THE PR AGENCY HANDBOOK AUTHOR : REGINA M. LUTTRELL, LUKE W. CAPIZZO CALL.NO : HD 59 .L88 2019 ISBN : 9781506329055 ACCN.NO : 1000023716 PUBLISHER : SAGE PUBLISHING LOCATION : PTAR STATUS : OPEN SHELF ABSTRACT:

The PR Agency Handbook guides stu-dents through the day-to-day operations of a professional PR agency and offers best practices for creating a successful career in the industry. Authors Regina Luttrell and Luke Capizzo highlight real-world stories from the field as well as interviews with PR experts to help students bridge the gap between college and professional life.

PUBLIC RELATIONS CAMPAIGNS: AN INTEGRATED APPROACH AUTHOR : REGINA M. LUTTRELL, LUKE W. CAPIZZO CALL NO : HM 1221 .L878 2019 ISBN : 9781506332512 ACCN.NO : 1000023720 PUBLISHER : SAGE PUBLISHING LOCATION : PTAR STATUS : OPEN SHELF ABSTRACT:

Public Relations Campaigns: An Integrat-ed Approach introduces students to the process of creating public relations cam-paigns using a hands-on approach that emphasizes the tools students will need when working in the industry. Authors Regina M. Luttrell and Luke W. Capizzo present real examples and current case studies to help students develop practical skills for creating more effective PR cam-paigns.

DINAMIKA KOMUNIKASI: PROSES DAN KONTEKS AUTHOR : WAN AMIZAH WAN MAHMUD, MOHD HELMI A. RAHIM, MAIZATUL HAIZAN MAHBOB CALL NO : P 91.25 .D56 2018 ISBN : 9789670922355 ACCN.NO : 1000024030 PUBLISHER : UNIMAP PRESS LOCATION : PTAR STATUS : OPEN SHELF ABSTRACT:

Dinamika Komunikasi: Proses dan Konteks adalah penulisan ilmiah yang memuatkan 10 topik dalam pelbagai bi-dang seperti pengiklanan, organisasi, penyiaran, belia dan persekitaran, media sosial, kewartawanan serta perfileman.

WHY JOURNALISM STILL MATTERS AUTHOR : MICHAEL SCHUDSON CALL NO : PN 4867.2 .S38 2018 ISBN : 9781509528059 ACCN.NO : 1000023730 PUBLISHER : POLITY LOCATION : PTAR STATUS : OPEN SHELF ABSTRACT:

Can we talk about the news media with-out proclaiming journalism either our sav-ior or the source of all evil? It is not easy to do so, but it gets easier if we put the problems and prospects of journalism in historical and comparative perspective, view them with a sociological knowledge of how newsmaking operates, and see them in a political context that examines how political institutions shape news as well as how news shapes political atti-tudes and institutions.

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SEARCH FOUNDATIONS: TOWARDS A SCIENCE OF TECHNOLOGY-MEDIATED EXPERIENCE AUTHOR : SACHI ARAFAT, ELHAM ASHOORI CALL NO : Z 665 .A69 2019 ISBN : 9780262038591 ACCN.NO : 1000023722 PUBLISHER : MIT PRESS LOCATION : PTAR STATUS : OPEN SHELF ABSTRACT:

In this book, Sachi Arafat and Elham Ashoori issue a call to reorient the intellec-tual focus of information retrieval and sci-ence (IR&S) away from search and related processes toward the more general phe-nomenon of technology-mediated experi-ence. Technology-mediated experience accounts for an increasing proportion of human lived experience; the phenomenon of mediation gets at the heart of the hu-man-machine relationship.

BELAJAR SENI POLITIK DARIPADA NABI YUSUF AUTHOR : AMRU KHALID CALL NO : BP 134 .P745 A47 2012

ISBN : 9789789671106 ACCN.NO : 1000023992 PUBLISHER : SYABAB LOCATION : PTAR STATUS : OPEN SHELF ABSTRACT:

Buku ini merupakan sebuah buku yang amat penting bagi setiap individu kerana tiada sesiapapun yang tidak pernah menghadapi ujian dan permasalahan dalam kehidupannya. Oleh itu, melalui buku ini pelajarilah AQ daripada kisah Nabi Yusuf yang sudah terbukti merupa-kan seorang manusia pilihan yang mempunyai akal dan kecerdasan yang hebat dan luar biasa.

SENIOR CHINESE COURSE: CHINESE LANGUAGE, CULTURE AND SOCIETY AUTHOR : JIXING XU WEI HA CALL NO : PL 1107 .X85 2018 ISBN : 9789814806305 ACCN.NO : 1000024010 PUBLISHER : CENGAGE LEARNING LOCATION : PTAR STATUS : OPEN SHELF ABSTRACT:

Senior Chinese Course: Chinese Lan-guage, Culture and Society is a two-year Chinese programme offered as a subject in the Victorian Certificate of Education (VCE). It comprises a Textbook, two Workbooks, and a Teacher’s Book. The Textbook is organised into four units, which relate closely to the strand of Chi-nese culture and society prescribed in the VCE study design.

COMMON KNOWLEDGE ABOUT CHI-NESE CULTURE AUTHOR : THE OVERSEAS CHINESE AFFAIRS OFFICE CALL NO : PL 1117.5 .C6 C68 2007 ISBN : 9787040207149 ACCN.NO : 1000024014 PUBLISHER : HIGHER EDUCATION PRESS LOCATION : PTAR STATUS : OPEN SHELF ABSTRACT:

A riveting collection of the major features of Chinese culture including its ethnic groups, folk customs, traditional virtues, technology, language, architecture, art and literature. When considering China, it is impossible to separate the culture, ge-ography and history from one another. As a collection these books give readers a well-rounded understanding of Chinas past and present, supplying them with common knowledge of this fascinating country.

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COMMUNICATION RESEARCH: ASKING QUESTIONS, FINDING ANSWERS AUTHOR : JOANN KEYTON CALL NO : P 91.3 .K44 2019 ISBN : 9781260085044 ACCN.NO : 1000024015 PUBLISHER : MCGRAW-HILL LOCATION : PTAR STATUS : OPEN SHELF ABSTRACT:

Communication Research: Asking Ques-tions, Finding Answers covers basic re-search issues and processes, both quanti-tative and qualitative, appropriate for com-munication students with little or no previ-ous research methods experience. The text's guiding principle is that methodologi-cal choices are made from one's research questions or hypotheses. This avoids the pitfall in which students learn one method-ology or one methodological skill and then force that method to answer all types of questions.

BASIC ENGLISH GRAMMAR: FOURTH EDITION AUTHOR : BETTY S. AZAR, STACY A. HAGEN CALL NO : PE 1128 .A96 2014

ISBN : 9780133818895 ACCN.NO : 1000023990 PUBLISHER : PEARSON LOCATION : PTAR STATUS : OPEN SHELF ABSTRACT:

Clear, direct, and comprehensive, the Azar-Hagan Grammar Series uses a grammarbased teaching approach ? blending grammar methodology with com-municative methods. Grammar is used as the starting point for the development of all language skills - speaking, listening, reading, and writing. The series uses grammar as a springboard for interactive, communicative practice opportunities.

ESL WRITING: A PERSPECTIVE ON SELF-EFFICACY, LEARNING AND TEACHING AUTHOR : ILYANA JALALUDDIN, MELOR MD YUNUS, HAMIDAH YAMAT CALL NO : PE 1128 .A2 129 2018 ISBN : 9789674126087 ACCN.NO : 1000024037 PUBLISHER : UKM PRESS LOCATION : PTAR STATUS : OPEN SHELF ABSTRACT:

Writing is a complex task which requires different skills in order to master it and efficacy beliefs help to determine how much effort learners willing to expend on writing activities and to what extent they persevere when confronting obstacles. This is because efficacy involves a gener-ative capability in which cognitive, social, and behavioral skill are organized into integrated courses of action to serve innu-merable purposes.

