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Make More Money without Working Harder: Master the Shockingly Simple Science of Personal Wealth

July 6, 2005

John. Everybody, thank you for joining us. Tonight’s a very, very special call for me, and I want to thank you for participating. We’re excited to continue to bring you the fresh ideas that we do every week, for making more money and having more life.

About Bob Proctor John. Tonight we’re speaking with one of the most respected figures in the personal

development field: a very good friend of mine, Bob Proctor. Bob has spent the last 40 years helping people create rewarding lives of prosperity, rich relationships and fulfilling spiritual awareness, simply by teaching them how to utilize what they already have inside themselves.

I can tell you, about 25 years ago I met Bob at a seminar, and what I learned from that gentleman just in that day and by studying his material over numerous years and then becoming business partners with him and having him write the foreword to my book, I can tell you I personally have earned millions of dollars because of what I learned from him 25 years ago, and I became a student because of him, of the material he shared with me when I was 21 years old. I’m 44 now.

And he really opened my eyes up to a world I knew nothing about. To a person, I knew nothing about. And I became a student, but more important, as you know one of the things that we preach over and over again, is: it’s not about the knowledge, it’s about the application of the knowledge, and he really helped me understand that.

So first of all Bob, from the bottom of my heart, thank you, because you set me on a course that changed my life forever, 23 years ago.

Bob. Well, that’s great, John. I appreciate it. John. For that I am forever indebted to you. Bob and I have got a lot in common, and

maybe that’s why I was attracted to him so many years ago. He was a high school dropout headed for trouble as well, and I know Bob’s in his—I don’t even know if you want to tell them how old you are … how young you are, Bob.

Bob. I was 71 yesterday, John. John. Seventy-one yesterday—wish him a happy birthday!

The Science of Personal Wealth with Bob Proctor Page 6 OneCoach Expert Training Call from July 6, 2005 © 2005 by OneCoach. All rights reserved.

Bob. I just figured out here. You said you were 44: I started to study this the year before you were born.

John. Isn’t that amazing? I really refer to Bob as one of the last masters of our time. He

doesn’t just study the information, but he’s lived it. He’s created an abundance in his own life. He started all of his work back when Napoleon Hill and Earl Nightingale were big, and he was amazing. Back then he was making more than $100,000 a year, then he reaped $1 million a year using the information that we’re going to talk about tonight and that you’ll have a chance to learn more about.

Back in those days he moved to Chicago, began to work with his mentors Earl Nightingale, Lloyd Conant, really the fathers of the personal development movement, then he established his own seminar company and now he travels the world, which he’s been doing I know for many, many years as he teaches tens of thousands of people.

I’ve asked him to join us tonight and to really see how much we can cram into an hour and 15 minutes. As you know, if you have any questions as I speak with Bob, you can e-mail them to me at [email protected]. I’ve already got a few questions from people so I’ll start with those first. So that will be the last 15 minutes. So, Bob—thank you so much for joining us. I know you’ve got a busy schedule and you’re sought after all over the world, so I really appreciate this. Welcome.

Bob. John, it’s a pleasure being here. John. It’s been a while since we shared a mic or a stage together, so this is fun. The student

is interviewing his mentor. Bob. I’ve watched what you do, and you’re a pretty sharp guy, John. John. It’s pretty easy when you have specialized knowledge and you apply it, you can pretty

much expect the same results. So I’ve been fortunate that … I don’t know if I was too smart or not smart enough to just do what people who are smarter than I am teach me what to do.

Money: As Simple as Science—Really! John. Let’s talk about money. I know one of the things you taught me … what you say

is, “money is as simple as science,” and that’s pretty much the opposite of what most people have been taught. I know I wasn’t taught that. So why does everyone think making money is so much harder and more complicated, than you do?


mailto:[email protected]

Bob. Well, I suppose it’s like neuro-surgery. If you’re a mechanic in a garage you’d probably think that was difficult, but if you’re a neuro-surgeon you probably wouldn’t. See the average person knows absolutely nothing about earning money, and I think if we stop people on the street just at random, they’d think they know how to earn money because they go to work and they get a pay check and they have what they call as money. But you know they know nothing about earning money. They figure that if you go out and work you’ve earned some money, and in fact the worst way to earn money is work.

But I think most people are the confluence of a genetic pool of ignorance that goes back for generations when it comes to this subject, and they never get it straightened out. And there are so many of them—like 1 percent of our population are 96 percent of all the money, so the ones that are earning it are so few and far between, and the ones who are not are in such masses that it’s just assumed that those few people are lucky. And the masses never get around to finding out that luck has nothing to do with it.

John. Yeah, I’ll take luck any day of the week, but money is … there’s a science behind it.

I know you were like I was. I know I came from a background of my parents … we always had too much month left at the end of the money. I think it was Tommy Hopkins that coined that many years ago.

Now I know that you know a thing or two about making money, and when did you first stumble across this science. Tell me more about that and tell our listeners more about the science behind it.

The worst way to earn money is work.

Bob. I never really understood there was a science behind it. I didn’t even know what I was doing. I was on the fire department in Toronto, and my income went from $4,000 to over $1 million in a relatively short period of time, and I was probably more shocked than anyone. I really didn’t know what I was doing. I was reading Napoleon Hill’s material and then I got into Earl Nightingale’s material and I didn’t know why I was winning, so I decided I would try and figure it out. I couldn’t get anybody to really help me with it, so I just reasoned that somebody’s either written it in a book or they’re talking about it, and I started to study. What I have found—and anybody can check this out—most people who are very successful at anything—it doesn’t matter what it is—they’re not able to articulate on why they are. They will come up with some surface ideas, but they’re not accurate.

I remember I was doing a seminar at the Waldorf in New York many years ago, and a great big guy came up to me and he said, “You know something?” He said, “This is the first time I’ve understood what I did.”

And I said, “What did you do?” He said, “I won the gold medal in the decathlon in the Olympics.”


Now here he was, the greatest athlete in the world, and yet he couldn’t tell you how he did it. And most people can’t.

So when it comes to money, the people that are earning it—most of them— could not articulate on why they are. They’ll put it down that they work hard, that they get up early, and all kinds of different ideas, but none of it has any validity. It’s a mind-set, it’s rearranging the paradigms, it’s changing the conditioning, and it starts to come. And it comes to you. You don’t have to go to it.

John. That’s the hardest part, I think, for people to understand. When you’re in the right

frame of mind, when you do the right things … Bob. It’s a funny thing, John, the first person that got me on the right track—and he

really didn’t understand money and he never earned a lot of money—but he understood that you could virtually do anything that you made up your mind to do. He got me to believe in myself.

I really refer to Bob as one of the last masters of our time.

John. Right. Bob. And I remember him taking a roll of bills out of his pocket one day and he said,

“You know, this stuff can’t talk, but it can hear, and if you call it, it’ll come.” And I thought, you know, that’s a pretty good line and it’s funny. I’ve used it and people laugh. But it’s true. And it’s a very difficult concept for people to accept that are struggling to make ends meet.

John. I’ll never forget … and again I’m going to go back 20 years when I was in my

twenties and you took the money out of your pocket and you asked people, “What is that?” And they said it was money, and you said, “No, it’s not. It just represents money.”

Bob. That’s right. John. And that was the first time I ever really thought about it, and I said you know what?

I guess in the past they used to use chickens and horses and pigs and goats and gold and it represented money, as well. Money was just an idea.

Bob. Well, you see you said something there that was key. You said it was probably the

first time you ever really thought about it. I don’t think most people think about it at all.

