Karyn Dilone Carmen Marin Jessica Toporoski Crystal Allard.
-
Upload
prudence-powers -
Category
Documents
-
view
215 -
download
0
Transcript of Karyn Dilone Carmen Marin Jessica Toporoski Crystal Allard.
![Page 1: Karyn Dilone Carmen Marin Jessica Toporoski Crystal Allard.](https://reader036.fdocuments.in/reader036/viewer/2022070410/56649f1e5503460f94c3679d/html5/thumbnails/1.jpg)
Team Members
Karyn Dilone Carmen Marin
Jessica Toporoski Crystal Allard
![Page 2: Karyn Dilone Carmen Marin Jessica Toporoski Crystal Allard.](https://reader036.fdocuments.in/reader036/viewer/2022070410/56649f1e5503460f94c3679d/html5/thumbnails/2.jpg)
vs.
Kellogg's - General Mills in food fight
![Page 3: Karyn Dilone Carmen Marin Jessica Toporoski Crystal Allard.](https://reader036.fdocuments.in/reader036/viewer/2022070410/56649f1e5503460f94c3679d/html5/thumbnails/3.jpg)
34%
31%
14%
10%
7% 4%
Kellogg’s Leader Of Market Share:General Mills A Close Second
Kellogg
General Mills
Kraft
Private Label
PepsiCo (Quaker)
Other
![Page 4: Karyn Dilone Carmen Marin Jessica Toporoski Crystal Allard.](https://reader036.fdocuments.in/reader036/viewer/2022070410/56649f1e5503460f94c3679d/html5/thumbnails/4.jpg)
Stocks dropped dramatically on June 25 due to a massive recall of 3 of Kellogg’s best selling cereal.
28 million boxes recalled
![Page 5: Karyn Dilone Carmen Marin Jessica Toporoski Crystal Allard.](https://reader036.fdocuments.in/reader036/viewer/2022070410/56649f1e5503460f94c3679d/html5/thumbnails/5.jpg)
In a press release on October 21, 2010, they announced a 4% decrease in their 2010 financial forecast:
Kellogg Company President and CEO, David Mackay, commented, “2010 has clearly been a challenging year, and we are disappointed with our third quarter performance.”
• Weak performance• Intense competition• Lingering effects of
cereal recall
![Page 6: Karyn Dilone Carmen Marin Jessica Toporoski Crystal Allard.](https://reader036.fdocuments.in/reader036/viewer/2022070410/56649f1e5503460f94c3679d/html5/thumbnails/6.jpg)
![Page 7: Karyn Dilone Carmen Marin Jessica Toporoski Crystal Allard.](https://reader036.fdocuments.in/reader036/viewer/2022070410/56649f1e5503460f94c3679d/html5/thumbnails/7.jpg)
2 year Common Stock Comparison
![Page 8: Karyn Dilone Carmen Marin Jessica Toporoski Crystal Allard.](https://reader036.fdocuments.in/reader036/viewer/2022070410/56649f1e5503460f94c3679d/html5/thumbnails/8.jpg)
Balance
Sheets
![Page 9: Karyn Dilone Carmen Marin Jessica Toporoski Crystal Allard.](https://reader036.fdocuments.in/reader036/viewer/2022070410/56649f1e5503460f94c3679d/html5/thumbnails/9.jpg)
Liquidity
Ratios
![Page 10: Karyn Dilone Carmen Marin Jessica Toporoski Crystal Allard.](https://reader036.fdocuments.in/reader036/viewer/2022070410/56649f1e5503460f94c3679d/html5/thumbnails/10.jpg)
Profitability
Ratios
![Page 11: Karyn Dilone Carmen Marin Jessica Toporoski Crystal Allard.](https://reader036.fdocuments.in/reader036/viewer/2022070410/56649f1e5503460f94c3679d/html5/thumbnails/11.jpg)
Solvency
Ratios
![Page 12: Karyn Dilone Carmen Marin Jessica Toporoski Crystal Allard.](https://reader036.fdocuments.in/reader036/viewer/2022070410/56649f1e5503460f94c3679d/html5/thumbnails/12.jpg)
Wk kellog
![Page 13: Karyn Dilone Carmen Marin Jessica Toporoski Crystal Allard.](https://reader036.fdocuments.in/reader036/viewer/2022070410/56649f1e5503460f94c3679d/html5/thumbnails/13.jpg)
“…these two giants each have just over 32 percent of the market.”
“Though they still dominate the $7.5 billion U.S. breakfast cereal market, Kellogg’s and General Mills have moved into other food categories.”
By: Tom Costello
Cereal is a $7.5 billion business. Each morning, millions of Americans consume a product from one or both companies.