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www.IWEDglobal.com [email protected]
ACCREDITEDEVENT DESIGNCERTIFICATION
PROGRAM
PROFESSIONALEVENT FLORIST
ADVANCEDMASTER LUXE
CLASS
SPECIALTYPROGRAMS
98 SE 7th St.Deerfield Beach, Florida, 334411-800-504-76151-(561) [email protected]
/iwedglobalschool
@iwedglobal
@iwed_global
/iwedglobal
www.IWEDglobal.com [email protected]
4-day intense hands-on training program for entry level or advanced designers wanting to excel in the lucrative field of event design. Program includes; fabric draping, ceremony and tabletop design, color theory and business. Available online and in-person.
Accredited Event Design Certification Program
This course is 4 full days of hands-on Floral Training, and one day of ONLINE Business training taught online. Throughout class, students will create beautiful designs while learning how to add Flowers to their existing Event Business. Students will master Floral Care, Several centerpiece designs, hand held and cascading bouquets, personal floral design (corsages and boutonnieres) costing, proposals, purchasing, etc.
Professional Event Florist Certification Program
2 day fully interactive Advanced LUXURIOUS Design course for seasoned professionals and IWED Grads. In this training, you will work side by side with our event design team and create a FULL event set up, including Reception Room, Ceremony Aisle, Guest Seating and Lounge area, complete Floral Installations and much more.
Advanced Master LUXE Class
2 day fully interactive Advanced LUXURIOUS Design course for seasoned professionals and IWED Grads. In this training, you will work side by side with our event design team and create a FULL event set up, including Reception Room, Ceremony Aisle, Guest Seating and Lounge area, complete Floral Installations and much more.
Specialty Programs
OUR CURRICULUM IS 100% HANDS-ON LEARNING
DEMONSTRATIONOur curriculum is taught by industry experts who show you the right way to execute magazine-cover worthy designs.
EXECUTIONPost-demonstration, you work with the instructors and the rest of the group to build out the various elements of the event, from reception to ceremony & more.
DISCUSSIONAfterwards there is an open discussion and Q&A on the design elements, techniques and tools used during the execution portion.
REPEATWe do this for every stage of the event, so you can understand how designers pull off top-tier events for luxury hotels and celebrity clientelle.
www.IWEDglobal.com [email protected]
“Oh my gosh – the LUXE Class is Top notch. It’s taken design to the luxury level,
it’s a lot of very good information. I enjoyed it and it was a great experience. With this class, I’ll be able to decorate professionally
and expand my business”
“It was totally amazing. I mean it was so incredible, something to just die for, the
experience that we got, everything that we saw, the hands on aspect – it was just
amazing. I can do a whole lot now – top notch!”
Rose Simon, Fort Lauderdale, FL Faticia G., Talladega, AL
“Oh my gosh – the LUXE Class is Top notch. It’s taken design to the luxury level,
it’s a lot of very good information. I enjoyed it and it was a great experience. With this class, I’ll be able to decorate professionally
and expand my business”
Rose Simon, Fort Lauderdale, FL
This is the most fundamental training and certification program! Learn the art of event design through an industry leading curriculum that delivers a true hands-on educational experience. Our Course Structure is focused on building your skills over 40 hours of hands-on education, online business and marketing.
From backdrops to ceilings, tables and canopies - The AED Program is a perfect fit for your existing business or if you are new to the industry. This training and certification program is for everyone, with a desire for events.
Available in over 20 cities across America,as well as Online & at our South Florida Campus.
Our most popular program - we visit over 20 cities across America teaching over 200 students a year!
Touring CampusOur newly built South Florida Campus offers both our event and floral design programs monthly. A perfect getaway!
South Florida CampusFor those who want to learn at their own pace - our Digital Campus provides access to our event design & master programs!
Digital Campus
www.IWEDglobal.com [email protected]
IWED Online provides you with the same incredible event education as our in-class program but from the comfort of your own home at your own pace.
With an exclusive Event Decor Direct Student Kit* shipped directly to your door (only tool bag+books) - you
follow the curriculum & execute your own designs, then photograph & upload those photos to our digital campus for review & critique from Online Instructor - simple!
*You need a backdrop/canopy. Not included on the kit.
Step 1: Sign Up & Receiveyour Welcome Kit*
Online students can choose to purchase a student supply kit with everything needed to complete the training from our exclusive authorized decor & equipment supplier, Event Decor Direct. If you already have all of the course materials, proceed to STEP 3.
Select your payment plan and receive your IWED Welcome kit which will prepare you for the intensive course ahead! (only tool bag+books)
Step 2: Secure YourCourse Materials.
Once you’ve received your EDD Starter Kit - you can log onto our digital campus which contains over 70+ HD videos as well as online-only creative assignments!
Step 3: Sign In to our Digital Campus
As you progress through the digital campus & curriculum you’ll learn all the necessary techniques to design stunning backdrops, tables & more!
Step 4: Follow the OnlineCurriculum & Videos
In order to ensure every IWED Graduate is recognized as a top designer- you’ll need to submit your work forreview from our Online instructor.
Step 5: PhotographYour Work for Review
Once every assignment is graded & approved - and you’ve completed the necessary test, you’ll receive your seal as an Accredited Event Designer!
Step 6: Get Certifiedfrom IWED
www.IWEDglobal.com [email protected]
www.IWEDglobal.com [email protected]
An introduction to hardware including; baseplates, drape support bars, uprights and crossbars.
Lesson 1: Hardware and Terminology
An introduction to draping including: basic draping techniques, room draping, pole coverings and double valance.