ESSENTIALS OF ENGLISH GRAMMAR FOR MALAYSIAN ESL TEACHERS AUTHOR : ARSHAD ABD. SAMAD CALL NO : PE 1404 .A77 2016 ISBN : 9789673445981 ACCN.NO : 1000024038 PUBLISHER : UPM PRESS LOCATION : PTAR STATUS : OPEN SHELF ABSTRACT:

This book provides a foundation in tradi-tional grammar meant specifically for Ma-laysian English language teachers and teacher trainees who plan to teach in the country. It is intended to cater to immedi-ate and basic knowledge in grammar that a teacher needs in order to effectively teach English as a second language in Malaysia. Examples of common errors in the English language made by Malaysian students are also included in chapters of the book.

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COLLINS COBUILD ELEMENTARY ENGLISH GRAMMAR & PRACTICE AUTHOR : DAVE WILLIS, JON WRIGHT CALL NO : PE 1112 .C65 2011 ISBN : 9780007423712 ACCN.NO : 1000024013 PUBLISHER : COLLINS LOCATION : PTAR STATUS : OPEN SHELF ABSTRACT:

Clearly and attractively presented, this reissue of the second edition of the Collins COBUILD Elementary English Grammar offers pre-intermediate learners of English a firm foundation in the principles of Eng-lish Grammar. The second edition of the Collins COBUILD Elementary English Grammar has been written for pre- inter-mediate to intermediate learners of Eng-lish in order to provide them with a sound understanding of the basics of English Grammar.

PRINCIPLES AND FUNDAMENTALS OF ISLAMIC MANAGEMENT AUTHOR : SEYED MOHAMMAD MOGHIMI CALL NO : BP 190.5 .M26 M64 2019

ISBN : 9781787696747 ACCN.NO : 1000023718 PUBLISHER : EMERALD PUBLISHING LOCATION : PTAR STATUS : OPEN SHELF ABSTRACT:

Principles and Fundamentals of Islamic Management examines the concept of business and public management from the viewpoint of Islam, with close refer-ence to the Quran and other illuminating Islamic sources.

ORGANIZATIONAL COMMUNICATION: A CRITICAL INTRODUCTION AUTHOR : DENNIS K. MUMBY CALL NO : HD 30.3 .M863 2019 ISBN : 9781544328720 ACCN.NO : 1000023714 PUBLISHER : SAGE PUBLISHING LOCATION : PTAR STATUS : OPEN SHELF ABSTRACT:

Extensively updated and incorporating relevant current events, the Second Edi-tion familiarizes students with the field of organizational communication—historically, conceptually, and practically—and challenges them to critically reflect on their common sense understandings of work and organizations, preparing them for participation in 21st-century organiza-tional settings. Linking theory with prac-tice, Dennis K. Mumby and new co-author Timothy R. Kuhn skillfully explore the sig-nificant role played by organizations and corporations in constructing our identities.

EDUCATIONAL DUALISM: IN THE MUSLIM WORLD HISTORY, ISSUES AND SOLUTION AUTHOR : RAHIMAH EMBONG CALL NO : LC 903 R34 2019 ISBN : 9789672231165 ACCN.NO : 1000024031 PUBLISHER : UNIVERSITI SULTAN ZAINAL ABIDIN LOCATION : PTAR STATUS : OPEN SHELF ABSTRACT:

This book explores issues on educational dualism faced by the Muslim Ummah at present. The malaise of the Muslim Um-mah rooted from the co-existence of mod-ern secular and the traditional religious systems of education in the Muslim world was explained. Two main issues were addressed in this book. The first issue is concerned with the evolution of dualism in the Muslim world, and the second one is related to the nature of an integrated cur-riculum as perceived by existing Islamic education institutions.

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DIALOG ANTARA PENGANUT AGAMA: PANDUAN DARI PERSPEKTIF ISLAM AUTHOR : ENIZAHURA ABDUL AZIZ CALL NO : BP 173 .D53 2015 ISBN : 9789832718307 ACCN.NO : 1000024029 PUBLISHER : INSTITUT KEFAHAMAN ISLAM MALAYSIA LOCATION : PTAR STATUS : OPEN SHELF ABSTRACT:

Dalam interaksi antara penganut agama, dialog sememangnya boleh dijadikan satu medium penting untuk memahami per-spektif agama masing-masing tentang sesuatu isu yang dibincangkan. Dialog boleh bertindak sebagai jambatan yang dapat menghubungkan perbezaan dan keragaman hidup bermasyarakat.

BUSINESS RESEARCH: A GUIDE TO PLANNING, CONDUCTING, AND RE-PORTING YOUR STUDY AUTHOR : DONALD R. COOPER CALL NO : HD 30.4 .C6548 2019 ISBN : 9781544307824 ACCN.NO : 1000023684 PUBLISHER : SAGE PUBLISHING LOCATION : PTAR STATUS : OPEN SHELF ABSTRACT:

Business Research: A Guide to Planning, Conducting and Reporting Your Study bridges the academic foundation and the practical application of research methodology through an in-depth and insightful tour of the research pro-cess―exploring, planning, creating, con-ducting, collecting, analyzing, and report-ing. The text weaves together timeless principles, emerging ideas, contemporary examples and modern tools in a narrative that is both authoritative and supportive.

DAKWAH DALAM ERA SIBER DI MALAYSIA AUTHOR : ZULKIPLE ABD GHANI CALL NO : BP 170.85 Z85 2014 ISBN : 9789675295409 ACCN.NO : 1000024017 PUBLISHER : USIM LOCATION : PTAR STATUS : OPEN SHELF ABSTRACT:

"Dakwah kini berada dalam persekitaran baru terutama akibat kemunculan pelbagai teknologi komunikasi yang dikaitkan dengan komputer dan juga satelit. Dalam persekitaran ini, dakwah perlu bergerak dalam kerangka asas atau manhaj rabbani iaitu secara berhikmah, nasihat yang baik dan bermujadalah secara yang terbaik. Fasa-fasa perkembangan dakwah mem-perlihatkan kedinamikannya terutama dengan menfokuskan kepada mem-bangunkan manusia sebagai khalifah Al-lah.

BIOGRAFI AGUNG RASULULLAH SALLAHU ALAYHI WASALLAM AUTHOR : RUSYDI RAMLI AL- JAUHARI CALL NO : BP 75.4 .R87 2017 ISBN : 9789670716336 ACCN.NO : 1000023993 PUBLISHER : MUST READ SDN. BHD. LOCATION : PTAR STATUS : OPEN SHELF ABSTRACT:

BIOGRAFI AGUNG RASULULLAH SAW adalah sebuah buku yang memba-wa pembaca mengenal junjungan besar, Nabi dan Rasul terakhir yang diutus kepa-da kita umat akhir zaman. Sebagai umat yang dilahirkan 1400 tahun selepas kewafatan Baginda tentu kita ingin mengenal perwatakan, rupa paras dan bentuk tubuh Rasulullah.

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THE BOOK OF A GREAT SAHABI: SA’AD ABI WAQQAS (R.A) AND MUSLIMS IN CHINA AUTHOR : MOHAMAD YASIN OWADALLY CALL NO : BP 80 .S23 O93 2006 ISBN : 9789830652238 ACCN.NO : 1000023994 PUBLISHER : A.S. NOORDEEN LOCATION : PTAR STATUS : OPEN SHELF ABSTRACT:

Muslim and Chinese historians have proved that Sa’ad (r.a) came to China for the propagation of Islam under the instruc-tion of the Prophet (s.a.w.) more than 1300 years ago; while others say he came to China during the Calphate of Uthman (r.a.). They point out to his blessed grave in Guangzhou. Sa’ad (r.a.) built the first Chinese Mosque famous by the name Huaisheng Mosque.

