CONTENTS · MOTION / FILM CRAFT PACKAGING DESIGN PHOTOGRAPHY ... Design and interaction of all...

CONTENTS

THE ADC 97TH ANNUAL AWARDS

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ADVERTISING

BRAND / COMMUNICATION DESIGN

DESIGN FOR GOOD

EXPERIENTIAL DESIGN

ILLUSTRATION

INNOVATION

INTEGRATED

INTERACTIVE

MOTION / FILM CRAFT

PACKAGING DESIGN

PHOTOGRAPHY

PRODUCT DESIGN

PUBLICATION DESIGN

TYPOGRAPHY

SPECIAL AWARDS

ENTRY FEES

ELIGIBILITY & DEADLINES

CONTACT US

ADVERTISING CATEGORIES

ART DIRECTION

DigitalDesign and interaction of all visual elements.

MobileDesign and interaction of all visual elements.

MotionDesign and interaction of all visual elements.

Press/Print AdvertisingDesign and interaction of all visual elements.

Poster AdvertisingDesign and interaction of all visual elements.

BRANDED CONTENT & ENTERTAINMENT

GamesBrand integration into the content of a game.

Online Video - Long FormBrand integration into the content, executed through digital web commercials that are 5 minutes or longer.

Online Video - Short FormBrand integration into the content, executed through digital web commercials that are shorter than 5 minutes.

TV / FilmBrand integration into the content, airing on network or cable TV.

Web SeriesBrand integration into the content, executed through multiple connected installments.


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CRAFT IN VIDEO

CinematographyMovement of the camera, framing, lighting and filming choices.

DirectionConcept and execution.

EditingTiming of film segments.

Sound DesignThe process of specifying, acquiring, manipulating or generating audio elements for video.

Special EffectsDigital and physical.

Title DesignDesign of identity and credits.

CRAFT IN WRITING

Broadcast for TV / Film / VideoWritten / spoken content in broadcast/film/video advertising.

OutdoorWritten content in poster / billboard advertising.

PressWritten content in print advertising.

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DIRECT

Art DirectionDesign and interaction of all digital elements.

CopywritingExcellence in copywriting for a single direct project.

DigitalDirect mail delivered digitally via email.

Direct Mail

Press / PosterPosters created for the purpose of sending as direct mail.

WildcardDirect mail that doesn’t easily fit within another category.

OUT OF HOME

Point of PurchaseDisplay and/or installation at point of sale.

PosterIndoor or outdoor.

Print / Electronic BillboardPrint or digital ambient media.

TransitAppears in or around any mode of public transportation.


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PRESS

MagazineTrade and/or consumer.

NewspaperTrade and/or consumer.

PROMOTIONAL MATERIALS

Dimensional3-D, physical piece of advertising.

FlatPosters, postcards, or other print media.

Point of Purchase DisplayDisplay and/or installation at point of sale.

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TELEVISION / FILM / ONLINE VIDEO COMMERCIALS

Cinema TrailerPreview of a film.

Film CommercialScreened in movie theaters.

Online CommercialDistributed online.

Television Commercial Under USD$100KAired on a cable or broadcast network, produced for under USD$100,000.

Television CommercialAired on a cable or broadcast network.


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BRANDING

Annual ReportOverall design in an annual report.

Branding Systems / Corporate Identity for DigitalDesign of brand symbols geared towards recognition.

Branding Systems / Corporate Identity for PrintDesign of brand symbols geared towards recognition.

Branding Systems / Corporate Identity IntegratedDesign of brand symbols geared towards recognition.

Branding Systems & Identities for Television / Film / Online NetworksDesign of brand symbols geared towards recognition.

LogoDesign of the identifying symbol for an organization or brand.

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POSTERS

Point of PurchasePrint media that interacts with or is sized to work with a point of sale set up.

Print / Electronic BillboardLarge scale, viewable while moving.

TraditionalPrinted poster.

Wild PostingsPosters placed in public spaces in a non-traditional way.


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PROMOTIONAL

Announcement / Invitation / Postcard / Greeting CardPrint card that can be sent out, specifically relating to the brand or organization.

Digital CommunicationsE-blasts, newsletters, bulletins.

ApparelDesign of wearable products intended to promote the brand.

Booklet / Brochure / Catalog & Press Promotional KitOverall design in an informative short publication.

CalendarPrinted or manufactured promotional calendar.

Self-PromotionPrinted material designed to promote an advertising agency or design studio.

StationeryLetterhead, envelope, business card.

