♣ National Socio-Spiritual Multi-lingual Television Channel

♣ Reaching 72 countries through Web TV service

♣ Serving niche market of specific genre

♣ Presently operating in two south Indian languages - Kannada and Tamil

♣ Focusing to deliver social well being and informative programme

♣ Providing enlightened entertainment in the modern context

COMPANY OVERVIEW

PAN in CABLE TV

Sri Sankara is catering entire Karnataka and Tamil Nadu market. Apart from these, the

coverage has extended to part of Kerala, Andhra Pradesh, Ahmadabad, Kanpur, Shimla,

Kashmir, Maharashtra, Rajasthan, Gujarat, Uttar Pradesh, Jharkhand, New Delhi and the

count is increasing. Apart from this, the presence all over India through Tata Sky and

Videocon D.T.H (850) ensures coverage to the right target segment

LIVE WEB TV

♣ Sri Sankara is the only channel offering Live Web TV service and made its availability to all

the viewers living across the globe (http://www.srisankaratv.net/web_tv.html)

♣ This unique feature of our Web TV service gives an opportunity for our Web TV viewers to

post online comment.

♣ Google report analysis estimates the huge viewership of Web TV Service from various part

of the globe.

OUR PRESTIGIOUS LIVE EVENTS

Contd….

AVATHAR MAHOTSAVA

Grand celebrations of 75th Avathara Mahotsav of Sri

Kanchi Jayendra Saraswathi Swamigal took place at

Tirupathi, Mumbai, Kumbakonam, Goa, Chennai, Delhi,

Varanasi, Vijayavada, Bangalore, Selam and Kolkatta

SHRAVANA MANGALA

85 hours LIVE of the birthday celebrations of Sathya Sai

Baba

48 hours LIVE from ISKCON

Contd….

JANMASHTAMI CELEBRATIONS

SHASHTYABDAPOORTI MAHOTSAVA

Jagadguru Shankaracharya Sri Sri

Bharati Tirtha Mahaswamiji

MYSORE DASARA

10 days of grand celebrations at Mysore

Sri Kanchi Mahaperiyava Mani Mandapam Orikkai

Contd….

MAHAKUMBABHISHEKAM

PRIVATE DURBAR POOJA

Mysore Dasara

MAHASHIVARATRI

Sri Sringeri Mutt, Shankarapura

Isha Foundation Coimbatore

NIGHTLONG SATSANG

VISHWA KANNADA SAMMELANA

Belgaum

WORLD SANSKRIT BOOK FAIR

Bengaluru

Lot more in the pipeline from glorious days to come..

Bagalk

ot

Banga

lore Rural

Banga

lore Urb

an

Belagav

i

Bellary

Bidar

Bijapur

Chamraj

anag

ar

Chikmag

alur

Chitrad

urga

Daksh

ina Kan

nada

Davan

gere

Dharwad

Gadag

Gulbarga

Hassan

Haveri

Kodagu

Kolar

Koppa

Mandya

Mysore

Raichur

Shim

oga

Tumku

rUdupi

Uttara Kan

nada

1

2

3

4

5

6

7

8

9

10

11

PENETRATION IN KARNATAKAPenetration

Total No. Taluks

DISTRICT

NO. OF TALUKS

DISTRUBUTION

The channel penetration is 100 % across Karnataka.

Ariy

alur

Chennai

Coim

batore

Cuddalo

re

Dharm

apuri

Dindigu

l

Ero

de

Kan

cheepuram

Kan

niyakumari

Karu

r

Kris

hnagiri

Mad

urai

Nag

apatti

nam

Nam

akkal

Peram

balur

Pudukk

ottai

Ram

anathap

uram

Sale

m

Siva

ganga

Than

javur

The N

ilgiri

s

Theni

Thiru

vallu

r

Thiru

varu

r

Thooth

ukudi

Tiru

chira

ppalli

Tiru

nelveli

Tiru

ppur

Tiru

vannam

alai

Vello

re

Villu

puram

Viru

dhunagar

1

2

3

4

5

6

7

8

9

10

11

PENETRATION IN TAMILNADUPenetration

Total No. of Taluks

DISTRICT

NO. OF TALUKS

The channel penetration is 100 % also across Tamilnadu

Andhra Pra

desh

Gujarat

Jhark

hand

Karnata

ka

Kerala

Mahara

shtra

New Delhi

Rajasthan

South D

elhi

Tamil Nadu

Uttar Pra

desh0

20

40

60

80

100

120

140

160

180

200

71 1

175

75

2

33

2 7

182

5

PENETRATION IN INDIA

STATE

NO. OF CITIES

Africa Asia Australia Europe North America0

5

10

15

20

25

30

35

40

45

50

5

43

2

23

1

GLOBAL PENETRATION

CONTINENTS

NO. OF C

OUNTRIES

Divine beginning of every home along with rising sun with enchanting hymns and divine visuals

The feel of melody to touch the soul in the form of hymns and praises chanted in unison by many where a deity is referred by 1,000 or more different names

OUR BEST CURRENT OFFERINGS

Contd….