John. They don’t.


Bob. I really don’t. I think they just operate from a program. It’s a habitual behavior, and they never stop to think. Mental activity does not constitute thinking, and if a person would really think, I believe anyone would figure it out. It would make sense, like something you said earlier. Go to someone who understands it or demonstrates they understand it and study them. Study what they’re doing. Which is essentially what I did, and am still doing.

John. You wrote some stuff a long time ago that’s still very profound today. I know you’ve

updated it, about the science of getting rich. And you suggested that anybody can apply the science of getting rich, regardless of the environment, education, or any other factors. You’ve been doing this for 40-some-odd years …

Bob. I never really wrote it. I took a book that was written and added to it. I went to work

with Earl Nightingale and Lloyd Conant and I was winning. I mean, I was doing very well. I had a company that operated in Toronto, Montreal, Boston, Cleveland, Atlanta, London England, and I just walked away and I went to work with Nightingale and Conant in Chicago. I was just so hungry to learn, and I had been listening to Earl for so long, I decided I was going to work with them. I think I was inspired by the story of Barnes wanting to go to work with Edison in Think and Grow Rich, and I thought, “I’m going to do that.”

Anybody can apply the science of getting rich, regardless of the environment, education, or any other factors.

And so I went and got a job with him, and I was waiting for a green card because I was living in Toronto—I was actually living in the Lincolnwood Hyatt House in Chicago—and I couldn’t go back into Canada until I got the green card. But Lloyd Conant used to take pity on me and he’d take me home for dinner every now and then, and he had a great big kitchen, and we’d sit at the kitchen table and we would talk. And I was forever picking his brain. I went to work with Earl and I got a double benefit because I got to work with Lloyd too, and Lloyd was a genius.

But at any rate, I asked him one day, I said, “Lloyd, how did you ever start this company?” because the Nightingale-Conant Corporation literally started an industry: they didn’t start a company. And he told me, he said, “Well, I had this little green book and I studied it all weekend.” Well, all of a sudden I wasn’t interested in how he started Nightingale-Conant: I wanted to know what the green book was.

And he gave me a copy and it was Wallace D. Wattle’s book The Science to Getting Rich. And I took it and I’ve never stopped studying it, and then I started to teach it. But what I did, I added to it … like he says, “You don’t get rich by doing certain things, you get rich by doing things in a certain way.” And almost anybody I gave it to would wonder, “Well, what was that certain way?” And I knew right away what it was: it was by law. Because the whole universe operates by law.


And so I added the laws to the book and then I added our intellectual factors—I put that in. So I took the license to add some stuff to it that wasn’t in it, and I’ve just never stopped studying it because it’s truly fascinating. Everything comes from one source, so you wonder where money comes from. It comes from where everything else comes from. There is only one source of supply. And when we really get that, I think our life starts to move in a totally different direction.

John. You introduced me to those laws, or to the natural laws, back then, and I’ve lived them ever

since. And I can tell everybody on this call, this is not fluff: I’ve shared it with people and with permission from Bob, I’ve included it in my book that hit the New York Times and best-seller lists because it makes sense and it’s been well-researched and documented. They’re irrefutable.

Bob. Oh, yeah.

The Right to Be Rich John. Bob gave me permission to use the laws in my book, so it wasn’t plagiarized. He’s just

so giving—that I can tell every one of you. When we talk about the science of getting rich, is there a primary switch in paradigms somebody has to have, or is there a primary principle that people should be understanding?

Bob. Well, I think there is. I think the first thing you have to understand is that you have the

right to be rich. John. What do you mean by that? Bob. Well, you have the right to. You’re God’s highest creation, and you can have

anything you want. I have sitting on my desk in Toronto—I wish I had it here—The Spirit of Opulence. In fact, I will send you the lesson and you can pass it out to everybody in your coaching program.

John. Do you see what I mean, everybody? He’s always giving. Bob. Well, this is really classic. It’s The Spirit of Opulence, and he’s talking in there about

the greatest gift that we’ve got, and he said it isn’t the money or the cars or the houses, it’s the power that brings that to you, and the laws that you operate with. So the one basic thing I think is that you have a right to be rich. You don’t have to ask for permission. It’s your right. It’s a natural way to live. To be happy, to be healthy and to be prosperous. Getting sick is not normal and it’s not natural. Being unhappy is not normal or natural, or being poor is not normal or natural. There’s so many people who


live like that, if not all the time, frequently, that we accept that this is a natural way to live. It is not.

And if we live in harmony with the laws, we start to understand that. We’ve got to focus on what we want, not what we’ve got. Because what you’ve got is a result of what you have been thinking, and if you let that control your thinking you’re going to get more of the same. Now we’re programmed to do that as little kids. You know, we’re taught to live through our sensory factors. We go by what we hear, see, smell, taste, touch, and it’s too bad. There’s so many people living in such an ignorant state. And I want to congratulate you for what you’re doing, because I think there’s not enough of us doing this, and there’s a lot of people need it. And when they get it their whole life is changed.

You’re God’s highest creation, and you can have anything you want.

John. There’s so much … what’s interesting is, if you take a look at the scientific evidence behind all of what we call the mysticism of the past or the religions of the past, there’s so much new evidence to support what you’ve been teaching for forty years, and it’s just mind-boggling how many people are still sticking their head in the sand and saying, “You know what? I don’t want to hear that!”

Bob. Well, a lot of the problem with money is—you just mentioned religion—is religion.

Because if you go back far enough and you do your research, you’re going to find there was a lot of corrupt religious leaders that came up with a pretty unique idea, and they said, “Let’s tell them they should be giving the money to God”—and of course they represented God—“so you send us the money.” And then they got them to feel guilty if they had it.

So the idea was perpetuated that there’s great sin in wealth, and there’s virtue in poverty, which is absolutely absurd. Spirit is always for expansion and for expression—it’s never for disintegration. So that comes in in everything in life. We want to understand it’s a part of human nature to want more, and that spirit within is wanting to be expressed in a greater way.

John. That’s our evolution. It’s for growth. Bob. Absolutely. John. Our evolution. Every organism’s evolution is for higher growth, and it’s amazing how

many people try to keep our society down because of ignorance. Bob. Well, you know, I think of one of a person’s … one of their first things when they

start to understand anything, is they should start to understand how to earn money. They really should. Because you’ll hear people say, “I’m not really interested in money—I just want to do good.” Well, they should get rich first, because the good


they can do without money is confined to their own physical presence. With money, you can do good far beyond your own physical presence. It’s not something to be hoarded. It’s not something to be saved. It’s something to be used. Money’s used for two things, and two things only. One is to make you comfortable, and I think it’s very important that we’re comfortable. And the second is, we use it to extend the service we render, far beyond our own presence.

So we can do good in a lot of places, like I know you do and I know I do. We earn money while we’re sleeping. Why? Because we’re helping people on the other side of the world while we’re sleeping.

John. We’re earning money according to natural law, and we’re using it for the betterment

of humanity. Bob. Yes, that’s all it’s for.

Power in the Money, Money in the Power John. I totally, totally concur with you. I know that there’s something you talk about is,

“Turbo-charged, around-the-clock construction schedule for the mind.” What do you mean by that?

