© Siemens AG 2011. All Rights Reserved. Workshop CERN with Siemens Industry IA&DT ATS.

© Siemens AG 2011. All Rights Reserved.

Workshop CERN with Siemens Industry IA&DT ATS



Overview Siemens and I IA IA&DT ATS

Dr. Albert Wick


Industry Sector 2011-03-18

Divisions Industry Automation Drive Technologies Building Technologies Lighting (OSRAM) Industry Solutions Mobility

Divisions Fossil Power Generation Renewable Energy Oil & Gas Energy Service Power Transmission Power Distribution

Divisions Imaging & IT Workflow & Solutions Diagnostics

Siemens AG Organizational setup

Energy HealthcareIndustry

Sectors



Committed to profit and growth

Revenue by region

Key figures

Revenue by Sector

Revenue and employees

7,7%

Healthcare€12.4 billion

Energy€25.5 billion

49%

29%

Industry€34.9 billion

Cross-SectorBusinesses€4.8 billion

Americas

Germany

Europe, CIS,Africa, Middle East (excl. Germany)

15%

40%

18%

Asia, Australia

Location of customer

Continuing operations (in millions of euros) FY2009 FY2010

Revenue 76,651 75,978

New orders 78,991 81,163Income 2,457 4,112

Free cash flow 3,786 7,111Employees 405,000 405,000

Continuing operations (in millions of euros) FY2009 FY2010

Revenue 76,651 75,978

New orders 78,991 81,163Income 2,457 4,112

Free cash flow 3,786 7,111Employees 405,000 405,000

Total Revenue Sectors and Cross-Sector Businesses

6%

44%

33%

16%

100.000

80.000

60.000

40.000

20.000

500

400

300

200

100

2000

Employees in thousands

1985 1990 1995FY 2010

Revenue in millions of euros

18%

27% 40%

15%



Over 204,000 Industry Sector employees generated revenue of almost €35 billion in fiscal 2010

#1Wind gear boxes

#1Computer Numerical Control (CNC)