WildcardUnique promotional material that lives outside of the aforementioned categories.

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DESIGN FOR GOOD CATEGORIES

DESIGN FOR GOOD

AdvertisingAdvertising promoting positive societal or political change.

Brand / Communication DesignBranding or communication design promoting positive societal or political change.

Publication DesignPublication design promoting positive societal or political change.

Experiential DesignExperiential design promoting positive societal or political change.

IllustrationIllustration promoting positive societal or political change.

InnovationA groundbreaking demonstration of new technique or technology that promotes positive societal or political change.

IntegratedIntegrated campaign that promotes positive societal or political change.

InteractiveInteractive/digital project promoting positive societal or political change.

Motion / Film CraftA motion/animation/film craft project promoting positive societal or political change.

PackagingPackage design promoting positive societal or political change.

PhotographyPhotography promoting positive societal or political change.

ProductProduct design promoting positive societal or political change.

TypographyTypography or lettering promoting positive societal or political change.

EXPERIENTIAL DESIGN CATEGORIES

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DIGITAL EXPERIENCES

Augmented RealityComputer generated environment with which one can interact.

Responsive EnvironmentsImmersive experiences that combine cutting-edge design and digital technology.

Virtual RealityComputer generated environment with which one can interact.

ENVIRONMENTAL DESIGN

Exhibition DesignTemporary, non-site specific installation.

Interior DesignHighlighting the design and coordination of an interior space.

MuralConnected to the space in which it inhabits.

Retail / RestaurantBoth the interior and exterior design of retail or restaurant space.

Wayfinding SystemsInformational systems that guide people through a physical environment.

Window Display / MerchandisingThemed and seasonal windows, retail installations, building wrappings, projections, window decals and visual merchandising.

Work / Public / Community SpacesBoth the interior and exterior design of a related series of workplaces or public buildings.

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EXPERIENTIAL DESIGN

Guerrilla / StuntSpecial events in public spaces, flash mobs, special stunts.

InstallationsPermanent or semi-permanent environment specific to the site.

Live EventTemporary installation in tandem with a live-event (concert, product launch, etc.).

PlacemakingA public installation or landmark which defines the space around it.

ILLUSTRATION CATEGORIES

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ILLUSTRATION

Body InkA single illustration that has been tattooed onto the human body.

BookBook or book jacket.

Comic Book / Graphic NovelComic art in sequential juxtaposed panels.

DigitalFor electronic media.

HealthcareIllustration created for use with healthcare-related products and services.

Magazine / Newspaper SpreadInterior images.

Magazine Cover / Newspaper Front PageImages on covers.

MotionFor time-based works.

MuralA single illustrated wall mural; includes graffiti and other street art.

PackagingInternal or external

PosterIndoor or outdoor.

PressPrint advertising.

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ILLUSTRATION Promotional / CollateralAnnual reports, brochures, etc.

Self-PromotionFor its creator’s own business, services, or products.

WildcardUnique illustration that lives outside of the aforementioned categories.

Personal / Unpublished IllustrationA series of related illustrations created for one’s personal experimentation, not for a client or brand.

INNOVATION CATEGORIES

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INNOVATION CATEGORIES

INNOVATION

AdvertisingA groundbreaking demonstration of new technique or technology in advertising.

Brand / Communication DesignA groundbreaking demonstration of new technique or technology in brand or communication design.

Editorial / Publication DesignA groundbreaking demonstration of new technique or technology in editorial or publication design.

Experiential DesignA groundbreaking demonstration of new technique or technology in experiential design.

IllustrationA groundbreaking demonstration of new technique or technology in illustration.

IntegratedA groundbreaking demonstration of new technique or technology in one multimedia project.

InteractiveA groundbreaking demonstration of new technique or technology in an interactive/digital project.

Motion / Film CraftA groundbreaking demonstration of new technique or technology in motion, animation or film.

PackagingA groundbreaking demonstration of new technique or technology in package design.

PhotographyA groundbreaking demonstration of new technique or technology in photography.

ProductA ground breaking demonstration of new technique or technology in product design.

TypographyA groundbreaking demonstration of new technique or technology in typography.

INTEGRATED

INTEGRATED

IntegratedIncorporating multiple media.

INTERACTIVE CATEGORIES

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APPS

Augmented Reality / Virtual RealityApp that uses AR and/or VR as a primary feature.

Education / ReferenceTo grow and expand educational content and resources.

Games / EntertainmentFor leisure and recreation.