ENGLISH GRAMMAR FOR MALAYSIANS AUTHOR : BAHIYAH ABDUL HAMID, BASIL S. WIJASURIYA CALL NO : PE 1128 .B3195 2018 ISBN : 9789674125363 ACCN.NO : 1000024034 PUBLISHER : UKM PRESS LOCATION : PTAR STATUS : OPEN SHELF ABSTRACT:

This reference grammar of English is de-signed for readers whose main language background or mother tongue is Bahasa Melayu. The book is pitched at the inter-mediate to the advanced level and is an important resources for anyone interested in the intricacies of English Grammar as contrasted with the Grammar of Bahasa Melayu. It is especially useful to teacher trainers, teacher trainees, and teacher English.

THE EFFECTS OF PRACTICING COM-MUNICATIVE APPROACH IN THE TEACHING OF SPEAKING SKILL AUTHOR : NORAIEN MANSOR, MOHD. JALANI HASAN CALL NO : PE 1074.8 .N67 2014 ISBN : 9789670524740 ACCN.NO : 1000024032 PUBLISHER : UMT LOCATION : PTAR STATUS : OPEN SHELF ABSTRACT:

The Communicative Approach (CA) had been introduced to the education curricu-lum through English subject since 1989 in order to achieve the target of producing the manpower that are compatible with the knowledge and also mastery of the com-munication skill. After more than twenty years of its implementation, it was re-vealed that there is still a gap between the teaching processes and the achievement of the students’ oral performance.

ASAS BAHASA ARAB 3 AUTHOR : SAINI AG. DAMIT, MOHAMMAD SEMAN, BAMBANG MUHAMAD RAFADI YUSOFF CALL NO : PJ 6073 S25 2018 ISBN : 9789672166085 ACCN.NO : 1000023988 PUBLISHER : UMS LOCATION : PTAR STATUS : OPEN SHELF ABSTRACT:

Buku ini pada asasnya disediakan untuk keperluan pelajar-pelajar bahasa Arab peringkat asas di PPIB, UMS. Di samping itu, buku ini juga boleh digunakan oleh sesiapa sahaja yang ingin mempelajari dan mendalami bahasa Arab khususnya di peringkat asas. Buku ini mengandungi kosa kata, asas tatabahasa Arab, kema-hiran mendengar, kemahiran bertutur, kemahiran membaca dan kemahiran menulis serta latihan pengukuhan.

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MINDFUL COMMUNICATION FOR SUSTAINABLE DEVELOPMENT: PERSPECTIVES FROM ASIA AUTHOR : KALINGA SENEVIRATNE CALL NO : HC 415 .E5 M54 2018 ISBN : 9789352805518 ACCN.NO : 1000023711 PUBLISHER : SAGE PUBLISHING LOCATION : PTAR STATUS : OPEN SHELF ABSTRACT:

Written by Asian scholars, Mindful Com-munication for Sustainable Development: Perspectives from Asia analyzes Asian philosophical ideas and communication theories that promote respect for cultural diversity, protection of environment, and ‘sufficiency economic’ models. It discuss-es how ancient Asian teachings, particu-larly from the Buddhist, Hindu, and Confu-cius schools of thought, can enrich mod-ern-day communication needs and help to achieve the Sustainable Development Goals espoused by the United Nations.

FIQIH EKOLOGI: MENJAGA BUMI MEMAHAMI MAKNA KITAB SUCI AUTHOR : DR. H. M. THALHAH, SH., MH. ACHMAD MUFID A.R. CALL NO : BP 190.5 .N38 T43 2008 ISBN : 9788497180 ACCN.NO : 1000024042 PUBLISHER : TOTAL MEDIA LOCATION : PTAR STATUS : OPEN SHELF ABSTRACT:

Agama diciptakan tuhan untuk manusia bukan yang lainnya, karenanya seluruh ajaran agama berorientasi pada nilai-nilai Ketuhanan dan kemanusiaan. Agama menjadi keharusan bagi setiap manusia agar mereka mampu melakukan proses pengabdian terhadap tuhan dengan seim-bang.

CINA MUSLIM & HUBUNGANNYA DENGAN ALAM MELAYU AUTHOR : YUSUF LIU BAOJUN CALL NO : DS 731 .M87 L59 2018 ISBN : 9789670524740 ACCN.NO : 1000024011 PUBLISHER : CM DIVERSE SDN BHD LOCATION : PTAR STATUS : OPEN SHELF ABSTRACT:

Islam telah diperkenalkan ke China pada awal zaman Dinasti Tang, oleh empat Sahabat Nabi Muhammad S.A.W. Iaitu Sa’d Ibn Abi Waqqas, Thabit Ibn Qays, Hassan Ibn Thabit dan Uwais al-Qarni. Pada tahun 651M yang juga merupakan tahun kedua zaman pemerintahan Ma-harja Dinasti Tang Gao Zong bersamaan zaman pemerintahan Khalifah Uthman bin Affan.

ACCOUNTING FOR BUSINESS ZAKAT: A GUIDE FOR ZAKAT ASSESSMENT AND ACCOUNTING DISCLOSURE IN FINANCIAL REPORTING AUTHOR : MOHD RIZUAN ABDUL KADIR SYED MOHD GHAZALI WAFA SYED ADWAM WAFA ABDULLAH IBRAHIM CALL NO : HF 5625.15 .M64 2018 ISBN : 9789670899831 ACCN.NO : 1000023973 PUBLISHER : UNIVERSITI SULTAN ZAINAL ABIDIN LOCATION : PTAR STATUS : OPEN SHELF ABSTRACT:

This book tries to explain about business zakat, including conditions and method of computations, and how it relate to ac-counting principles. In this book, harmoni-sation of zakat conditions and accounting principles is explained, which will result in a new statement of disclosure.

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FUNCTIONAL ENGLISH FOR COMMUNICATION AUTHOR : UJJWALA KAKARLA TANU GUPTA LEENA PUNDIR CALL NO : PE 1128 .K276 2019 ISBN : 9789353282073 ACCN.NO : 1000024043 PUBLISHER : SAGE PUBLISHING LOCATION : PTAR STATUS : OPEN SHELF ABSTRACT:

Functional English for Communication will help readers enrich their listening, speak-ing, reading and writing skills through a large number of practice exercises and examples from academic and professional areas. The modules of the book have been specially designed to help readers use English language with clarity and con-fidence, thereby enhancing their communi-cation skills and employability. The book exhibits the appropriate use of grammar and syntax, and the methods of identifying and avoiding common errors.

FUNDAMENTALS OF SHARIAH FINANCIAL PLANNING AUTHOR : ACHENE LAHSASNA CALL NO : HG 3368 .A6 F86 2016 ISBN : 9789670149769 ACCN.NO : 1000024044 PUBLISHER : IBFIM LOCATION : PTAR STATUS : OPEN SHELF ABSTRACT:

The Internationalization of Islamic finance in Europe and other parts of the world spurns us to believe that our Shariah Registered Financial Planner (Shariah RFP) programme is relevant to meet mar-ket demands. In Malaysia, Islamic Fi-nance is growing exponentially. This new Shariah RFP text module features fully updated information to reflect the current changes in the market sphere.

FAKTA SAINTIFIK SURAH YASIN AUTHOR : ZUL HILMEI MOHAMAD ROHANI CALL NO : BP 128.78 .Z85 2018 ISBN : 9789672038160 ACCN.NO : 1000024040 PUBLISHER : MUST READ SDN. BHD. LOCATION : PTAR STATUS : OPEN SHELF ABSTRACT:

Benarkah ada kehidupan selepas mati? Persoalan kebangkitan semula sesudah mati menjadi masalah besar untuk manu-sia mempercayainya kerana ia tergolong dalam perkara ghaib yang tidak dapat kita lihat dengan mata kasar. Mereka yang menolak kebangkitan semula akan me-nolak wujudnya syurga dan neraka, se-terusnya menolak wujudnya Allah SWT sebagai Pencipta manusia.