Bob. Well, you know, we know so little about the mind. Dr. J. B. Rhine from Duke, who’s

gone now, but he was probably one of the foremost authorities in the area of the mind when he was alive. And he said, “The mind is the greatest power in all of creation.” Now I have people come up to me periodically and say, “No, God’s the greatest power,” and I say, “Wait a minute: you guys are not thinking or you’re not listening. I didn’t say it was the greatest power, I said it was the greatest power in all of creation. God is the creator; money is a creation; the mind is a creation. The mind is the greatest power in all of creation, and I believe our object here on the planet is to gain awareness of our oneness with spirit. And so it’s the development of our mind. The mind connects us to the infinite, and that’s where everything starts.”

So a person should make this their top priority and it should be working all the time. You should never stop. You’ll hear people … like I was 71 yesterday, and I hear a lot of people say, “Aren’t you going to slow down?” Hell no. I think I’m just getting warmed up. We don’t have to slow down. What we have to do is calm down. We should be speeding up!

Accessing Our Energy John. You’ve got more energy than most 20 year olds.


Bob. You know we’ve all got energy. You don’t get energy: you release energy. Back in the

’50s, a Dupont scientist pointed out that there’s about 11 million kilowatt hours per pound potential energy locked up in the electrons in the atoms of our body. So a person wandering around saying, “I just haven’t got any energy: I’m tired,” is absurd. What they should say is, “I have no desire.” Where there’s no desire, there’s no releasing of energy. Desire is the triggering mechanism that lets the energy fly.

John. You are so eloquent and profound. I know that Dr. John Haugeland, and I recently

saw him up in Santa Monica, and he said in a cubic meter, or a cubic yard of empty space, there’s enough energy in the electrons or the atoms to boil every planet on the ocean. All we are is about energy and potential.

Bob. It’s so true. You’ve got enough energy in your little finger to light up probably San

Diego for a week. I mean, we’re not short of energy. What we’re short of is the awareness of how to direct it. It’s flowing to and through us. We’re an energy source. Our body isn’t energy—it’s a magnetic field. What we’ve got to learn how to do is how to put it in the proper vibration to attract the things we want to attract and cause it to move in the direction we want it to move. We’re just a powerhouse wandering around in the dark.

It’s sort of sad. I always figured I was fairly old when I woke up. I was 26. Hell, I take a look and I realize I was just a kid.

John. Yep.

Bigger Goals = Bigger Results (With Less Effort) Bob. Because most people go through their whole life and they really don’t know what’s

happening. I think our goals should get bigger. I came across an idea yesterday, John, that I think is important for everybody to hear. I was talking to … I was doing a conference call with a group in Europe and there was this one chap in a company and he’d set his goal of doing $100 million in business in a 10 month period with his company. Now there’ve been people doing a $100 million but not in a 10-month period of time. It’s usually done over four or five years.

And he said, “I suddenly realized,” like he had our material, and he said, “I realized that all the knowledge there ever was or ever will be is 100 percent evenly present in all places at the same time, so the knowledge of how to do this is already here. It’s just a matter of me becoming aware of it.” Now he was playing that out—there somebody else said something and it suddenly dawned on me … now, we were working on the law of cause and effect, and it’s so difficult for a person that’s in need to focus on the


proper aspect of that law. Like, it’s what you sow you reap. What you put out you get back.

So we don’t have to worry about what we’re getting back: we have to focus on what we’re putting out. But if we’re playing with little goals, our mind is focused on what we’re getting. And it dawned on me that if the goal is big and it’s really got some dynamics to it like this chap’s—Osmond is his name—where he was doing the $100 million in the 10 months. He hasn’t got time to think of what he’s going to get. He’s going to have to spend all of his time figuring out what he’s going to do, and the doing is the giving—it’s what you put out.

So I would suggest and encourage everyone to really stretch their mind when they’re setting the goal, knowing that any goal can be reached. If we can see it we can do it. I think Stella Adler put it very well. She said, “Anything that passes through your imagination has the right to live.” There’s a book you’ve got to get. Everybody should get it. The Art of Acting by Stella Adler, and it’s about acting. She was Marlon Brando’s instructor. It’s about living. It’s about what we do.

I was working in Berlin at a big event and they had a very famous movie star over there, Claudine Wilde—she’s quite a famous star in Germany and in France—and she got locked into what I was doing and so we spent quite a bit of time together brainstorming. And then she told me she was Adler’s student. Well, I got the book and I’m absolutely blown away with it. I absolutely love it. Because acting is doing.

The mind connects us to the infinite, and that’s where everything starts.

John. Acting also sets up a lot of other neurological things and a lot of things in the quantum field that really play a part in the creation and our observation of what’s possible. You talked just a little bit ago of everything’s already here. What we’re lacking is our awareness of it. And when we take that role of acting, we are assuming that role and we see things, and things find us that we never thought possible.

Bob. Oh, yeah. Well, we connect to it. John. That’s exactly right. Bob. You see, the way I’ve got it figured, the desire is the effort of the unexpressed possibility

within, seeking expression without through your actions. So the desire is the wants: the wants in the consciousness. The desire is the want that’s been properly planted in the garden of the subconscious. I think William James called it “the treasury of the subconscious”—I love that. So when it’s properly planted, it’s seeking expression with and through you.

Now if we can grasp the idea that everything is one—there’s only one power, and our body is connected to everything, and everything is connected to us. When we hook into desire—get locked in—then we’re automatically connected to every particle of


energy that’s required or that’s necessary for the manifestation of the image of the desire. It’s expectation, and it starts to reel it in. And if we could compare it to fishing—I heard a couple of people talking about fishing in Alaska—when you throw out your rod and you hook a fish, you could relate that to desire. You will never eat that fish if you don’t reel it in, and the reeling it in is the expectation.

So when we understand the laws, to expect what we desire is a very natural thing. I know that’s what you do, and that’s why you’ve got what you’ve got and are doing what you’re doing. The expectation and the desire are in sync.

John. Absolutely. You taught me that, so I’m going to give credit where credit is due. I’ve

just researched it and continue to learn more. You were the [origin] of me learning that and I can only judge by the results I’ve been able to achieve so far, and I can tell you what we’ve done up to now is going to be dwarfed by what we’re going to do by applying everything that you’re talking about.

I think a long time ago, you said, “Most people expect to win, or hope to win, but expect to lose.”

Bob. Well, I think they do. Raymond Holliwell wrote a marvelous book, Working with the

Law, and he said you should never desire something you do not expect, and you should never expect something you do not desire. I’ve got a paragraph here from Think and Grow Rich where Hill said, “There’s a difference between wishing for a thing, and being ready to receive it. No one’s ready for a thing until they believe that they can acquire it. The state of mind must be belief and not mere hope or wish. Open-mindedness is essential to belief. Closed minds do not inspire faith, courage or belief.” Now here’s the key to it. “Remember, no more effort is required in order to aim high in life, to demand abundance and prosperity, than is required to accept misery and poverty.” Now I think the key there is in the first couple of lines. He said, “There’s a difference between wishing for a thing and being ready to receive it. No one’s ready for a thing until they believe that they can acquire it.”

The Importance of Self-Understanding Bob. Val Van Der Wal was my teacher. In fact, you were the one who told me Val had

passed away and we were in Texas I believe. Do you remember that? John. Leland. Bob. Do you remember telling me? John. I don’t remember telling you, but I remember Leland.


Bob. Well, that’s who I’m talking about. Leland Val Van Der Wal. John. We spent a lot of time on the road together. Bob. I remember you came and told me he was dancing with his maker. He’d passed on.

At any rate, he taught me something. I remember we were sitting in the Bristol Place Hotel in Toronto, and he said, “Our belief system is based upon our evaluation of something, and frequently when we reevaluate a situation, our belief about that situation will change.” Now, we start studying ourselves, we start to believe different things about ourselves. Where we had no belief, we replace it with belief, and we start to believe we can do things that before we didn’t believe we could do. So it’s all based on studying/understanding who “self” is.

