...Integrated Marketing Communications MCS 3620 THURS THURS Strategic Planning Situation Analysis...

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Transcript of ...Integrated Marketing Communications MCS 3620 THURS THURS Strategic Planning Situation Analysis...

Page 1: ...Integrated Marketing Communications MCS 3620 THURS THURS Strategic Planning Situation Analysis READING Handouts Ch. 1 (pp. 2-12) & Ch. Ch. 2 Ch. 1 (pp. 13-33 Ch. 3 Ch. 3 and 4 Ch.
Page 2: ...Integrated Marketing Communications MCS 3620 THURS THURS Strategic Planning Situation Analysis READING Handouts Ch. 1 (pp. 2-12) & Ch. Ch. 2 Ch. 1 (pp. 13-33 Ch. 3 Ch. 3 and 4 Ch.
Page 3: ...Integrated Marketing Communications MCS 3620 THURS THURS Strategic Planning Situation Analysis READING Handouts Ch. 1 (pp. 2-12) & Ch. Ch. 2 Ch. 1 (pp. 13-33 Ch. 3 Ch. 3 and 4 Ch.
Page 4: ...Integrated Marketing Communications MCS 3620 THURS THURS Strategic Planning Situation Analysis READING Handouts Ch. 1 (pp. 2-12) & Ch. Ch. 2 Ch. 1 (pp. 13-33 Ch. 3 Ch. 3 and 4 Ch.
Page 5: ...Integrated Marketing Communications MCS 3620 THURS THURS Strategic Planning Situation Analysis READING Handouts Ch. 1 (pp. 2-12) & Ch. Ch. 2 Ch. 1 (pp. 13-33 Ch. 3 Ch. 3 and 4 Ch.
Page 6: ...Integrated Marketing Communications MCS 3620 THURS THURS Strategic Planning Situation Analysis READING Handouts Ch. 1 (pp. 2-12) & Ch. Ch. 2 Ch. 1 (pp. 13-33 Ch. 3 Ch. 3 and 4 Ch.
Page 7: ...Integrated Marketing Communications MCS 3620 THURS THURS Strategic Planning Situation Analysis READING Handouts Ch. 1 (pp. 2-12) & Ch. Ch. 2 Ch. 1 (pp. 13-33 Ch. 3 Ch. 3 and 4 Ch.
Page 8: ...Integrated Marketing Communications MCS 3620 THURS THURS Strategic Planning Situation Analysis READING Handouts Ch. 1 (pp. 2-12) & Ch. Ch. 2 Ch. 1 (pp. 13-33 Ch. 3 Ch. 3 and 4 Ch.
Page 9: ...Integrated Marketing Communications MCS 3620 THURS THURS Strategic Planning Situation Analysis READING Handouts Ch. 1 (pp. 2-12) & Ch. Ch. 2 Ch. 1 (pp. 13-33 Ch. 3 Ch. 3 and 4 Ch.
Page 10: ...Integrated Marketing Communications MCS 3620 THURS THURS Strategic Planning Situation Analysis READING Handouts Ch. 1 (pp. 2-12) & Ch. Ch. 2 Ch. 1 (pp. 13-33 Ch. 3 Ch. 3 and 4 Ch.
Page 11: ...Integrated Marketing Communications MCS 3620 THURS THURS Strategic Planning Situation Analysis READING Handouts Ch. 1 (pp. 2-12) & Ch. Ch. 2 Ch. 1 (pp. 13-33 Ch. 3 Ch. 3 and 4 Ch.
Page 12: ...Integrated Marketing Communications MCS 3620 THURS THURS Strategic Planning Situation Analysis READING Handouts Ch. 1 (pp. 2-12) & Ch. Ch. 2 Ch. 1 (pp. 13-33 Ch. 3 Ch. 3 and 4 Ch.
Page 13: ...Integrated Marketing Communications MCS 3620 THURS THURS Strategic Planning Situation Analysis READING Handouts Ch. 1 (pp. 2-12) & Ch. Ch. 2 Ch. 1 (pp. 13-33 Ch. 3 Ch. 3 and 4 Ch.
Page 14: ...Integrated Marketing Communications MCS 3620 THURS THURS Strategic Planning Situation Analysis READING Handouts Ch. 1 (pp. 2-12) & Ch. Ch. 2 Ch. 1 (pp. 13-33 Ch. 3 Ch. 3 and 4 Ch.