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Hindi VidyaPracharSamiti’sRamniranjanJhunjhunwala College of Arts, Science & CommerceTYBMM Syllabus Semester V & VI

Hindi Vidya Prachar Samiti’s

RamniranjanJhunjhunwala Collegeof Arts, Science & Commerce

(Autonomous College)

Affiliated to

UNIVERSITY OF MUMBAI

Syllabus for the TYBMM

Program: BMM

Course:JOURNALISM

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(Adapted from the Credit Based Semester and Grading System TYBMM-Journalism

Syllabus of University of Mumbai 2018-19)

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DISTRIBUTION OF TOPICS AND CREDITS

TYBMM (Journalism) SEMESTER V

Course Nomenclature Credits Topics

RJAUBMMJR501 Reporting 04 1. Basics of News2. City/Civic Reporting3. Political Reporting4. Sports Reporting5. Conflict Reporting6. Crime Reporting

RJAUBMMJR502 Editing 04 1. Editing: concept, process and significance

2. Editorial structure of newspaper/magazines/ news agencies /radio and TV

3. Editing Process4. Basics of radio news editing5. Basics of TV news editing6. History and evolution of Photo

journalism

RJAUBMMJR503 Features and Opinion 04 1. Difference between ‘hard’ news, ‘soft’ news and how the demarcation is blurring

2. What is a feature3. Writing a feature4. Other aspects of writing a

feature.5. Outline6. Art of interviewing7. Outline and special techniques

needed for different types of interviews

8. Writing reviews9. Obituary10. Columns11. Editorial page12. Travel writing13. Profile14. Snippets

RJAUBMMJR504 Journalism and Public Opinion

04 1. Defining Public Opinion. Its functions in society

2. Media theories and their understanding of Public Opinion

3. Media and Political Opinion 4. Media shaping opinion with

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respect to government’s policies, (Reference to India)

5. Role of Media in shaping public opinion during conflicts

6. How Public Opinion can translate into Public participation

7. War on international terrorism 8. Internal Conflicts and Media

coverage 9. Portrayal of Women’s issues in

media 10. Media Coverage of

marginalised sections of Society

RJAUBMMJR505 Indian Regional Journalism

04 1. Regional press during the British Raj: an overview

2. Hindi Press3. Marathi Press4. Bengali Press5. Urdu6. Malayalam Press7. Telegu8. Tamil9. Profile of the following legends10. Comparison of English and

regionalism journalism11. Regional television channels12. Increasing ownership and

dominance of families with political connections over regional newspapers.

13. Gujarati Press14. Kannada Press

RJAUBMMJR506 Newspaper and Magazine Making

04 1. Why & How we read?2. Analyzing the newspaper from

layout point of view3. Grid structure4. Comparison between various

newspaper layouts/ distinguishing factors

5. Types of Newspapers6. Introduction to Typography7. Introduction to Quark Express8. Introduction to Graphic

Principles

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TYBMM (Journalism) SEMESTER VI

Course Nomenclature Credits Topics

RJAUBMMJR601 Press Law and Ethics 04 1. Introduction to Indian Constitution and Media laws

2. Self-Regulation organisations and Media

3. Media related Laws4. Internet Related Laws5. Media Ethics

RJAUBMMJR602 Broadcast Journalism 04 1. TV Journalism: Concept, Process and Production

2. Radio Journalism: Concept, Process and Production

RJAUBMMJR603 Business Magazine and Journalism 04 1. Business Journalism

2. Magazine Journalism (Niche Journalism)

RJAUBMMJR604 Issues of Global Media 04 1. 1. Relevance of McBride report in contemporary times

2. Presence of conglomerates; 3. Global Monopolies’ regional

presence4. Al Jazeera’s arrival as an

alternate voice5. Independent Media’s space6. Traditional media’s foray into

social media & Micro blogging7. Parachute Journalism8. Challenges in Reporting in

Hostile Environments 9. Coverage of natural disaster by

global media and regional media

10. Cultural Bias in global media coverage

11. BRICS interpretation of regional news vis-a-vis first world nations’ interpretations

12. Global media Perception of terrorism versus regional media perceptions

13. Global audiences’ changing needs

14. Opening of Indian markets 15. Overview of media in China,

Japan, U.S., India.16. Profiles of BBC, CNN,

Reuters, AFP & AP.

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RJAUBMMJR605 News Media Management

04 1. Making News: Truth, Ideology and News work

2. News, Audiences and Everyday Life

3. Legacy Media- Broadcast Media Overview and Print Publishing Overview

4. Contemporary Elements, Dimensions and Image of Print Media

5. Specialised training for skilled workers

6. Integrated Marketing Communications

7. Disruptive Technology and Media Business Models

8. Becoming a digital Media Brand

9. Financial Management10. Challenges of Globalisation

and Liberalisation11. Understanding Company Law 12. Case studies

RJAUBMMJR606 Contemporary Issues 04 1. Ecology and its related concerns

2. Human Rights3. Political concerns and

challenges4. Economic development and

challenges5. Social development and

challenges

RJAUBMMJR607 Digital Media 04 1. Introduction to Digital Media2. Search Engine Optimization

(SEO)3. Social Media4. Tools & Trends5. Features of a Website6. Content Writing7. New Challenges8. Cyber Laws

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SEMESTER V L Cr

PaperI: Reporting Paper Code: RJAUBMMJR501 60 04

UNIT I 08

Basics of News

Concept of News, Elements and structure of news reports Types of news: Hard and Soft News Leads and their types: Inverted pyramid style, feature style, sand

clock style and nut graph Covering press conferences and writing from press releases, events and

meets. Analytical reporting Interpretative reporting Descriptive reporting Investigative reporting Differences in reporting for Newspapers / News channels.

UNIT II 12

City/Civic Reporting

Knowing the City: Evolution, Culture, Demographics, Socio-economic Growth and key issues, City Governance, key Institutions and Functionaries

Defining theCivic Issues: Water, Electricity, Education, Health, Transport, Waste Management,Environment, Public Places, Policing and Crime Control, Emergency Services

Tools andTechniques of City/Civic Reporting Reporting Events and Routine stories, Crisis andEmergencies Civic Issues covering Gender Issues

UNIT III 10

Political Reporting

Reporting Politics: Understanding its nuances, Political parties’ beat: Mastering Party system, Developing Sources

Interviewing Political leaders (Off the Record and On the Record), Art of Questioning, Reading Between the lines, Context and Background

Parliament coverage: Understanding Parliamentary system, Parliamentary Procedures, Do’s and Don’ts of Parliamentary Reporting

Election reporting: Understanding Electoral system, Role and functions of Election Commission, HistoricalContext, Election Data, Dynamics of Election Reporting

UNIT IV 10

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Sports Reporting Sources of Sports stories Covering sports events: Observation, public mood, analyzing match,

performance of players Challenges of Live coverage Interviewingsportspersons Sports reporting and writing for Television.

