• Product • Price • Place •

8/14/2019 • Product • Price • Place •

http://slidepdf.com/reader/full/-product-price-place- 1/31

Sunteetah• Product• Price• Place

• Promotion



Product

• Sunteetah lotion is the ultimate solution in your sticky, hot,irritating and skin damaging problem. This lotion ispacked with many exciting features and innovations thatthe consumer will surely love since it takes skin careproducts to the next level. It is made up of naturalingredients such as Calendula, Eucalyptus Oil and

Vegetable Glycerin that will guarantee its effectivenessand reliability. It introduces the newest formula in lotionand that is the 5 in 1 formula. 5 in 1 formula is thecombination of various extracts, oils, and chemicals tocreate lotion that can act as a moisturizer and sunblock.It also includes in 5 in 1 formula the non-sticky, fruitscented and cooling properties. This product also thepioneer of a lotion that will give the cooling effect thatwe always wanted. Moreover, it is designed to catercollege teen students who has an active lifestyle andprone to sun exposure. All in all, this product is ourmightiest, newest and the strongest weapon we can everhave against the harmful effects of the sun. Below is the

summary of the benefits of 5 in 1 formula.•



5 in 1 Formula

• Moisturizer – Sunteetah lotion isuniquely formulated to increase theskin’s ability to attract, hold, and

distribute moisture. It penetratesdeep into the stratum corneum (theskin barrier) to restore the balanceof essential lipids. This helps keep

the skin barrier intact so it canprotect against outside irritants. Italso forms a protective layer overthe skin’s surface to help preventmoisture loss.



• Sunblock – Sunteetah lotion haslightweight moisturizing formulaprovides powerful protection

against UVA / UVB rays that cancause premature aging and skincancer. Moreover, it has an anti-

oxidant Vitamin E that defends theskin against the effects of sunexposure and environmentalpollutants so the skin stays healthyand young looking.



• Non-sticky – Sunteetah lotion spreadseasily and smoothly on the skin. Itcan be effortlessly absorb by the

skin and never leave any greasyfeeling, It is ideal for larger areas of the body.

•

•

•

•



• Fruity Scents (Watermelon Splash,Apple Burst and Mango Blast) -Sunteetah lotion has three different

fruit scent that will give you therevitalizing aura and stimulatingsensation. It will also change your

mood because of the sweet smellcoming from real fruits.

•



• Cooling effect – Sunteetah lotion hasa specialized Eucalyptus extractand menthol that will reenergize

your whole skin by giving a chillyand misty effect.

•



Branding

• Sunteetah is a new innovatedproduct of Hygenia, accompanythat offers 1st class products to its

customers. Although Hygenia is inits early years, it does not departwhat its mission, “to give the

customer what they deserveespecially in skin care”.

•

•



Packaging

• Sunteetah is enclosed in a modern-typeof container which adds a new twist.

This 120 ml revolutionary containerwhich is made in high durable and lowdensity plastic and has up side downstructure, allows the lotion to settlenear the opening which let everyoneeasily squeezed even the last bit of

the lotion and its tapered designedmakes it comfortable to hold. Properlysealed with plastic cup, it does notallow any drop of lotion to leak out.With colorful and eye catchy design,

Sunteetah not only perfectly soothes



Labeling

• Desciption:• “The coolest way to get protected.”

This eucalyptus scented, gently

formulated and quick absorbing lotionprovides rich and essentialmoisturization to give skin a cool andnon-sticky feeling. With SPF 30, thislotion promotes protection from the

sun harmful rays. It also contains awatermelon extract, known to provideextra moisturizationon skin.Sunteetah is a perfect lotion for thissummer!

•



• How to use:

• Squeeze a generous amount of lotiononto your palm. Gently massage ina circular motion onto skinparticularly on exposed areas suchas arms, shoulders, legs and thighs.

Use daily.•



• Warning:

• For external use only. Do not apply toirritated and red skin. If skinirritation develops, discontinue use.Avoid contact in the eyes. Keep outof reach of children.

•



• Ingredients:

• Water, glycerin, watermelon extract,glyceryl stearate, dimethicone,

disodium edta, fragrance, tocopherol,beta carotene, palmitate, stearticacid, potassium benzoate, potassiumsorbate, titanium dioxide, colorants,

d-pathenol, cetyl alcohol, isoprophylmyristate, petrolatum, phenoxyetanol,mineral oil, cl 77891, hydrogenatedpolydecene

•



• Manufacturer and Distributor:

• Manufactured and exclusivelydistributed by:

• Hygenia

• Brgy. Pag-asa, Imus, Cavite



PRICING



• The company adopts value-basedpricing, that is, setting the pricelevel based on customer’sperceptions of value rather than oncompany’s cost. The company first

assessed what teens need and theirvalue perceptions. Thus, arriving ata lotion with eucalyptus extractthat gives its unique characteristic,

the cooling sensation thatteenagers would surely loveespecially on summers.



It sets the price of Sunteetah (120ml) atP199.00, a price that fits the budget of the

teenagers who are working or studying.

