The Presenter's Guide › coach-office › ...The Presentation – Talking Points – page 4 A...

The Presentation – Talking Points – page 1

The Presenter's Guide Use this guide to assist you when presenting the company overview at your Beachbody® Briefings. The

suggested "talking points" will help you deliver an informative presentation for prospects to learn about the

products and opportunity.

Setting: Your presentation can be done in an informal, intimate setting such as your home or any small

meeting facility. It can also be done in a larger, more formal setting such as a hotel banquet

room, or online using a Webinar service.

Tone: Create an environment of performance, enthusiasm, and success.

Limit distractions; recommend Coaches refrain from talking over the presenter.

Encourage Coaches to take notes.

Ask the Coaches to participate.

Begin and end on time.

Delivery:

Have an experienced Coach presenting.

Be engaging, personable, and passionate (funny if possible); people respond well to

enthusiasm.

Stay on point and make good transitions from slide to slide.

Feature fitness/weight loss/business testimonials last; talk to Coaches ahead of time

about keeping their stories short and on point.

Have a strong close; ask for a decision.

Keep your Beachbody Briefing short (30 to 45 minutes).

Effective 6/18/10


Presentation Slide

Talking Points

NOTE TO PRESENTER: Introduce yourself and your Team

Beachbody® Coach rank. Let your guests know you are

presenting a unique opportunity, especially in today's

economy.

There used to be "Help Wanted" signs everywhere.

In March of 2010, unemployment was almost 10% of the

population—1 in 10.

American businesses have changed their tune and are

basically saying to Americans, "We don't need you—help not

wanted."

In a CNN article dated April 1, 2010, Treasury Secretary Tim

Geithner said that he expects the unemployment rate to

remain unacceptably high for a long time. Even as the

recovery growth continues, job growth will grow slowly.

In the Washington Post, Christina Romer, the Chair of the

White House's Council of Economic Advisers, said, "It's

obvious that the American labor market is severely

distressed."

In March 2010, 44% of the unemployed people, those

people without of a job in the US had been out of work for

more than 27 weeks. That is the most since record keeping

began in 1948.

We are in a really difficult economy all over; you are hearing

bad news regarding jobs. There is one industry that is

looking for people, and that is the direct sales industry.


According to USA Today, "Direct sales businesses that rely

on home based representatives are seeing their sales forces

rapidly expand as the nation's unemployment rate soars to

nearly 9%."

Today I want to talk to you a little bit about a company that

is having record growth and success in these tough

economic times.

In fact, this is a "Help Wanted" presentation. This is an

opportunity that is cause-related, which solves a huge social

problem.

I will introduce you to a company that is having

breakthrough success—so much success, in fact, that we

need help to keep up with the demand for our products and

services.

As you listen to this presentation today, think about your

own life, think about whether or not this is an opportunity

for you, if you would like to help us help others reach their

goals. I'm sure you'll know someone who you can help, and

perhaps you'll find that this is work you'll enjoy enough to

find an hour or two a week to commit to it.

The most important thing is to think about whether or not

today is your day. Is today the day for you to make some

changes in your life?

So, what is the big social problem? Its obesity.

It is affecting 2 out of every 3 adults in the U.S., and 1 out of

every 5 kids. In fact, it cost taxpayers more than $350 billion

last year, and it is a growing epidemic.


Let me show you the trend using this chart published

recently by the Centers for Disease Control.

These maps show the progress of obesity in past 20 years in

the U.S. Even as far back as 1986, in most of our lifetime less

than 15% of the population was considered to be obese.

9 years later, in 1995, those numbers increased dramatically.

By 2008, which is the last year numbers were published; in 6

states alone more than 30% of the population was obese.

Only Colorado had blue, and that meant that 15%–20% of

the population in their state was suffering from being at

least 30 pounds or more overweight.

As these maps show, we have had a pretty significant

growth in obesity in the past 20 years in the U.S.

The trend continues its effects. It's not just in the way we

look; it's not about ego; it's not just about swimsuits and

shorts.

It affects our health—our life expectancy and our quality of

life in our later years.

Obesity is a contributing factor in serious diseases like

coronary heart disease, type 2 diabetes, cancers,

hypertension, strokes, high cholesterol, high triglycerides,

sleep apnea, and more.

It also affects our psyche, providing us with low self-esteem,

lack of confidence, low energy, and lack of activity, which

means for most adults they are spending less play time with

their kids. And many kids in America are being made fun of

at school because they are overweight or obese at a very

young age.

This has become such a challenge that in 2010, the U.S.

Surgeon General posted her Vision for a Healthy and Fit

Nation.