GRAMMAR ESSENTIALS: FOR ENG-LISH LANGUAGE LEARNERS AUTHOR : SUBATIRA BALAKRISHNAN CALL NO : PE 1112.3 .S83 2019 ISBN : 9789672145165 ACCN.NO : 1000024045 PUBLISHER : UTEM LOCATION : PTAR STATUS : OPEN SHELF ABSTRACT:

Grammar Essentials for English Lan-guage Learners is specifically written for English language learners who intend to enhance their underunderstanding and knoledge of the English language gram-mar. It contains common aspects of grammar which are very much needed for the mastery of English language. Hence, this module will prove to be useful and handy for those who wish to write gram-martically error-free assignments or any other writing tasks.

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ACE AHEAD TEXT MUET AUTHOR : CHOO WAN YAT YEOH WEI TZEE YEE SOOK FEN STANLEY NYANAPRAKASAN CALL NO : PE 1112.3 C66 2019 ISBN : 9789834729103 ACCN.NO : 1000023974 PUBLISHER : OXFORD FAJAR LOCATION : PTAR STATUS : OPEN SHELF ABSTRACT:

ACE AHEAD MUET Eleventh Edition is a comprehensive coursebook based on the latest MUET syllabus which will help stu-dents score well in the MUET examina-tion.

PRINCIPLES OF APPLIED RESEARCH METHODS AUTHOR : DUNCAN J.R. JACKSON ALMUTH MCDOWALL KATE MACKENZIE- DAVEY REBECCA WHITING CALL NO : H 62 .P75 2018 ISBN : 9781526464729 ACCN.NO : 1000023719 PUBLISHER : SAGE PUBLISHING LOCATION : PTAR STATUS : OPEN SHELF ABSTRACT:

Principles of Applied Research Meth-ods is the only book you will need for the applied research methods module at Birk-beck University. Compiled in consultation with the module leaders it contains all the content that is directly relevant to the course, saving you time and money on obtaining multiple texts.

FALSAFAH KETUHANAN AUTHOR : HAMKA CALL NO : BP 166.2 .H36 2019 ISBN : 9789671579251 ACCN.NO : 1000024041 PUBLISHER : JEJAK TARBIAH PUBLICATION LOCATION : PTAR STATUS : OPEN SHELF ABSTRACT:

Buku ini merupakan karya terbaik yang ditulis oleh Prof. Dr. Hamka. Beliau men-jelaskan fungsi dan batas akal terhadap hakikat bertuhan. Hamka mampu mem-persembahkan idea-idea dan contoh yang bagus dalam menerangkan hakikat ketuhanan yang membuat pembaca tersedar akan kebesaran-Nya dan ber-syukur atas segala nikmat yang diberikan.

GRAMMAR ESSENTIALS: FOR ENGLISH LANGUAGE LEARNERS AUTHOR : MOHD DAUD BAKAR AMIR SHAHARUDDIN NAZRATUL AINA MOHAMAD ANUAR CALL NO : HG 187.4 .M846 2018 ISBN : 9789674404307 ACCN.NO : 1000024039 PUBLISHER : USIM LOCATION : PTAR STATUS : OPEN SHELF ABSTRACT:

This book endeavors to explore and ex-tend the boundaries of Islamic finance in several perspectives. The perspectives include how product development innova-tion and human governance strengthen-ing this industry, thus give significant im-pact and contribute to Malaysian econo-my. These perspectives become the fo-cus of this book since challengesto the viability and groeth of the 21st century.

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ORGANIZATION DESIGN VOL: 40 AUTHOR : JOHN JOSEPH OLIVER BAUMANN RICHARD BURTON KANNAN SRIKANTH CALL NO : HD 30.28 .O72 2019 ISBN : 9781787563308 ACCN.NO : 1000023713 PUBLISHER : EMERALD PUBLISHING LOCATION : PTAR STATUS : OPEN SHELF ABSTRACT:

This volume of Advances in Strategic Management explores emerging trends and contemporary research in the field of organization design. It reflects a renewed focus on the universal problems of organ-izing—the division of labor and the inte-gration of effort. At the same time, it incor-porates new ideas on designs for coopera-tion in organizations.

ENGLISH IN THE MALAYSIAN CONTEXT AUTHOR : KAMISAH ARIFFIN MOHD ROZAIDI ISMAIL NGO KEA LENG ROSLINA ABDUL AZIZ CALL NO : PE 3502 .M3 E55 2006 ISBN : 9789833643213 ACCN.NO : 1000024035 PUBLISHER : UITM PRESS LOCATION : PTAR STATUS : OPEN SHELF ABSTRACT:

Language development has spurred much academic interest and informal de-bate where two broad positions regarding the development of language could be observed; firstly, that language develop-ment is a product of cognitive develop-ment and is limited by cognitive process-es; and secondly, cognitive development stems from language development and thus is restricted by language systems and concepts.

THE HANDBOOK OF COMMUNICATION ENGAGEMENT AUTHOR : KIM A. JOHNSTON MAUREEN TAYLOR CALL NO : HF 5718 .J674 ISBN : 978119167495 ACCN.NO : 1000024273 PUBLISHER : WILEY-BLACKWELL LOCATION : PTAR STATUS : OPEN SHELF ABSTRACT:

With contributions from an international panel of leaders representing diverse aca-demic and professional fields The Handbook of Communication Engagement brings together in one vol-ume writings on both the theory and prac-tice of engagement in today’s organiza-tions and societies. The expert contribu-tors explore the philosophical, theoretical, and applied concepts of communication engagement as it pertains to building inter-action and connections in a globalized, networked society.

THE BASICS OF ISLAMIC FINANCE: WITH APPLICATIONS IN MALAYSIA AUTHOR : SABARIAH NORDIN ZAEMAH ZAINUDDIN CALL NO : HG 187.S23 2016 ISBN : 9789670876733 ACCN.NO : 1000023991 PUBLISHER : UUM PRESS LOCATION : PTAR STATUS : OPEN SHELF ABSTRACT:

This book is developed based on our awareness to introduce and promote Is-lamic finance to those who want to find an alternative to conventional finance. We describe how the financial instruments in Islamic finance are different from conven-tional finance, by looking especially by looking at the characteristics and underly-ing principles of the Islamic finance instru-ments.

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HUBUNGAN ETNIK DI MALAYSIA: EDISI KETIGA AUTHOR : BATERAH ALIAS HUZAIMAH HJ ISMAIL NAJAHUDIN LATEH CALL NO : DS 595 .B38 2017 ISBN : 9789834721725 ACCN.NO : 1000024006 PUBLISHER : OXFORD FAJAR SDN. BHD. LOCATION : PTAR STATUS : OPEN SHELF ABSTRACT:

Buku Revisi Hubungan Etnik di Malaysia Edisi Ketiga ini ditulis berdasarkan sukatan pelajaran yang menepati ke-hendak Agensi Kelayakan Malaysia (MQA). Kursus ini merupakan subjek keperluan universiti yang diwajibkan kepa-da semua pelajar Institut Pengajian Tinggi Awam dan Swasta.

COMMUNICATIVE APPROACH AND THE TEACHING OF SPEAKING SKILL AUTHOR : NORAIEN MANSOR MOHD JALANI HASAN CALL NO : PE 1074.8 .N67 2015 ISBN : 9789670524924 ACCN.NO : 1000024016 PUBLISHER : UMT LOCATION : PTAR STATUS : OPEN SHELF ABSTRACT:

Communicative Approach, also known as Communicative Language Teaching is an approach to foreign or second language teaching which emphasizes the goal of language learning is communicative com-petence. This book focuses on the effec-tiveness of using communicative ap-proach in the learning of English lan-guage specifically in the teaching of speaking skill via a module developed by the authors.

ONGOING CRISIS COMMUNICATION: PLANNING, MANAGING, AND RESPONDING AUTHOR : W. TIMOTHY COOMBS CALL NO : HD 49 .C664 2019 ISBN : 9781544328690 ACCN.NO : 1000023712 PUBLISHER : SAGE PUBLISHING LOCATION : PTAR STATUS : OPEN SHELF ABSTRACT:

Providing an integrated approach to crisis communication that spans various disci-plines and the entire crisis management process, the fifth edition of Ongoing Crisis Communication uses a three-stage ap-proach to crisis management - pre-crisis, crisis and post-crisis. The fifth edition in-cludes new coverage of social media, so-cial networking sites and terrorist threats and draws upon recent work from man-agement, public relations, organizational psychology, marketing, organizational communication, and computer-mediated communication research.