GPS / Location TechnologyLocation-based information in real-time.

LifestyleArticles, reviews, tips, etc. on any aspect of life.

Services / UtilitiesTools and programs.

SportsIncludes news, stats, games, player info, etc.

WildcardUnique app that lives outside of the aforementioned categories.

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CRAFT IN ONLINE / MOBILE

Art DirectionDesign and interaction of all visual elements.

Content StrategyPlanning, development and management of written or visual content.

Copywriting for DigitalWritten content.

Sound DesignUse of audio in tandem with visuals.

Use of TechnologyNew or existing digital technologies.


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ONLINE / MOBILE

360 Video360 or immersive video.

Campaign SiteA dedicated sub-site (not the brand’s official page).

Data VisualizationTo clarify complex information.

E-Commerce SiteTo facilitate any transaction.

Games for Console PlatformsConsole based interactive program for one or more players.

Games for Web / Social MediaInteractive program for one or more players.

Interactive VideoRequires viewer’s participation.

Online VideoVideos viewed primarily online.

Self-Promotion SiteFor its creators own business, services or products.

UX / UIThe user experience and /or user interface design for website, app or other digital medium.

WebsitesDesktop and mobile sites.

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USE OF SOCIAL MEDIA

FacebookPost or ad on Facebook, utilizing that particular network’s individual qualities or strengths.

InstagramPost or ad on Instagram, utilizing that particular network’s individual qualities or strengths.

LindedInPost or ad on LinkedIn, utilizing that particular network’s individual qualities or strengths.

PinterestPost or ad on Pinterest, utilizing that particular network’s individual qualities or strengths.

SnapchatPost or ad on Snapchat, utilizing that particular network’s individual qualities or strength

MOTION / FILM CRAFT CATEGORIES

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CRAFT IN GAMING

AnimationSimulation of movement created by displaying sequential frames.


DirectionGame concept and execution.

Motion GraphicsCombination of different creative elements like typography, illustration, logos, shapes and video, animated in a way that tells a story.

SoundUse of audio in tandem with visuals.


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CRAFT IN MOTION / FILM

AnimationSimulation of movement created by displaying sequential frames.

Animated LogoSimulation of movement created by displaying sequential frames.


DirectionConcept and execution.

EditingTiming of film segments.

Motion GraphicsCombination of different creative elements like typography, illustration, logos, shapes and video, animat-ed in a way that tells a story.


TypographyIn or overlaid on the moving image.

VR / ARExceptional motion/film craftsmanship in a VR or AR project.


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MOTION / FILM

Cinema TrailerPreview of a film.

Music VideoCommercial video featuring a performance of a song.

Television Promo / OpeningPromotions, introductions, openings, previews, bumpers, interstitials, etc.

Title SequencesDesign of identity and credits.

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PACKAGING DESIGN CATEGORIES

PACKAGING DESIGN

Beauty / Cosmetics / Personal CareBeauty items, skin care, fragrance, lotions, bath.

BeverageAlcoholic and non-alcoholic beverages.

Consumer ElectronicsPackaging for consumer electronics.

MediaPackaging for music and other media (album covers, CD and DVD covers and box sets, video games, etc.)

Fashion / Apparel / AccessoriesPackaging and tags of wearable products.

FoodPrepared and raw food.

Games / Toys / RecreationPhysical toys, sports equipment, board / card / building games.

Home / HousewareCleaning supplies, small appliances, utensils, etc.

Pharma / Health / WellnessPharmaceuticals and other health-related products.

Specialty Product / WildcardGift sets, collectables, unique packaging narration that doesn’t fit in any of our categories.

Sustainable / Eco-friendlyEnvironmentally conscious packaging design.

PHOTOGRAPHY CATEGORIES

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PHOTOGRAPHY

ArchitectureBuildings and structures.

BookBook or book jacket.

Drone / AerialTaken with a drone or from a flying aircraft.

FashionClothing and wearable styling, trends.

Fine Art / ConceptualPhotography that conveys the ideas of the photographer.

FoodPhotography focusing on the still life of food and preparation, venues and food service locations.

LandscapeScenery.

Live EventConcerts, rallies and similar events.

Magazine / Newspaper SpreadInterior images.

Magazine Cover / Newspaper Front PageImages on covers.

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PHOTOGRAPHY

MobileSpecifically taken with a mobile device.

Music / EntertainmentIconic entertainers, documenting performance, celebrity news/gossip.

PhotojournalismEmploys images in order to tell a news story.