Important religious happenings around different localities and announcement of the ‘panchangam’ for the day in a tabulated form.

Every Day at 06:00 AM - 06:30 AM

Every Day at 08:00 PM - 08:30 PM

Every Day at 5:30 PM - 06:00 PM

Another step to uphold the traditional education system of our country. This brings sermon of renowned Guru with the blend of ethics and moral values to young minds.

To enlighten and nourish growing buds by encouraging them to get deep into the knowledge of our cultural heritage and moral values through this quiz programme.

Blissful experience to our viewers by presenting pilgrimage of ancient temples covering details of origin, beauty of sculptures, spiritual existence and its importance

Mon-Fri at 05:00 PM - 05:30 PM

Mon-Sun at 07:30 AM - 08:00 AM

Sat & Sun at 07:00 PM – 08:00 PM

Contd….

An opportunity for our viewers to ask for their choice of spiritual visuals and feel the devotion brimming in the heart of every spectator.

OUR REGULAR LIVE SHOWS

Aiding our viewers with useful information about making their own beautiful home they always dreamt for.

Gold is another name of beauty, wealth and asset. We present essential information to those high profile viewers who are keen to make wise decision in buying gold.

Mon-Fri at 06:00 PM - 07:00 PM

Sun at 03:30 PM - 04:30 PM

Sat at 03:30 PM - 04:30 PM

RECENT LAUNCH BHAJAN SAMRAT

“Bhajan Samrat” – 'Bhajan Samraat is a unique talent hunt show for Bhajan Groups. It is a divine journey in search of the best Bhajan group in South India and the winning Bhajan group will be titled as Bhajan Samraat with reward of cash prize Rs.10,00,000/-

This is a very popular show of Sri Sankara created big buzz overall. After series of auditions, prelims and quarter finals, now Bhajan Samraat has taken the step of Semi finals with 8 best teams fairely judged by prominent musicians Smt. Somyaji & Smt Kusumaji.

Programme is on air from 1 December 2011 and running successfully

Thursday & Friday 07:00 PM – 08:00 PM

SPIRITUAL CHANNELS IN KARNATAKA

Aastha15%

Bhakti TV8%

Sanskar1%

Sri Sankara46%

Sri Venkat

esh-wara

Bhakti29%

Aug-11 Sep-11 Oct-11 Nov-11 Dec-11 Jan-120

10

20

30

40

50

60

70

80

AasthaBhakti TVSanskarSri SankaraSri Venkateshwara Bhakti

GRP

SOURCE: TAM RESEARCH TG: CS ABC 35+PERIOD : 6 MONTHS(1 AUG 11– 31 JAN 12)MARKET:KARNATAKA

SPIRITUAL CHANNELS IN TAMILNADU

SOURCE: TAM RESEARCH TG: CS ABC 35+PERIOD : 6 MONTHS(1 AUG 11– 31 JAN 12)MARKET:TAMILNADU

Aastha1%

Bhakti TV21%

Sanskar0%

Sri Sankara35%

Sri Venkateshwara Bhakti43%

Aug-11 Sep-11 Oct-11 Nov-11 Dec-11 Jan-120

10

20

30

40

50

60

70

80

90

AasthaBhakti TVSanskarSri SankaraSri Venkateshwara Bhakti

GRP

SPIRITUAL CHANNELS IN KARNATAKA & TAMILNADU

SOURCE: TAM RESEARCH TG: CS ABC 35+PERIOD : 6 MONTHS(1 AUG 11– 31 JAN 12)MARKET:KARNATAKA & TAMILNADU

GRP

Aastha8%

Bhakti TV15%

Sanskar1%

Sri Sankara41%

Sri Venkateshwara Bhakti36%

Aug-11 Sep-11 Oct-11 Nov-11 Dec-11 Jan-120

20

40

60

80

100

120

140

AasthaBhakti TVSanskarSri SankaraSri Venkateshwara Bhakti

GECs IN KARNATAKA & TAMILNADUEVENING BAND (05:00 PM – 08:00 PM)

Sri Sankara14%

Janashri9%

Vasanth TV9%

Mega TV8%

Udaya Music8%

Captain TV7%

Jaya Max7%

DD5 Podhigai (Tamil)

7%

Samaya 24x76%

Raj Music Karnataka6%

Jaya Plus6%

Udaya Comedy5% DD9 Chandana

(Kannada)5%

Makkal TV4%

Udaya News1%

SOURCE: TAM RESEARCH - GRPTG: CS ABC 35+PERIOD : 6 MONTHS(1 AUG 11– 31 JAN 12)MARKET:KARNATAKA & TAMILNADU

VISION

Innovative Content Quality Service Informative message Culture uplift

Widen Viewership Enhance channel position Retain leading position in spiritual

platform in South Region Elite benefits to clients

STRATEGY OUTLOOK

Thank You