Сайт як частина Sales машини (Орися Скляр, ELEKS)
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Transcript of Сайт як частина Sales машини (Орися Скляр, ELEKS)
![Page 1: Сайт як частина Sales машини (Орися Скляр, ELEKS)](https://reader035.fdocuments.in/reader035/viewer/2022062503/589c47b31a28ab227d8b51f7/html5/thumbnails/1.jpg)
Сайт, як частина sales машини
Орися Скляр
![Page 2: Сайт як частина Sales машини (Орися Скляр, ELEKS)](https://reader035.fdocuments.in/reader035/viewer/2022062503/589c47b31a28ab227d8b51f7/html5/thumbnails/2.jpg)
Websites…
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Purpose of Website :
• Present specific formation to a specific audience • Showcase entertaining information for visitors• Sell products to users• Convince website visitors that they should become customers of the
service company• etc.
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Purpose of Website :
100%-SELL
![Page 5: Сайт як частина Sales машини (Орися Скляр, ELEKS)](https://reader035.fdocuments.in/reader035/viewer/2022062503/589c47b31a28ab227d8b51f7/html5/thumbnails/5.jpg)
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Can we sell without a website?
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Sales Process
Strategy definition Offering Selling Delivery
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Strategy Definition
Corporate Strategic PlanGoals & Plans
Vision/Mission/ ValuesBrand Positioning/Differentiators
Market segmentsBusiness models
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Offering
Analyze market needs
Identify buyer personas
Create value proposition for given buyer personas
Validate Value Proposition
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Selling
Strategy definition Offering Lead
GenerationOpportunity Generation
Proposal Development Close Delivery
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Sales Channels/Directions
Inbound Website Content Promotion
Incoming requests
Outbound Marketing Campaigns Leads Opportuniti
es
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Sales Process
Strategy definition Offering Selling Delivery
![Page 14: Сайт як частина Sales машини (Орися Скляр, ELEKS)](https://reader035.fdocuments.in/reader035/viewer/2022062503/589c47b31a28ab227d8b51f7/html5/thumbnails/14.jpg)
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Q&A