UNIT V 10

Conflict Reporting

Defining conflict, its causes and implications Destructive v/s constructive conflict Different theoretical approaches to understanding conflict Understanding Conflict Journalism and its role and responsibility Peace and War time Journalism/conflict sensitive Journalism Challenges of Conflict Journalism Embedded Journalism and War zones Objectivity/Impartiality in conflict reporting Do’s and Don’ts for a conflict reporter

UNIT VI 10

Crime Reporting Crime Reporting: Features, its objective and importance Understanding the Police system, IPC and Cr.PC, Criminal Investigative

system, Judicial system and Procedures Sources of Crime Reporting: Collecting and cross-checking information Tools and Techniques of Crime Reporting: Interviewing, researching,

investigation, follow up. Role of a Crime Journalist: Do’s and Don’ts for a crime reporter Art

SEMESTER V L Cr

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PaperII: Editing Paper Code: RJAUBMMJR502 60 04

UNIT I 08

Editing: concept, process and significance

Editorial Values: objectivity, facts, impartiality balance Concept of news and news making Difference between newspaper/ radio and TVnews editing Challenges for the Editor: bias, slants and pressures

UNIT II 10

Editorial structure of newspaper/magazines/ news agencies /radio and TV

Editorial hierarchy and job of various functionaries. Functioning of news desk Integrated Newsroom News Flow and Editing: Role and Responsibility of Gatekeepers

UNIT III 12

Editing Process

News selection: News Value and other parameters Handling of news copy Planning and visualization of news Rewriting news stories Headlines and intro Stylebook and Style sheet Use of synonyms and abbreviations. Editing in Quark Express and In-

Design software.

UNIT IV 10

Basics of radio news editing

Different editing styles Use of voice dispatches and other inputs Incorporating live news dispatches in the bulletin Radio bridge production, Audio Editing in Cool edit, Netia and Dalet

software

UNIT V 10

Basics of TV news editing

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Different editing styles Use of PTC and other inputs Incorporating live news dispatches in the bulletin Radio bridge production, Video Editing in FCP, Velocity and Adobe

Premier

UNIT VI 10

History and evolution of Photo journalism

History and evolution of Photo journalism Understanding camera, lenses and accessories Photographic Composition, principles and grammar Concept and techniques of Photo Feature and Caption Writing Photographic Coverage of News and Events

SEMESTER V L Cr

Paper-III: Features and Opinion Paper Code: RJAUBMMJR503 60 04

UNIT I 06

Difference between ‘hard’ news, ‘soft’ news and how the demarcation is blurring

Difference between ‘hard’ news, ‘soft’ news How the demarcation is blurring

UNIT II 04

What is a feature

Difference between news reports and features Difference between features for newspapers and magazines

UNIT III 08

Writing a feature

Formulating a story idea and writing a pitch

UNIT IV 04

Other aspects of writing a feature.

Other aspects of feature writing

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Collecting facts and opinions/anecdotes/quotes Types of leads Adding colour and imagery

UNIT V 04

Outline

Seasonal stories Nostalgic stories Human interest stories Trend stories

UNIT VI 04

Art of interviewing

Preparing for face-to - face interview Structuring the questions Attitude during interview Transcribing: notes or recording Writing the interview: question-answer format and descriptive format

UNIT VII 04

Outline and special techniques needed for different types of interviews

Outline and special techniques needed for the following interviews:1. phone2. email3. television

UNIT VIII 04

Writing reviews

Format, ethics involved and qualities/ skilled required Books Films Eateries

UNIT IX 02

Obituary

What is an obituary How to write an obituary Can obituaries be critical

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UNIT X 04

Columns What is a column Types: analytical, advisory, interactive and agony aunt columns Ethics involved

UNIT XI 04

Editorial page

What is an editorial Importance of editorial page Layout of editorial page Transformation of the page: fading of op-ed, middle, Erosion of editorial independence with growing commercialization

UNIT XII 04

Travel writing

How to write a travel story Tips and tools Understanding cultural, political and social nuances

UNIT XIII 04

Profile

What is a profile How to write a profile Profile of : S Sadanand, Kumar Ketkar , ShyamLal , Vinod Mehta, P

Sainath

UNIT XIV 04

Snippets What are snippets Writing snippets with catchy headlines

SEMESTER V L Cr

Paper-IV: Journalism and Public Opinion

Paper Code: RJAUBMMJR504 60 04

UNIT I 04

Defining Public Opinion. Its functions in society

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Defining Public Opinion. Its functions in society Means of gauging Public Opinion – opinion polls, exit polls, surveys,

social media. Role of Media in influencing Public Opinion, diversities and biases within

the media.

UNIT II 06

Media theories and their understanding of Public Opinion

Walter Lippman - Modern Media and Technocracy Paul Lazarsfeld – Research, Two Step Flow of Information Noam Chomsky – Manufacturing Consent, Selective Perception,

Propaganda Model • Agenda Setting Vs Uses and Gratifications

UNIT III 10

Media and Political Opinion

Coverage of Political Parties, Personalities and General Elections by national and international media

Media biases (Additionally focusing on the increased use of comment in reporting, the bias methods in the choice of news selection, their presentation through headlines and photographs and Provocative editorials how all influence Public Opinion).