PortraiturePhotography intended to describe and illustrate the subject of a news story in all aspects.

Products / CommercialFor use in catalogues, brochures and advertising.

Self-PromotionFor its creator’s own business, services or products.

Social MediaTaken specifically for use on social media channels.

Sports / RecreationOf athletic or outdoor events, competitions, in-action, etc.

Travel / TourismOf landscapes, people, cultures, customs and history.

WildcardUnique photography that lives outside of the aforementioned categories.

WildlifeOf plants and animals in their natural habitat.

Personal / Unpublished PhotographyA series of related photographs created for one’s personal experimentation, not for a client or brand.

PRODUCT DESIGN CATEGORIES

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PRODUCT DESIGN

Beauty, Wellness and Personal CareCosmetics, skin, tooth and hair products, shavers, etc.

ChildrenProducts design specifically for children.

DecorativeLamps and other lighting, vases, frames, mirrors, home fixtures, etc.

ElectronicsTVs, monitors, audio-visual, computers, tablets, mobile devices, wearables, robots, drones, etc.

Fashion, Jewelry and AccessoriesClothes, shoes, jewelry, watches, hats, eyewear, bags and totes, etc.

FurnitureHome, office, outdoor

Home and HousewaresHousehold appliances, cookware, tableware, etc.

Industrial Equipment and AutomationLarge-scale machinery commonly used in manufacturing.

Office SuppliesWriting instruments, notebooks, desk items, small machines, etc.

Sports and LeisureSporting equipment, toys, games, camping and other outdoor activities, musical instruments etc.

Sustainable / Eco-friendlyProducts created in an environmentally conscious fasion, and/or serve an eco-friendly purpose.

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PRODUCT DESIGN

ToolsManual or electronic devices or implements, used to carry out a particular function.

TransportationAutomobiles, motorcycles, bicycles and other vehicles, along with related products.

WildcardAny product that does not readily fit into another category.

PUBLICATION DESIGN CATEGORIES

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PUBLICATION DESIGN CATEGORIES

BOOK DESIGN

Book JacketDesign, graphics and typography of the exterior of the a book.

E-book & Digital BookOverall design and layout of an e-book or digital book.

Image-Driven BookOverall design and layout of a book primarily geared towards image.

Limited Edition, Private Press or Special Format BookDesign of books and publications that differ from the traditional forms.

Text-Driven BookOverall design and layout of a book primarily geared toward text.

EDITORIAL

Magazine CoverDesign, photography, graphics, typography and layout of the front cover.

Magazine Full IssueDesign, layout and typography of an entire magazine.

Magazine InfographicsCharts, maps and other graphics that help visualize data.

Magazine Story / SpreadHandling of layout and continuity of a story that spans two or more facing pages.

Newspaper Front Page / Spread / Full IssueDesign, graphics, typography and layout of a front page, spread or entire newspaper.

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TYPOGRAPHY CATEGORIES

TYPOGRAPHY

AdvertisingAdvertising where typography/lettering plays a major role.

Body InkTypography/lettering that has been tattooed onto the human body.

DigitalTypography or lettering project created primarily for digital use/viewing.

EditorialDesign and use of type for a newspaper or magazine publication.

EnvironmentalTypography or lettering created for large-scale use/viewing.

LetteringArt of drawing letters.

MotionProject featuring moving/animated typography or lettering.

Package / Product TypographyTypeface used in any packaging or product.

Poster TypographyTypeface use and design in any type of poster.

Typefaces / Font SystemsDevelopment of a set of typographic characters.

Use of TypographyUnique typography that lives outside of the aforementioned categories.

Personal / Unpublished LetteringA series of related lettering pieces created for one’s personal experimentation, not for a client or brand.

SPECIAL AWARDS

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SPECIAL AWARDS

BEST IN DISCIPLINE

After each jury selects its Gold, Silver and Bronze Cube winners, they will then choose which Gold Cube winner stands above all others within their discipline. This entry will be named Best in Discipline.

ADC BLACK CUBE

Once selected, all Best in Discipline winners will be grouped together and judged one final time, this time by a combination of all juries. The entrant with the most votes will receive the coveted ADC Black Cube for Best In Show.

DESIGN FOR GOOD / DESIGNISM

Design for Good awards work that not only meets peerless creative standards, but also encourages positive societal and political change. The top scoring Gold Cube winning entrants across all Design for Good categories - as selected by their respec-tive juries - will be brought together to be judged across all juries as a whole. The best entry will be awarded the ADC Designism Cube.

