+ Promotions Marketing I. + What is a promotion? Decisions about advertising, personal selling,...
-
Upload
dale-perry -
Category
Documents
-
view
229 -
download
3
Transcript of + Promotions Marketing I. + What is a promotion? Decisions about advertising, personal selling,...
+
Promotions
Marketing I
+What is a promotion?
Decisions about advertising, personal selling, sales promotion, and public relations used to attract customers.
Or
A way to attract potential customers
+Types of promotional Methods
Product promotion A promotional method used by businesses to convince
prospects to select their goods or services instead of a competitors brands.
https://www.youtube.com/watch?v=p5Yt30wrbl4 Or
Institutional promotion A promotional method used to create a favorable image for
a business, help it advocate for change, or take a stand on trade or community issues.
http://www.apple.com/red/
+The promotional mix
Personal Selling
Advertising
Direct Marketing
Sales Promotion
Public Relations
+Personal Selling
Direct contact to the consumer
Very expensive
http://www.wingclips.com/movie-clips/the-lorax/selling-air
Why do you think this is expensive?
+Advertising is everywhere
A form of non personal promotion in which companies pay to promote ideas, goods, or services in a variety of media outlets.
+Direct Marketing
A type of advertising that sends a promotional message to a targeted group of prospects and customers rather than to a mass audience. Examples: mail, email, telemarketing
Who can name a great and inexpensive way to directly market a product to a specific target market that I did not
mention above?
+Direct Marketing
+Sales Promotion
All marketing activities, other than personal selling, advertising, and public relations, that are directed at business or retail customers to boost sales.
+Types of Sales Promotions
Sales strategies that encourage customers and prospects to buy a product or service.
Coupons: A certificate that entitles a customer to a cash discount on goods or services.
Premiums: low-cost item given to consumers at a discount or for free. (free bag with the purchase of perfume)
Incentives: A higher-priced product, award, or gift card that is earned and given away through contests, sweepstakes, special offers, and rebates.
+Types of Sales Promotions
Promotional tie ins: Activity that involves sales promotions between one or more retailers or manufacturers; also called cross-promotion or cross-selling.
+Loyalty marketing program: A marketing program that rewards customers by offering incentives for repeat purchases, such as a frequent flyer.
+
Kiosk: A point-of-purchase display that is a stand-alone structure.
+Types of Sales Promotions
Product Samples
Sponsorships- an athlete, celebrity is paid to be in commercials. Also paid to be seen using the products or services. https://www.youtube.com/watch?v=NFwDTE4kEE4 http://www.askmen.com/top_10/sports/top-5-sponsorships-
in-sports_5.html
+Public Relations
Activities that help an organization to influence a target audience. Examples:
News release: An announcement sent to the appropriate media outlets.
Social media: twitter, Facebook, Instagram post by a company about a certain event, sale, coupon, etc…
Publicity: Bringing news or newsworthy information about an organization to the publics attention.
+Assignment
Your job is to find examples of the promotional Mix. I want one example for each of the types of promotions in the promotional mix.
I need physical copies of these, so you will need to print them out and cut them out of magazines or newspapers. You will have a total of 4. Sales promotion advertising Direct marketing Public relations This is due next class period and will count as a
project grade.