© Vadim Kotelnikov, Founder, Ten3 Business e-Coach, 1000ventures.com, innoball.com, innovarsity.com...

© Vadim Kotelnikov, Founder, Ten3 Business e-Coach, 1000ventures.com, innoball.com, innovarsity.com

Innovation Football

Innovation Process as a Football GameStartup Case Study: Development of VVV

VVVDevelopment of

Global Virtual Venture Valley

Global Virtual Venture Valley (VVV)

vvv1.com

Global Virtual Venture Valley is a worldwide Web-community where

innovation leaders from different countries jointly create

revolutionary technologies and products.

Citizens of VVV Inventors Innovators Venture Managers Venture Capital Investors Innovative Corporate Leaders Innovation Facilitators

What Is VVV?

Innovative Startup Development as a Football Game

© Vadim Kotelnikov innoball

Goalkeeper Entrepreneurial

dream andinvestments

Defenders Inventions,

creativeproblem solving

StrikersCreative marketingof the company and

its new product

Midfielders Experiments,beta-testing

a new product

Goalkeeper Resistance

ofthe big market

MidfieldersFinancial and

teamproblems

Strikers All types of inevitablefailures

Defenders Resistance

ofthe first customers

Innovators Opponents

Teams

© Vadim Kotelnikov

Innovation Football: Development of VVV

innoball.com

Game Level and Opponent’s Power


VVV

Game Level II (radical innovation)

Opponent’s Power

Big High technological and market

uncertainties Strong indirect competition High market resistance caused by

radical novelty of the approach to high-growth business development

Strategy of the Innovation TeamGlobal Virtual Venture Valley (VVV)

Goal 1

To create a huge and balanced global community ofinnovation leadersTarget: 10,000+ people

from 100+ countries

Goal 2

To create a great e-servicefor these people, beta-test it andexpand globally

Target: 1,000,000+ very satisfied clients

To bescored

To bescored

© Vadim Kotelnikov innoball.com

© Vadim Kotelnikov

Innovators: Defenders and midfielders attack

With a dream to create the Global Virtual Venture Valley (VVV) Ten3 entrepreneurial team creates a technology-focused business matchmaking community site for technology inventors, venturepreneurs, venture capital investors and technology buyers.

Opponents: Defenders clear the ball

The service is good, but not great. The market response is rather

modest. Few members, little action.

Development of VVV: Innovation Football

Innoball.com

Wrong Initial Assumptions

Innovators: Refocus their strategy

Realizing the mistake of focusing on technology and matchmaking, innovators refocus their strategy on developing innovation leaders and create the concept of Ten3 Business e-Coach inspiring innovation.

Opponents: Strikers counterattack

Subcontracted IT firms fail to create an exciting product as they are not able

to synergize the IT power and the content.

New StrategyDevelopment of VVV: Innovation Football

© Vadim Kotelnikov Innoball.com

Innovators: Defenders build powerful synergy

Ten3 Business e-Coach content author decides to learn web design techniques to develop the inspirational e-Coach himself and discovers great synergy opportunities.

Opponents: Defenders Yiled

The revolutionary inspirational Ten3 Business e-Coach passes

the market test with great success.

Creating Breakthrough SynergyDevelopment of VVV: Innovation Football


Innovators: Strikers charge

The entrepreneur sends the venture presentation to venture capitalists in Silicon Valley. They love it and invite the entrepreneur to come over for detailed discussions.

Opponents: Strikers counterattack

Burglars penetrate the entrepreneur’s house and steal everything including the notebooks

with the latest VVV designs.

Completely Unexpected ProblemDevelopment of VVV: Innovation Football


Innovators: Defenders reinvent the strategy

The entrepreneur decides to develop VVV without venture capital by using revenues from online sales of Ten3 Business e-Coach and focuses entirely on e-Coach development and marketing.

Opponents: Defenders yield

Online sales soar. The global network of Ten3 Licensed

Consultants grows.

New Strategy Yields Great ResultsDevelopment of VVV: Innovation Football


Customer Segments

1000ventures.com

Enterprises: 3M, ABB, Adidas, Alcatel, Bayer, BAT, BP, Canon, Cisco, Corning, GE, HP, Hitachi, Hyundai, IBM, Intel, J&J, Lufthansa, Microsoft, Motorola, Nokia, Oracle, Philips, Samsung, Shell, Siemens, Sony

Banks: Goldman Sachs, Citigroup, JP Morgan Chase, Merrill Lynch, UBS

Consultancies: Deloitte, Ernst & Young, KPMG, McKinsey

Enterprises – 43%

Consultants – 25%

Individuals – 16%

Business Schools – 12%

Government – 4%

NorthAmerica

51%

Europe24%

Asia and Pacific21%

Africa3%

South America1%

Customers in 130+ countries

Ten3 Business e-Coach Trusted Source of Inspiration, Innovation, and Growth!

Leaders of famous firms buy Ten3 e-coaching products

1000ventures.com

Лицензированные Ten3 тренерыTen3 Business e-Coach – мировой лидер

Всемирная сеть лицензированных

Ten3 бизнес-тренеров охватывает

более 50 стран

По Ten3 курсам созданию прорывного бизнеса и инноваций

обучают во всем мире

Innovators: Midfielders take a new route

A leading publishing house offers the entrepreneur to publish a series of his e-courses as books. The entrepreneurs agrees to diversify his marketing strategy into the book sector. Totally, 9 books were published.

Opponents: Defenders counterattack

Online sales drop by 30% over the 6 months period as the entrepreneur stops developing

Ten3 Business e-Coach that otherwise he had been updating every day.

Side Effect of DiversificationDevelopment of VVV: Innovation Football


Innovators: Strikers create “under the gun”

Entrepreneur develops creative marketing strategy targeting online shoppers. In particular, the famous slogan “If you stop learning you stop creating history and become history” was fine tuned based on market feedback.

Opponents: Defenders yield

Online sales soar by 70%

The Power of a Great Advertising Slogan




Opponents: Strikers charge

Because of too many visitors, the server crashes. It takes five days to reactivate the

site. The site rating drops down dramatically during the shut down period.

Innovation team escalates its attacks and wins a lot of customers all over the World.

Sudden Dangerous Counterattack




Opponents: Goalkeeper saves

The group of customers turns to be unbalanced. There are too little young inventors

as they don’t buy much over Internet.

Innovators managed to restore high site rankings pretty fast and reached the critical mass of the customers required to launch VVV

Very Close, But…Development of VVV: Innovation Football

Innovators: Defenders start a powerful attack

Innovators create a new free Internet community for creative achievers Fun4Biz.com that helps great inventors shine and be selected by entrepreneurs for their venture teams.

Opponents: Goalkeeper lets the ball in

A well balanced army of 10,000+ innovation leaders from over than 100 countries has

been created!

The first goal is scored!!!

The First Goal Is Scored!



Strategy of the Innovation TeamGlobal Virtual Venture Valley (VVV)

Goal 1

To create a huge and balanced global community ofinnovation leadersTarget: 10,000+ people

from 100+ countries

Goal 2

To create a great e-servicefor these people, beta-test it andexpand globally

Target: 1,000,000+ very satisfied clients

To bescored

Scored

© Vadim Kotelnikov innoball.com

© Vadim Kotelnikov, Founder, Ten3 Business e-Coach, 1000ventures.com, innoball.com, innovarsity.com

Innovation Process as a Football GameStartup Case Study: Development of VVV

VVVDevelopment of


Thank you!Thank you!

© Vadim Kotelnikov, Founder, Ten3 Business e-Coach, 1000ventures.com, innoball.com, innovarsity.com...

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