You should never desire something you do not expect, and you should never expect something you do not desire. John. That is the fundamental key right there, is understanding who you are and the power that

lies within you, and we are not taught that in school for sure. Bob. We’re taught very little in school of any practical value and I think the whole

premise of school is wrong, because we go to school thinking that we’re, you know, getting what we need to live a full and meaningful life, and the truth is, we don’t. And I’m not putting school down because I encourage my own kids to go and paid for them to go, but school is only teaching us where to get information.

John. Right. Bob. It’s nothing in so far as how to live. John. I’m going to give you a little pearl that actually came from Murray, Bob, and Murray

said, “If it’s all about information, we’d have line-ups at libraries.” Bob. (laughing) Sounds like Murray. John. And it’s true. It’s not just about … you know Nido Qubein was talking once and he

was saying, “It’s the right information, in the right order, being applied, that yields the results one wants.”

Bob. That’s right. John. The right information in the right order.


Michelangelo and the Acorn John. One of the things that you’re very fond of is a quote that goes, “Believing like

Michelangelo and thinking like an acorn.” What does that mean and how can everybody on the call apply it in business?

Bob. Well, Michelangelo was an extraordinary human being. Most people think he was a

very old man when he created David. The truth is, he was only in his twenties and he was really just beginning. There were a couple of people who had really taken a whack at that big block of marble before him. Michelangelo was a visionary. He had marvelous vision. He saw things that nobody else could see. I remember I was reading something on genius, and it says, “Looking at something that everybody else looks at, but seeing something that nobody else sees.” Well, that was Michelangelo. Michelangelo was just a magnificent visionary, and as a result we’re still talking about him today.

We think like the acorn. The acorn works through attraction. There’s no oak tree in the acorn. A lot of people think there is. There’s no oak tree in an acorn. The oak tree’s in the universe. The pattern plan, or the nucleus, is in the acorn. You can cut an acorn apart—there’s no oak tree in it. And if you leave it in your pocket or sitting on a table or on the sidewalk, the acorn, of course, will disintegrate. But if you take it and plant it in an environment that’s conducive to its unfoldment—and that’s what we should do with ourselves, by the way—then that acorn is going to start to grow.

Now, when we say “grow,” what it’s really going to do is start to attract energy to it that’s in harmonious vibration with it. And if a person would visualize themselves taking an eyedropper and putting maybe four or five drops of water on a glass-topped table, and then pushing those drops together until they touched, all of a sudden, from the four or five drops we just have one drop but it would be a much bigger one.

Now, I would challenge them to try and separate that one drop into exactly the same little four or five drops they started out with—the same little mass of molecules. They know that they’re never going to be able to do that. It’s been said, “What God hath joined together …” Now that gives it a whole new meaning. Well, energy will attract and it resonates, it becomes one with it, like energy. Well, there’s energy in the earth that’s in harmonious vibration with the energy that makes up the acorn. Energy operates on frequencies or levels of vibration. Same thing. Well, there could be earth jammed right up against the acorn that is not in harmony with the acorn, so that acorn is never going to mix with that earth. However, a foot away, or maybe six feet away, there’s particles of energy that are in perfect harmony with that little acorn and they will march towards the acorn just like obedient soldiers, and when they get to the acorn they become one with the acorn, and that’s how the acorn expands. And it breaks open, and little shoots come out of the bottom and they come out of the top, and ultimately it breaks through the earth. Then it attracts particles of energy from the atmosphere as well as from the earth, and before you


know it you’ve got the root, the trunk, the bark, the branches, the twigs, the leaves and you’ve got the oak tree.

Well, if we would operate like that acorn and stay with the vision that we built in our mind, we would attract to us everything that’s required for that image to move into form. Just like the acorn attracts everything that’s required for it to turn into an oak tree and multiply. But we don’t do that. When we don’t see what we think should be coming, when we think it should be coming, we switch the picture. And so we are forever ripping up the acorn and planting a new one. Ripping up the acorn and planting a new one. And it never grows.

I think the thing that I admire most about you is once you get an idea, I know damn well that you’re going to do it. It never enters my mind [that you won’t]. If Murray gets an idea, it’s going to happen. There’s people like that.

John. Most people, what happens, I think, Bob, most people get an idea and they fail and

fall and hurt themselves and they don’t get back up or they don’t have the same conviction or the same belief that it can still be done.

Michelangelo was just a magnificent visionary, and as a result we’re still talking about him today.

Bob. You see the belief system is what’s missing. It was missing in the beginning. It was a lack of understanding. If a person doesn’t understand the laws and doesn’t understand their relationship with the universe, they’re not going to get back up. Because ultimately they get discouraged.

John. That’s right. I know that you talk about energy. In my book, and this came from you,

is most people are tuning into what we call the “WIDW station” and it’s “What I Don’t Want,” and they’re wondering why it keeps showing up. And the key that I’m hearing you say over and over again is you’ve got to have the focus, clear focus, on what it is that you want.

Bob. Well, we’re programmed to focus on what we don’t want. We’re programmed to focus

on what we’ve already got, and once you’ve had it for a little while that’s not what you want—you want to go on. You want to build something bigger and better. But you know, as a little kid in school, we get the report card, and the report card tells us what kind of a student we are. The truth is, the report card just tells us where our mind was at for a few minutes, maybe three or four weeks earlier. It has absolutely nothing to do with who we are and what we are.

I had a teacher tell me when I left grade 8, she said, “Bob where are you going?” And I said, “I’m going to Melvin Collegiate.” And she said, “Bob, don’t go to Melvin. Go to Tech and learn a trade. You’ll

never do well in the business world.” And so what the hell did I know? Off I went to


Danforth Tech. I damn near cut my thumb off the first week I was there. Trade is just something I’m not for.

John. You and I came from the same mold on that one. I know that I didn’t feel very smart

in school, and I know that you didn’t either. I know you talk about not having to be a genius to have a genius idea. Let’s talk about that.

Releasing the Genius in the Bottle—You! Bob. Well, there’s genius locked up in everyone. There is true genius locked up in everyone.

Mark Victor [Hansen] talks about that about as well as anybody I’ve heard. And there really is genius locked up within us. It’s the ability—I think I mentioned it earlier—and somebody said it and I forgot who said it now, but it’s the ability to look at something that everybody looks at but sees something nobody else sees.

Well, that’s where the beautiful idea comes from, and we manufacture ideas. We create ideas. We can pick ideas out of the ether, or we can originate them out of the ether. There’s spirit flowing into our consciousness. We have the ability with our intellectual factors to originate pictures no one’s ever seen before. And if we can grasp the idea, if we can see it in our mind, we can hold it in our hand. It’s that simple: there’s nothing complicated about it.

I watch people in the seminars, as you’ve watched them, and you see the lights go on, and all of a sudden, they get it. “God, I don’t have to get anything—I’ve already got it!” It finally registers.

John. Yes, that light gets switched on. Bob. Well, once that happens, they’re never the same again. They’re a totally different

person. John. I know that happened to me. I was so fortunate at 21 years old, the light just went

on. I felt insecure about myself. I felt shallow. I felt I wasn’t smart enough, I wasn’t good enough and that I wasn’t going to amount to much and you showed me a light bulb that turned the jets on. And I’ve never looked back.

Bob. Well, you know everything that’s ever been accomplished has been accomplished by

the same process. It’s by working in harmony with the law. When John Kennedy asked Dr. Werner von Braun what it would take to build a rocket to the moon, his answer was rather simple. It was five words: “The will to do it.”

