Student Name Get in groups of 4 or 5 Write down on a piece of paper what steps/processes you would...

5
Marketing Research

Transcript of Student Name Get in groups of 4 or 5 Write down on a piece of paper what steps/processes you would...

Page 1: Student Name Get in groups of 4 or 5 Write down on a piece of paper what steps/processes you would take to conduct a market research.

Marketing Research

Page 2: Student Name Get in groups of 4 or 5 Write down on a piece of paper what steps/processes you would take to conduct a market research.

Student Name

Opening Activity

Page 3: Student Name Get in groups of 4 or 5 Write down on a piece of paper what steps/processes you would take to conduct a market research.

Get in groups of 4 or 5 Write down on a piece of paper what

steps/processes you would take to conduct a market research

Mini-Activity

Page 4: Student Name Get in groups of 4 or 5 Write down on a piece of paper what steps/processes you would take to conduct a market research.

1. Defining an objective & problem2. Determining appropriate research design

◦ Exploratory- Design in which the major emphasis is on gaining ideas and insights.

◦ Descriptive-Research design in which the major emphasis is on determining the frequency with which something occurs or the extent to which two variables co-vary.

◦ Casual- Research design in which the major emphasis is on determining cause-and-effect relationships.

3. Designing and preparing research instrument4. Sampling and collecting data5. Analyzing Data6. Interpreting Data7. Communicating Results

Marketing Research Process

Page 5: Student Name Get in groups of 4 or 5 Write down on a piece of paper what steps/processes you would take to conduct a market research.

Gr.11s – School Store Gr. 12s – Canadian Businesses

Project


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