#2High-powerAC drives

#1Fire safety

#1Building automation in Europe

#2Low Voltage Distribution

#2Optosemiconduc-tors

#1Automotive lighting

#2General lighting

#1Water

#1Cross-industry solutions

#2Metals

#1Traffic solutions

#1Infrastructure logistics

#1Rail automation

#1Highspeed Trains

DriveTechnologies

BuildingTechnologies Osram Industry

Solutions Mobility

#1 IndustryAutomation Systems

#1 Industry software

#2 PLM software

IndustryAutomation

Industry Sector

New orders: €34.9 bn Revenue: €34.9 bn Profit: €3.5 bn Employees: 204,000

Siemens is the #1 in Industry



Industry SectorOrganizational setup

CEO: Prof. Dr. Siegfried Russwurm Siemens Industry CFO: Dr. Ralf P. Thomas

Industry AutomationCEO: Anton S. Huber

CFO: Miguel-Angel Lopez

Drive TechnologiesCEO: Klaus Helmrich

CFO: Thomas Rathmann

Industry SolutionsCEO: Jens Michael

Wegmann

CFO: Wolfgang Hermann

Building TechnologiesCEO: Dr. Johannes

Milde

CFO: Heribert Stumpff

OSRAM

CEO: Martin Goetzeler

CFO: Thomas Schaffer

Mobility

CEO: Dr. Hans-Jörg Grundmann

CFO: Michael Schulz-Drost

Industrial Automation Systems

Siemens PLM Software

Sensors and Communication

Control Components and Systems Engineering

Large Drives

Motion Control Systems

Mechanical Drives

Inside e-Car

Metals Technologies

Water Technologies

Industrial Technologies

Manufacturing Services

HVAC-P Products

Electrical Installation Technology

Security Systems

Building Automation & Control

Fire Safety & Security Products

General Lighting

Automotive Lighting

Electronics & Controls

Luminaires

Display/Optics

Opto Semiconductors

LED Systems

Rolling Stock

Infrastructure Networks

Infrastructure Logistics

Turnkey Systems

Traffic Solutions

ELIN EBG Traction



Siemens Industry IA&DTAdvanced Technology & Standards

CEO: Prof. Dr. Siegfried Russwurm Siemens Industry CFO: Dr. Ralf P. Thomas

Industry AutomationCEO: Anton S. Huber

CFO: Miguel-Angel Lopez

Drive TechnologiesCEO: Klaus Helmrich

CFO: Thomas Rathmann

…

Industrial Automation Systems

Product Lifecycle Management Software

Sensors and Communication

Control Components and Systems Engineering

Large Drives

Motion Control Systems

Mechanical Drives

inside e-Car…

Advanced Technologies & Standards

Human Resources

…

Advanced Technologies & Standards

Strategy

Sales & Marketing

Environment,Health & Safety

…

Strategy

Sales & Marketing

Environment,Health & Safety

…



Common denominator for the product portfolio –Totally Integrated Automation

Pre-integrated and system tested TIA components reduce total costof automation solutions significantly

Pre-integrated and system tested TIA components reduce total costof automation solutions significantly

PLM / MES

PLC / PCS 7 / HMI

Motors / Drives

MC / CNC

Industry Automation

Drive TechnologiesField devicesPower

Building Technology LV

ERP



Offer Advanced Development / Competence Areas

Industrial Communication Platforms und Architectures for Embedded

Systems Platforms und Architectures for PC-based

Systems Autonomy and Self Organization

Architectures und Platforms Dependability

Security

Intrinsic Identity

Energy Efficiency

System Properties

Sensors

Actuators for Process Automation

Micro Systems Technology

Mixed Signal Design

Energy Autarky

Power Electronics / Drives Technology

Sensors and Actuators Simulation & Modeling

Engineering

Maintenance, Diagnosis and Service

Human Interaction / Ease of Use

Asset Management & Advanced Automation

Engineering & Operation



Offer Strategic Tasks / Competence Areas

Technology Identification

Technology Evaluation

Future Automation Architectures

Define Fields of Research

Concurrent Innovation Technology and Innovation

Standardization

Regulation and Certification

Support for funded Projects and University Contacts

Standards and Regulation Improvement of Software Processes

Agile Development Methods

Best Practice Sharing

Software Initiative

Advanced Technology Portfolio Management

R&D Process in ATS and Interfaces to the BUs

Technology & Product Roadmaps in IA and DT

Technology Strategy

Screening of new Technologies

Identification and assessment of business opportunities

Innovation Management for radical and disruptive Innovations



Cross Sectoral Topics / Competencies

ConditionMonitoring

Sensors and algorithms for surveillance of systems and machines (e.g. IA CE, DT LD). Integration into the

TIA concept. Engineering for ”fully integrated diagnostics“.

DigitalFactory

Engineering of modules und components of production facilities and interaction of these. Digital

shadow as virtual image of the real plant. Simulation and virtual production models.

IP/IT goesto the Field

( Security!)

Concepts for utilization of current IT architectures (TCP/IP, SoA, XML, …) down to level of sensors and

actuators. Consequences for TIA architecture.

EnergyEfficiency

Intelligent energy management at runtime to save energy in factories. PROFIenergy as configurable,

modular energy management interface on PROFINET.

SmartAutomation

SmartDrives Lab



I IA&DT ATS is linked to BU representatives on different levels

IA CEO / DT CEOCoach

BU-Mgt / R&D Mgt ATS-Mgt.

InnovationAdvisory Board

CTCorporate

Technology

CT OChief Technology

OfficeUniversities

ResearchInstitutes

Technology to Business (TTB)

Innovation-Mgr

Patent-Mgr

R&D Board

direct contacts

IA&DT BUs

ProductDevelopment

I IA&DT ATS

AdvancedDevelopment



Advanced Technologies & StandardsTechnology and Innovation Management

ATS 4Manufacturing Automation

ATS 2Electronics

ATS 1System Architecture & Platforms

ATS 3Process Automation

Simulation & Modeling

Programming Paradigms

Maintenance & Service

DependabilityHuman Interaction Intrinsic Identity

ASIC-Design & Integration

Industrial Communication

System Level DesignCondition MonitoringMicro Systems

TechnologyPower Electronics

System PlatformsCommunication and

Internet TechnologiesSoftware-Architecture Application

ArchitectureComprehensive

Topics

Design & Engineering Operation &

OptimizationDiagnosis &

Maintenance Infrastructure

ATS TITechnology and Innovation

Screening of new Technologies

Identification and Assessment of Business Opportunities

Innovation Management for radical and disruptive Topics

Advanced Technologies & Standards (1)

