The Best Salesman In Your Business! › Works 24 x 7 › It’s Getting in Front of People Looking...
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Transcript of The Best Salesman In Your Business! › Works 24 x 7 › It’s Getting in Front of People Looking...
Carefree Cave Creek Chamber Breakfast
WEB SITE MARKETING And
SEARCH ENGINE OPTIMIZATION
Whats Your Web Site Doing?
The Best Salesman In Your Business!› Works 24 x 7 › It’s Getting in Front of People Looking for
You!› Spans the Entire World or Just Your
Community› Tells your Unique story just like you do. › Always Represents You Professionally. › NEVER has a Bad Thing To Say!› Costs less than ANY Salesman, Anywhere!
Web Site Marketing & TLA’s
SEO – Search Engine Optimization KEYWORDS – Search Words Your Audience Use SERP – Search Engine Results Page ORGANIC SEARCH– Free Display in SERP PPC – Pay Per Click Advertising BANNER ADVERTISING – Flat Rate Display Ad CPC – Cost Per Click (charge each time
someone clicks on your ad) CTR – Click Through Rate - # Displays / # Clicks LANDING PAGE– Your Page Displayed from a
Click
Why Do Web Site Marketing?
Stake Your Organic Search Claim……. While You Can! › Small Business’s are at an SEO disadvantage
› Cave Creek & Carefree CPC is still cheap
› Once your correctly on top of the organic pile, It’s hard to be removed*
› The Most Cost EffectivePiece of ANY marketing plan due to it’s ROI.
SERP / Advertising Examples
ORGANIC Google Search – Carefree Google Search – Carefree Flooring Google Search – Cave Creek Flooring Google Search – Carefree Electrician Google Search – Computer Help Carefree
What Does It Take?
PPC & Banner Advertising› Get your Ad, Set Your Budget and Buy Some
Space!› Focus in on Learning / Using Google Ad Words
Organic Search Listings› Commitment to OWN Your Keywords in Your
Market› Consistent Effort OVER TIME› Self Training & Focus AND/OR ask for help
BECAUSE….
2 PRIMARY SEO Components
Internal Organic SEO› Focused effort on your site:
Content is King! Search Engines Read EACH PAGE! Keywords on pages, in Titles, Page Headers & Tags Register Your Location – Google, Yahoo and Bing all have location services Quality Programming / Site Foundation Images with Relevance and Keyword Names Videos on Keyword Topics (linked from YouTube)
External Organic SEO› Focused on External Sites Linked To you & Your Links to Them
Linking alone doesn’t work, need clicks! Free listings abound, utilize every one you can find. Smart Phone & Location Apps – Yelp etc. Social Media – FaceBook, Twitter, Google +
Good Execution in Both Areas, Over Time, LOCKS IN ORGANICS!
2 PRIMARY Tools
Google Ad Words – PPC & CPC › Video Overview› www.adwords.google.com
Google Analytics – Web Site Activity› Analytics lets you track EVERY piece of
activity on your site AND who is on it RIGHT NOW!
› www.google.com/analytics
Resources
Local – Carefree Cave Creek Chamber! Local - Tech 4 Life Computers! Google Help, Bing Help, Yahoo Help Chamber Members – List Each Other, R
eview Each Other! Community Partnerships – Who do you
help? Friends and Family –
› What keywords would they use? › Can they review you?
Q & A
What Else Can We Help You With?