He didn’t say, “We’re going to have to get a lot of money from Congress, John. We’re going to have to get all the scientists in the world together.” He didn’t say any of those things, just “the will to do it.” And he said the natural laws … later he


pointed out that the natural laws of the universe were so precise that we didn’t have any difficulty building space ships, sending people to the moon, and that we can time the landing with the precision of a fraction of a second. Now he also said these laws must have been set by someone.

See, I think a person that doesn’t have some basic belief in God is lost. He pointed out … he said these laws are so precise, they are so precise that they had to be set by someone, and he said that after years of studying the spectacular mysteries of the cosmos he had come to a firm belief in the existence of God. Now, I think religion has got our heads so messed up when it comes to God, that the average person is lost and frustrated so they don’t think about it at all.

John. Yes. Religion and spirituality and God are so distinctly different. Bob. They’re not the same thing at all. John. Religion is man-made, and I think it’s screwed up a lot of people. I think there are

some great religions out there. I think some of the members of our religious factions are really playing a power trip with people and people are motivated by fear and that’s unfortunate.

Why do you think that each person is uniquely distinct and gifted? You’ve been around this … I mean, you’ve had what, tens of thousands of people that you’ve taught and trained in companies, if not more?

You’ve got to have the focus, clear focus, on what it is that you want.

Bob. Why do I think they’re distinct and … John. … the wisdom that you’ve seen. You’ve been all over the world, many times over.

Why every person? I share that belief with you. I’d like your perspective on that. Bob. Every person is a perfect expression of an infinite power. Perfection is within every one

of us. Brandeis said, “There’s a spark of idealism within every individual that can be fanned into flame and it will bring extraordinary results.” I’ve gone into prisons and I’ve watched people. I’ve had the Canadian parole board tear up a special parole where a guy was … they were ready to throw away the key. He’d been in solitary confinement for seven years and they gave him his passport so I could take him to England with me.

I mean, I’ve worked with kids and I’ve watched kids go from a C and D average to an A and B average almost overnight. I think what it takes is for someone to have a belief in us greater than our own, and then we believe in their belief in us.

Ray Stanford’s belief in me was greater than my belief. And he was so adamant about it, I believed in his belief in me! And that’s where things changed. But you see,


when we understand that everything is perfect and there’s perfection within us, our responsibility is to bring as much of that perfection to the surface as we can, and so that’s where the awareness comes in.

Like the only reason a person doesn’t earn … let’s put it another way. A person doesn’t earn $50,000 a year because they want $50,000 a year. They’re earning $50,000 a year because they’re not aware of how to earn $50,000 a month. People don’t suffer from headaches because they want to suffer from headaches. They suffer from headaches because they’re not aware of how to eliminate them. It’s their head, they made it ache; they could make it stop. But they don’t know that they have a head. They think they are one.

And so it’s all awareness, and what we’re forever seeking is a greater and a greater awareness. When we were little babies—like I’ll often say in a seminar, “I’m aware you’re a man and I’m aware you’re a woman.”

And they’ll say, “Well Bob, that’s really brilliant, you know, but everybody’s aware of that.”

Babies are not aware! They’re not aware of the difference in gender or the different female personality, female body versus the male. When they grow they start to develop a conscious awareness.

Unfortunately, at a very early age we put a cap on it. We’re not interested in awareness any more—we want them to know that two plus two equals four and you’ve got to add it up this way. And I hear people feeling sorry for kids now because they use calculators and computers. What’s the world coming to?

Perfection is within every one of us.

John. Yes, we’re not thinking. You said it at the beginning: most people are not thinking. Bob. Oh, they’re not. John. It’s funny, you talk about beliefs. My brother who is here from Toronto right now—

he’s a tennis pro—he’s got a 16-year-old guy from Newfoundland, Canada who is ranked number 6 or 7 in Canada, and I’ve been working with him a lot on the concepts you’re talking about tonight and a lot of the things you talk about. He just beat the number 2 seed in California today, and he went in there being petrified, or before we talked he was petrified. We worked with him the last two days just on believing in himself, and he beat the number-two seed, and this guy’s supposed to be smokin’ hot. And so beliefs are so powerful in yourself. And I love what you said about Ray—he believed more in you than you did yourself, but then you bought into his belief.

Bob. I did, I did. I bought into his belief. Now you see, there’s another lesson there. You

should, I believe, hang around with people that know more than you know.


John. Absolutely. Bob. And you’re going to start picking up what they’ve got. You’ll get it through osmosis

if nothing else.

You should, I believe, hang around with people that know more than you know.

John. There’s something else in the brain, Bob, that I know you know about, called “mirror neurons,” and we hang around people we start to mirror their behavior and their personality. And that goes back to the art of acting book you’re talking about. You start acting that way you start to receive the results of that.

I’ve got some questions coming in. I thought we’d take a couple of them and we can have some fun with this. I could talk to you forever, Bob, you know that.

Q & A: Application for Success John. Bob from Green Bay, Wisconsin, says: “I’m brand new to your group and I’ve been

studying success through Nightingale-Conant and many other sources for close to 20 years. I was just starting to wonder in the last couple of years why I have not achieved the success I have desired. You and Bob are the first people that I’ve ever heard say, ‘It’s not the knowledge: it’s the application of the knowledge.’ Could you elaborate on this subject please?” Thanks, Bob.

Bob. Well, if you go into John’s book—I know you’ve got the stick person in there—and

you’ll see the mind is … there’s a graphic illustration of the mind which is a circle, and there’s a horizontal line through the center of it. The top half is the conscious mind. That’s also the educated mind. So what you’re studying when you’re listening to the CDs, when you’re studying the various things, that’s information going into your consciousnesses and you’ll gather it and you could repeat it. And then it’s not in harmony, though, with what you’re doing, so you’re not getting the results that you think you should get after listening to this.

The problem is, it’s the paradigms, it’s the ideas in the subconscious mind that’s controlling the behavior, and you have to change the behavior if you’re going to change the results. But it’s not just working on the behavior, it’s working on the cause of the behavior which is in the subconscious mind. Now what I would recommend you do is take, just take John’s book, or just take one CD, set everything else aside, and listen to it a thousand times. Because it took repetition of ideas to become fixed in your subconscious mind to build the paradigm and it’s going to take exactly the same thing to change it.


And you could be listening to a CD … let me give everybody a great lesson on this. It’s something I’ve been fooling around with. Take and draw a horizontal line across a piece of paper, and about an inch above it put another horizontal line. So now we have two horizontal lines. I want you to put your pen … go to the left hand side of the first one, the lower horizontal line and we’re going to keep the pen on the paper, we will not take it off the paper. Now the bottom line is the sound. It’s the CD playing, that you’re listening to, and very slowly start to move across and retrace that line. Now stop. Now I want you to imagine an idea has hit you and you take your pen now and go up to the top line and start going across it. Now that’s the thinking line. The bottom one is the listening line.

Now you hear with your ears. You listen with your emotions. You’ve got to really listen, and as you’re listening to the ideas that are being played on that CD, it’s going into your subconscious but you’ve stopped listening because an idea hit you and you’ve gone up on the top line now and you’re thinking, but the bottom, the CD is still playing, and you’re going across and now you stop thinking about it and you come back down—keep your pen on the paper—to the listening line, and you start listening again. And then another idea hits and up you go onto the thinking line and you’re thinking about that idea and you go across and you stop thinking and now you come down to the listening line and you start going across. You only go a little bit and boom, another idea hits and off you are on the thinking line.

