›METPEXBrussels, 10th September 2015

01.11.2012, Hamm

Christopher Irwin,// EUROPEAN PASSENGERS‘ FEDERATION // www.epf.eu

The PASSENGERS’ PERSPECTIVE IN PUBLIC TRANSPORT–

What are the real needs?

›EPF MAP January 2015

• 34 member organisations

• 20 countries

›A UK perspective

• Established by Parliament to represent rail, bus & coach and tram passengers and users of the England’s strategic road network

• Mission: get the best deal for users

• Evidence-led: annual research spend of c. €3m

• More than 110,000 passengers surveyed annually

›

METPEX’s recognition of the possessive plural:The passengers’ perspectives, not the passenger’s

perspectives

METPEX’s recognition of the possessive plural:The passengers’ perspectives, not the passenger’s

perspectives

Many markets, not one market

›

• 60% reduction in emissions and oil-dependency by 2050

• No ‘conventionally-fuelled’ vehicles in urban areas by 2050

• Cut road’s share of longer-distance freight to less than half

• Majority of medium distance passenger journeys to rail

• 60% reduction in emissions and oil-dependency by 2050

• No ‘conventionally-fuelled’ vehicles in urban areas by 2050

• Cut road’s share of longer-distance freight to less than half

• Majority of medium distance passenger journeys to rail

The ambition of the 2011 Transport White Paper

›

2009 20500

10

20

30

40

50

60

70

80

Planned rail v. road share of passenger kilometresSource: EU Transport in Figures, Statistical Pocketbook, 2011,

tables 2.2.2 & 2.3.2 & SEC(2011) 392

Rail Road

%

Modal shift: an enormous challenge

›

• Wider health impacts of transport:x8 more lethal than accidents

• Worsening congestion costs:

= 1.5% GDP by 2050

• Pressure on urban space:1 bus = 20 cars

• Wider health impacts of transport:x8 more lethal than accidents

• Worsening congestion costs:

= 1.5% GDP by 2050

• Pressure on urban space:1 bus = 20 cars

The pressure is getting greater

›

• ‘Command economy’ approach no longer credibletherefore

• ‘Distress purchase’ or

• Making public transport the mode of choice

• ‘Command economy’ approach no longer credibletherefore

• ‘Distress purchase’ or

• Making public transport the mode of choice

The business context

›EU CONSUMER MARKETS SCOREBOARD, 2014 Satisfaction with services : meeting expectations“To what extent did the service offered live up to what you wanted?”

Personal

care

Packa

ged holid

ays

Car ren

tal

Airlines

Cafés, b

ars et

c

Wate

r supply

EU27 M

EAN

Mobiles

Gas ser

vices

Loca

l tran

sport

Electr

icity

Banks

Train se

rvice

s

Real e

state

Investm

ent p

roducts0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

3 4 5 4 5 8 8 9 10 10 11 10 13 14 14

2831 34 35 37 32

37 36 38 39 36 3941

44 47

69 65 62 61 58 6055 54 52 51 53 50 46 42 39

HighModerateLow

›

• Demand-led approach: Understand users’ needs

• Recognise that necessary investment requires electoral support

• End-user satisfaction the key measure

• Demand-led approach: Understand users’ needs

• Recognise that necessary investment requires electoral support

• End-user satisfaction the key measure

The way ahead

›Understanding Users’ NeedsSpecial Eurobarometer 382a, 2013

25

33

23

19

Satisfaction with Rail

HighGoodMediumLow

›Understanding Users’ NeedsSpecial Eurobarometer 382b, 2013

35

34

22

9

Satisfaction with Urban Public Transport

HighGoodMediumLow

›• National Passenger Surveys:

• 33 key factors reported; analysing drivers• Value for money of the ticket, driven by:

• Reliability• Ability to get a seat at preferred travelling time• Handling of disruption (usable information)

• Safety (assumed)But• Different groups of passengers have different views• On-line survey analysis facility:

http://www.transportfocus.org.uk/research/publications/rail-passengers-priorities-simulator-2014014

• National Passenger Surveys:• 33 key factors reported; analysing drivers

• Value for money of the ticket, driven by:• Reliability• Ability to get a seat at preferred travelling time• Handling of disruption (usable information)

• Safety (assumed)But• Different groups of passengers have different views• On-line survey analysis facility:

http://www.transportfocus.org.uk/research/publications/rail-passengers-priorities-simulator-2014014

Passengers’ priorities: the UK experience

› The virtuous circle

Quality

Satisfied users

Modal shift

Political support

Funding

›

How do you launch a

Moonshot?

How do you launch a

Moonshot?

The underlying challenge

›Thank you for your attention!

www.epf.eu