She said this: "Our nation stands at a crossroads. Today's

epidemic of overweight [people] and obesity threatens the

historic progress we made in increasing Americans' quality

and years of healthy life…This future is unacceptable. I ask

you to join me in combating this crisis."


Our company has done just that. We're having tremendous success by helping our nation get

healthier, one person at a time. These two sets of pictures are among thousands of stories

we receive each week from individuals who have had success improving their health and fitness and their overall quality of life.

You probably know us by our brands. Rarely do you see a business opportunity that has so many

brands that so many people recognize. Like P90X®, Power 90®, Turbo Jam®, ISNANITY®, Hip Hop

Abs®, and Debbie Siebers' Slim in 6®. There is an amazing company behind these brands.

The company is Beachbody®.

It was founded in California in 1998 by Carl Daikeler and Jon Congdon, with a mission to help people achieve their goals and enjoy a healthy, fulfilling life. The company has had great success in its short 12 year history.

In 2007, the company earned the 69th spot in Entrepreneur magazine's "Hot 500."

The company has actually doubled in size since that magazine came out. It has over $300 million in annual sales, and from day 1 it's been profitable, able to grow without requiring or taking out a bunch of debt from outside investors.

It's a very financially stable company.


Beachbody® is the creator of five #1 ranked infomercials.

Brands like 10-Minute Trainer®, P90X®, Turbo Jam®, Slim in 6®, and Hip Hop Abs®. But most people today are talking about Tony Horton and a workout program called P90X®.

In fact, P90X® has really created a social phenomenon. It's covered in magazines and on news channels; over 80% of Americans know it, the media are talking about it. Even though the company doesn't pay celebrities or athletes to endorse the products, they are using our products and talking about their results with the media.

Millions of people in fact are asking for the products by name and that's what makes it so easy to talk about.

The company is not all about fitness programs.

Beachbody® also has a very comprehensive approach to wellness that includes fitness, nutrition, and personal support.

Our fitness products are well known, and our nutritional products are well designed. We have nutritional supplements, fitness drinks, and bars.

And we have Shakeology®, which is the #1 continuity product in our line.

The Healthiest Meal of the Day®


Shakeology® is an ultra-premium health shake.

It is more than a protein shake; it is more than a meal replacement; it is more than an antioxidant; it's really the smartest calories you can put in your body.

Shakeology® helps you by boosting your energy; improving your digestion, helping to stop your cravings, and helping you lose weight.

But the best part of Shakeology is that we are so confident it will improve your health, we offer a Bottom-of-the-Bag Guarantee.

If you try Shakeology for 30 days and don't feel healthier, then return the empty bag and they will give you your money back, no questions asked.

We are that sure that Shakeology will improve your health.

The company has three goals for achieving success.

What the founders realized in 2006 was that the infomercials they were running could only accomplish two of these three goals.

They could sell more exercise programs, and they were very successful in selling nutritional products, but when it came to providing personal support they felt like infomercials alone came up short.

Carl and Jon had opportunities to go into large retail stores like Walmart and GNC. But they decided against retail, because they wanted to find a channel that was more conducive to providing personal support to those individuals who wanted to change their lives.


In 2007, the founders decided to focus on word-of-mouth marketing.

Team Beachbody® was born.

The first marketers were actually Beachbody® customers. This was a natural, organic network marketing opportunity that grew out of the fact that customers were having success with our products and sharing their success with everyone they knew.

The company decided to create a compensation plan that would reward these individuals who recommended our products and helped us find other people to spread the word.

They rejected the traditional title of distributors and decided to call their representatives, Coaches.

Coaches don't have to be fitness experts, doctors or nutritionists, and many are not fit from day 1.

Our Coaches are individuals who are willing to provide encouragement and support to others while working towards their own goals.

For most, those goals include getting in great shape both physically AND financially, and many are doing it as business owners with Team Beachbody.

Almost anyone can succeed if they just make the decision to do something.

There are grandmas, production assistants, data administrators, x-ray technicians, ER doctors, cake decorators, yoga instructors, and speech therapists.

Individuals from almost every walk of life, race, religion, and body size have found success in accomplishing both their fitness and financial goals.

NOTE TO PRESENTER: Consider inserting your own photos or sharing a quick success story here.

Here's how to get started.

Complete a paper application form or enroll online.

Purchase our Business Starter Kit which costs $39.95 and select one of our “Start up” packs to get you started on your fitness and nutrition plan.


There is the Shakeology® Starter Pack, which is $169.66 and includes Shakeology in either the Chocolate or Greenberry flavors in 24 single-serving packets or a 30-day supply.

You also get two Shakeology workouts, 24 recipe cards, and 60-3rd Party Tools.

This pack will start you on a Home Direct program, which means you'll receive Shakeology delivered to your home once a month—plus you'll get a free shaker cup on your second order. This pack includes free shipping as well!

