. Social Media Recruitment Strategies Dr. Mary Beth McCabe Marketing and Management, School of...
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. Social Media Recruitment Strategies Dr. Mary Beth McCabe Marketing and Management, School of Business and Management National University Spring Symposium, San Diego, CA, March 18-March 19, 2015 Research Objective The purpose of this research was to look at how social media can help students with their future job prospects. Background This exploratory study investigated how students searched for jobs traditionally vs. how they searched strategically using social media tools. Social media has changed how the traditional college graduate applied for jobs that were professionally satisfying and challenging, and provided career advancement. Previously, students set up interviews and applied for jobs that they saw advertised in job boards and newspapers. We found that more recent job seekers were more sophisticated as to who they sought as employers and who was interviewed. Social media connected the job candidates with the positions, in many cases. Furthermore, how employers seek candidates through social media has caused disruption of traditional recruitment practices. Successful firms are those who remain efficient and data driven. We responded to the questions: “How has social media disrupted traditional recruitment strategies? And, “How can students find jobs to advance their careers?” Methods The research methods considered the typical job searching cycle and how social media altered the recruitment process. The hypothesis suggested a review of current methods and a revised model for recruitment using social media. Through business databases of peer reviewed articles and videos, we offered suggested Footnotes: Source: eMarketer, 2015 • conne ct • educate • promo te • inspire measure bio recommend join Conclusions The research revealed social media recruitment strategies and offered a new model to explore for the purposes of future research studies. The “how” questions were answered by examining traditional job searches and in what ways social media offered strategies for obtaining jobs. After considering the new model, college students looking for jobs had recruitment tools and strategies that can be explored further. Traditional methods of recruitment were undergoing dramatic changes. College students who wanted to advance in their careers could consider the social media model of promote, connect, educate and inspire others through their biography, recommendations, groups they join, and measurement and analysis of data. References Cambridge Educational/MotionMasters Coproduction, LinkedIn for Networking and Job Search: Basic and Advanced Techniques Retrieved from http://digital.films.com.ezproxy.nu.edu/PortalViewVideo.asp x?xtid=53099 Hallam, J. (2013). The Social Media Manifesto, Houndmills, Basingstoke, Hampshire : Palgrave Macmillan. Herbold, J. & Doumak, B. (2013). Students' Use of Social Media for Job Seeking, The CPA Journal. Vol 83.4: 68-71. Kim, L. (2015).Lessons inspired by Game of Thrones for building connections on linkedin. Retreived from http://www.marketingprofs.com/articles/2015/26871/linkedin- lessons-from-game-of-thrones-seven-ways-to-develop-connecti ons-part-1 Levinson, J. C. (2011). Guerilla marketing for job hunters 3.0: how to stand out from the crowd and tap into the hidden job market using social media and 999 other tactics today. Hoboken, NJ: Wiley Madia, S. A. (2011). Best practices for using social media as a recruitment strategy. Strategic HR Review. Vol.10(6). Safko, L. (2012). The Social Media Bible: Tactics, tools and strategies for business success. (3 rd ed.). Hoboken, NJ: Wiley Waldman, J. (2013). Job Searching with Social Media for Dummies. Hoboken, NJ: Wiley. . Acknowledgements Source: Researcher’s Profile Data Linkedin.com 2015 Social Media Recruitment Model
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Transcript of . Social Media Recruitment Strategies Dr. Mary Beth McCabe Marketing and Management, School of...
.Social Media Recruitment StrategiesDr. Mary Beth McCabe
Marketing and Management, School of Business and Management
National University Spring Symposium, San Diego, CA, March 18-March 19, 2015
Research Objective
The purpose of this research was to look at how social media can help students with their future job prospects.
BackgroundThis exploratory study investigated how students searched for jobs traditionally vs. how they searched strategically using social media tools. Social media has changed how the traditional college graduate applied for jobs that were professionally satisfying and challenging, and provided career advancement.Previously, students set up interviews and applied for jobs that they saw advertised in job boards and newspapers. We found that more recent job seekers were more sophisticated as to who they sought as employers and who was interviewed. Social media connected the job candidates with the positions, in many cases.Furthermore, how employers seek candidates through social media has caused disruption of traditional recruitment practices. Successful firms are those who remain efficient and data driven.We responded to the questions: “How has social media disrupted traditional recruitment strategies? And, “How can students find jobs to advance their careers?”
Methods
The research methods considered the typical job searching cycle and how social media altered the recruitment process. The hypothesis suggested a review of current methods and a revised model for recruitment using social media. Through business databases of peer reviewed articles and videos, we offered suggested strategies and a model that college students used to advance their careers. The researcher gathered expert secondary content and downloaded data for analysis and created a snapshot of her personal network profile on linkedin.com.
NU IRB
No IRB required for this secondary research
Footnotes:
Source: eMarketer, 2015
• connect•educate
•promote• inspire
measure bio
recommendjoin
Conclusions
The research revealed social media recruitment strategies and offered a new model to explore for the purposes of future research studies. The “how” questions were answered by examining traditional job searches and in what ways social media offered strategies for obtaining jobs. After considering the new model, college students looking for jobs had recruitment tools and strategies that can be explored further. Traditional methods of recruitment were undergoing dramatic changes. College students who wanted to advance in their careers could consider the social media model of promote, connect, educate and inspire others through their biography, recommendations, groups they join, and measurement and analysis of data.
References
Cambridge Educational/MotionMasters Coproduction, LinkedIn for Networking and Job Search: Basic and Advanced Techniques Retrieved from http://digital.films.com.ezproxy.nu.edu/PortalViewVideo.aspx?xtid=53099Hallam, J. (2013). The Social Media Manifesto, Houndmills, Basingstoke, Hampshire : Palgrave Macmillan.Herbold, J. & Doumak, B. (2013). Students' Use of Social Media for Job Seeking, The CPA Journal. Vol 83.4: 68-71.Kim, L. (2015).Lessons inspired by Game of Thrones for building connections on linkedin. Retreived from http://www.marketingprofs.com/articles/2015/26871/linkedin-lessons-from-game-of-thrones-seven-ways-to-develop-connections-part-1Levinson, J. C. (2011). Guerilla marketing for job hunters 3.0: how to stand out from the crowd and tap into the hidden job market using social media and 999 other tactics today. Hoboken, NJ: WileyMadia, S. A. (2011). Best practices for using social media as a recruitment strategy. Strategic HR Review. Vol.10(6).Safko, L. (2012). The Social Media Bible: Tactics, tools and strategies for business success. (3rd ed.). Hoboken, NJ: WileyWaldman, J. (2013). Job Searching with Social Media for Dummies. Hoboken, NJ: Wiley..
Acknowledgements
Special thanks to Dr. Ramon Corona, Professor, Department of Marketing and Management, National University, for mentorship and guidance with this research project.
For permissions or more information please contact [email protected]: Researcher’s Profile Data Linkedin.com 2015
Social Media Recruitment Model