THE ACADEMIC SKILLS HANDBOOK AUTHOR : DIANA HOPKINS TOM REID CALL NO : LB 2395 .H65 2018 ISBN : 9781473997158 ACCN.NO : 1000023972 PUBLISHER : SAGE PUBLISHING LOCATION : PTAR STATUS : OPEN SHELF ABSTRACT:

This book is specially designed to show you where your strengths are and what you need to work on, so you get a prac-tice plan that is perfect for your needs. It then arms you with the principles and practice to get ahead in your academic writing, presentations and group work.

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DAKWAH KONTEMPORARI & MEDIA AUTHOR : KHAIRUNNEEZAM MOHD NOOR SURIA HANI ABDUL RAHMAN ZULKIPLE ABD. GHANI CALL NO : BP 170.85 .D35 2017 ISBN : 9789674403546 ACCN.NO : 1000024028 PUBLISHER : USIM PRESS LOCATION : PTAR STATUS : OPEN SHELF ABSTRACT:

Perkembangan pesat lapangan media social mutakhir ini seperti aplikasi Face-book, Instagram, Whatsapp, Twitter, WeChat dan seumpamanya menggegas-kan bahawa usaha dakwah itu kini terletak pada bahu sesiapa sahaja. Ini kerana kumpulan dakwah, iaitu al-mad’u lebih mudah dan cepat didekati, asalkan konteks dan misi dakwah itu jelas maksud dan matlamatnya.

BAHASA ARAB UNTUK SEMUA AUTHOR : ASAR ABDUL KARIM CALL NO : PJ 6111 .A83 2008 ISBN : 9789675080364 ACCN.NO : 1000023989 PUBLISHER : UNIVERSITI MALAYSIA PAHANG LOCATION : PTAR STATUS : OPEN SHELF ABSTRACT:

Bahasa adalah merupakan lafaz-lafaz yang digunakan oleh sesuatu kaum untuk menggambarkan sesuatu, di mana Baha-sa Arab (BA) adalah merupakan lafaz-lafaz atau kalimat kalimat yang digunakan oleh orang Arab untuk menggambarkan kehendak mereka.

ASAS BAHASA ARAB 1 AUTHOR : SAINI AG. DAMIT MOHAMMAD SEMAN CALL NO : PJ 6065 S35 2018 ISBN : 9789675224904 ACCN.NO : 1000023987 PUBLISHER : UMS LOCATION : PTAR STATUS : OPEN SHELF ABSTRACT:

Buku ini pada asasnya disediakan untuk keperluan pelajar-pelajar bahasa Arab peringkat asas di PPIB, UMS. Di samping itu, buku ini juga boleh digunakan oleh sesiapa sahaja yang ingin mempelajari dan mendalami bahasa Arab khususnya di peringkat asas. Buku ini mengandungi kosa kata, asas tatabahasa Arab, kema-hiran mendengar, kemahiran bertutur, kemahiran membaca dan kemahiran menulis serta latihan pengukuhan.

BUSINESS CHINESE TODAY BEGIN-NER: READING AND WRITING AUTHOR : DR KOH HOCK KIAT DR PENG ZHIHONG TANG YUYING CALL NO : PL 1129 .E5 B87 2011 ISBN : 9789814336932 ACCN.NO : 1000024007 PUBLISHER : CENGAGE LEARNING LOCATION : PTAR STATUS : OPEN SHELF ABSTRACT:

Business Chinese Today is a three-level, six-title series developed to meet the learning needs of both working adults and mature students who are seeking to de-velop their fluency in business Chinese. This series is authored by Dr Koh Hock Kiat, director of the Confucius Institute at Nanyang Technological University, Singa-pore; and Dr Peng Zhihong, assistant director at the same institute.

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BUSINESS CHINESE TODAY INTERME-DIATE: READING AND WRITING AUTHOR : DR KOH HOCK KIAT DR PENG ZHIHONG DR WANG SHENGYU CALL NO : PL 1129 .B87 2011 ISBN : 9789814336956 ACCN.NO : 1000024009 PUBLISHER : CENGAGE LEARNING LOCATION : PTAR STATUS : OPEN SHELF ABSTRACT:

Business Chinese Today is a three-level, six-title series developed to meet the learning needs of both working adults and mature students who are seeking to devel-op their fluency in business Chinese. This series is authored by Dr Koh Hock Kiat, director of the Confucius Institute at Nan-yang Technological University, Singapore; and Dr Peng Zhihong, assistant director at the same institute.

BUSINESS CHINESE TODAY INTER-MEDIATE: LISTENING & SPEAKING AUTHOR : DR KOH HOCK KIAT DR PENG ZHIHONG DR WANG SHENGYU CALL NO : PL 1129 .C58 B87 2011 ISBN : 9789814336949 ACCN.NO : 1000024008 PUBLISHER : CENGAGE LEARNING LOCATION : PTAR STATUS : OPEN SHELF ABSTRACT:

Business Chinese Today is a three-level, six-title series developed to meet the learning needs of both working adults and mature students who are seeking to de-velop their fluency in business Chinese. This series is authored by Dr Koh Hock Kiat, director of the Confucius Institute at Nanyang Technological University, Singa-pore; and Dr Peng Zhihong, assistant director at the same institute.

BUSINESS CHINESE TODAY AD-VANCED: LISTENING & SPEAKING AUTHOR : DR KOH HOCK KIAT DR PENG ZHIHONG CHEN YING CALL NO : PL 1129 .C58 A38 2011 ISBN : 9789814336963 ACCN.NO : 1000023975 PUBLISHER : CENGAGE LEARNING LOCATION : PTAR STATUS : OPEN SHELF ABSTRACT:

Business Chinese Today is a three-level, six-title series developed to meet the learning needs of both working adults and mature students who are seeking to devel-op their fluency in business Chinese. This series is authored by Dr Koh Hock Kiat, director of the Confucius Institute at Nan-yang Technological University, Singapore; and Dr Peng Zhihong, assistant director at the same institute.

BUSINESS CHINESE TODAY AD-VANCED: READING AND WRITING AUTHOR : DR KOH HOCK KIAT DR PENG ZHIHONG CHEN YING CALL NO : PL 1129 .C58 A38 2011 ISBN : 9789814336970 ACCN.NO : 1000023976 PUBLISHER : CENGAGE LEARNING LOCATION : PTAR STATUS : OPEN SHELF ABSTRACT:

Business Chinese Today is a three-level, six-title series developed to meet the learning needs of both working adults and mature students who are seeking to de-velop their fluency in business Chinese. This series is authored by Dr Koh Hock Kiat, director of the Confucius Institute at Nanyang Technological University, Singa-pore; and Dr Peng Zhihong, assistant director at the same institute.

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CASES IN PUBLIC RELATIONS STRATEGY AUTHOR : BURTON ST. JOHN III DIANA KNOTT MARTINELLI ROBERT S. PRITCHARD CYLOR SPAULDING CALL NO : HM 1221 .C375 2019 ISBN : 9781506349152 ACCN.NO : 1000023687 PUBLISHER : SAGE PUBLISHING LOCATION : PTAR STATUS : OPEN SHELF ABSTRACT:

Cases in Public Relations Strategy draws on original, real-world case studies to pro-vide students with a strategic approach to meeting the needs of a client before, dur-ing, and beyond a campaign. Using the RACE (Research, Action Planning, Com-munication, and Evaluation) model, stu-dents explore successful contemporary campaigns and evaluate best practices in all major areas of public relations activity.