You'll also get a 30 day free trial membership of our Team Beachbody® Club. It's a great online tool to be able to keep track of your fitness progress and connect with people who have similar goals.

You'll get the Business Starter Kit, and, finally, you'll get one free month of our Business Services Fees, which cover your own Web site and online store.

Then there is the pack that most successful Coaches start with: The Diamond Pack also known as your Grand Opening Kit.

It includes our top nutritional products and our top workout products

It includes P90X®, INSANITY®, Slim in 6®, Turbo Jam®, Brazil Butt Lift®, Power 90®, and Hip Hop Abs®.

It also includes samples of most of our nutritional lines, including P90X® Results and Recovery Formula™ and Peak Performance Bars.

Shakeology® samples are also in the pack that you can use or hand out. This will start you on Shakeology Home Direct so that you get your Shakeology coming to your door every month.

You'll get a Business Starter Kit for free as part of your purchase, and you'll get application forms and 3rd Party Tools including product catalogs to share the business Opportunity with others.

Wearing the Beachbody brands draws attention. When people display the window clings or they wear P90X hats or INSANITY gear, people talk to them and ask them questions. It's easy to strike up a conversation about these products especially when people approach you, so we they’ve included the hat and window clings in this pack.


You’ll also get one year of Club membership, a free month of Business Service fees, and the first month of One on One with Tony Horton included in the kit. Afterward you'll be automatically enrolled to receive a subscription of Tony Horton's monthly workout for just $14.96 per month.

All this plus your free enrollment fees, and the best part is when you find two business partners and reach the rank of Emerald in just 30 days, you'll get a free workout of your choice. That workout can be added to your library, used as a sample to share with others, or as a workout you can resell.

The retail value the Diamond Pack is over $1,200.00, but we want new Coaches to be able to try the entire range of products for the best possible price, so it is discounted by almost 50%.

The new Coach price for the Diamond Pack is only $699.96.

OK, that's how much it costs to get started. Now how much can you make?

We pay a generous 25% commission on our products. For example, if you have a friend, a neighbor, or a family member who has heard of P90X®, from an infomercial or by word-of-mouth, they can buy P90X through you, through your online store.

Beachbody® will fulfill the order. You don't have to stock the inventory; they will take the phone calls; they will ship the order and charge them the same $119.85 that they would pay if they bought from the infomercial.

When a customer buys from you, you'll earn $29.96 for that purchase. You didn't fulfill it; you just sent them to your website, told them to order from your online store, and you earn 25%.

You'll want your new customers to start on Shakeology® as well. That is just $119.95, which pays you $29.99. So with one customer purchasing P90X® and Shakeology®, you'll earn $59.95.

Here is a great chart: let's say you decided to just focus on P90X® and Shakeology® and tried to find one new customer for your business every month, making sure they signed up to receive Shakeology Home Direct...

Your business could grow from $59.95 the first month to $89.94 the second month.

After one year with just one P90X customer and one Shakeology customer, your business could earn $2,700.00 in commissions.

Money that you can use to make a car payment, to be able to pay for vacation for your family, or just fun money to be able to go out and spend.


Many of our Coaches decide that they want to earn more than just retail commissions and accomplish additional goals in their life.

We have a program called Team Bonus.

The Team Bonus program not only allows you to earn bonuses from your sales but it also allows you to earn bonuses from volume produced by the Coaches you sponsor, and from the Coaches they sponsor.

Here's where the earning potential becomes interesting: Beachbody® has made it possible for you to also earn bonuses from Coaches placed on your team by the Coach who sponsored you, and the Coach who sponsored them, and the Coach who sponsored them.

Our founders created a true Team Bonus program that can really reward our Coaches for working together and help each other build their Team of Coaches.

In fact, with the Team Bonus program, Coaches can earn up to $12,000.00 per week for each business center, that's $624,000.00 per year per business center.

And by the way you can open up to 25 business centers as a Team Beachbody® Coach. So this can be a pretty lucrative opportunity for people who decide they want to start part-time and then work into becoming a full-time business owner.

How do you qualify in the Team Bonus program?

You start by finding two business partners. One can be a spouse or son or daughter 18 years of age and older.

Start one partner as the leader of one leg of your business and the other partner as the leader of the other leg of your business.

These two active Coaches not only allow you to qualify for the Team Bonus program, but you become an Emerald Coach and have the chance to earn not only retail commissions but the residual income from your team's volume, paid to you weekly. Plus you qualify to begin to earn leads from the company's Customer Lead Program (more about that later).

These numbers here are not guarantees, they're not projections, and they're not typical earnings.

Here in fact are the actual earnings of our Coaches in 2009.


