Kai Casey Lo Snelgrove Paul Voakes. Des Moines Register’s ‘Harvest of Change’ – this...
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Transcript of Kai Casey Lo Snelgrove Paul Voakes. Des Moines Register’s ‘Harvest of Change’ – this...
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Kai Casey
Lo Snelgrove
Paul Voakes
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Des Moines Register’s ‘Harvest of Change’ – this year’s ‘Snowfall’?
Old-school newspaper reporting + news videography + 3D film producers + video game rendering + the Oculus Rift
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The ‘immersive’ experience
http://www.desmoinesregister.com/story/money/agriculture/2014/09/17/harvest-of-change-virtual-farm-virtual-reality/15785377/
Benefits of immersive VR journalism? Empathy Ethics (?)
Drawbacks of immersive VR journalism Long-term only, or breaking news too? Ethics (?) Difficult Access to the technology (?)
(Coming this summer to an Armory near you!)
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Branded Content ‘is here to stay’
BC burst upon the scene in 2013: http://poynter.org/extra/AtlanticScientology.pdf
BC defined: ‘Advertising that’s trying really, really hard not to look like advertising’
But readers can feel ‘deceived’
Can BC de done ‘with integrity’? Transparency: prominent labels, different fonts, different colors, different module design No client editing Share upcoming BC plans with news-ed staff
McBride & Rosenstiel, The New Ethics of Journalism
Online News Association creates codes
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The 21st Century Code of Ethics: DIY!
One size no longer fits all
The SPJ approach
The ONA approach http://journalists.org/resources/build-your-own-ethi
cs-code/
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ONA’s Step 1: The Fundamentals
Seek and Tell the Truth
Address Conflicts of Interest
Nurture Community
Be Accountable (and transparent)
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ONA’s Step 2: Your Philosophy
Impartial?
Point-of-View?
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ONA’s Step 3: Building Blocks
Many of these 40 modules are familiar
Others address recent ‘digital’ challenges
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User-Generated Content (UGC) for Newsgathering
Verifying
Getting Permission
Describing
And . . . . staff members’ personal use of social media
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Corrections
On a Website
On Twitter and other social media The Washington Post approach The AP approach Steve Buttry’s compromise approach
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Reader Comments
Anonymity
Staff Editing/Removal of Comments
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Invading Privacy
How ‘private’ is a social-media post?
How ‘private’ is a social-media post from a teen-ager?