We don’t have to worry about what we’re getting back: we have to focus on what we’re putting out.

Now stop and look at how seldom you’re actually listening to that CD. You hear it. You can hear it while you’re thinking, but you’re not listening to it. Now you have to plant that idea in your mind repeatedly—it takes repetition. Imagine where you’d be if your parents only told you your name once. If they said, “I’m going to tell you something: I’m only going to tell you once. Your name’s John.” John wouldn’t have gotten as far as he’s got today as far as his name is concerned. If you’d asked him, he wouldn’t know. It was repetition. “John this, John that, Johnny this, Johnny that” and pretty soon he starts to respond to it. But you see, when we’re listening to a CD, we only listen to a very little bit of it. We’re thinking about the ideas and our mind’s off on another trip. And we come back down. It’s the repetition—you’ve got to play it over and over and over again.

And it’s the understanding of how the mind functions. I’m very familiar with all of Nightingale’s material. I worked there for five years, right beside him: I was the vice president of sales. Now, I know they’ve got about 300 authors. I’ll tell you one thing, there’s very few in their entire stable of authors that really understand the workings of the mind like myself or like John does. You may say, “Well, that’s an fairly conceited statement.” No, it’s not. It’s just an honest admission: this is all I’ve studied for 40-some years.


John Might, who is a psychiatrist down in Florida, said that I taught him more about the mind in a year than he’d learned in four years of medical school and five years of psychiatric training. And what I taught him is just what a doctor taught me. And John’s talent—I taught John. And John’s teaching somebody else. It’s the most valuable information you can find.

John. There’s nothing more valuable than understanding your mind. I mean, it’s the operating

system for everything. Bob. It’s everything. John. One of the things I want to piggyback with you on Bob, and I’ve got a few more

questions that are coming in, is one of the latest statistics is that the average human being loses their focus an average of six to 10 times per minute.

Bob. I don’t doubt that a bit. I think that’s probably a very generous quote. I would think

it’s probably more than that. John. That’s the statistic that I read, but what that means is if you go back to Bob’s

example of you’re on one track and then you move up to the next one, we’re consistently losing focus and focus is one of the things we absolutely need in order to manifest our goals and our dreams.

We’ve been taught almost nothing about the mental muscle, and that’s where all the power is.

Bob. Well, you know Hill pointed out, he said, “An educated person is not necessarily a person with an abundance of general or specialized knowledge. An educated person is a person who has so developed the faculties of their mind that they can acquire anything they want or its equivalent without violating the rights of others.”

Now I spoke to two thousand school teachers many, many years ago in London, Ontario in Canada. Not one of them could tell them what our intellectual factors were. We have perception, the will, imagination, intuition, reason and memory. These are our mental muscles, and when John talks about focus, we’re talking about the will, and the will gives us the ability to hold one idea on the screen of our conscious mind to the exclusion of all outside distractions that are begging our conscious attention through our senses.

And we can develop a very powerful will. I’ve got a couple of statues of Napoleon in my home. One where he’s standing and one he’s sitting on a horse, and I’ve got them there for a reason. For two reasons. He reminds me of what I do and what I don’t want to be like. I don’t think he was a very nice guy. But he had a very powerful mind. One of his biographers called him “Organized Victory.” Another one said he had an “immense capacity for sustained concentration.”


If you would take a candle, light the candle, put it near a favorite chair, and when you’re all alone, no records, no TV or radio playing, light the candle, totally relax and stare at the flame. When you find your mind wandering, bring it right back. You’ll probably stare at it for a second and then your mind will be gone. Bring it back to the flame—don’t feel bad. If you keep practicing that, you’re going to get so that you can focus until you almost become one with the flame. When you learn to concentrate on one thing, or focus on one thing, you can concentrate on anything, because what you’re doing is developing your mental muscle.

At a Glance: Focusing Exercise

Materials Needed:

1 Candle, 1 Favorite Chair, Total Silence

Activity:

1. Light the candle.

2. Relax, breathe deeply, and stare at the flame.

3. When your mind wanders, bring it back to the flame.

4. Repeat: the time between mind-wanderings will lengthen.

John. That is so powerful. We’ve learned so much about our physical muscles and our

physical bodies and we’ve been taught almost nothing about the mental muscle, and that’s where all the power is.

Bob. But you know if you’re going to look after your physical body you’re going to have an

exercise program and there’s going to be some continuity to it and there’s going to be repetition. We know in advertising if the advertising campaign is going to work, they’re going to have a flight of commercials, they’re going to play the same thing over and over and over again, and they’re going to place it on TV where your mind’s in a totally subjective state and they go right into your subconscious mind.

If we’d pay attention to what they’re doing and then do it to ourself with something that is going to be beneficial, our whole life would be a lot better, and that’s what we’re teaching.

John. Even infomercials, even a 30-minute infomercial is basically five six-minute

infomercials telling you the same thing over and over again. They keep your attention span, inject some information …

Bob. The good ones are well done. John. Absolutely.


Bob. And the ones that aren’t good are not around much.

Q & A: Living Hand to Mouth John. That’s right. Bob, in respect of your time, I’ve got three more questions that I think I

can take. A couple of them are fairly long, so you guys are asking for a lot here but we’ll give them to you.

Here’s one from Mary. “I know someone—a family member—who just can’t seem to get ahead. Every time things start to go their way and they get a little bit of money put aside, something goes wrong. Like a trip to the emergency room, or a huge car repair, or a window in the house gets broken, and the money goes away. I never have things like this happen to me. What are they doing wrong and how can they fix it?” That’s a good one, Mary.

Bob. It’s just one question, but it is a fairly lengthy one. They’re not doing anything wrong.

The problem is they’ve got a paradigm that’s working against them. John. And tell everyone what a paradigm is. Bob. Their subconscious mind has them doing one thing, and their conscious mind wants them

to do something else. And it starts out when you’re a little kid. When I was a little kid my mother would say, “Why did you do that?”

And I’d say, “I don’t know.” And she’d say, “What do you mean you don’t know? You know better.” “I know.” “Then why did you do it?” “I don’t know.” You know in the Navy, the Commanding Officer: “Proctor, why did you do

that?” “I don’t know.” “What do you mean you don’t know? You know better.” “I know.” “Then why did you do it?” “I don’t know.” See, I was doing things I didn’t want to do, getting results I didn’t want to get and

I was doing them anyway. Why? It’s because the paradigm—the subconscious mind—is controlling them. And until your sister or your friend or whoever it is, until they understand how the mind functions—and you can teach this to a kid, this is not difficult stuff to understand and you’re not going to get a brain hernia from any of it. When you understand how it functions then you can start to change it and that’s when your whole life changes.


Q & A: Rich—and Feeling Guilty John. Absolutely. Here’s another one: “I spend a lot of time and energy, work hard, and make

lots of money and everyone around me seems to resent it. Whether family, friends or co-workers who aren’t doing as well and it makes me feel guilty.” It goes on a little longer but I’m just going to stop at that, so it says “If God wants me to be rich, why am I feeling guilty?”

Bob. God wants them all to be rich, and we feel guilty because we’re raised with guilt.