Use of Media for election campaigns; Democrats in U.S.A.; BJP in India Indian media’s coverage of the budget

UNIT IV 04

Media shaping opinion with respect to government’s policies, (Reference to India)

Nuclear policy Economic policy Current Foreign Policy

UNIT V 08

Role of Media in shaping public opinion during conflicts Vietnam War; Bangladesh Crisis 1971 Kargil conflict Gaza Crisis 2008-09; 2014 2016 Uri Attack 2008 Mumbai attacks

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UNIT VI 05

How Public Opinion can translate into Public participation Arab Spring - Tunisia; Libya; Egypt; Syria- role of social media

UNIT VII 05

War on international terrorism Media coverage Islamic State (IS); Al-Qaeda; Taliban

UNIT VIII 06

Internal Conflicts and Media coverage Post Kargil insurgency National media vis-à-vis regional media in India’s North East – Manipur,

Nagaland Bodo conflict

UNIT IX 06

Portrayal of Women’s issues in media Gender violence, rape, sexual assault Domestic violence Nirbhaya case, Shakti Mills, Mathura rape case, Kathua and Unnao child

rape cases & other contemporary cases. Media portrayal of women in cinema and TV serials

UNIT X 06

Media Coverage of Marginalised sections of Society

Perspective from Above. [ignoring the marginalised] Dalits; Tribals; reservation; displacement Forest Rights Act

SEMESTER V L Cr

Paper-V: Indian Regional Journalism


UNIT I 04

Regional press during the British Raj: an overview

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Regional press during the British Raj: an overview

UNIT II 04

Hindi Press

Birth and earliest publications Role during the freedom movement Role in social reforms Evolution post-1947 Hindi media today (overview)

UNIT I 08

Marathi Press

Role during the freedom movement Role in social reforms and shaping cultural identity Contribution of Kesari Evolution post 1947 Role in the Samyukta Maharashtra Movement Marathi media today (overview) Sakal. Samna and Lokmat

UNIT IV 04

Bengali Press

Earliest publications Role in social reforms and renaissance Role during the freedom movement Amrit Bazar Patrika, Anand Bazar Patrika Bengali Media today (overview)

UNIT V 04

Urdu

Birth and growth pre-1947 Contribution of Al Hilal Role in freedom movement Press Role in social reforms and establishing cultural identity Urdu press today

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UNIT VI 04

Malayalam Press

Birth and earliest publications Role during freedom struggle and social awakening Malayalam Manorama and Mathrubhumi Malayam media today(overview)

UNIT VII 03

Telegu

Evolution & Development Eenadu

UNIT VIII 03

Tamil

Evolution & Development Tamil media today (overview)

UNIT IX 08

Profile of the following legends

Profile of the following legends:1. Raja Rammohan Roy2. BalGangadharTilak3. KP KesavaMenon4. K.C MammemMapallai5. Maulana Abdul Kalam Azad6. GovindTalwalkar7. S. Sadanand

UNIT X 05

Comparison of English and regionalism journalism

Difference in:1. Impact2. Reporting3. Editorial policy4. Reach

UNIT XI 04

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Regional television channels

Growth Content Ownership Political patronage

UNIT XII 03

Increasing ownership and dominance of families with political connections over regional newspapers

Increasing ownership and dominance of families with political connections over regional newspapers

UNIT XIII 03

Gujarati Press

Birth and earliest publications Role during the freedom movement Role in social reforms Evolution post-1947 Gujarati media today (overview)

UNIT IV 03

Kannada Press

Birth and growth pre-1947 Role in freedom movement Press Role in social reforms and establishing cultural identity Kannada press today

SEMESTER V L Cr

Paper VI: Newspaper AndMagazine making


UNIT I 03

Why & How we read?

Why & How we read. The need of updates & favorite topics

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UNIT II 08

Analyzing the newspaper from layout point of view

Understanding parts of newspaper; Style Book Total Page Concept (TPC) Terminology, Regulars, Weekly columns, Supplements, Headline, Deck, Kicker –Over line, Quote, Pull quote, sidebar etc.

Introduce about logic behind each part Errors: Orphan, Widow, Dog legging etc.

UNIT III 08

Grid structure

Grid structure: Introduction about space distribution in the newspaper by way of column and grid pattern. These are latitude & longitude of the paper.

UNIT IV 04

Comparison between various newspaper layouts/ distinguishing factors

Comparison between various newspaper layouts/ distinguishing factors

UNIT V 05

Types of Newspapers

Types of Newspapers: Introducing to prime differences between Tabloid & Broadsheet in terms of stories, presentation, structural difference

UNIT VI 08

Introduction to Typography

Typefaces, Fonts; Measures, leading, kerning, tracking, units etc. Classification of typefaces: Serif/Sans Serif/ Decorative etc Combination of Typefaces/ To achieve contrast & harmony/ Alignment

UNIT VII 16

Introduction to Quark Express

Runaround, Inset, Box colour and Tone, Frame, Linking Shortcuts & keys,

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Style Sheets, Colour palate, Measurement bar

UNITVIII 08

Introduction to Graphic Principles

Introducing how Contrast, Balance, Harmony work in overall organized look of a paper.

Visual path in a picture & Visual syntax

SEMESTER VI L Cr

Paper I: Press Law & Ethics Paper Code: RJAUBMMJR601 50 04

UNIT I 10

Introduction to Indian Constitution and Media laws

Salient features of Indian Constitution, Fundamental Rights and Duties, Freedom of Speech and Expression: Main features, Scope And Importance of Article 19, Supreme Court Judgements related to Article 19, Right to Information Act 2005: Right to know

India’s legal system – Structure and hierarchy of Indian judiciary- the various levels of courts for civil and criminal action.

Brief Overview of IPC (Indian Penal Code) and Cr.PC (The Criminal

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Procedure code)

UNIT II 10

Self-Regulation Organisations and Media

Press Council of India – Its organisational structure, functions, history and rationale behind its establishment.

Powers – the debate over punitive powers PCI’s intervention in cases of communal rioting and protection of Press

freedom. Code of conduct for journalists Comparison with the News Broadcasting Standards Authority (NBSA)

and NBA

UNIT III 10

Media related Laws

Prasar Bharti Act, Copyright Act, Books and Newspapers Registration Act, Working Journalists Act

Cinematography Act, Digitization and Conditional Access System (CAS), Cable TV Network Regulation Act.

Laws related to freedom of the Press — Article 19 clause (1) subclauses of Indian Constitution and how it guarantees freedom of the press, Clause 2 of article 19 and reasonable restrictions.

Defamation –sections 499,500 Contempt of Courts Act 1971 Public Order – sections 153 A and B,295A,505 Sedition (124A) Obscenity (292,293)

UNIT IV 08

Internet Related Laws

The need for cyber laws: Regulation of Social Media and other web platforms, Regulatory authorities and framework,

Information Technology Act 2000 and the amendment Act of 2008 Study of Section 66 and 67 of the Act that govern publishing of material on the internet.

