an introduction.

3. LAUNCH (HALF-DAY)

HOW TO MARKET (OR, HOW NOT TO MARKET) YOUR BUSINESS

WITH ZERO MARKETING BUDGET

ZENIFY ME’S GROWTH TO DATE HAS COME FROM 100% NO-COMMISSION

REFERRALS AND RELATIONSHIPS

IF YOU HAVE LITTLE TO NO PROFESSIONAL NETWORK, START

BUILDING ONE TONIGHT!

MAXIMISE THE REACH OF YOUR NETWORK, AND ALWAYS ASK FOR THE

PROACTIVE REFERRAL.

‘WHO ELSE DO YOU KNOW THAT COULD BENEFIT FROM X,Y Z?’

HOW TO IDENTIFY AND UNLOCK HIDDEN REVENUE WITHIN YOUR

CUSTOMER DATABASE

LAND & EXPAND STRATEGY

CUSTOMERS MMR PER CUSTOMER

100 $97

TOTAL MMR $9,700

CUSTOMERS MMR PER CUSTOMER

100 $97

MMR PER CUSTOMER INCREASE 15%

NEW TOTAL MMR $11,154

➔ What can you to do reach out and add value to your customers on a monthly basis?➔ If you run a monthly recurring service, set up a 15 minute one-on-one monthly

performance review with each client. Provide them with valuable insights on their business, ask them what their current challenges are and offer a solution.

➔ Build service partnerships with other service providers so you can provide a solution to your clients challenges as they arise

➔ Negotiate a monthly commission payout on lifetime of customer with your service providers, and make this offer mutually beneficial

➔ Ask your existing clients for the proactive referral.

TOOLS TO START UP A PRODUCTISED SERVICE BUSINESS

IT’S ALL IN THE EXECUTION!CHALLENGE YOURSELF HOW

QUICKLY YOU CAN GET TO MARKET!

PREDICTABLE PROPERTY BUYER LEADS [CASE STUDY VIDEO]

THANK YOU!

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LinkedIn: linkedin.com/in/jamesbanksweb3

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HOW TO BECOME A MASTER OF TIME, SKILL & MONEY IN RUNNING A WORDPRESS BUSINESS