Everybody’s got a Jewish mother. John. Don’t I know that! Bob. No, it’s the truth. We are raised with guilt and we’re raised with guilt because it’s a

motivator and they don’t know what else to do. You’ll go through that. I remember when I first started to earn money people stopped talking to me and it really bothered me. I felt guilty. I wanted to get a Cadillac. I got a new Cadillac and I felt guilty for having it. I used to hide it. Absolutely absurd. That is because we’re mixing with the wrong group of people. Quit mixing. The best thing you can do for poor people is don’t be one of them. Start mixing with people who have a lot more money than you and you won’t feel guilty: you’ll be inspired. You’re going to want to earn more. And you can do a lot of good with it. Get the hell away from the people that are making you feel that way. Go mix with people who are really making it happen and follow what they’re doing.

John. You know what? There are none of my friends who are wealthy that feel guilty.

None of them. Bob. Isn’t that the truth. John. None of my friends. I just don’t hang around those people. I don’t hang around with

psychic vampires. Part of the challenge … I won’t mention a name, but I have a personal friend I’ve known for 27 years who to this day is still making the same amount of money we used to make back in the 1980s when we got into real estate together, and he’s still making about $150,000, which is great. However, his potential was the same as mine and Bob’s, and he’s still there and he resents that I’ve gone into another league. And he does not call any more, he does not hang around any more. Every time we even talk it’s like an effort.

And so I made a decision a long time ago that you know what, I’m just going to bless him and I’m going to find a new group of friends who really just appreciate


what I’ve achieved and what Bob’s achieved and Murray, and make that happen. You can’t let other people’s idiosyncrasies and other people’s insecurities hold you down. Life is way too short for that.

Bob. The only people that feel uncomfortable around money are the ones that don’t have it.

You’ll say, “Well, people feel comfortable that have the money because they have the money.” No, that’s why they’ve got the money, because they feel comfortable with it.

Q & A: Three Things For Immediate Application John. I agree. Bob, I’ve got one more question for you, and Murray’s just messengered me

because he wants to ask you a question. I’m going to move to this. I want to tell people about some of the upcoming stuff that you’ve got going on because, I mean, there isn’t anything I can say other than if you can get to anything that Bob Proctor’s doing, if you can buy anything that he’s got, get it, get your into your library, and apply it. It’s gold. It’s platinum.

One of the questions that came in: “What three things can I immediately do to make sure that I apply the information we’ve talked about?” This from Fred in Miami.

At a Glance: Three Immediate Actions

Set your:

1. Purpose: Why you’re living

2. Vision: How you’re going to live your purpose

3. Goals: Your desired end result

Bob. Well, I think the first thing you want to do is establish a purpose.

You’ve got to establish a purpose. If you don’t have a purpose, none of your goals will even work out properly. You have a purpose, then

you build a vision, and then you set a goal.

I’ll give you an example, sort of a metaphor. Linda and I— my wife and I—live in Toronto. We very rarely work there but I live there. I was invited to a wedding in Gatlinburg, Tennessee. I knew where Tennessee was but I didn’t know where Gatlinburg was. So at any rate Linda went over to the Automobile Association: we had some time so we were going to drive down. She got maps and we had to go to


Detroit and then we had to go to Cincinnati, then to Lexington, then to Louisville and then to Gatlinburg.

So let’s suppose the wedding was our purpose. Your purpose is why you’re living, so we’ll say the wedding was the purpose. The vision is how you’re going to live your purpose, so the vision was get to Gatlinburg. The goal is, get to Detroit. So when I start—if I want to stay on purpose—I’ve got to get to Detroit. I don’t have to worry about Cincinnati or Lexington or Louisville—just get to Detroit. When I get to Detroit I forget Detroit and I just focus on Cincinnati, not Gatlinburg, not Louisville. Just Cincinnati.

John. Thanks, Bob.

Those are three great things to start: Purpose, Vision and Goals.

Murray, you’ve got a question for our dear friend and mentor, Bob?

Q & A: The One Message to Walk Away With Murray. I do, John. As long as I’ve known Bob, and as much value that I’ve gotten and

thousands of others have gotten from what he’s got to say, what would he want the one message that the listeners would walk away from tonight, that he would want to impart upon them?

John. Do we have another hour? Bob. No, I can give you this in a few minutes. I would like you to get so excited about

learning this that you can teach it. You see, John wasn’t just happy getting it: he wanted to give it. So you want to learn it well enough that you can share it with somebody else. You do not understand something until you can explain it to someone else so that they understand it.

John. Repeat that one more time. I’ve heard you say that a thousand times and that is so

profound. Bob. You want to … and understand this. You could be just starting to study this. This

might be your first call that you’ve been on. It doesn’t matter. Hell, if you could’ve seen me when I started—I was unhappy, I was sick, I was broke, I had a couple of months high school. It’s got nothing to do with that. It’s got to do with what you want right now. And then make up your mind you’re going to do it.


I watch people in the seminar wake up and I have people come up to me every now and then and say, “I’m going to do this,” and I say, “God, I hope you do,” because it’s the most phenomenal business in the world. It’s just wonderful work helping other people find out what they want and showing them how to get it. There’s nothing greater! And the fact that you can be well-paid for it is almost … it’s comical.

Murray. Bob, it’s Murray again. When you look at our audience that’s on the line that’s

composed of self-employed individuals and small business people from various walks of life, I hear what you’re saying is probably the most powerful thing that they could actually walk away from this tele-seminar with, don’t you think.

Bob’s Upcoming Seminar Bob. Oh yeah, no question about it. We have a seminar coming up on this, in Vegas. John. Tell them all about it. I was going to do that next, but you can go ahead and tell

them. Bob. It’s a Science of Getting Rich seminar, and it’s probably the best thing you could ever

go to. It’s almost a giveaway. It’s a loss-leader for us. Just making people aware of this. You can go to a Web site, just go to www.gettingrichinvegas.com. It’s about the only way you’re ever going to get rich in Vegas because Vegas is built on losers. If you go to www.gettingrichinvegas.com. It’s a great seminar, it’s three days, it’s just a trip. And it’s some of the best information you’re ever going to get in your life.

But, you know, what you’re getting on these calls, what you’re getting from John’s company, from Murray—it doesn’t get any better. It doesn’t get any better. What you’re getting is they’re explaining it a little different than I explain it because they’re different personalities, but it’s the same information. And you can’t give too much away. What you put into the universe, the universe is going to reward you. You see, you don’t get your money from a company or from a person. You get it through them, and if it doesn’t come through them, it’ll come through another.

Carnegie said, “Any idea that is held in the mind that’s emphasized, that’s either feared or revered, will begin at once to clothe itself in the most convenient and appropriate physical form available.” You’re going to attract it. Just make up your mind that you’re going to learn this well enough that you’re going to be able to teach it to people. You may not go into this business, but if you have a business, that’s how you build a business. See if you take the people out of your business, you don’t have a business at all. You’ve just got a building full of stuff. So it’s the most valuable stuff you can learn.


http://www.gettingrichinvegas.com/


John. I want to make sure, Bob, that people understand we don’t have any financial arrangements with Bob to make any money off you. I know what Bob teaches works. I know that the way he teaches it is absolutely outstanding. It’s absolutely off the charts the way he teaches it. He’s got some other speakers there that are world-class brilliant people. The deal that they’re offering is, I’m almost embarrassed to say because it’s so much less expensive than what we charge, and this is outstanding. Bob is running an early-bird special right now. The program is in September. Go to the seminar site at www.gettingrichinvegas.com: there’s an early bird special for $269.00. You can do the entire three days—26 hours of meetings. It’s a great investment to reinforce some of the stuff you know, to learn some new stuff, to get to know Bob and his team. You couldn’t go wrong.