OF THE YEAR HONORS

Cumulative awards are also presented in the following categories:

Network of the YearAdvertising Agency of the YearDesign Firm of the YearDigital Agency of the YearProduction Company of the YearBrand of the Year

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ENTRY FEES

ENTRY FEES

AdvertisingFreelancers: $100.00 Single / $150.00 CampaignCompany Size = 2-20 Employees & Individuals: $300.00 Single / $450.00 CampaignCompany Size = 21+ Employees: $450.00 Single / $600.00 Campaign

Brand / Communication DesignFreelancers: $100.00 Single / $150.00 SeriesCompany Size = 2-20 Employees & Individuals: $200.00 Single / $250.00 SeriesCompany Size = 21+ Employees: $250.00 Single / $300.00 Campaign

Design for GoodFreelancers: $100.00 Single / $150.00 CampaignCompany Size = 2-20 Employees & Individuals: $200.00 Single / $250.00 CampaignCompany Size = 21+ Employees: $250.00 Single / $300.00 Campaign

Experiential DesignFreelancers: $100.00 Single / $150.00 CampaignCompany Size = 2-20 Employees & Individuals: $300.00 Single / $450.00 CampaignCompany Size = 21+ Employees: $450.00 Single / $600.00 Campaign

IllustrationFreelancers: $100.00 Single / $150.00 SeriesCompany Size = 2-20 Employees & Individuals: $150.00 Single / $200.00 SeriesCompany Size = 21+ Employees: $200.00 Single / $250.00 Series

InnovationFreelancers: $100.00 SingleCompany Size = 2+ Employees & Individuals: $500.00 Single

IntegratedCompany Size = 2-20 Employees & Individuals: $500.00 Campaign

Company Size = 21+ Employees: $700.00 Campaign

ENTRY FEES

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ENTRY FEES

ENTRY FEES

InteractiveFreelancers: $100.00 Single / $150.00 CampaignCompany Size = 2-20 Employees & Individuals: $300.00 Single / $450.00 CampaignCompany Size = 21+ Employees: $450.00 Single / $600.00 Campaign

Motion / Film CraftFreelancers: $100.00 Single / $150.00 SeriesCompany Size = 2-20 Employees & Individuals: $150.00 Single / $200.00 SeriesCompany Size = 21+ Employees: $250.00 Single / $300.00 Series

Packaging DesignFreelancers: $100.00 Single / $150.00 SeriesCompany Size = 2-20 Employees & Individuals: $200.00 Single / $250.00 SeriesCompany Size = 21+ Employees: $250.00 Single / $300.00 Series

PhotographyFreelancers: $100.00 Single / $150.00 SeriesCompany Size = 2-20 Employees & Individuals: $150.00 Single / $200.00 SeriesCompany Size = 21+ Employees: $200.00 Single / $250.00 Series

Product DesignFreelancers: $100.00 Single / $150.00 SeriesCompany Size = 2-20 Employees & Individuals: $200.00 Single / $250.00 SeriesCompany Size = 21+ Employees: $250.00 Single / $300.00 Series

Publication DesignFreelancers: $100.00 Single / $150.00 SeriesCompany Size = 2-20 Employees & Individuals: $200.00 Single / $250.00 SeriesCompany Size = 21+ Employees: $250.00 Single / $300.00 Series

TypographyFreelancers: $100.00 Single / $150.00 SeriesCompany Size = 2-20 Employees & Individuals: $150.00 Single / $200 Series

Company Size = 21+ Employees: $200.00 Single / $250.00 Series

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ELIGIBILITY & DEADLINES

ELIGIBILITY

All entries must have been printed, published, aired or broadcast live online for the first time between February 6, 2017 and February 5, 2018 in any country. Entries may be submitted by any company or individual involved in the creation or production of the work.

SMALL COMPANYRefers to companies that have between 2 and 20 employees (full-time, part-time and regular freelancers). The company is responsible for the bulk of a project’s creative duties.

FreelancerRefers to self-employed individuals who are responsible for the bulk of a project’s creative duties.

DEADLINES

DEADLINE FOR ALL CATEGORIESJanuary 31, 2018

Please note that each entry completed in the system after 11:50PM EST on January 31st will have a $50.00 late fee automatically applied.

CONTACT US

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CONTACT US

CONTACT US

For more detailed awards information and instructions, as well as to enter please visit:adcawards.org

For shipping information, please email [email protected]

Phone:212-979-1900

Email:[email protected]

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