Influence . Affluence . Authority . Intelligence

Prospect Magazine is a 17 year old ‘Business & Current Affairs’ magazine that has established itself as the most cerebral and insightful magazine in this space. Boasting an incredibly influential audience,unmatched by its peers - Prospect is a respected and authoritative title and a unique conduit to some of the most influential and wealthy businessmen, professionals, academics and thought leaders in the world today.

Prospect delivers thought provoking content on a broad range of topics. From current affairs, business and economics, through to global politics, the arts, science, technology and our readers affluent lifestyles. Prospect is predominantly contributor based - we don’t just use an editorial team to report opinion. Prospect seek’s out the global thought leader on every subject and challenges them to communicate the ‘real’ position. As such Prospect is always ‘ahead of the curve’, sets the agenda rather than just reporting it.

What sets Prospect apart is its depth?Each issue brings together the sharpest minds to

unravel the complexities of events and ideas that define the modern world.

Politically, Prospect is neither left nor right. It holds an impassioned centre position based on fact and analysis. Prospect readers are keen to investigate and will ultimately make up their own mind.

time spent reading

Prospect readers study the magazine, with an average reading time of 3.8 hours every month, picking it up 6 times. So, your advertising has many opportunities to have an impact on this valuable audience. Note this is over double the exposure delivered by the Business & Political weekly titles in our competitive set

You won’t find our readers elsewhere

Low duplication and cross over with other magazines in the same competitive set means that Prospect delivers incremental coverage of influential and upscale target audiences.

Prospect readers also read:

25%18%15%13%11%10%7%6%5%4%3%1%

The Economist The Week Private Eye The London Review of Books The Spectator New Scientist New Statesman Times Literary Supplement National Geographic The Oldie Standpoint Monocle

Source: Prospect Reader Survey 2009.

32,115 ABC circulation

71% Actively purchased

17% News-stand

54% Paid for Subscriptions - Average Sub length is 4.8 years

High value monitored free distribution is 8,000 copies into British Airways First & Business Class Flights and Lounges

a compelling sales storY

Business & Influence- The Prospect AudienceOur readers represent the upper echelon of UK and International Business. Our audience represents C Suite and Senior Business figures across a plethora of different industries. The glue that binds them together is that they are the most intelligent, forward thinking and respected Business leaders in the UK today

They are the very definition of influencer and decision maker.

71% are businessmen16% work in Finance15% work in the professions - Law and Medicine9% work in Media5% work in Energy8% work in manufacturing/engineering/construction9% work in IT9% work in Management Consultancy

29% pure influence-Prospect holds the impassioned centre position, being neither left or right wing in its opinion. Unlike its peer set, Prospect is of interest to MP’s and thought leaders across the party divides. 11% are Government18% are Intelligencia- academics/ think tank wonks/ policy advisers

Prospect, at 31%, has a higher percentage of MD’s/ Chairmen/ CEO’s in its business readership than its competitive set

Source - Cameo Independent Research vs BBS 2010

0

5

10

15

20

25

30

35

MD/Chair/C Suite as % of business readership

ProspectSpectatorThe WeekFTTimesNewsweekEconomist

CarsOur readers are purveyors of high quality goods and as such will pay more for a luxury car marque. They change their cars every 3 years and as such Prospect has proven to be an ideal environment for Automobile advertising

car ownership

83% of Prospect readers own a car27% own two or more cars66% have a car that was bought newOne in three readers plans to replace a car within the next two years*

choosing luxurY

Prospect readers are discerning and quality is important to them. 73% say they are prepared to pay more for quality so it is not surprising that 50% own a luxury car*. (BMW, Mercedes, Volvo, Saab, Audi, Land Rover, Jaguar, Lexus, Porsche.)

in the market for extras

Many of our readers are interested in innovation and technology so when they specify a new car, they are often in the market for those added extras that make a new car so special.

50% are interested in the latest technological innovations

theY can afford it

As high earners, Prospect readers are in the enviable position of being able to choose the car brand that appeals to them most.

£121,830 is the average household income£82,230 is the average personal income 11% own a home valued at over £1 million£891,670 is the average net worth

demographicallY speaking

80% of Prospect readers are male20% are female

car advertisers in prospect

Prospect carries regular Car advertising from a range of top marques, including Bentley, Range Rover, Mercedes, BMW, Volkswagen, Jaguar, Ford, Peugeot, Lexus and Audi.

TravelBeing both frequent Business and Leisure travellers the Prospect readers are a prime target market for Airlines, Hotels and Tour Operators alike. Prospect readers are incredibly wealthy and 75% of all respondents appreciate quality and luxury and will pay more for it.

In the last 12 months...

in a class of their own

£121,830 is the average household income so our readers are able to afford the best. 26% travelled first or business class 36% of those who have flown long

haul have flown first or business class

getting awaY from it all

In the last 12 months90% have stayed in a hotel 42% have spent more than 14 nights in a hotel

flYing

81% have flown internationally 62% have taken three or more international

trips*

In their full-on lives, travel is both a necessity and a pleasure:

76% have flown for leisure in the last year35% have flown on business in the last year 92% have flown within Europe67% have flown outside Europe

81% travelled by air, 43% of them on Business

84% booked their holidays or travel online

62% have travelled by air 3+ times

31% travelled by air within the UK

86% flew to Europe

56% flew Long Haul

26% travelled First Class or Business Class

84% took an overseas holiday

81% took at least 1 UK holiday

70% took at least 1 overseas city break

63% took at least 2 overseas holidays

54% took 3+ overseas holidays

84%

70%

63%

54%

took an overseas holiday

took at least one UK holiday

took at least one weekend city breaktook at least two overseas holidays

Investment & Banking Prospect readers are sophisticated investors and are extremely high net worth. Their median age of 53 is the perfect lifestage for our readers to have large disposable amounts of money and significant investment portfolios.