Market penetration pricing is used,Sunteetah is set at a low initial price inorder to attract large number of buyers

quickly and achieve a large market share.Aside from having a very low price, teenswould find it reasonable to buy a product

that satisfies their perceptions. This adds to

the favorable product characteristicsincorporated in Sunteetah which make itvery desirable for its target market

composed of teenagers who are mostly

price conscious.



• The company concerns more of the value itcould give to its buyers than at the price

it would charge them. Specifically, thecompany would offer Sunteetah; usingvalue-added pricing to build thecompany’s pricing power and to justify its

price, value-added features wereattached to the product. These are TheSunteetah’s cooling effect, ultraviolet ray-protection of SPF 30, its non-sticky

property and three varieties of freshrevitalizing scents.



•

•

• Sunteetah is available atSunteetah is available at

only 199.00. Inonly 199.00. In

wholesales, Sunteetah iswholesales, Sunteetah isavailable in boxes of 50available in boxes of 50

pieces each.pieces each.•

•



•

•

• When Sunteetah is availed inwholesale and cash basis, 5% cashdiscount is given to a distributor or

merchandiser. In the case of wholesale purchases on account,the terms 1/10, n/15, that is 1%discount is given if the bill is paid

within 10 days, although the bill isdue within 15 days.

•



•

• Product bundle pricing isencompassed in selling theproduct in promo packs withineach is the combination of

products in two or all of thethree scents. In a two-scentcombo pack, the price is

reduced by 10% while in athree-scent combo pack, 15%price reduction is applied.

•



rices and Pricing Strategies of Sunteetah Quantity

Selling Price Discount Discounted Price Strategy/PrinciplesAppliedWholesale:

1 box (50 pcs.) P9950.00 P99.50(5% cashdiscount)

P9452.50

Cash discountPrice-AdjustmentStrategy1 box (50 pcs.) 9950.00 99.50

(Terms: 1/10,n/15)

9850.50 Cash discountPrice-AdjustmentStrategyRetail:

1pc. 199.00

----

----

MarketPenetrationPricing2 pcs (2 scents in

one pack)398.00 39.80

(10% discount)358.20 Product Bundle

Pricing- ProductMix Pricing

Strategies3 pcs. (3 differentscents in a singlepack)

597.00 89.55(15% discount)

507.45 Product BundlePricing- ProductMix PricingStrategies



4Ps: PLACE4Ps: PLACE:OMPANY .ygenia Co

:roduct Sunteetah



• The Hygenia Co. has determined to use itsdiverse distributional channels to deal out

their first product, Sunteetah, into their targetcustomers. Thus, the company is taking itson-going partnership negotiation with one of the leading drugstores in the Philippines,Watsons Co. With Watsons’ numerousbranches across different areas nationwide,

the company can use this opportunity to stayin touch with the market and to deliver theproduct to them easily. Moreover, as Watsonsholds is exceptional reputation in terms of quality goods and superb customer value, ,

its loyal customers will eventually recognizeand in due course, regard Sunteetah lotionnot just a physical product but also a vitalnecessity in their everyday lives that shalloccupy their needs with regards tomaintaining a healthy skin under the burningrays of the sun without mess, especially this



• Another medium to parcel out

Sunteetahis through direct selling. The company has taken intoconsideration, their potential buyersthat may not be able to go out and

find products that fit them wellbecause of strict schedule orbusiness. For that reason, thecompany will organize a group thatwill be assigned the house-to-house

routine of selling and promotingSunteetahso the product will stillreach those preoccupied people. Inreturn, the group who did the job will

receive a 10% commission dependingon their sales.



• One more way for Hygenia to bring

Sunteetahto the market is throughonline dealerships. In this way, thecompany will be partnering withrenowned online stores that will sellthe product. These online stores will

be given inventories of Sunteetahlotion. Then, they willadvertise the product to theirrespective websites and from there,

the customers will just engagethemselves in online transactionspaying bills through their onlineaccounts and they will be notified onwhen the product will be delivered.

Additional fees for transportation of



• With these different activities, thecompany is hoping that their product,

Sunteetah, will come to the customerseasily so that the market, in the longrun, will recognize it and also, it willbe part of the everyday lives of the

customers.•



Promotion

• Identifying the Target Audience

– College teens with active lifestyle,unisex, people who love outdoor

activities, skin-conscious• Determining the Communication

Objectives

–

Awareness and knowledge, liking,preferring, conviction, purchaseresponse

• Designing a Message

– Rational A eal



• Choosing Media

– Nonpersonal communication channels

• Broadcast media

• Print media

• Setting the Total Promotion Budget

– Objective-and-Task-Method

•



Advertising

• Setting Advertising Objectives

– Build primary demand; Establishingthe brand

• Setting the Advertising Budget

• Developing Advertising Strategy

• Evaluating Advertising Effectiveness

and Return on AdvertisingInvestment

• Product • Price • Place •

Documents

Transcript of • Product • Price • Place •