Dr. Anton Friedl Dr. Thomas Wolf Dr. Jörn Oprzynski Ulrich WelzUlrich Welz Robert Lock



Advanced Technologies & StandardsStrategic Tasks

ATS STCStrategy & Technical Controlling

ATS SRStandards & Regulations

ATS SWISoftware Initiative

Advanced Technology Portfolio Management

R&D Process in ATS and Interfaces to BU

Network of University Cooperation: UNICO+ and Contracts

ATS Intranet and Newsletters

StandardizationRegulation and

Certification Support for funded

Projects and University Contacts

Technology Identification


Future Automation Architectures


Improvement of Software Processes

Agile Development Methods

Best Practice Sharing

PC 23Business Administration ATS

Business Administration

Financial Controlling Planning & Reporting

ControllingAdvanced Technologies & Standards (2)

ATS CIConcurrent Innovation

Hubert Kreppel Ernst BlankRoland HeidelDr. Detlef Pauly



Competence Areas and Innovation Fields



Competence AreaSystem Architecture & Platforms

ATS 14Software Architecture

ATS 12Communication and Internet Technologies

ATS 11System Platforms

ATS 13Application Architecture

Evaluation and consulting for Microsoft Technologies

OPC

Industrial communication

Gigabit AV-Bridges for automation

Security concepts and solutions

I IA&DT runtime platform

Future embedded platforms

Eclipse as IDE for embedded systems

Active energy management

Comprehensive Topics

Screening system architecture & platforms

Parallel processing / multi core architecture

Self organization in automation

Web 2.0 mechanisms in automation

System Architecture & Platforms



Competence AreaElectronics

ATS 22Mixed Signal

ATS 24Power Electronics

ATS 23Microsystems Applications

ATS 21Industrial Communication and System Level Design

Electronics

Integration technologiesConceptual designs and

prototype developmentMixed signal ASICs / SoCs:

architecture, specification,design and test

Design methods,automated circuit test

BU design support

New components and concepts for power electronics systems

Investigations on inverter topologies

Control methods for drives and converters in hardware and software

Innovative technologies for electrical motors and drives

Software- and Hardware- solutions for embedded Condition Monitoring applications

Condition monitoring sensors for drive systems

Energy harvesting and storage

Energy efficiency

Industrial communication, HW platforms for field devices

Electronic system level design (executable specification, architectures, virtual automation systems)

Wireless technologies (concepts, evaluation and support)



Competence AreaProcess Automation

ATS 32Operation & Optimization

Sensors for Process Automation

Asset Management & Advanced Automation

Advanced Process ControlPerformance ManagementSimulation and Modeling of

Processes

ATS 34Infrastructure

Future Architectures for Process Field Devices

Industrial Communication Architectures

Intrinsic Safe SolutionsLocalization

Condition MonitoringSelf-Diagnosis of Field

DevicesDiagnosis of Aggregates &

PlantsPredictive Maintenance

ATS 31Design & Engineering

Future Architectures in Process Automation

Digital Factory for Process Automation

Security

Integrated / Modular Engineering

Simulation

Process Automation

ATS 33Diagnosis & Maintenance



ATS 41Engineering & Programming Paradigms

Model driven SW developmentComponent based

engineeringKnowledge based

design & engineering

Competence AreaManufacturing Automation

Manufacturing Automation

ATS 42Simulation & Human Interaction

Functional modeling & verificationSimulation based engineeringVirtual commissioningSimulation in plant operationMulti modal interactionUser assistance in engineering &

runtime systems

ATS 43Dependability & Maintenance & Intrinsic Identity

Dependability (reliability, availability, safety) for automation components and manufacturing processes

Autonomous Control ReconfigurationDiagnostic Engineering and Runtime

SystemsFully Integrated DiagnosticsEngineering of energy efficient plants Semantic Product Memories



Concurrent Innovation – Be prepared for the Future

Technology Screening and Identification

Network with research insti-tutes specialized on auto-mation, drives, machinery.