Take a look at the row at the bottom of this chart, labeled all ranks. Although some Coaches made nothing last year, the average Coach made $450.00 and the highest earning Coach made well over $900,000.00.

Now, take a look at the top of this chart under the label Development ranks. You'll see Emerald and Ruby.

An Emerald is someone who has introduced two people to the products and business opportunity and enrolled two active Coaches.

The average Emerald in 2009 earned $2,751.00. Our highest earning Emerald earned over $63,000.00, and our highest Ruby, someone with 4 Personally Sponsored Coaches, earned $107,130.00 last year.

Take a look at the center of the page under the title Leadership ranks you will find Diamond and Star Diamond. On average, a Diamond Coach made over $21,000.00 last year and a Star Diamond made $164,166.00.

The highest-paid Coach last year earned $932,118.00. Not bad for business you can start part-time.

So what do Coaches do? Well they help Beachbody® customers meet their goals, they share our products with people they care about, and they have fun.

We have great trips and incentives, we have a great time together, and most importantly we make money.

For those of you who decide to build a business, it's very simple. We don't ask you to be experts. We've created 3rd Party Tools that do all the work for you.

The Business Services Fees provide you with two Web sites each with your own online store.

You get a Shakeology®-focused Web site and a Beachbody®-focused Web site. That's where people can go to learn more about the coaching opportunities and purchase products from your personal store.

We also create great high-quality DVDs that tell the story of our products, and of the business opportunity

Finally we offer brochures and samples so you can help new customers try out our great products for themselves.


Why wouldn't you want be a Team Beachbody® Coach?

The timing and the trends are all with us.

Over two-thirds of Americans are obese or overweight, Beachbody® produces the #1 selling product to combat that epidemic, and we have big brands that people ask for by name.

Why do we have big brands? Because we are spending over $100 million a year in advertising. What do you get for $100 million? You get advertising on TV stations all over America—hundreds of ads that are airing at any given hour.

If we count all the channels we are on and all the hours we are on each day it adds up to over 240 hours of advertising a day. That's 10 years' worth of advertising in year 2009 alone.

The good news for you is that the company is spending even more than that in 2010.

New copy?

All of this advertising is creating a huge customer demand for our products.

Beachbody® gets thousands of Success Stories every month, and has more than 50,000 new customers who call and order products each week.

When these customers call, our customer service agents ask them if they would like a Coach to help them with their goals. When they say yes they are assigned to one of our qualified Coaches as a customer lead.

With all of these leads, we’ll need 1 million Coaches to keep up with the demand.

This means that there is a huge opportunity for you.

At the beginning of 2010 we had just over 20,000 Coaches, and as this chart shows, we are on headed towards a major growth in business and we believe we need more than a million Coaches to keep up with the demand for our products.

So even though we've been in business since 2007, we feel like we are just getting started. There is a huge opportunity that lies ahead. This is a great time for you get started in this business—right now.


Here is another amazing benefit: not only does Beachbody® offer a money-back guarantee on their products, but they also offer a 30-day money back on the business opportunity as well.

If you are not making money after 30 days, or if you don't like our products or can't represent them, or you say that this coaching thing is not for me, its risk free.

Just send back the products, send back the starter kit, and they'll refund your money, less shipping and handling. It's that simple.

Team Beachbody® Coaches can not only earn extra income working from home but also get fit as they grow their businesses.

Our Coaches earn more than financial benefits, they have the opportunity to spend more time with their families, earn travel and incentive vacations, work out with our celebrity trainers, and get tax benefits.

So that's it. This company is all about helping people reach their goals—helping them find a more fulfilling and healthy life.

So I have a question for you, and that is what do you want?

What are your goals? Do you want to lose weight? Get in the best shape of your life? Do you want to be debt free? Do you want to fire your boss and have the opportunity to work for yourself? Do you want be part of something big that will change people's lives? Are you ready to spend more time with your family?

NOTE TO PRESENTER: This is a perfect time to showcase a few testimonials from other Coaches who have enjoyed success as a Team Beachbody® Coach.


If any of these goals sound like you, the question you have to ask yourself is what you are doing now going to get you there?

The only way for you to get something different is by doing something different.

It all starts with a decision. There are countless success stories of people like you who were willing to start the process, make a change, and take that first step towards freedom. Make today the day you decide to take action!

Then commit to following the Game Plan—a 10 point blueprint of the simple steps that will propel you to success as a Team Beachbody® Coach.

The best part is that you'll have lots of help in reaching your goals from an entire Team of motivated and experienced Coaches who have a vested interest in your success, and who will work with you every step of the way so that you too can succeed at enjoying a healthy, more fulfilling life.

Thank you for taking the time to attend my presentation. I hope you are as excited about Team Beachbody® as I am.

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