Idea Generating Process

TRIHADI PUDIAWAN ERHAN - erhan1202@yahoo.co.id -

Universitas Pembangunan JayaProgram Strata Satu

© September 2014

General DefinitionOrganization that provide goods or services to earn profit.

(Ebert & Griffin 2011)

Specific DefinitionBusiness is a goal-directed behaviour aimed at getting and using productive

resources to buy, make, trade, and sell goods and services that can be sold at profit. (Jones 2007)

BusinessBusiness is about creating and distributing

values to the society via goods and service it produces. Profit and long-term growth are only the end result..

Business Opportunities

Technology or Product

Demandor Market

Innovation

Creativity

Wycoff (1991)

The act of seeing things that everyone around us sees

while making connections that no on else has made.

Innovation

INNVOVATION

Rubenstein 1989The process whereby new and improved product,

process, materials, and services are developed and transfered to a plant and/or market where they are

appropriate.

Innovation

INNVOVATION

Seybold 2006Invention implemented and taken to the market.

Innovation

INNVOVATION

Swann 2009Invention are the culmination of research activities and

are ideas scetches or model for a new product or process, that may often be patened. But invention stops short of commercial use or exploitation. It is when the

new idea is used in the market than we have innovation. Innovation is the commercial use of invention.

Innovation

INNVOVATION

MICHAEL PORTER" Competitiveness of a nation depends on the capacity of

its industry to innovate and improve. Companies get advantages if they can innovate"

It often involves ideas that are not “new” but have never been vigorously persuade.

Innovation

INNVOVATION

JOSEPH A. SCHUMPETER

1. The introduction of new goods2. The introduction of new method of producing

3. The opening of a new market4. The conquest of a new source of supply of raw materials or half-

manufactured goods5. The creation of monopoly position or the breaking up of a monopoly

position

Idea Gerating Tools

Brainstorming & Reverse Brainstorming

Idea Gerating Tools

Brainwriting

Idea Gerating Tools

Collective Notebook Method

Idea Gerating Tools

Mind-mapping

© February 2014