UNIT V 12

Media Ethics

Ethics of Journalism, Principles and Ethics: Role and Importance, Rationale and Evolution of Journalistic Ethics, Journalistic ethics: Concept, Importance and Debates

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Journalism related Code of Conduct: Some Model of Code of Conduct (RTDNA, SPJ, NBA etc.), Resolving Ethical Dilemmas: Different Methods, Dealing sensitively with women issues and other marginalized communities.

Corrupt practices: Paid News, Media Net, Private Treaty, Advertorials Media Trial and Sting Operation, Cartelisation of Media

Discussion of importance of ethics in the era of TRP fueled, Tabloid Journalism, Conflict of Interest, Paid News, Trial by Media, Ethical Issues related to Television debates, Confidentiality of sources, Ethics of Sting Operations

SEMESTER VI L Cr

Paper II: BroadcastJournalism Paper Code: RJAUBMMJR602 50 04

UNIT I 25

TV Journalism: Concept, Process and Production

Organizational structure of TV news channels a. Modern TV newsroom: Input/output andAssignment Desks b. TV news production desk and its functions c. Visual sources: servers,graphics, archives, MSR and OB.

Writing to visualsa. The writing process- Thinking audio and video b. Planning andstructuring the copy for various audio visual inputs c. Editing bytes, procuring & editingvisuals – archives, graphics &

other sources d. Writing Anchor Leads.e. Writing forAstons, subtitles, scrawls and other TV screen value

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addition instruments Broadcast styles and techniques of writing

a. Handling information overload and allowingvisuals to breathe b. Rewriting agency copy c. Writing for Bytes and Outside Broadcast(OB) copyd. Understanding the pitfalls of broadcast punctuation and

presentation Production of TV news program

a. The production team and the process b. Line producers,field producers and their rolec. The production processd. Gate keeping, the run downs,leads, bunching, kickers, Rhythm

and flow, Back timing and going on air e. Newsanalysis and experts f. Commercials and promo breaksg. Headlines h. Discussions and talkshowsi. Organizing the studio for TV news programmes

News room software a. ENPS, I news, Diang, Octopus and others b. Script automation,Ingesting & preview c. Scheduling d. Play list management e. Play out automation f. Channel Branding

Practical exercises:a. Camera operation & video shooting exercises b. Video editing andlaying of sound track and special effects c. Studio lighting exercisesd. Field production exercisese. Studio production exercises f. News production exercisesg. Various types of Photography h. TV writing for different types of visualsi. Structuring TVnews reports j. Reporting TV news storiesk. Different types of PTC l. Interactive OBexercises m. Facing the camera and voice training n. Studio anchoring and Use ofTeleprompter o. Voice over, sound track for features p. Moderating studio news programmesq. Film Review

UNIT II 25

Radio Journalism: Concept, Process and Production

Organizational structure of Radio newsroom: a. Input/output and Assignment Desks, production desk and its

functions, Art and Craft of Radio News Reporting b. Locatingradio news stories c. Structure a radio news report d. Tools and techniques of radio newsreporting e. Radio news interviews and vox pops.

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Compiling and Editing:a. Basics of radio news editing b. Different editing styles c. Use ofvoice dispatches and other inputs d. Incorporating live news dispatches in the bulletin e. Radio bridge production

FM Broadcasting a. Organization and structure b. Various functionaries and their roles c. Planning and organizing the content d. Music clock e. Positioning the channel f. Broadcastlaws and ethics for music broadcasting g. FM technology and software h. Management of FM Radio stations

Community Radioa. Role of Community Radio in Community Empowerment b. Community Radio, Culture and Society c. Community Radio and Contemporary Issues d. Management of Community Radio stationse. Challenges of Community Radio.

Basic concepts of Audio production: a. Microphones – Designs, Categories and Applications,b. Digital Studio Mixer and Portable Audio Mixers,c. Recording formats. d. Understanding sound recording / Perspective of sound, Sound

transfer, Editing and postproduction. Editing softwares,e. OB recording equipment,f. Audio Workstations – Nuendo, Avid Pro tools and othersg. Studio recording: Off air / On air studios and their working

Practical exercises: Compiling Headline News, Editing 5 minute Bulletin without headlines, Compiling a 15-minute Radio News bulletin, Planning a 60-minute Radio news show

SEMESTER VI L Cr

Paper III: Business Magazine And Journalism


UNIT I 25

Business Journalism

Introduction to Business Journalism A general overview of the financial systems in India

a. Planning Commission & NITI Aayog, Reserve Bank of India – Role, Functions. A general understanding about, RBI’s involvement in formulation of Monetary Policy, Interest Rate Mechanism and RBI. Securities and Exchange Board of India (SEBI) – Role, function and objectives.

b. The Banking Sector in India – a brief analytical study: Functions of commercial banks. Use of modern technology in banking sector and its use. Core Banking its advantage, social benefits and use of banking in financial inclusion. Government schemes related to banking- JanaDhan Yojana, Pension Plans, Insurance

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Schemes, Cash Subsidy Union Budget (The Finance Bill) – Salient features of the latest Union

Budget. The Concept of “Subsidies” in the context of the Indian Economy; an

introductory study. “Foreign Exchange Reserves” in India and a basic study of Fiscal Deficit

problem with reference to Indian Economy. Scams in Indian financial system, The Satyam saga, The Sahara Scam,

Saradha chit fund embezzlement Bombay Stock Exchange, National Stock Exchange, Concept of SENSEX

and NIFTY and impact of their volatility. Retail Market – the Indian Scenario The World Bank, The Asian Development Bank, BRICS Development Bank – functions

Business journalism - a brief study of leading business magazines, leading financial dailies in India.

UNIT II 25

Magazine Journalism (Niche Journalism)

Introduction to Magazine Journalism. Fundamental point of differences between “Newspaper” and “Magazine”. Special skills required for a person working in magazines.

Scope for modern age magazines in various segments of journalism in India. Competition of magazines with electronic media. A general analytical study of magazines of different genre:

a. Women’s magazinesb. Travel Magazinesc. General Interest Magazinesd. Health Magazinese. Technology Magazinesf. Automobile Magazines

A detailed study of women’s magazines covering specific female related issues and other routine issues.

Sports Journalism. A comparative study of coverage of sports events by magazines and audio visuals and press.

Environmental Journalism and its importance- A very brief study of global warming, ozone depletion, issues related to deforestation.

Issue of Western Ghats and its environmental importance. Civic issues and their coverage in various modern-day alternative media,

social networking avenues. (Critical evaluation). Civic issues of the latest year to be considered.