High net worth empty nesters with huge disposable income

Average net worth £891,980

Average main property value £654,000

27% have a second property

Average investment portfolio value is £225,440, rising to £296,000 within our 50+age group (51% of our readership)

60% purchase works of Art / Antiques as an investment

72% have 2 or more investments

54% have 3 or more investments

51% Share trade of these, 78% have performed share trading online

9% have portfolios larger than £1m

40% of Prospect readers have Private Banking

10% live in a House worth £1m +

Asset Class Breakdown

73%

51%

40%

32%

29%

14%

4%

have a PEP or ISA

have stocks or shares

have private banking facilities

have private health insurance

have unit trusts

have investments in ethical funds

have investments in commodities

www.prospectmagazine.co.uk

Prospect has a truly international digital reach. Prospect’s web readership defines an audience without borders and delivers an influential and affluent global conduit

Unique Users: Average 106,000 per monthVisits: Average 136,000 per monthImpressions: Average 200,000 per month

Categories

We have a number of categories which can be ultilised for specific ad campaigns.They are as follows;

HomepageEconomicsPoliticsWorldScienceArts & BooksBlogThe Prospect List

Advertising inventory

On www.prospectmagazine.co.uk we currently run the following cross site inventory;• Leaderboard• House Advert• MPU• 2 X Skyscraper

% uniques

USUKCANADAAUSTRALIAINDIAGERMANYFRANCENEW ZEALANDNETHERLANDS

Prospect App

Prospect has an app developed on the Mag Cloner platform and it is available for Apple, Android and Microsoft mobile platforms.

Creatives

We have a number of creatives which can be ultilised for specific ad campaigns.They are as follows;

Splashpage takeoverVideo on demandScroll out and expandable ad sitesAnimated logo and facets

Sponsorship

There are various sponsorship packages available to share ownership of the Prospect App portal, call 0207 255 1934 to discuss

Advertising Rates & Data

All rates are subject to VAT in the UK.

DisplayFull page £2,600Cover inside front £3,200Cover outside back £3,600Cover inside back £2,900First right-hand page £2,900Inside front double page spread £5,400Double page spread £4,300Half page £1,500Quarter page £800

Agency discount 10%

DigitalDisplay ratesMPU £15 CPMSkyscraper £12 CPMLeaderboard £17 CPMVideo On Demand Content £55 CPMPre Rolls £28 CPM

ClassifiedsExecutive Appointments and CoursesHalf page £600Quarter page £400Eighth Page £300Series discounts:3 Months: 10%, 6 Months: 15%, 12 Months: 25%

Inserts

£75 per thousand; minimum run 18,000. Always send a sample of your insert. Rate dependent on size, weight and amount.

to enquire about advertising please call 020 7255 1934

Iain AdamsCommercial Sales Directoriain@prospect-magazine.co.uk

Dan JeffersonAdvertising Manager dan@prospect-magazine.co.uk

specificationsPlEASE SUPPly All ARTwORk AS A PDF EnSURIng:

• IMAgE RESOLUTION IS MINIMUM 300 DPI• COLOUR IS CMyK• PDF RESOLUTION IS 2400 DPI• ALL FONTS ARE EMBEDDED• SCREEN RULINg: COVERS 175 LPI, INSIDE PAgES 150 LPI

ad sizes (DEPTH x WIDTH)

full pageTRIM SIzE 275 x 210MMTyPE AREA 247 x 180MM• CENTRE ARTWORK IN PDF• INCLUDE 4MM BLEED ON ALL SIDES AND CROP MARKS

double page spreadsTRIM SIzE 275 x 420MM• PLEASE SUPPLy AS TWO PDFS NOT ONE.• PROSPECT IS PERFECT BOUND AND REQUIRES AN OVERLAP OF IMAgE IN THE gUTTER OF 4MM ON EACH PAgE, PLUS 4MM BLEED ON ALL SIDES

half double page spreadsTRIM SIzE 137 x 420MM• PLEASE SUPPLy AS TWO PDFS NOT ONE.• PROSPECT IS PERFECT BOUND AND REQUIRES AN OVERLAP OF IMAgE IN THE gUTTER OF 4MM ON EACH PAgE, PLUS 4MM BLEED ON ALL SIDES

half page vertical 232 x 88 MM

half page horizontal 115 x 180 MM

quarter page115 x 88 MM

inserts• A SAMPLE OF THE INSERT IS ALWAyS REQUIRED• INSERTS OVER 10g ARE SUBjECT TO POSTAgE CHARgES• MAxIMUM SIzE 255MM x 190MM• MINIMUM SIzE 148MM x 105MM

“Prospect has become the focal point for informed debate in the UK”MARTIN WOLF, FINANCIAL TIMES

“The Adair Turner story was a great coup for Prospect and made it a must read in Financial circles.”LIONEL BARBER, FINANCIAL TIMES

“A lively magazine that challengesits readers to think for themselves.”CHRIS PATTEN, LORD PATTEN OF BARNES FORMER COMMISSIONER TO HONG KONG

“More readable than the Economist, more relevant than the Spectator, more romantic than the New Statesman”SIR jEREMy ISAACS, TV PRODUCER,

“Prospect, the indispensable British magazine that is to monthlies what the Economist is to weeklies”MARTIN WALKER, CHIEF INTERNATIONALCORRESPONDENT UPI

“Erudite, enjoyable and thought-provoking, Prospect is journalism at its best”

RT HON DAVID CAMERON, UK PRIME MINISTER

“Occasionally, when I’m flipping through it, I say ****, ****, damn, that’s a brilliant article!”

BORIS jOHNSON, MAyOR OF LONDON