Identify technology trends and progress in machinery industry and external do-mains (ICT, consumer, building, automotive, ....).

Identify change of long term requirements in automation.


Contribute to ATS strategy process.

Prepare research projects for ATS1 - 4.

Derive decision papers

Compile results to a com-plete picture of future auto-mation architecture.

Conclude SWOT for automation business.

White papers as results documentation for internal communication and discussion in IA and DT.

Future Automation Architecture


Run and finance external research projects (uni-versities, research insti-tutes) based on relevant topics of their key experts.

Run internal research pro-jects with ATS1-4, CT, BUs.

Take over results from finalized or ongoing projects of TTB, ATS, CT, BUs.

Concurrent Innovation



Worldwide Scouting for Innovation Ideas

Looking for new technologies, services, trends, markets and partners

Identification of potential business opportunities

Using a worldwide network of partners, e.g. TTB, SVC, CT, Business Plan Competitions, Start-ups, …

Technology and Innovation – From Idea to Business - the World is our Lab!

Independent Assessment of Technologies and Business Opportunities

Proof of technical feasibilityAssessment of business

impactElaboration of concepts,

market and trend analysesDevelopment of business

models and business plans

Driving (cross-divisional) innovation projects

Supporting spin-in and start-up cooperation

Coordination of the Technology to Business Centers (TTB) in USA/China

Moderation of IA and DT Innovation Manager Community

Focus on radical and disruptive innovations and business ideas

Open Innovation approachOutside-in technology

transferComprehensive

consideration of technical and business aspects

TI´s Working Principles and Focus

Innovation Management

Technology and Innovation



Software Initiative –Catalyst for increasing Software Expertise

Organize Best Practice Sharing

Workshops, summer schools, colloquia

Networks of software experts

Information hub

Strengthen our Position to Technology Suppliers

Software technologySoftware engineering tools

Measures to improve structures, processes, synergies in software development

Improve Software Processes

CMMI level 3 as goal for all Business Units

Coaching of Agile Development Techniques

Software Initiative

Coordinate IA and DT Contributions to the Siemens Management System



Standardization

Alignment of standardization activities worldwide for IA&DT Expert networks for worldwide standardization activities (currently

worldwide mentoring more than 275 experts with 978 committee seats)

Coordination of the 6 Standardization Coordination Committees (SCC) and Working Groups in IA and DT

Standardization responsibility in IEC TC 65 ”Industrial Process Measurement & Control” (40 Member countries, app. 300 experts, 25 active countries, 4 sub committees, 30 working groups)

Contribution to relevant standardization bodies by IA and DT personal in coordination with the business units

ATS SR – Coordination of the Global Strategic Standardization Management (GSSM) in I IA and DT

Funded Projects and University Contacts

Support and counsel regarding planning, application and realization of EU projects

Information center for university contacts in coordination with the business units and HR

Support and counsel regarding regulation and certification issues about products, especially for new markets (e.g. China)

Standards and Regulations

Regulation and Certification



Strategy and Technical Controlling in ATS (STC)

Technical Controlling

ATS portfolio management, R&D-controlling and tool support

Idea management for predevelopment topics via HYPE IMT

Project and budget controlling via DisCo (cost and project controlling tool)

ATS PR and Communication

Intranet for ATSNewsletterPresentationsCommunication

Analysis of customer satisfaction

3i goals Invention disclosure goalsReporting of selected KPIs

BU distribution of projects

Order income by BU per ATS department

Strategy and Cross-Divisional Topics

Coverage of the technology requirements of I IA&DT in ATS

Patent strategy in I IA&DT ATS

PCMB Controls for university cooperation

Strategy and Technical Controlling

Key Performance Indicators and Continuous Improvements


Dr. Albert WickSiemens AG, I IA IA&DT-ATS

Gleiwitzer Str. 55590475 Nuremberg

Phone: +49 911 895 3780

E-Mail: [email protected]

Thank you for your attention!


© Siemens AG 2011. All Rights Reserved. Workshop CERN with Siemens Industry IA&DT ATS.

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Transcript of © Siemens AG 2011. All Rights Reserved. Workshop CERN with Siemens Industry IA&DT ATS.