I’ve been studying this for 25 years, and every time I re-read his book, every time I review the materials that I study, every time I find new stuff, it just reinforces. It makes it clearer and clearer and clearer, but most importantly, what it does is it makes it a part of me where I can’t be any different. I can’t not make money. I can’t not see the world I do, full of opportunity and abundance. I just can’t. It’s just not part of who I am. And that’s because repetition is the mother of learning and I’ve learned from a variety of different people and I know Bob does as well. Bob’s a voracious reader as well. We share stuff all the time.

So if you can get to Las Vegas—I don’t care if you’re in Norway, Sweden, Japan or Asia—get there. The investment’s way, way, way below what it’s worth …

What you put into the universe, the universe is going to reward you.

Bob. Well, the investment’s a joke. It’s not an investment at all. It’s a ticket into the place. I mean, we have programs—I have programs—coaching programs that’ll cost you $100,000 a year. This is a … what I look at as a loss-leader. It’s a marketing concept, but it’s a powerful three-day program. You’re going to get nothing but solid meat in this thing. I don’t spend three days trying to sell you something. I know that if you like what I’ve got you’re going to buy it. I don’t have to sell it. This is three days of the Science of Getting Rich. It’s probably the best program you’ll ever go to. It’s really good.

John. I can’t vouch enough for that. I know your material inside and out, and you’re the

master on the planet. There’s nobody that I know of that’s as congruent as you are in teaching this stuff and know the stuff inside and out.



John. One thing that I’d like to point out to all of our listeners and everyone who is going to be listening to this around the world after this, Bob and I are in the same business and yet we are not competing. I hope you realize that. We are helping each other because there is no competition except the one you have between your ears.

Bob. You know I think Herb Troop put that very well. He said, “Amateurs compete; pros

create.” John. Absolutely. Bob. There’s an infinite source of supply so you don’t have to worry about what you’re going to

get. And understand this—when you’re dealing with infinite you can never take more than your share.

John. That’s right. And whatever you put out, must come back to its original source. Must. It just

can’t not work. So not only do we want to make that point to you, we are doing it because I know I’ll help Bob, somebody else will help me. But I don’t even do it because somebody else will help me. I do it because we care about you and we want to bring you the best information so that you can apply it on the planet. And that’s what we’re committed to doing.

Bob. John, the truth is, you do it because you’ve made a habit of doing it. John. I love to do it. I love to help people. I know what has happened with the people who

have helped me and it’s given me a lease on life to have the abundance that I’m blessed to have and so I have to be a part of what I learned and what I teach is that. So there’s no competition. There’s creation. And I want everyone on this call to understand, don’t worry about what everybody else is doing. You do the right thing day in and day out and the right thing will come to you.

When you’re dealing with infinite you can never take more than your share. Bob. John, I’m not trying to flatter you, but you’re one of the best students that I’ve seen and I’ve

been teaching it for 38 years. I started to study it a little before that in 1961. You are without question one of the best students that I’ve come across, and I’ve got a lot of people. But you’ve taken it, you’ve used it, you manifest it and you share it. I mean, it doesn’t get any better.

John. Well, thank you so much Bob. What I’m going to do is I’m going to let people know

about next week’s call, but before I do I’d like to just open up the lines and have people say thank you to you and happy birthday. So hold on everybody. Are you ready to wish Bob a happy birthday?


(Chorus of “Happy birthday, Bob!”) John. Did everybody enjoy the call? (Chorus of “Yes!”) John. Hold on one second. I’m going to put you back on mute and I’m going to tell you

about next week’s call. Murray. Say hello to your beautiful wife for me—Linda. Bob. I will, Murray. John. Bob, any last words you’d like to share with everyone?

I want everybody to go there and check it out, it’s really pretty outstanding.

Bob, any last words from you? If not I’m going to talk about next weeks’ call. Bob. I would just like to tell everybody. You know, I always think of the person that’s just

starting to study it and it seems so overwhelming—there’s so much knowledge. But just a little bit of it will make a big difference in your life. And start studying it and understand that whatever I’ve done, John or Murray or anybody else around has done, you can do it as well, and you’re going to have a ball doing it.

John. Absolutely. It’s live by law and not by luck. Bob. John, thank you for having me on: it was good talking to you. Murray, good talking

to you, and Larry—I haven’t seen you for a long time. Thanks very much. John. You’re the best. Love you then. Bob. Goodnight.

Next Week’s Call: Scott deMoulin John. All right friends. Next week’s call. We’ve got another powerful call. I really hope

you enjoyed this week’s call. Bob is really a master and just a divine individual and gives so much. It’s really a blessing for us to be able to bring him on and he’s so busy it’s very, very hard to get him booked. Fortunately we’re friends with him.


Most of the people I’ll bring to you, that we’ll bring to you, we have some sort of relationship with, either myself or Murray or Larry or some member of our team. We’ve been in the circle together, so we’ll bring in some pretty unique individuals.

Next week: Scott deMoulin, I know very, very well. He’s a founder of Destiny Training Systems and he’s coached tens of thousands of individuals, probably four or five hundred businesses. He’s a master in sales communication and performance. He knows all the stuff that we’re talking about right now.

Back when we started Bamboo, I had asked Scott if he’d come in and help really train our sales team and one of the things that we had in common was that we really don’t believe in sales the way most people believe in sales and doing something to somebody. And it’s really about doing something for somebody. You really have to understand that you can sell without losing your soul. Without doing things that you shouldn’t be doing. That you don’t need tactics to sell. People feel whether you are sincere and whether you really have what it takes to provide them with the service that they need. So next week, you don’t want to miss that call. Scott deMoulin will join us. He’s a great friend and he’s got some more great information.

Parting Words John. And again, apply a couple of ideas that you got tonight. Believe in yourself.

Understand that you are the creation of the creator, and that is what resides within you. And we are so powerful we’ve got to remember that we are so powerful we are geniuses: every single one of us is a genius but unfortunately we’ve been dumbed down by the stuff that we’ve learned from teachers and our experiences. But all of the latest research—I’ve taken all the stuff that I’ve learned and applied and really applied the research to it to make sure that it is solid. And I can tell you it is solid. For those of you who are just joining us, you’re going to really have your eyes opened up in the next three, four, five, six months and a year because we’ll give you the scientific backing to it.

I can’t not make money. I can’t not see the world I do, full of opportunity and abundance.

And remember one last thing before I go is, listening to a call like this, what happens in the brain is dopamine is released. You feel good, you feel pumped up. And if you go back to understanding the difference between the conscious and the non-conscious, the biggest challenge we have is, how do we take this information and impregnate it into the power-center of your being. And that is the non-conscious mind. That’s what controls 96 to 98 percent of your long-term behaviors and perceptions. So don’t just listen to this once. Listen to it again. Read the transcripts. Talk about it, think about it, take your notes and do something about it. I don’t care if you



just take one or two things. Forget about anything else. Take one or two things and you make a commitment tonight: “I will do this tomorrow morning.”

If you’re already in morning, like our friends in Sweden are getting close to, do it when you go to work. Just apply one or two things. If we help change your course by just half a degree every week, half a degree of perception, half a degree of awareness, you will end up in a totally different place 12 months from now, and hopefully that place is in resonance with your purpose, your vision and your goal.

That’s our job. I promise you, we’ll bring you the best information on the planet. You promise yourself and us that you’ll apply it.

With that, you guys have a great night. Thanks again. Please tell all your friends about us. We accept referrals with all of our hearts. Have a great night, and everybody—God bless. Bye bye.

For information on our OneCoach programs,

we invite you to visit our Web site.

http://www.cloningofsuccess.com/

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