Invisible Children’s goal is to create awareness regarding the plight of the people in Northern Uganda, caught in the midst of a civil war between the government and Joseph Koney’s Lord’s Resistance Army, a rebel group that makes extensive use of kidnapping children and making them soldiers.

By documenting the lives of those living in regions of conflict and injustice, Invisible Children, hopes to create and inspire individuals in the Western world to use their unique voice for a change. The media creates an opportunity for the people to become part of the grassroots movement that intelligently responds to what is happening in the world.

Invisible children focuses on long term development and working directly with individuals and institutions to that are eager to realize their full potential. Through education and innovative economic opportunities, they partner with affected communities and strive to improve the quality of life for individuals living on conflict and post-conflict regions

“Peace of Chic” is a fashion show being held by students of the Invisible Children Chapter at McMaster University in Hamilton, Ontario

The show will be held on June 14th, 2009 and all the proceeds will go to Invisible Children

Firstly, we wish to help the children of northern Uganda achieve a high-quality level of education, but also a quality standard of living. It is our goal to provide these bright students with the basics to help build a strong foundation in their education. Secondly, through this fashion show, we hope to educate our fellow students as well as raise substantial funds to build a water and sanitation system for the students at Keyo Secondary School in northern Uganda

My goal is to get the Jacksonville State University campus involved by raising money to donate to “Peace of Chic”.

I would like for JSU to raise enough money to reach the “Gold Level”.

The “Gold Level” is achieved by donating $750.00 to “Peace of Chic”

Company logo displayed on posters, banners, pamphlets, flyers, tickets, program guide, etc.

4 complementary front row tickets to the event Company logo displayed on online

advertisements (ex. Facebook) Physical space provided at the event location to

showcase your product/brand Live “Thank You” recognition from the podium

Invisible Children is an international non-profit organization that has no ties to the JSU area

People are unaware of what Invisible Children is, what it stands for, and the plight of the children› Since there are no local Invisible Children chapters in

Alabama, it is difficult for people to learn about, understand and support the Invisible Children’s mission.

“Peace of Chic” is not going to be a local event› it will be nearly impossible for donators to see where

their money is going› current economic state

Design and print fliers Make posters Public service announcements

› (JSU radio/local TV channel)

Websites› (MyJSU, JSU homepage, Facebook)

Bake Sale Donations

JSU students, faculty, and staff By using public service announcements, the

donor pool will be expanded to include the public at-large.

Fliers› 700› The fliers will give a description of Invisible

Children; contain information about the fashion show; tell people where and how to donate; and give the bake sale dates and times Display throughout campus Place on people’s cars.

• visual component› Display throughout campus in visible areas

TMB, cafeteria, library, Bibb Graves, etc.

Campus Radio Station› play the service announcement around 8 a.m. and 5

p.m. › played at various times throughout the day

TV (local television station)› prime television hours

Place info on student’s MyJSU homepage and JSU website

Contact the different clubs on campus and get a commit list› multiple people/volunteers would be involved in

manning the bake sale table

Make sure there was a table available in the TMB on the designated dates

Money raised from the bake sale would be placed into the charitable donation bank account

Solicited from students, faculty, staff and the community at-large using a variety of fund-raising techniques› Fliers, › posters › media public service announcements › Campus organizations and clubs will be asked to

volunteer time for manning the bake sale, baked goods, and/or direct donations

Donation jars › placed at athletic [baseball] concession areas to collect

contributions. › donations will kept in an account at the Wachovia

bank in Jacksonville

DATE EVENT

4/10/09 Set up bank account for charitable donationsContact media – TV (JSU TV), radio

4/11/09 Purchase suppliesDesign flyers / posters

4/12/09 Make posters

4/13/09 Print flyersFinish posters

4/14/09 Distribute half of flyersHang postersBaseball concession jar

4/15/09 Deposit funds collected in baseball concession jarContact various campus organizations for commit list (volunteers)

4/17/09 Facebook announcement to bake sale volunteers

4/21/09 Distribute half of flyersFacebook announcement to bake sale volunteers

4/22/09 Baseball concession jarDeposit funds collected in baseball concession jar

4/23/09 Deposit funds collected in baseball concession jarBake sale @ TMB 10:00 – 3:00

4/25/09 Baseball concession jar4/26/09 Baseball concession jar5/2/09 Baseball concession jar5/3/09 Baseball concession jar5/5/09 Baseball concession jar5/15/09 Close charitable donation account; mail check

ITEM COST

700 Fliers (x .10 cents): Staples $7.00

Poster Board (6 x $1.30) $8.00

Poster Supplies (Markers, glitter,

scissors, glue, ect.)

$35.00

Bake Sale Goods $50.00

Other/Miscellaneous $100.00

Budget Total= $200› Public service announcements for radio and T.V. are

free› Bank account is free to open and maintain

This is a very cheaply run campaign› money earned will be coming from donations. All that

needs to be done is promoting for the donations› The main goal is to raise $750.

I will know whether or not my plan was effective if I reach my goal of raising $750.00. › partially evaluate the effects of the media, based on

community donations at bank. › not be feasible to try to evaluate the effectiveness of

the fliers and posters since there’s no way of knowing whether people saw or heard the public service announcements via television/radio.

Brown, R. “Sample Sponsorship doc for IC.” E-mail to Karie Gottwald. 13 Mar. 2009.

Hanse, Bill. Personal Interview. 9 April 2009.

<http://en.wikipedia.org/wki/Invisible_Children_Inc.> 4 April 2009.

  <http://www.invisiblechildren.com> 4 April 2009.