LATINASMEDIA

&NEW

Negative Portrayals

Chongalicious

• Anyone online can be a content producer• Stereotypes are often reinforced

Interview with “Chongas”

• Is there anything similar to this in the media?

• Why were the views so high on this video?

• What types of audiences are watching and commenting on this video?

• What do you think of the definition of the “Chonga” that is described in the interview?

• Do you think they are receiving positive feedback for their portrayals?

• Is this representative of all Latinas?http://www.youtube.com/watch?v=EhnXHMjRSeU

http://www.youtube.com/watch?v=uVHdqmN7-XE

Channel• Dedicated to both Spanish and English

speaking Hispanics.• Content on Home, Healthy, Beauty, and

Family.• Stress the importance family and culture.

• Tips for raising a bilingual child• http://www.youtube.com/watch?

v=dIarm2BAlKc&list=PL86BAC250EB85C362&feature=plcp

YouTube

• What are some themes/values that we see in the content produced?

• What are some innovative aspects to this channel?

• What makes this channel appealing to Latinas?

• Are there any roles similar to this in regular television programming?

• Are there any draw backs to this type of independent production?

Justice Woman

Vanessa Verduga

• Law school graduate

• Writes, produces, and acts in Justice Woman.

• Launched Web series during Hispanic Heritage month.

• http://www.youtube.com/watch?v=UWOyJVX6H8Q&feature=plcp

Marketing In New Media• Latinas are a growing population segment

in the U.S., currently about 25 million, according to Census Bureau.

• Media publications have started to aim specifically towards the American born Latina market.

• What types content is being sold to Latinas?

• Is it oriented around family/appearance or something else?

• Why is it such a growing market?

Blogs

• What are some common themes in some new media content catering to Latinas?

• Are the issues addressed online common issues generally talked about in the media?

• Mamiverse: For Latina moms to discuss cultural perspectives • Sharing information and

experienceshttp://www.mamiverse.com/dolls-for-latina-daughter-29631/

• Independent Music Artists• http://music.terra.com/10-latin-indie-artists-you-

should-know,47e8297aaecb7310VgnCLD200000bbcceb0aRCRD.html• gives artists who may not want to

conform to what a label wants to become successful a way to broadcast their music.• The May Fire