ESSENTIALS OF ECONOMICS: EIGHTH EDITION AUTHOR : JOHN SLOMAN DEAN GARRATT CALL NO : HB 171.5 .S59 2019 ISBN : 9781292239590 ACCN.NO : 1000023698 PUBLISHER : PEARSON LOCATION : PTAR STATUS : OPEN SHELF ABSTRACT:

In a world full of volatility, uncertainty and conflicting approaches, this market lead-ing, concise text in introductory econom-ics looks at the key economic issues of today and helps you make sense of them.

FUNDAMENTALS OF ISLAMIC FI-NANCE AND BANKING AUTHOR : SYEDA FAHMIDA HABIB CALL NO : HG 187.4 .H33 2018 ISBN : 9781119371007 ACCN.NO : 1000023704 PUBLISHER : JOHN WILEY & SONS LOCATION : PTAR STATUS : OPEN SHELF ABSTRACT:

Islamic finance and banking is being used increasingly globally — especially in the regions of Middle East and North Africa, South East and South Asia. To cater to the need of trained Islamic finance staff, a large number of Educational institutions are beginning to offer courses, majors and minors in Islamic finance and banking.

FINANCIAL MARKETS, INSTITUTIONS AND MONEY: FOURTH EDITION AUTHOR : MARK BRIMBLE PAUL DOCHERTY PAUL MAZZOLA ANUP BASU CALL NO : PL 1129 .C58 A38 2011 ISBN : 9789814336970 ACCN.NO : 1000023976 PUBLISHER : CENGAGE LEARNING LOCATION : PTAR STATUS : OPEN SHELF ABSTRACT:

The financial system is a key influencer of the health and efficiency of an economy. The role of the financial system is to gath-er money from people and businesses that currently have more money than they need and transfer it to those that can use it for either business or consumer ex-penditures.

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MANAGERIAL ECONOMICS AND FI-NANCIAL ANALYSIS AUTHOR : M S BHAT A V RAU CALL NO : HD 30.22 B38 2015 ISBN : 9789352300211 ACCN.NO : 1000023706 PUBLISHER : BS PUBLICATIONS LOCATION : PTAR STATUS : OPEN SHELF ABSTRACT:

While Managerial Economics is the appli-cation of economics in decision making, financial analysis judges financial perfor-mance of a firm. Several methods of anal-ysis have been examined in the book, the two main tools being ratio analysis and analysis of balance sheet and profit and loss account of the firms. The book exam-ines several steps involved in financial analysis.

MEDIA SOLIDARITIES: EMOTIONS, POWER AND JUSTICE IN THE DIGITAL AGE AUTHOR : KAARINA NIKUNEN CALL NO : PN 90 .N55 2019 ISBN : 9781473994102 ACCN.NO : 1000023709 PUBLISHER : SAGE PUBLISHING LOCATION : PTAR STATUS : OPEN SHELF ABSTRACT:

What does it mean when images of refu-gees’ plight are shared on social media? Or when we respond to emotive NGO fundraising campaigns, or are heartened by do-good reality TV shows? Do these narratives offer incentives for genuine social change or only momentary feelings of individual satisfaction?

FUNDAMENTALS OF INTERNATIONAL BUSINESS AUTHOR : SUMATI VARMA CALL NO : HD 62.4 .G56 2019 ISBN : 9789353068950 ACCN.NO : 1000023703 PUBLISHER : PEARSON LOCATION : PTAR STATUS : OPEN SHELF ABSTRACT:

Fundamentals of international business is the fourth edition of international business by Dr Sumati Varma. The content of the book has been revised and mapped to the latest syllabus by the UGC under the ABCs system. The book captures the core essence of international business, with focus on the plethora of issues related to the functioning of transnational corpora-tions (TNCs), within its geographical prox-imity and then moving on to more ad-vanced modes of foreign market entry.

EFFECTIVE CRISIS COMMUNICATION: MOVING FROM CRISIS TO OPPORTUNITY AUTHOR : ROBERT R. ULMER TIMOTHY L. SELLNOW MATTHEW W. SEEGER CALL NO : HD 49 .U44 2019 ISBN : 9781506315737 ACCN.NO : 1000023695 PUBLISHER : SAGE PUBLISHING LOCATION : PTAR STATUS : OPEN SHELF ABSTRACT:

In this fully updated Fourth Edition of Ef-fective Crisis Communication, three of today’s most respected crisis/risk commu-nication scholars provide the latest theo-ries and innovative approaches for han-dling crisis. Unlike other crisis communi-cation texts, this acclaimed book answers the question, “what now?” and explains how organizations can create the poten-tial for opportunity, renewal, and growth through effective crisis communication.

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FINANCIAL MANAGEMENT FOR PUBLIC, HEALTH, AND NON-FOR-PROFIT-ORGANIZATIONS AUTHOR : STEVEN A. FINKLER DANIEL L. SMITH THAD D. CALABRESE CALL NO : HJ 257.3 .F555 2019 ISBN : 9781506396811 ACCN.NO : 1000023701 PUBLISHER : SAGE PUBLISHING LOCATION : PTAR STATUS : OPEN SHELF ABSTRACT:

Reflecting recent changes in accounting standards, this Sixth Edition of Financial Management for Public, Health, and Not-for-Profit Organizations provides a com-prehensive yet practical introduction to the financial decision-making and manage-ment skills required of students and practi-tioners in the public, health, and not-for-profit sectors.

SMALL BUSINESS FOR DUMMIES 5TH EDITION AUTHOR : ERIC TYSON JIM SCHELL CALL NO : HD 62.7 .T97 2018 ISBN : 9781119490555 ACCN.NO : 1000023723 PUBLISHER : JOHN WILEY & SONS LOCATION : PTAR STATUS : OPEN SHELF ABSTRACT:

Small Business For Dummies has been a leading resource for starting and running a small business. Calling upon their six decades-plus of combined experience running small businesses, Eric Tyson and Jim Schell once again provide readers with their time-tested advice and the lat-est information on starting and growing a small business.

CONSUMER CULTURE THEORY AUTHOR : ERIC J. ARNOULD CRAIG J. THOMPSON CALL NO : HF 5415.32 C6544 2018 ISBN : 9781526420725 ACCN.NO : 1000023688 PUBLISHER : SAGE PUBLISHING LOCATION : PTAR STATUS : OPEN SHELF ABSTRACT:

Outlining the key themes, concepts and theoretical areas in the field, this book draws on contributions from prominent researchers to unravel the complexities of consumer culture by looking at how it af-fects personal identity, social interactions and the consuming human being.

CORPORATE COMMUNICATION: PRINCIPLES AND PRACTICES AUTHOR : JAISHRI JETHWANEY CALL NO : HD 30.3 .J48 2018 ISBN : 9789352806874 ACCN.NO : 1000023690 PUBLISHER : SAGE PUBLISHING LOCATION : PTAR STATUS : OPEN SHELF ABSTRACT:

A comprehensive and engaging textbook that helps in understanding the underlying concepts and real-life strategies of com-munication in modern day corporate set-ups. A non-exhaustive list of the functions of corporate communication involves identifying and segmenting stakeholders, promoting brand positioning, selecting appropriate channels of internal and ex-ternal communication, and managing crisis and reputation, among others.

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BUILDING AN INFORMATION SECURI-TY AWARENESS PROGRAM: DEFEND-ING AGAINST SOCIAL ENGINEERING AND TECHNICAL THREATS AUTHOR : BILL GARDNER VALERIE THOMAS CALL NO : TK 5102.85 .G37 2014 ISBN : 9780124199675 ACCN.NO : 1000023682 PUBLISHER : SYNGRESS PUBLICATIONS LOCATION : PTAR STATUS : OPEN SHELF ABSTRACT:

The best defense against the increasing threat of social engineering attacks is Se-curity Awareness Training to warn your organizations staff of the risk and educate them on how to protect your organizations data.