SEMESTER VI L Cr

Paper IV: Issues of Global Media Paper Code: RJAUBMMJR604 50 04

UNIT I 02

Relevance of McBride report in contemporary times

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Brief history Explanation of the relevant terms with examples

UNIT II 04

Presence of Conglomerates

Presence of conglomerates: NWICO in a multi polar world and biases in global media coverage

UNIT III 04

Global Monopolies’ regional presence

Global Monopolies’ regional presence. [redefining local news]

UNIT IV 02

Al Jazeera’s arrival as an alternate voice

Al Jazeera’s arrival as an alternate voice[from Gulf War II to Arab Spring and beyond]

UNIT V 04

Independent Media’s space

Independent Media’s space: explanation of the term with examples

UNIT VI 05

Traditional media’s foray into social media & Micro blogging

Traditional media’s foray into social media & Micro blogging: explanation of the term with examples

UNIT VII 05

Parachute Journalism

Parachute Journalism; explanation of the term with examples

UNIT VIII

Challenges in Reporting in Hostile Environments 06

Challenges in Reporting in Hostile Environments [Presence of Social Media and redefined roles of war correspondents]

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UNIT IX 02

Coverage of natural disaster by global media and regional media

Coverage of natural disaster by global media and regional media

UNIT X 02

Cultural Bias in global media coverage

Cultural Bias in global media coverage

UNIT XI 02

BRICS interpretation of regional news vis-a-vis first world nations’ interpretations

BRICS interpretation of regional news vis-a-vis first world nations’ interpretations [reference to BRICS initiatives]

UNIT XII 02

Global media Perception of terrorism versus regional media perceptions

Global media Perception of terrorism versus regional media perceptions [freedom fighters/separatists /terrorists]

UNIT XIII 02

Global audiences’ changing needs

Global audiences’ changing needs

UNIT XIV 02

Opening of Indian markets

Opening of Indian markets from the 1990s to contemporary times The regional versus global media perceptions.

UNIT XV 02

Overview of media in China, Japan, U.S., India

Overview of media in China, Japan, U.S., India Explanations with relevant examples

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UNITXVI 04

Profiles of BBC, CNN, Reuters, AFP & AP

Profiles of BBC, CNN, Reuters, AFP & AP.

SEMESTER VI L Cr

Paper V: News Media Management Paper Code: RJAUBMMJR605 50 04

UNIT I 03

Making News: Truth,Ideology and News work

Making News: Truth,Ideology and News work

UNIT II 04

News, Audiences and Everyday Life

Ideal Management Structure Role of Management in ensuring editorial freedom

UNIT III 03

Legacy Media- Broadcast Media Overview and Print Publishing Overview

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Legacy Media- Broadcast Media Overview and Print Publishing Overview

UNIT IV 02

Contemporary Elements, Dimensions and Image of Print Media Contemporary Elements, Dimensions and Image of Print Media: A

Comparative Analysis with Electronic Media

UNIT V 04

Specialised training for skilled workers

Specialised training for skilled workers HRD

UNIT VI 08

Integrated Marketing Communications

Integrated Marketing Communications Overview of Marketing Theory Applying marketing strategy to consumer media:

a. direct to consumer: for readers/ consumers circulation/ distribution/ channels

b. business to business (B2B): for advertisers/partners

UNIT VII 06

Disruptive Technology and Media Business Models

Disruptive Technology and Media Business Models: The role of advertising

a. From Web 1.0 to 2.0 b. Yahoo, Craigslist, Google, Facebook, Twitter, WhatsApp,

Pinterest

UNIT VIII 04

Becoming a Digital Media Brand

How to become a digital media brand

UNIT IX 05

Financial Management

Financial Management a. Break up of expenditure for the year

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b. Raw Material Costsc. Fixed and Variable Costsd. Unforeseen Factors

UNIT X 04

Challenges of Globalisation and Liberalisation

Challenges of Globalisation and Liberalisationa. Foreign Direct Investmentb. Cross Media Ownershipc. Commercialization of Media

UNIT XI 02

Understanding Company Law

Understanding the concepts and relevance of company law.

UNIT XII 05

Case studies Case studies – Eenadu and Network 18 Expansion of Sky Network [Star Network in India] Relevance of TAM Ratings in News Channels along with IRS Studies

SEMESTER VI L Cr

Paper VI: Contemporary Issues Paper Code: RJAUBMMJR606 50 04

UNIT I 08

Ecology and its related concerns

Climate change and Global warming- causes, consequences and remedial measures

Deforestation- causes, consequences and remedial measures Costal Regulatory Zone- need and importance, CRZ Act

UNIT II 10

Human Rights

UDHR and its significance CRC and CEDAW DRD Legislative measures with reference to India.

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Women: Constitutional Rights and legal safeguards, Domestic and Family Violence Act of 2012, Sexual Harassment Act at the Work Place 2013, The Criminal Law (Amendment) Act of 2013

Child: Protection of Children from sexual offence Act -2012 (POCSO), Child Labour Act with new amendments, Juvenile Justice (Care and Protection of Children Act) 2000.

Education: Right to Education Act 2009 Health: National Health Policy of 2015, Transplantation of Human organs

Act of 2002, Prenatal Diagnostic Technique Regulation and prevention of Misuse amendment rules of 2003, Prohibition of sale of cigarettes and other tobacco products around educational institutions 2004.

UNIT III 08

Political concerns and challenges

Crime and Politics Corruption: Causes and remedial measures. RTI Act, Lok Pal Bill Whistle Blowers- Whistle Blowers protection act 2011 Anti- State violence- Naxalism and its Impact. Insurgency with reference to North East – Issues involved, ULFA, Nagas,

Manipur issue,AFSPA and its impact Terrorism- causes, consequences and remedial measures

UNIT IV 12

Economic development and challenges

The Role of MIDC in the economic development of Maharashtra Special Economic Zone: Its role and significance in Maharashtra Food Security Act 2013 Agrarian issues: rural indebtedness, farmers’ suicides and its implications.

UNIT V 12

Social development and challenges

Tribal Issues: Marginalisation of the Tribals, Forest Rights Act, Land Acquisition Act

Police reforms: Problems faced by Police and the Need for Reforms Illegal immigration from Bangladesh: Challenges and impact Developmental Issues: Displacement and rehabilitation.

