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NATUROPATHIC DOCTORNEWS & REVIEW Media Kit 2012

AboutNaturopathic Doctor News & Review (NDNR)is the leading clinical information resource for naturopathic physicians in North America. It serves as a dynamic voice for the advancement of naturopathic medicine by informing and educating physicians in the recent developments of the practice of natural medicine. NDNR covers current protocols, practice management, business development, marketing, clinical research, news, trends and more every month.

CirculationNDNR’s circulation of 12,000 health professionals includes complimentary distribution to the growing number of 10,400 CNME-accredited NDs and students throughout North America, virtually reaching the entire profession. NDNR is also featured at many natural medicine conferences and conventions throughout the year, offering advertisers comprehensive exposure.

EditorialOn a monthly basis, NDNR covers current and relevant topics about naturopathic medicine and includes the products that natural medicine physicians use and prescribe. The content consists of articles written by practicing NDs for practicing NDs. Contributors also include presidents of accredited naturopathic universities, university department chairs, and leaders in the naturopathic industry. Every issue theme focuses on pertinent case studies, clinical pearls, and the use of nutraceuticals, botanicals, IV and injection therapies, homeopathy, and other naturopathic modalities.

AdvertisingNDNR accepts sponsorships and advertisements for the printed monthly publication and ndnr.com. NDNR enjoys the highest readership of physicians specializing in natural medicine and provides companies an opportunity for a mutually beneficial relationship with practicing physicians. NDNR has maintained credibility by not allowing advertisers or sponsors to influence its editorial.

Advertisers, media buyers, business owners, and others with specific questions about advertising acceptability should contact NDNR by calling (888) 627-8677 or via e-mail at ads@ndnr.com.

Media Kit 2017

Naturopathic Doctor News & Review is the only publication to reach virtually

the entire naturopathic profession in both the United States and Canada

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NATUROPATHIC DOCTORNEWS & REVIEW Media Kit 2012

How many different brands of products do you carry in your dispensary?*

75%

22%

2%<1%

2016

No

Yes

Do you purchase products or services as a direct result of ads seen in NDNR?*

84%

16%

2015

87%

13%

2016

72%

24%

<1%

3%

2015

Awards

TestimonialsNDNR offers us monthly access to the entire naturopathic community…. We have

fielded e-mails and phone calls from across the country inquiring about our brand from NDs, and I can say for certain that NDNR is the reason they’ve found us – it’s the ONLY clinician focused advertising we do, and it works.

– Laryn Callaway, ND, Organic Bistro

Wise Woman Herbals congratulates NDNR on its 10th anniversary as the naturopathic

profession’s premier trade journal and for achieving journalistic excellence. As an ongoing advertiser since NDNR’s inception, we are thankful for the ability to reach the entire profession with each issue of this high quality journal.

– Ken Koenig, DC, President Wise Woman Herbals

NDNR is a solid publication with well-written and well-researched articles that

enhance my practice. I appreciate the integrity of the advertising, and support those companies that advertise with NDNR.

– Cynthia Bye, ND

NDNR has been awarded:

JJ Virgin’s Mastermind Summit Best in Digital Media, 2016

Southwest College of Naturopathic MedicineAdvancing Naturopathic Medicine, 2010

American Association of Naturopathic Physicians Corporation of the Year, 2010

New York Association of Naturopathic Physicians Corporation of the Year, 2006

1

2-5

6-10

10+

*From the 2010-2016 conference surveys of licensed NDs

Modalities used in naturopathic practice:*

36%

45%

95%

81%

45%

32%

47%

31%

11%

61%

81%

95%

acupuncture

Compounded R x

Botanical Medicine

Homeopathy

Hydrotherapy

Glandular

injection

iV therapy

Laser treatment

Mind/Body

Nutrition

Nutraceuticals

Monthly average gross income from dispensary sales:*

$0-200$200-500$750-1200$1200-2000$2000-3000$3000-4000$5000+

4%

8%10% 10%

20%

15%

33%

Media Kit 2016

P.O. Box 2968, Scottsdale, AZ 85252-2968 • Phone 888-627-8677 • Fax 480-275-7712 • www.ndnr.com 3

NATUROPATHIC DOCTORNEWS & REVIEW editoRiaL CaLeNdaR 2017

Ad Closing DatesMonth Clinical Focus Display Ads Inserts

January Gastrointestinal Health / Toxicology / Bariatrics 11/06/16 11/13/16

February Endocrinology / Fertility 12/04/16 12/11/16

March Anxiety / Depression / Insomnia 01/08/17 01/15/17

April Autoimmune / Allergy Medicine 02/12/17 02/19/17

May Dermatology / Anti-Aging Medicine 03/11/17 03/18/17

June Mind-Body Medicine 04/08/17 04/15/17

July Neurology / Pain Medicine 05/06/17 05/13/17

August Pediatrics 06/10/17 06/17/17

September Geriatrics / Infectious Disease 07/08/17 07/15/17

October Cardiology / Pulmonology / Ophthalmology 08/05/17 08/12/17

November Men’s Health 09/08/17 09/15/17

December Women’s Health 10/07/17 10/14/17

Botanical Insights (Botanical Medicine)Robin DiPasquale, ND, RH (AHG), Contributing Editor Jillian Stansbury, ND, Contributing Editor

EducationDavid Schleich, PhD, Contributing Editor

The Expert ReportMark Swanson, ND, Contributing Editor

Nature Cure Clinical PearlsSussanna Czeranko, ND, BBE, Contributing Editor

Naturopathic Industry News

Similar Thought (Homeopathy)Joseph Kellerstein, ND, DC, Contributing Editor

Web Exclusive Articles and Practice Building Articles only at ndnr.com

Feature Articles By MonthEvery issue of NDNR features in-depth articles and case studies pertinent to the monthly clinical focus. Articles are written by practicing naturopathic physicians and contain the most clinically relevant information in the field of natural medicine.