EXERCISES IN MEDIA WRITING AUTHOR : VINCENT F. FILAK CALL NO : P 96 .A86 F 5525 2019 ISBN : 9781544338101 ACCN.NO : 1000023700 PUBLISHER : SAGE PUBLISHING LOCATION : PTAR STATUS : OPEN SHELF ABSTRACT:

Exercises in Media Writing offers students multiple opportunities to practice their writing skills in-class or as take-home assignments. Each chapter includes re-view questions and writing-prompt activi-ties to help students master the concepts and skills presented in Vincent F. Filak’s second edition of Dynamics of Media Writing. Additional exercises built around the unique demands of online newswriting will prepare students to meet the de-mands of a changing media landscape.

INTERPERSONAL COMMUNICATION: EVERYDAY ENCOUNTER AUTHOR : JULIA T. WOOD CALL NO : SLR BF 637 .C45 W656 2016 ISBN : 9781285445830 ACCN.NO : 1014399 PUBLISHER : CENGAGE LEARNING LOCATION : PTAR STATUS : OPEN SHELF ABSTRACT:

Completely up to date, the new Eighth Edition integrates the latest communica-tion research, including findings from more than 125 new sources. Reflecting the au-thor's expertise in gender and social diver-sity, the text includes an unparalleled fo-cus on diversity. The new edition also fea-tures increased coverage of social media and an expanded emphasis on ethical choices.

VIDEO BASICS 7 AUTHOR : HERBERT ZETTL CALL NO : SLR TR 882.5 .Z488 2013 ISBN : 9781111344467 ACCN.NO : 1007049 PUBLISHER : CENGAGE LEARNING LOCATION : PTAR STATUS : OPEN SHELF ABSTRACT:

Herbert Zettl draws on his expertise and field experience to bring you the seventh edition of VIDEO BASICS, the handiest and most authoritative, current, and tech-nically accurate student guide to video production available. Meeting the need for a briefer book, this text distills compre-hensive video instruction so that it can be covered in a single semester. The book moves students from video concepts and processes to production tools and tech-niques and, finally, to the production envi-ronment (studio and field, inside and out-side) and its effects.

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UNDERSTANDING JOURNALISM AUTHOR : LYNETTE SHERIDAN BURNS BENJAMIN J. MATTHEWS CALL NO : PN 4731 .B967 2018 ISBN : 9781526428103 ACCN.NO : 1000023726 PUBLISHER : SAGE PUBLISHING LOCATION : PTAR STATUS : OPEN SHELF ABSTRACT:

This bestselling, approachable textbook begins from the assertion that the practice of journalism should be driven by a com-mitment to service the public interest. With this goal in sight, Understanding Journal-ism explains in a clear and engaging man-ner both the principles and techniques required to become a successful – and valued – journalist.

ENTREPRENEUR REVOLUTION: HOW TO DEVELOP YOUR ENTREPRENEUR-IAL MINDSET AND START A BUSINESS THAT WORKS AUTHOR : DANIEL PRIESTLEY CALL NO : HD 62.5 .P675 2018 ISBN : 9780857087829 ACCN.NO : 1000023696 PUBLISHER : JOHN WILEY & SONS LOCATION : PTAR STATUS : OPEN SHELF ABSTRACT:

The world is embarking on a new age. The age of theentrepreneur, the agile small business owner, the flexibleinnova-tor. The days of the industrial age are over. It’s timeto break free from the indus-trial revolution mind-set, quit workingso hard, follow your dream and make a for-tune along the way. Theslow dinosaurs of the industrial age are being outpaced byfast-moving start-ups, ambitious small businesses and technologicalinnovators.

DIGITAL REBIRTH: HOW SMART COMPANIES RECREATE THEMSELVES IN THE DIGITAL ERA AUTHOR : MARIUS LEIBOLD SVEN C. VOELPEL CALL NO : HD 45 .L45 2018 ISBN : 9783895784774 ACCN.NO : 1000023694 PUBLISHER : JOHN WILEY & SONS LOCATION : PTAR STATUS : OPEN SHELF ABSTRACT:

Digital Rebirth transcends digital transfor-mation. It involves a revolutionary rein-venting of the purpose, nature and pro-cesses of a company, with accompanying digital business and technological plat-forms. This book presents a clear frame-work for practical digital rebirth of compa-nies, contrasting it to prevalent "digital transformation" approaches.

CASES IN LEADERSHIP: FIFTH EDITION AUTHOR : W. GLENN ROWE LAURA GUERRERO CALL NO : HD 57.7 .C374 2019 ISBN : 9781544310374 ACCN.NO : 1000023686 PUBLISHER : SAGE PUBLISHING LOCATION : PTAR STATUS : OPEN SHELF ABSTRACT:

By connecting theory to practice, this dis-tinctive collection of 30 real-world leader-ship cases from Ivey Publishing and 15 practitioner readings from the Ivey Busi-ness Journal helps students gain a better understanding of leadership and prepares them to be effective leaders today and throughout their future careers.

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UNDERSTANDING PUBLIC RELA-TIONS: THEORY, CULTURE AND SOCIETY AUTHOR : LEE EDWARDS CALL NO : PN 4731 .B967 2018 ISBN : 9781526428103 ACCN.NO : 1000023726 PUBLISHER : SAGE PUBLISHING LOCATION : PTAR STATUS : OPEN SHELF ABSTRACT:

This book argues that public relations is not merely an organizational tool, but a powerful influence on social and political life. From carefully considered communi-cation by multinational corporations, to government campaigns that manage pub-lic opinion, to the self-promotion of celebri-ties via social media, public relations is central to our individual and collective lives.

CUSTOMER INNOVATION: DELIVER-ING A CUSTOMER-LED STRATEGY FOR SUSTAINABLE GROWTH AUTHOR : MARION DEBRUYNE KOEN TACKX CALL NO : HF 5415.5 .D43 2019 ISBN : 9780749497781 ACCN.NO : 1000023691 PUBLISHER : KOGAN PAGE LIMITED LOCATION : PTAR STATUS : OPEN SHELF ABSTRACT:

Many organizations approach customer-centic marketing and innovating their business strategy in isolation to one an-other, missing groundbreaking opportuni-ties for advancement. Customer Innova-tion, second edition, turns this on its head by starting with the customer, innovating around their needs, then building a cus-tomer led business strategy around it.

YOUTUBE: ONLINE VIDEO AND PAR-TICIPATORY CULTURE AUTHOR : JEAN BURGESS JOSHUA GREEN CALL NO : HM 851 .B87 2018 ISBN : 9780745660916 ACCN.NO : 1000023731 PUBLISHER : POLITY LOCATION : PTAR STATUS : OPEN SHELF ABSTRACT:

Since launching as a website for everyday video-sharing in 2005, YouTube has be-come one of the world’s most powerful digital media platforms. Originally pub-lished in 2009 when YouTube was only four years old, this book was the first to systematically investigate its cultural im-pacts and politics, highlighting the produc-tive tensions between its amateur commu-nity rhetoric and its commercial media logics. Since then, YouTube has grown as a platform and matured as a company.

DIGITAL GEOGRAPHIES AUTHOR : JAMES ASH ROB KITCHIN AGNESZKA LESZCZYNSKI CALL NO : G 70.217 D54 2019 ISBN : 9781526447296 ACCN.NO : 1000023693 PUBLISHER : SAGE PUBLISHING LOCATION : PTAR STATUS : OPEN SHELF ABSTRACT:

As digital technologies have become part of everyday life, mediating tasks such as work, travel, consumption, production, and leisure, they are having increasingly profound effects on phenomena that are of immediate concern to geographers. These include: the production of space, spatiality and mobilities; the processes, practices, and forms of mapping; the con-tours of spatial knowledge and imagi-naries; and, the formation and enactment of spatial knowledge politics.

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MEDIA/SOCIETY: INDUSTRIES, IMAGES AND AUDIENCES AUTHOR : DAVID CROTEAU WILLIAM HOYNES CALL NO : HN 90 .M3 C76 2019 ISBN : 9781506390789 ACCN.NO : 1000023708 PUBLISHER : SAGE PUBLISHING LOCATION : PTAR STATUS : OPEN SHELF ABSTRACT:

The book retains its acclaimed sociologi-cal framework but now includes additional discussions of new research and up-to-date coverage of today’s rapidly changing media landscape. Now featuring stream-lined content and a more engaging narra-tive, this edition offers expanded discus-sions of the "new media" world, including digitization, the internet, the spread of mobile media devices, the role of user-generated content, the potential social impact of new media on society, and new media’s effect on traditional media outlets.