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SEMESTER VI L Cr

Paper VII: Digital Media Paper Code: RJAUBMMJR607 50 04

UNIT I 04

Introduction to Digital Media

Understanding Digital Media Principles Key Concepts Evolution of the Internet Traditional v Digital

UNIT II 06

Search Engine Optimization (SEO)

What are Search Engines: Types of Search Engines, How Search Engines work and how they rank websites based upon a search term?

Introduction to SEO and what it involves: What is the importance of search for websites? What are the areas of operation for Search Engine Optimization Professionals? How do you search for the right keywords that will help bring in the most traffic?

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What is On-Page Optimization?Keyword Research with Google Keyword Planner, Page Naming {URL Structuring} and Folder Naming, what are Meta Tags, Redirection Tags,

What is OFF-Page Optimization?What are Backlinks? How to Get Backlinks? What is Google Page Rank? How to Increase Page Rank?

Search Engine Algorithms:What is Search Engine's Algorithms? How Algorithms Works? Page Rank Technology, Why a Search Engine penalizes a Website, Google Panda Update

UNIT III 10

Social Media

Introduction: Definition of social media, Types of social media, How Social Media is affecting Google Search, Integrating social media into website and blogs

Using Facebook: What Can You Do with Facebook, Facebook Features, Facebook Fan Pages, Facebook Pages. How to promote your Facebook page, Creating Facebook Application / Widget, linking with YouTube, Creating Events, Building content calendar

Using Twitter: Following and Listening, Tools for managing your Tweets, Finding People and Companies on Twitter, Twitter Tools, Reputation Management | Keyword Research | Hashtags & Trends Tools Influence on Twitter: Tweet Deck, Klout, Peer Index

Using LinkedIn: Lead Generation through Individual Profiles, Lead Generation as Enterprise: Company Page, Ads, Developer API, Groups

Using Blogs: How Blogging can be used as a tool.

UNIT IV 08

Tools & Trends Key terms and concepts Web analytics Tracking Tools to enhance lead nurturing, Tracking and Collecting Data:

Log file analysis, Page tagging

UNIT V 05

Features of a Website

Homepage Links Navigation Multimedia.

UNIT VI 08

Content Writing

Blog Twitter Mobile

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UNIT VII 04

New Challenges

Cyber Crime and Challenges of the new media

UNIT VIII 05

Cyber Laws

Information Technology Act Copyright Ethics Digital Security.

COURSE AND LEARNING OUTCOMES

TYBMM JOURN

Semester V

RJAUBMMJR501 Paper I: Reporting

Course Outcomes:1. Impart theoretical and practical knowledge about reporting,

includingspecialised beats.2. Inculcation of skills for investigative journalism.3. Learners will understand basic difference between various

types of news, writing style and how it’s different from creative writing.

4. Learners will able to understand the basic difference of reporting for newspaper and news channel.

5. Learners will be acquainted with necessity to explore different issues at different aspects and how each one is different from other one.

6. Gain knowledge about developing sources and different tools and techniques used in the process of reporting

Learning outcomes:(Research orientation, Skill Development) Learners become acquainted with all aspects of the reporter's

job.

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The learners will be able to discern what is news; how the modern newsroom operates, how facts are gathered and checked; news writing and newspaper language.

Substantial improvement and expansion in the news gathering and writing skills of learners

Develop proficiency to write and produce stories on specialised areas of reporting.

TYBMMJOURN Semester VRJAUBMMJR502Paper II:Editing

Course Outcomes: 1. Provide the learnerswith theoretical and practical inputs about

editing for all forms of media writing and editing.2. Imparting hands-on-training on art and craft of Editing for Radio

and TV3. Language skill improvement.4. Orientation of the learners with the current trends of digital media

as well as writing for e editions of papersLearning outcomes: (Research orientation, Skill Development)

Sensitize the learners to an important segment of newspaper production, editing is a vital function.

Provide practical knowledge in the print media scenario. Enables the learners to tackle editing from various beats points of

view. Editing of editorials, columns, etc is included to acquaint the

students about responsible journalism. Impart knowledge about changing advertising concepts lay-outs

in modern times with global media.

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TYBMM JOURN Semester V

RJAUBMMJR503Paper III:Features and Opinion

Course Outcomes: 1. Understanding the differences between reporting and feature

writing.2. Understanding the other types of soft stories.3. Effective writing and interviewing skills development

Learning outcomes: (Research orientation, skill development) Acquainting thelearners with basic concepts in literary writing Learning the skills for writing features/ opinion/soft stories Developing and honing interviewing skills Familiarize the learners with the creative process.

TYBMM JOURN

SEMESTER V

RJAUBMMJR504Paper IV:Journalism and Public Opinion

Course outcomes: 1. Introducing the learners to the relationship between journalism

and public opinion.2. Enable assessment of the importance of the media vis a vis the

public.Learning outcome:

Enabling the learners to get a fair idea of the role of the media in creating and influencing Public Opinion.

Analyse the impact of the media on public opinion on socio political issues.


RJAUBMMJR505 Paper V:

Course Outcomes:1. The learners gain knowledge and understanding of importance

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Indian Regional Journalism

of regional media and the struggles that they faced during the British Rule in India

2. The learners will be able to identify growth of regional papers from freedom struggle till today

3. Understanding the obstacles that regional media faced and it’s growing importance

4. Gain knowledge of the contribution of various leaders to the growth of regional press

5. The learners will be able to acquaint themselves with the entire history of regional press in India

6. Enhancement of historic knowledge and functioning of regional media

Learning outcomes: (Research orientation) Sensitization of the learners to the history of different types of

regional media Provide knowledge to the learners regarding the struggle of

various regional papers during independence and British rule Introduction to the concept of Regional media houses and their

growth in recent times Imparting proficiency in knowledge of various leaders that

contributed to the growth of regional press in India.


RJAUBMMJR506Paper VI:Newspaper and Magazine Making

Course Outcomes: 1. To study the design, elements of the newspaper and magazine2. To study space distribution3. To get exposure to design software such as Quark Express4. To study the process of planning and production of newspaper

and magazineLearning outcomes: (Skill development and Entrepreneurship abilities)

Training of the learners with the software knowledge required in the above-mentioned Industries.

Hands on practical lesson imparting will provide them with professional skills.

TYBMM JOURN SEMESTER VI

RJAUBMMJR601Paper I:Press Law and

Course Outcomes: 1. Familiarize the learners with the various laws governing the

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Ethics functioning of businesses.2. Sensitize the learners to the importance of ethical practices in

the media industry.3. Provide knowledge and understanding of the laws with respect

to media businessesLearning outcomes: (Develop Research orientation)

The learners will be able to gain detailed knowledge and understanding of relevant laws.

