Topic/Headline Interesting Fact Publication Info Reaction.
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Transcript of Topic/Headline Interesting Fact Publication Info Reaction.
Writing a Radio Ad
At the top of the page, type the words "Title:", "Product:", "Length:", "Medium:" and "Writer:". Place each word on its own line, singe spaced, left-aligned.› Production Notes: List any instructions for the “actor” (i.e.
accent, etc.) Divide the paper into 2 sections
› One section will be labeled AUDIO and the other DIALOGUE. It is best to number each shot
› Under each section write the description (with the short hand of the type of shot/audio) Use the key on page 383 for a reference
› Write a description of each shot
Tips on creating an effective radio ad
1. Mention the product2. Discuss the benefits3. Offer enticement4. Call to action
Example ScriptAUDIO
MUSIC: Soft Mystical music fades in
SFX: waves
SFX: Diving into water splash
SFX: under water
MUSIC: Mystical music fades out
OUT
DIALOGUE
ANNOUNCER: In the finest tidal waters lies a secret.
ANNOUNCER: A delightful delicacy like no other.
ANNOUNCER: Dive in and discover the most serene and calming surroundings the world has to offer.
ANNOUNCER: Come and experience life at the bottom of the ocean. Receive scuba diving instruction and certification at Sea Heroes, located at 400 Scenic Drive. We are open Mon-Sat from 8-5.
Writing TV Ads
At the top of the page, type the words "Title:", "Product:", "Length:", "Medium:" and "Writer:". Place each word on its own line, singe spaced, left-aligned.
Divide the paper into 2 sections› One section will be labeled video and the other audio.
It is best to number each shot › Under each section write the description (with the short hand of the type
of shot/audio) Use the key on page 383 for a reference Write all video descriptions in caps and audio in sentence case. Type the name of the character next to the line of audio. Type SOUND or SFX to describe any sound effects in the audio. Use capital
letters for sound effects. Type MUSIC before describing any music. Use capital letters and underline
when writing out music description. › Write a description of each shot
Example: write CU: the new I phone watch Example :write VO: the new I phone watch now available
EXAMPLEVIDEO
MS: Santa arriving at a house and finding brownies.
MS: Santa arriving at house #2 and finding cheese and crackers.
MS: Santa arriving at house #3 and finding sugar cookies from Root-a-Bakers.
CU: Plate of Sugar Cookies with Root-a-Bakers packaging.
CU: Santa’s big smile
MS: Santa grabs the plate and sits as he eats the cookies.
ECU: Santa pulling the warm, soft, cookies apart and placing them in his mouth.
TITLE (White on black): Want on Santa’s good list?
TITLE (White on black): Leave him sugar cookies from Root-a-Bakers. Root-a-Bakers logo.
AUDIO
MUSIC: Holiday music
SANTA: Brownies again?!
SANTA: Not more cheese!
SANTA: UMMMM! Sugar Cookies from Root-a-Bakers!
SANTA: Root-a-Bakers has the BEST cookies. I’m leaving lots of goodies at this house!
ANNCOR (VO): Want on Santa’s good list?
ANNCOR (VO): Leave him Sugar Cookies. Not just any sugar cookies, but Root-a-Bakers Sugar cookies. Get yours today!