Hello

1

About MeWho are behind the scenes

Our Philosophy 3

Curriculum VitaeNama : Haidhar Hibatullah WurjantoJenis Kelamin : Laki-lakiUmur : 26 TahunTempat/Tanggal lahir : Christchurch, New Zealand 12 January 1990Email : haidhar@windowslive.com

Pendidikan

1995-1999 Burnside Primary School (New Zealand)1999-2002 Cobham Intermediate School (New Zealand)2002-2005 Madania International School2004-2008 SMA Negeri 1 Bogor2008-2009 Prasetiya Mulya S-1 Business School2009-2014 Institut Pertanian Bogor, Manajemen

OrganisasiOrganisasi (present)• Himpunan Pengusaha Muda Indonesia (HIPMI) Bogor- Ketua VII • Himpunan Pengusaha Muda Indonesia Perguruan Tinggi – Ketua Umum• Kamar Dagang dan Industri Kota Bogor - Pengurus

Portofolio 4

PT Simha Group• PT Simha Food Supply• PT Momomilk Pajajaran• PT Forest Three Jaya• PT Mozza Lestari Indonesia• CV Syare Design

Our PhilosophyWrite your great subtitle here.

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Key AchievementsKey Achievements

• Top 3 Most reviewed restaurants in Indonesia – Zomato (2016)• Number 1 Top Trending Restaurant Outside Jakarta - Path (2015)

• Juara 1 Wirausaha Muda Mandiri 2013

• Young On Top- Kadin Kota Bogor 2013 • 50th Dies Natalis best entrepreneuer award IPB- 2013• Mahasiswa Berprestasi Departmen Manajemen bidang Wirausaha, FEM- IPB,

Bogor 2011• Guest Speaker for the Jakarta Model United Nations in Studentpreneurship-

HighScope, Jakarta-2011• Inohong Kota Bogor – jurnal bogor (salah satu pencetus sekolah SBY)• Juara harapan 2 Mojang Jajaka Jawa Barat, Tahun 2010• Juara 1 Jajaka Kota Bogor, - 2010• Juara 1 English Speech on Agriculture 1st place (IPB)• Juara 1 English Speech on Lifestyle in teenagers (Universitas Jakarta)• Juara 3 English Debating Competition (Binus International)

Achievements in Entrepreneurship 6

Kadin Awards IPB 50th Dies

Natalis AwardJuara 1

Wirausaha Muda

Mandiri

Mahasiswa

prestasi dalam

bidang

entrepreneurship

Achievements in Entrepreneurship 7

1st Place Hotspot outside of Jakarta 2015

8About Momomilk.

Started On: January 11th 2011

Product: Pasteurized Milk

Milk: 18,000 L / Bulan

Branches: 1. Taman Kencana2. Yogya Bogor Junction3. IPB4. Pajajaran5. Yasmin

Employees: 170 Employees

We are the Next Generation of Creative

Business in the World!

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PhiloshopyWe exist to create happiness in people, because we believe that happiness is the most fundamental fuel for life.

How we create that happiness is by fulfilling the 3 fundamental elements of body, mind, and soul in people through dining. Body is met through great food, mind is met through great environment, and soul is through the very best of

service.

VisionTo become a recognized hospitality company by making our

customer’s experience memorableMission

By serving great and consistent quality food, bringing excellent service, and establishing a fun environment.

Core ValuesTeam player

Proactive in becoming greater individuals to become part of the greatest team. We must put trust in one another to achieve results beyond limits.

Proaktif dalam menjadi individu yang lebih baik dalam bagian dari tim terhebat!. Kita harus menaruh kepercayaan padasatu sama lain untuk mencapai hasil yang mampu melampaui batas.

RespectTreating each other and our work environment with sincere respect and care, working in a healthy and safe environment is

nessesary for becoming a longevity organization. Always deliver “win-win” relationships with our STAKEHOLDERS

Memperlakukan lingkungan pekerjaan dan sesama rekan dengan keperdulian sertakehormatan, dengan lingkungan kerjayang nyaman dan aman maka organisasi akan berumur panjang . Selalu

memberikan " win-win “ dengan STAKEHOLDERS kami.

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LearnFor us to grow, we constantly never stop learning. We are open to new ideas as our

environment isconstantly changing.

Agar kita berkembang, kita tanpa henti selalu belajar. Kita terbuka terhadap ide-ide baru karena hal-hal disekitar kita secara terus menerus berubah

GivingWe constantly GIVE to help mankind and bring positive impact to the society.Kita berbagi untuk membantu sesame umat dan memberikan dampak positif

terhadap lingkunganFun

Every work we put in, we do it with fun :)Setiap pekerjaan yang kita lakukan, kita melakukannya dengan fun/kesenangan

11Every long journey begins with a small step

Tahun 2007

Pre-pay Cellphone Credit

Tahun 2008

Japanese Food (franchisee)

Tahun 2009

Crepes (franchisee) & Reseller Pan

Tahun 2010

Blackberry Assesories Reseller

Tahun 2010

Nasi Goreng Mang asap

Tahun 2011

Momomilk Cafe

Success is going by failure to failure without the loss of enthusiasm

First Time 13

Yogya Bogor

Junction

Opportunity

Preparation

Luck

• Proposal Business• Rp. 800.000• Blender Ibu

Tahun 2012IPB-Kantin Sapta

“Knowing who your

Customers

are is Great,

But knowing how they behave is better”

My first Big Project 17

Momomilk Taman Kencana

• Bergabung di Himpunan Pengusaha MudaIndonesia

• Benchmarking• Bigger Capital

What are people looking for?!

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What were consumers doing?

Social Media

People were sharing in social

media

Word of Mouth

They were saying the nicest

things! : (some were bad though

They were looking

They were using GPS!

They were using SEO

People queued to get a taste of

Momomilk

Our ProductsOur innovations never cease

Motive 26

Biological

Water, food, shelter

Personal

Curiosity ,exploration

Social

Power, recognition, achievement,

lifestyle

Something that drives a person to perform action.

The nature of motivation

Motive?

• A motive is a construct representing an unobservable inner force that stimulates and compels a behavioral response and provides specific direction to that response.

• The energizing force that activates or triggers behavior • Provides purpose, direction and drive to that behavior

Trio Of Needs 28

Affiliation Power Achievement

Trio Of Needs 29

RomomomanceMan Vs Momo

Personality 30

Personality makes you

who you are

Every

person/consumer is

unique, having

particular

characteristics

Human personality is

a blend of behavior

and characteristics

WE TRY TO BRING

THE FUN OUT OF

PEOPLE

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Use key research data and insights to determine the personality of the brand’s target audience.Determine multiple levels of compatibility and incompatibility.Make any necessary adjustments to the brand personality.Build a targeted strategy, which first identifies the brand’s compatible counterparts and makes a match.

Brand Personification

Is your brand tough or gentle, male or female?If your brand were a celebrity or well-known figure, who would it be?If your brand could speak, what would it say and how would it say it?

Brands should also make the audience feel something beyond what it

communicates in literal form

Word of Mouth…

Thanks for listening!I hope you guys enjoyed it!