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Возможности разработчиков Nokia
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Nokia Internal Use Only
Nokia Developer Opportunity
Naresh Chouhan Head of Strategic Marketing Nokia Developer Experience
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Nokia Internal Use Only
Connect the next Billion
Win with Microsoft
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Nokia Internal Use Only
June 2012
June 2009
Nokia Store: Over 5 Billion Downloads More than 15 million/day
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Nokia Internal Use Only
June 2012
June 2009
Nokia Store - Russia: Growing Rapidly
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Nokia Internal Use Only
April 2010 April 2011 April 2012
Everybody wants apps…
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Nokia Internal Use Only
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Nokia Internal Use Only
Highly local app
economies and partnerships
Best access to the Internet and to information
Aspirational product portfolio
We have chosen a clear direction The Next Billion Strategy Pillars
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Nokia Internal Use Only
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Nokia Internal Use Only
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Nokia Internal Use Only
ASHA 305/306 ASHA 311
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Nokia Internal Use Only
ASHA 305/306 ASHA 311
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Nokia Internal Use Only
Developer Experiences with Series 40 Asha Devices…
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Nokia Internal Use Only
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Nokia Internal Use Only
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Nokia Internal Use Only
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Nokia Internal Use Only
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Nokia Internal Use Only
Windows Phone 8 announcement by Microsoft
• Windows Phone and Windows share the same core code
• Windows Phone 8 brings new hardware capabilities like multi-core chips, more screen resolutions, SD card support and NFC
• Windows Phone 8 delivers a great new Start Screen, as well as other new features like IE 10 and Wallet
• Windows Phone 8 delivers better Enterprise capabilities such as encryption, management and Company Hub
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Nokia Internal Use Only
100,000+
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Nokia Internal Use Only
• A great new Start screen
• Better App engagement for developers
• WP7.8 Release from Nokia and Microsoft – allows Developers to leverage existing investments
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Nokia Internal Use Only
Truly Global, Deeply Local
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Nokia Internal Use Only
Nokia Lumia Experience keeps getting better
Windows Phone 7.5 Windows Phone 7.5 & Windows Phone 7.8
Windows Phone 8
Nokia differentiating experiences
Intuitive and fluid Metro UI
Beautifully different design
Familiar Nokia phone features
TODAY’S FOCUS
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Nokia Internal Use Only
Our Commitment to Existing Lumia Customers
Nokia Music
Counters Camera Extension
Vcard
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Nokia Internal Use Only
Nokia
DRIVE Nokia
TRANSPORT
Nokia
MAPS
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Nokia Internal Use Only
Karl Ots @fincooper
Absolutely loving the #UX of the new #wp8 start
screen! Great job at #wpsummit!
Prince GEE™ @InnoCentGee
#WP8 will share the same kernel with #Windows8
Meaning i will be able to use the same programming
code to write for both platforms...Awesome
Jonathan Kight @jon_kight
Wow, LOB App Deployment in WP8? That's
actually really awesome. #WindowsPhone
Jeremiah Billmann @JBillmannI love the
current direction of Microsoft.... Metro, Surface,
Win8, WP8 & Xbox. Shared UX and
components. Awesome. Especially for devs ;-)
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Nokia Internal Use Only
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Nokia Internal Use Only
4 Lumia
Smartphones
54 Available Markets
130 Available
Operators
100,000 Available Apps
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Nokia Internal Use Only
• Over 600 developers events globally
• University Programs and Challenge Cup Events
•Porting guides
• Business & Design Clinics
Joint Activities with Microsoft
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Nokia Internal Use Only
20,000+
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Nokia Internal Use Only
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Nokia Internal Use Only
Nokia’s Windows Phone App Strategy
Top-performing apps on other platforms made better for Windows Phone
Original, exclusive apps with best-in-class features for top brands
Existing content used to develop a first-of-its kind experience
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Nokia Internal Use Only
Big Brands with Global Appeal
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Nokia Internal Use Only
Nokia Business
Development Kit
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Nokia Internal Use Only
Monetization tools provide ways to increase revenue
In-App Analytics
In-App Advertising
In-App Purchasing
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Nokia Internal Use Only
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Nokia Internal Use Only
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Nokia Internal Use Only
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Nokia Internal Use Only
What local means?
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Nokia Internal Use Only
100M
100M
$1000 / day
$1000 /
day
100M
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Nokia Internal Use Only
Great Products & Expanded
Markets
Differentiated Consumer
Experiences
Monetization Tools
Local Support
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Nokia Internal Use Only
Thank You!