Highlighting the importance of the laws and ethics in the world of media and in current scenario.


RJAUBMMJR602Paper II- Broadcast Journalism

Course Outcomes: 1. Introduce the importance of broadcast journalism2. The learners gain knowledge and practical skill to write in

Broadcast Style conforming to the ethical and practicalprinciples that guide it.

3. Develop reading and researching habits.

Learning outcomes: (Skill Development and Research orientation) Imparting the skills and techniques to investigate and deliver

the news stories to various media outlets. Gain knowledge about the use of camera and sound in

broadcast formats.

TYBMM JOURN SEMESTER VIRJAUBMMJR603Paper III-Business Magazine

Course outcome1. The learners understand the financial bodies and their

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and Journalism operation.2. The learners will be able to understand the monetary policies

and government schemes.3. The learners understand the concept of share market and impact

of their volatility.

Learning outcome To understand the tools of business journalism and an overview

of the economy. To equipped the learner about the knowledge of basic

functioning and goals of financial bodies in India. To study about the banking sector and the concepts of

Insurance. To provide with the adequate information to the learners about

the major scams in Indian financial system. To expose the learner about the impact and role of journalism in

financial sector. To study the magazine sector and its specialization.


RJAUBMMJR604Paper IV:Issues of Global Media

Course Outcomes: 1. Awareness of the issues faced and experienced by media

globally.2. Study the role of media in the 21st Century and the challenges

facing traditional media.Learning outcomes: (Research orientation)

Familiarise students about regional versus global media Highlight social media’s relevance in information

dissemination


RJAUBMMJR605Paper V:News Media

Course Outcomes: 1. Understand functioning of a newspaper from management

perspective.

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Management 2. Develop a set of skills to problem-solve in a newsroom.3. Learn about all departments of a newspaper company and

how they interact to achieve company goals.4. Provide knowledge about what is involved in strategic

planning and decision-making as far as newspaper 5. organization is concerned.

Learning outcomes: (Research orientation, skill development) Enable the learners to understand the initial setup and

operational size of newspaper. Familiarize the learners with different types of Newspaper

ownership in Media. Acquainted the learners with the working style of News

media organization. Gain understanding of the management concepts related to

News Media Organization. Practically analyse the different tools and departments of

Newspaper organization to increase business.

TYBMM JOURN Semester VI

RJAUBMMJR606Paper VIContemporary Issues

Course Outcomes:1. Provide insight and understanding into plethora of issues faced

by modern societies including human rights violation and environmental degradation, etc

2. Enable analysis of the challenges faced by the society on account of the issues and their subsequent effects on people, businesses and countries.

Learning Outcomes: The learners will gain understanding of the present day

environmental, political, economic and social concerns and issues.

Sensitize the learners to the present-day problems and challenges and its implications on development.

Highlight the importance of tackling these concerns and challenges especially in terms of implementation in India.

TYBMM JOURN Semester VI

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RJAUBMMJR607Paper VIIDigital Media

Course Outcomes:1. Learners are familiarized with the concept of Digital Media.2. Gain understanding of the working of the internet and the

world wide web.3. Familiarize with the importance and techniques of SEO, SEM

and SMM4. Knowledge and understanding of the various technologies that

aid in communication.5. Analyse the role of Digital Media in the Marketing Mix.

Learning Outcomes: (Skill Development) Gain understanding of the techniques of optimizing websites to

increase web traffic. Learning how social media works and how brands and

organisations can use social media as a tool to reach out to their audience in a real time manner.

Gain practical knowledge and learn the skills to develop and execute effecting online marketing strategies.

Understanding about modern advancements in the digital world such as Data Mining and Machine Learning and the role they play in helping digital marketing experts in better understanding their audience.

SCHEME OF EXAMINATIONS

1. Two Internal Assessment examinations of 20 marks each. Duration 30min for each.

Internal Assessments could be either of the following depending on the nature of the

course: Written Exam/ Group Project/ Individual Project/ Book Review/ Class Test/

Case Study/ Presentation Power point/ Audio – Visual presentation/ Oral Presentation.

2. One External (Semester End Examination) of 60 marks. Duration 2 hours.

3. Minimum marks for passing Semester End Theory Exam is 40 %.

4. Student must appear at least one of the two Internal Tests to be eligible for the

Semester End Examination.

5. Forany KT examinations, there shall be ODD-ODD/EVEN-EVEN pattern followed.

6. HOD’s decision, in consultation with the Principal, shall remain final and abiding to all.

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REFERENCE BOOKS AND READING MATERIAL

Reporting:

1. Parthasarathy , R.(1994). Here is the News: Reporting for Media, Sterling Publishers.2. Stovall , J.G.( 2011). Journalism, Prentice Hall3. Stein, P.& Burnett (2000), News writer’s Handbook: An Introduction to Journalism,

Blackwell Publishing.4. Itule& Anderson (2002). News Writing and reporting for today’s media, McGraw Hill

Publication5. Flemming and Hemmingway(2005), An Introduction to journalism, Vistaar

Publications.6. Joseph and Sharma (2006). The Media and Women’s Issues, Second Edition, SAGE

Publication Pvt. Ltd.7. Intimate Journalism: The Art and Craft of Reporting Everyday Life, SAGE

Publications, Inc,8. Shrivastava, K. M. (1987). News Reporting and Editing, Sterling Publishers.9. Trikha, N.K, Reporting, Makhanlal Chaturvedi RashtriyaPatrakaritaAvam Sanchar

Vishwavidyalaya.10. Madhok Madhuri News Agency Journalism, Makhanlal Chaturvedi

RashtriyaPatrakaritaAvam Sanchar Vishwavidyalaya.

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Editing:1. Nonlinear Editing: Storytelling, Aesthetics and Craft, Bryce Button, CMP Books,

Berkley, 2002 2. Video Editing: A Post Production Primer, Steven E. Browne, Focal Press,

Amsterdom, 2002. 3. How Video Works: From Analog to High Definition, Focal Press, Oxford, 2007

Rogers, G.(1993).4. Editing for Print, Mocdonald Book. Prasad, S.(1993).

