© MathMarketing, 2004 WHAT WILL CHANGE?
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Transcript of © MathMarketing, 2004 WHAT WILL CHANGE?
© MathMarketing, 2004 www.mathmarketing.com
WHAT WILL CHANGE?
© MathMarketing, 2004 www.mathmarketing.com
WHAT WILL CHANGE?
© MathMarketing, 2004 www.mathmarketing.com
WHAT OTHERS HAVE SAIDPast Funnel Camp participants speak of these changes:
● "Allowed us to improve our understanding of our market and how we approach our potential clients understanding the value proposition." Mike Sewell, General Manager
● "Excellent delivery. Lots of insight about the funnel and the tactics." Yau Wong, General Manager Product Marketing
● "The Funnel Camp really opens your eyes to where you should collectively go as a team." Mark Speirs, Account Manager
● "This was really valuable and has been an extremely-useful methodology. Being off-site and able to focus as a team was great." Michael Light, Managing Director
● "We needed a Sales and Marketing plan. We needed the roadmap to achieve our goals and MathMarketing made that possible." Craig Rodda, Account Manager
● "A worthwhile, focused, diligent and recommended approach. It's about maximising the Sales and Marketing utility, given limited resources. The Funnel Camp will strongly assist in this regard." Paul Caruso, Business Analyst
© MathMarketing, 2004 www.mathmarketing.com
WHAT OTHERS HAVE SAIDDIY - Challenges we see:
● Lack of a planning methodology means process may be time inefficient
● Non-neutral adjudicator discourages completely open dialogue
● Conflict can become unmanaged - participants focus on personalities
● Insights become myopic, drawn only from group experience & known history
● No tools to model means no way to ‘what if’ planning outcomes
● Inability to predict gaps in revenue, market size, or resource requirements
● Lack of objectivity summarising the group’s viewpoints & reaching conclusions
● Lack of team buy-in