BUSINESS WRITING TODAY: A PRACTICAL GUIDE AUTHOR : NATALIE CANAVOR CALL NO : HF 5418.3 .C3655 2019 ISBN : 9781544327860 ACCN.NO : 1000023685 PUBLISHER : SAGE PUBLISHING LOCATION : PTAR STATUS : OPEN SHELF ABSTRACT:

Confident writers succeed. Whether you aim for a career in the business, nonprofit or government world, good writing equips you to stand out. In this accessible and reader-friendly book, Natalie Canavor shares a step-by-step framework to help you write strategically, win opportunities, and perform better on the job. You’ll know what to say and how to say it in any medi-um from email to blog, cover letter, pro-posal, resume, report, website, tweet, news release, and more.

ADVANCED MARKETING MANAGE-MENT: PRINCIPLES, SKILLS AND TOOLS AUTHOR : NIKOLAOS DIMITRIADIS NEDA JOVANOVIC DIMITRIADIS JILLIAN NEY CALL NO : HF 5415 D48856 2019 ISBN : 9780749480370 ACCN.NO : 1000023676 PUBLISHER : KOGAN PAGE LIMITED LOCATION : PTAR STATUS : OPEN SHELF ABSTRACT:

Marketing as a practice is facing unprece-dented challenges: a changing media landscape, an increasingly complex cus-tomer journey, innovative technologies, start-ups which disrupt traditional channels and a new generation of tech-savvy cli-ents. How should students and practition-ers adapt to this shifting landscape and address the skills gap that many of today's marketers face?

AMAZON: HOW THE WORLD’S MOST RELENTLESS RETAILER WILL CON-TINUE TO REVOLUTIONIZE COM-MERCE AUTHOR : NATALIE BERG MIYA KNIGHTS CALL NO : HF 5548.32 B457 2019 ISBN : 9780749482794 ACCN.NO : 1000023680 PUBLISHER : KOGAN PAGE LIMITED LOCATION : PTAR STATUS : OPEN SHELF ABSTRACT:

The rise of online shopping, and its prima-ry player, Amazon, is at the heart of many of these changes and opportuni-ties. Amazon explores the e-commerce giant's strategies, providing original in-sight at a time when the company is on the cusp of revolutionizing itself even fur-ther.

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EVIDENCE-BASED SCHOOL LEADER-SHIP AND MANAGEMENT: A PRACTI-CAL GUIDE AUTHOR : GARY JONES CALL NO : LB 2806. J66 2018 ISBN : 9781526411686 ACCN.NO : 1000023699 PUBLISHER : SAGE PUBLISHING LOCATION : PTAR STATUS : OPEN SHELF ABSTRACT:

There is a vast amount of research on what goes on in schools, but how can school leaders sort credible findings from dubious claims and use these to make informed decisions that benefit their schools? How can abstract ideas from research be translated into dynamic plans for action?

ENTREPRENEURSHIP DEVELOPMENT AND SMALL BUSINESS ENTERPRISES AUTHOR : POORNIMA M. CHARANTIMATH CALL NO : HB 615 .C37 2019 ISBN : 9789353066260 ACCN.NO : 1000023697 PUBLISHER : PEARSON LOCATION : PTAR STATUS : OPEN SHELF ABSTRACT:

In the present economic scenario, entre-preneurial development has assumed increased significance because the objec-tive of industrial development, regional growth, and employment generation de-pend greatly on it. In fact, entrepreneurial development is a key to economic devel-opment. Similarly, small-scale industries and small business enterprises today constitute a very important segment in the Indian economy, and are also closely linked to entrepreneurial and economic development.

BUSINESS FINANCE: FIRST EDITION AUTHOR : ROBERT PARRINO CALL NO : HG 173 .P37 2016 ISBN : 9780730363569 ACCN.NO : 1000023683 PUBLISHER : JOHN WILEY & SONS LOCATION : PTAR STATUS : OPEN SHELF ABSTRACT:

Discover the first ever edition of Par-rino’s Business Finance – an engaging new resource tailored specifically to the typical first year finance unit, covering all core topics in 15 concise chapters. The interactive elements of the textbook helps increase engagement through embedded videos and interactives to help you apply your understanding of financial tools to real world business cases. Interactive tuto-rials take you through the most difficult financial maths problems step-by-step.

INVESTMENTS PRINCIPLES AND CONCEPTS AUTHOR : CHARLES P. JONES GERALD R. JENSEN CALL NO : HG 4521. J66 2018 ISBN : 9781119923848 ACCN.NO : 1000023729 PUBLISHER : JOHN WILEY & SONS LOCATION : PTAR STATUS : OPEN SHELF ABSTRACT:

In today's economy, it's critical for inves-tors to have a strong understanding of the strategies needed to make the best deci-sions. Jones arms them with the most up-to-date information in the field while offer-ing a proper balance between investment opportunities, techniques and analytics.

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THE AI ADVANTAGE: HOW TO PUT THE ARTIFICIAL INTELLIGENCE REVO-LUTION TO WORK AUTHOR : THOMAS H. DAVENPORT CALL NO : HC 79 .I55 D369 2018 ISBN : 9781526411686 ACCN.NO : 1000023679 PUBLISHER : WESTCHESTER PUBLISHING LOCATION : PTAR STATUS : OPEN SHELF ABSTRACT:

In The AI Advantage, Thomas Davenport offers a guide to using artificial intelligence in business. He describes what technolo-gies are available and how companies can use them for business benefits and com-petitive advantage. He cuts through the hype of the AI craze—remember when it seemed plausible that IBM’s Watson could cure cancer?—to explain how businesses can put artificial intelligence to work now, in the real world.

ADVANCING THE STORY AUTHOR : DEBORA HALPERN WENGER DEBORAH POTTER CALL NO : PN 4784 .B75 W46 2019 ISBN : 978154432451 ACCN.NO : 1000023677 PUBLISHER : SAGE PUBLISHING LOCATION : PTAR STATUS : OPEN SHELF ABSTRACT:

It’s a multimedia world, and today’s jour-nalists must develop a multimedia mind-set. How does this way of thinking change the newsgathering and news production processes? Having conceived of and writ-ten their book in this changed media land-scape, broadcast veterans Wenger and Potter seamlessly build on the fundamen-tals of good news reporting while teaching students to use depth, interactivity and immediacy as they maximize the ad-vantages of each platform.

MARKETING COMMUNICATIONS: OB-JECTIVES, STRATEGY, TACTICS AUTHOR : JOHN R. ROSSITER, LARRY PERCY LARS BERGKVIST CALL NO : HF 5415.123 .R67 2018 ISBN : 9781526438652 ACCN.NO : 1000023707 PUBLISHER : SAGE PUBLISHING LOCATION : PTAR STATUS : OPEN SHELF ABSTRACT:

Uniting industry experience with academic expertise, the authors combine marketing communications and advertising with the branding perspective, providing students with a practical planning system and a seven-step approach to creating a com-prehensive marketing plan.

UNLOCKING CREATIVITY: HOW TO SOLVE ANY PROBLEM AND MAKE THE BEST DECISIONS BY SHIFTING CREATIVE MINDSETS AUTHOR : MICHAEL A. ROBERTO CALL NO : HD 53 .R596 2019 ISBN : 9781119545798 ACCN.NO : 1000023728 PUBLISHER : JOHN WILEY & SONS LOCATION : PTAR STATUS : OPEN SHELF ABSTRACT:

Unlocking Creativity is an exploration of the creative process and how organiza-tions can clear the way for innovation. In many organizations, creative individuals face stubborn resistance to new ideas. Managers and executives oftentimes re-ject innovation and unconventional ap-proaches due to misplaced allegiance to the status quo.

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