Features and Opinion:

1. The Art of Feature Writing by HunadContractor , Icon Publications2. Writing Opinion: Editorials by William L.Rivers, Bryce McIntyre, Alison Work,

Iowa State University Press3. Writing Features for Newspapers by Daniel R. Williamson, Hastings House

Publishers New York4. The Art of Interview: A Guide to Insightful Interviewing by Martin Perlich ,Silman

James Press

Indian Regional Journalism

1. Jeffery Robin: India’s Newspaper Revolution, Oxford union publication, 2000 2. RangaswamiParthasarathy: Journalism in India, Sterling Publication 3. P.K Ravindrnath : Indian Regional Journalism, Authorpress4. Kachot, Dr. Sanjay (2014). 19 MiSadinu Gujarati

PatrakaratvanaPravahoanePrabhav [Trends and Impact of Gujarati Journalism of 19th Century] (in Gujarati). RED'SHINE Publication. Inc. ISBN 978-93-84190-11-

Press Law And Ethics

1. Rao, M. C. (1974). The Press, National Book Trust.2. Rangaswami , P.(1989). History of Journalism, Sterling Publications.3. Natarajan, J. (2000). History of Indian Press, Publications Division.4. Basu, D.D.(2005). Press Laws, Prentice Hall.5. Iyer, V. (2000), Mass Media Laws and Regulations in India, AMIC Publication.6. Thakurta, P.G. (2009). Media Ethics, Oxford University Press.7. Duggal, P. (2002). Cyber law in India, Saakshar Law Publications.8. Kiran,R.N.(2000). Philosophies of Communication and Media Ethics: Theory,

Concepts and Empirical Issues, Lbr Publications.9. Dua, M.R. (2000). Press As Leader of Society, IIMC.10. Srivastava, K.M. (2005). Media Ethics- Veda to Gandhi and Beyond, Ministry of

Information and Broadcasting, Government of India.11. Jeffrey,Robin (2000) India’s Newspaper Revolution, Oxford University Press, New

Delhi.12. Menon, P. K. (2005). Headlines from the Heartland: Reinventing the Hindi Public

Sphere, Sage Publication, New Delhi

Broadcast Journalism:

TV Journalism:

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1. Broadcast News: Writing, Reporting and Producing, Ted White and Frank Bernas, Focal Press, Focal Press, Oxford, 2010

2. Television Journalism By Ivor Yorke, Routledge.3. The Rise of 24-Hour News Television: Global Perspectives, Ed. Stephen Cushion and

Justin4. Lewis, Peter Lang, New York, 20105. An introduction to writing for Electronic Media: Scripwriting Essentials Across the

Genres, Roberts B. Musburger, Focal Press, Oxford, 20076. Television in India: Many Faces, Mira K. Desai, Authors Press, Delhi, 20107. India on Television: How Satellite News Channels Have Changed the Way We Think

and Act, Nalin Mehta, Harper-Collins, New Delhi, 20088. Television Production Handbook, Herbert Zettl, Wadsworth, Belmont, 20039. Shooting TV News: Views from Behind the Lens, Rich Underwood, Focal Press,

Oxford, 200710. Nonlinear Editing: Storytelling, Aesthetics and Craft, Bryce Button, CMP Books,

Berkley, 200211. Video Editing: A Post Production Primer, Steven E. Browne, Focal Press, Amsterdam,

2002.Radio Journalism

1. Style Book AIR Broadcasting in India, GC Awasthy, Allied, Bombay, 19652. Indian Broadcasting, HK Luthra, Publications Division, New Delhi, 19873. Broadcasting and the People, Mehra Masani, NBT, New Delhi, 19854. Radio Production, Robert Mcleish, Focal Press, Oxford, 20055. Writing for Broadcast Journalists, Rick Thomson, Routledge, New York, 20106. Radio Programme Production: A Manual for Training, Richard Aspinall, UNESCO,

Paris, 1971

Business Magazine and Journalism:

1. Indian Economy, Dutt and Sundaram. S Chand Publication.2. The Economic Survey – A Government of India Publication (Ministry of Finance)3. www.indiabudget.nic.in for updates related to budget.4. Western Ghats ecology expert panel report (available on Web).5. Websites of magazines, newspapers.

Issues of Global Media:

1. Why NWICO never had a chance by Joseph Mehan,Columbia University Global Media Journal Spring 2013

2. New War Journalism, Trends and Challenges,Stig.A.Nohrstedt3. Dynamics of Socail Media, David C.Coulson4. Al Jazeera Advocacy and Media Values:MamoudM.Galander5. Media Imperialism, Oliver Boyd –Barrett

News Media Management:

1. Ben Badgikian: Media Monopoly2. India’s Communication Revolution from Bullock Carts to Cyber Carts, (Arvind

Singhal, Everett M Rogers)

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3. Advertising and Integrated Marketing Communications, (Kruti Shah)4. Digital Branding: A Complete Step-by-Step Guide to Strategy, Tactics and

Measurement (Daniel Rowles)5. Disruptive Innovation: Strategies for Enterprise Growth (Jayanta Bhattacharya)6. Understanding Company Law, (Alstair Hudson)7. Newspaper organization and Management (Rucket and Williams)8. The paper tigers by Nicholas Coleridge9. News Media Management: Mr P.K Ravindranath10. Print Media Communication and Management by Aruna Zachariah11. News Culture by Stuart Allan

Contemporary Issues:Books

1. Journalism and Mass Communication education: A 30-year Update’, Taylor and Francis

2. Coleman Benjamin: Conflict, Terrorism and Media in Asia3. Ram Ahuja 2002, Indian Social Problems, Rawat Publications.4. Bill McKibben, The End of Nature5. Whose Media? A Woman’s Space: The Role of the Press in Projecting the

development needs of Women, Concept Publishing House.

Magazines and Journals1. Down to Earth: Science and Environment Fortnightly2. Economic and Political Weekly

Digital Media:1. Understanding Digital Marketing: Marketing Strategies for Engaging the

Digital Generation (Paperback) - Damian Ryan - Gives an overview2. Socialnomics: How Social Media Transforms the Way We Live and Do

Business (Hardcover) - Eric Qualman3. Alan Tapp,Principles of Direct and Database Marketing - Financial Times - Prentice

Hall 20004. Drayton Bird, Commonsense Direct Marketing - Kogan Page 19965. Jim Sterne and Anthony Prior - E-mail Marketing - John Wiley and Sons 20006. Robin Fairlie, Database Marketing and Direct Mail - Exley Publications 1990

Books may be added on the preference and recommendation of the faculty taking the courses.

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