Every Month in NDNRTogether with feature articles, the monthly columns in NDNR produce a comprehensive clincial vehicle.

D o c e r e

Managing Reference PointsA Simple Mind-Body Technique for Empowering

Your Patients to Handle Lifestyle Changes

NATUROPATHIC DOCTOR NEWS & REVIEW

Naturopathic Doctor News & ReviewPO Box 2968Scottsdale, AZ 85252-2968Phone 888.627.8677Fax 480.275.7712www.ndnr.com

T o l l e C a u s a mOvercoming Frustration Requires Tolerance

Continued on page 6

IVA LLOyD, ND, RPP, RHN

F ace it, frustration happens, and for many people it is happening more

often and more intensely. Not only are the demands and hectic pace of everyday

life a constant cause for frustration, but we are also constantly reminded of how toxic our environment is and what we should not do, eat, say, and so forth. For patients who are facing lifestyle changes or the effects of a serious or chronic disease, how they manage frustration can be a primary factor that determines whether or not they achieve health.

Frustration is defined as a state that sets in when a goal-oriented act is delayed or thwarted. It is a feeling of dissatisfaction resulting from unfulfilled needs or unresolved problems. The closer you are to a goal, the greater are Continued on page 3

ALExANDRA GAyEk, ND

One of the common errors we enthusi-astic NDs sometimes make is to set up

patients for failure by expecting them to make too much change in too short a time. The patient bravely nods as you tell her she will need to stop eating wheat, dairy, and eggs; take this tincture and these 3 kinds of pills 2 and 3 times a day; start an exercise program; and meditate every day. You wonder why she never returns for the follow-up visit.

Here is a way to understand the mental and emotional requirements for change that may improve the success your patients experience.

We will start with a patient I saw recently.A 62-year-old woman is preparing for

a partial replacement of her arthritic knee.

Knowing the importance of her attitude in determining the success of her surgery and the speed of her recovery, I ask her the one question that guides my work: “How do you feel about the fact that you have this condition?”“I feel guilty!” she surprises herself by

saying. “Wow. I didn’t know that. Here I’ve been telling myself how optimistic I feel about the surgery, how I expect it to go well because my last knee surgery went so well. I didn’t know I felt guilty.”What she felt guilty about was that she

had been carrying an extra 30 lb for several years. If only she had been able to overcome her habit of instant gratification (alcohol and sweets when feeling anxious), she would have

been able to lose the weight and would not be needing surgery.

These are the very thoughts that likely would have come up to haunt and discour-age her in the weeks of pain and limitation following the surgery, distracting her from an optimistic and useful focus on getting well. They are the kinds of thoughts that keep our patients awake in the middle of the night and keep the healthy diets, herbs, and nutritional supplements we prescribe from doing their best work to assist in the healing process.

This patient is far from alone with this particular feeling, the knowledge that one should be in a different condition than one is in. It is classic as people (including physicians)

begin to encounter signs of physical aging: “How can this be happening to me?”

The feeling generally takes 1 of 2 flavors. The first is shame and guilt in the recognition

V O L U M E 7 I S S U E 6

j U N E 2 0 1 1 / M I N D - b O D y M E D I C I N E

PRiMuM nOn nOceReThe Body Remembers and Bears the Burden: When Biography Becomes Biology ................................................>>8

Paul Epstein, NDPhysicians who listen are physicians who heal.eDucATiOnMedical Resources for NDs .............. >>13

Stacie Deyglio, NDA review of current publications for the naturopathic industry.

Message from the President ............ >>20

James Winterstein, DC, and Fraser Smith, ND

The Doctor of Naturopathic Medicine program at

NUHS continues to grow at a rapid pace.The Monster Under the Bed ............. >>28

David Schleich, PhDAcademic leaders often can feel ill prepared for

their leadership roles.

TOlle cAusAMFollow Your Heart ............................. >>14Anne Mitchell, NDHolistic medicine has long believed that the heart

is as important as the brain in determining feelings

and thoughts.

DOceReThe Role of Hypnotherapy in a Naturopathic Practice ....................... >>10

Danya Epstein, NDHypnosis is consistent with the fundamental

principles of naturopathic practice.Healthy Communication Workshop: A Catalyst for Positive Change ......... >>15Rick Kirschner, NDEffective use of storytelling is just one of the keys

to making a difference.

eXPAnDinG YOuR PRAcTiceFor Naturopaths, It's Now or Never ....>>18James MaskellCurrent trends offer optimal conditions to promote

your practice.

nATuROPAThic PeRsPecTiveThe Power of Meaning ..................... >>19Jody Stanislaw, NDNothing in life inherently has its own meaning, only

the meaning we choose to give it.

siMilAR ThOuGhT"I Don’t Get Sick" ............................. >>21Joseph Kellerstein, DC, NDTaking an in-depth look at a 39-year-old patient

with advanced non-Hodgkin lymphoma.BOTAnicAl insiGhTsChakra Medicine .............................. >>23

Robin DiPasquale ND, RH(AHG)Herbs can be correlated with each of the 7 chakras.nATuRe cuRe clinicAl

PeARlsGood Vibrations ................................ >>26Sussanna Czeranko, ND, BBEEarly nature cure physicians incorporated vibration

as a bridge to unify science and naturopathy.nDnR.cOMRegister online to read web-only content and

access archives.

find us facebook.com/pages/Naturopathic-Doctor-News-Review

Scan This

to find us on Facebookfollow us @NaturopathNews

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NATUROPATHIC DOCTORNEWS & REVIEW pRiNt adVeRtisiNG 2017

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NATUROPATHIC DOCTORNEWS & REVIEW

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