Swiss Graphic Designer At Base school of Design he was developing graphic design style known as...

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Armin Hofmann

Transcript of Swiss Graphic Designer At Base school of Design he was developing graphic design style known as...

Page 1: Swiss Graphic Designer  At Base school of Design he was developing graphic design style known as Swiss style  Books, exhibitions, stage sets, logotypes,

Armin Hofmann

Page 2: Swiss Graphic Designer  At Base school of Design he was developing graphic design style known as Swiss style  Books, exhibitions, stage sets, logotypes,

Swiss Graphic Designer

At Base school of Design he was developing graphic design style known as Swiss style

Books, exhibitions, stage sets, logotypes, symbols, typography, posters, sign systems, and environmental graphics.

Page 3: Swiss Graphic Designer  At Base school of Design he was developing graphic design style known as Swiss style  Books, exhibitions, stage sets, logotypes,

Recognized for point, line and shape While conveying simplicity, complexity, representation abstraction

Page 4: Swiss Graphic Designer  At Base school of Design he was developing graphic design style known as Swiss style  Books, exhibitions, stage sets, logotypes,

Initiated in Russia, Germany and The Netherland in the 1920.

Encouraged by the artistic avant-grade and alongside the International Style in architecture

Page 5: Swiss Graphic Designer  At Base school of Design he was developing graphic design style known as Swiss style  Books, exhibitions, stage sets, logotypes,

Hofmann is also known for his poster and the use of the colour and fonts.

Hofmann regards this as the “trivialization of colour.”

His work is widely exhibited in major galleries, such as the New York Museum of Modern Art.

Page 6: Swiss Graphic Designer  At Base school of Design he was developing graphic design style known as Swiss style  Books, exhibitions, stage sets, logotypes,

His goal was to communicate through his style of design.

He practiced new techniques of : photo-typesetting Photo-montage Experimental composition And heavily favoured san-serif

typography.