Lesson 2: Room Draping and Backdrops
Expanding on Lesson 2, this lesson focuses on advanced backdrops; curtain backdrop, waterfall custom and mixed including the crisscross and modern.
Lesson 3: Advanced Backdrops
Unit 1 - Hardware, Room Draping& Backdrop Design
An introduction to ceiling draping hardware tools & accessories.
Lesson 4: Ceiling Hardware
Demonstration of starburst ceiling, starburst layout & linear draping.
Lesson 5: Ceiling Draping Techniques
Options for creating an alternative when ceiling draping isn’t a viable option.
Lesson 6: Ceiling Draping Alternatives
Learn about the types of table linen styles available on the market.
Lesson 7: Table Linen
An outline of the varying arrangements & configurations for head tables.
Lesson 8: Head Table Configurations
Learn how to create beautiful Cinderella skirtings with brooches and buckles.
Lesson 9: Cinderella Skirting
Unit 2 - Ceiling Drapings,Head Tables & Cinderella Skirting
Traditional and modern table draping & skirtings.Lesson 10: Table Draping
Specialty table options and beautiful design ideas.Lesson 11: Specialty Tables
The element & design principles as well as color theory.
Lesson 12: Elements & Principles of Design
Various chair types, chair covers & chair bows.Lesson 13: Chair Design
Centerpiece design, glassware & inspiring design ideas.Lesson 14: Centerpiece Design
Complete tabletop design & how to maximize impact.
Lesson 15: Tabletop Design
Unit 3 - Table Draping, TabletopDecor & Centerpieces
Review the history of wedding ceremonies.Lesson 16: Ceremony Traditions
Explore ceremony decor options & aisle drapings.Lesson 17: Ceremony Design
Execute a traditional four post canopy structure.Lesson 18: Four Post Canopy
Learn how to execute a modern round canopy.Lesson 19: Round Canopy
Understand basic lighting concepts and equipment.Lesson 20: Lighting Types and Techniques
Unit 4 - Ceremony History,Decor & Structures
Goal setting, insurance and business communications.Lesson 21: Starting Your Business
Marketing strategies, tradeshows & social mediaLesson 22: Marketing and Social Media
Consultation guidelines, pricing, proposals & moreLesson 23: Consultations and Pricing
Marketing statistics and industry links to inspire youLesson 24: Factors Influencing Your Industry
Unit 5 - Starting a Small Business & MarketingOnline Class
www.IWEDglobal.com [email protected]
www.IWEDglobal.com [email protected]
PEF
Master the Art and Business of Floral Design in just 5 days. Our 21-lesson curriculum is broken down into 5 interactive units that equip you with the skills and techniques necessary to become an Accredited Floral Designer.
You will learn to master the art and business of floral design so that you can succeed as a professional in this lucrative field.
SOUTH FLORIDACAMPUS
Our Accredited Floral Design program is currently only offered at our Florida Campus.Located @ 98 SE 7th Street in Deerfield Beach, FL, 33441
www.IWEDglobal.com [email protected]
Learn about the supplies required to run a successful floral studio. Includes: mechanics, essential floral supplies and tools.
Lesson 1: Floral Supplies
Discover the many container options available for floral design, how to choose the correct size and best utilize for your arrangements.
Lesson 2: Container Options
This in-depth lesson teaches the importance of floral care and how to increase the lifespan of your fresh floral designs.
Lesson 3: Floral Care
Day 1 - Unit 1
Explore the most popular floral varieties, their importance in wedding design, top selling event florals, rose variety guide and floral resource.
Lesson 4: Floral Varieties
Review elements and principles of Floral Design including color theory and their application for floral design.
Lesson 5: Elements & Principles of Floral Design
Learn the main types of floral Design including: line, mass, and filler floral including the purpose, importance of each type and the steps to arrange in design
Lesson 6: Types of Floral Design
This hands-on portion teaches the varying styles of floral forms including: symmetrical, asymmetrical, vertical, dome and horizontal arrangements with lots of images to inspire you.
Lesson 7: Floral Arrangement Forms
Be inspired with tips, tricks, and inspiration to ensure your head table arrangements impress.
Lesson 8: Head Table Arrangements
Day 2 - Unit 2
Field Trip to the Local Floral Wholesalers Unpackage,Prep, Clean and Condition Flowers
By providing a focus on specific areas of expertise in event floral, we can deliver an unrivaled education in the event industry.
Day 3 - Unit 3
In this fun hands-on portion of the class you will learn how to apply the principles you have learned and create top making centerpiece designs.
Lesson 9: Creating ProfitableCenterpiece Designs
Tips on choosing personal flowers for bouquets, boutonnieres, and corsages with impact variety and longevity.
Lesson 10: Choosing and PreparingPersonal Flowers
Learn the proper method of wiring and taping for structurally sound boutonnieres and corsages.
Lesson 11: Wiring and Taping Techniques
This Hands-on lesson teaches boutonniere design including: popular flowers, pin And pocket styles and how to properly pin on a boutonniere.
Lesson 12: Boutonniere Design
This hand-on lesson teaches courage design including: choosing your floral, wrist and pin corsage design, and creative design components.
Lesson 13: Corsage Design
Learn the steps to create bouquet in a bouquet holder including; the choosing the correct holder and ensuring your design is structurally sound while remaining visually appealing
Lesson 14: Bouquet Holder
This Hands-on lesson teaches the steps to create stunning hand tied bouquets including loose organic and round bouquet design.
Lesson 15: Hand-Tied Bouquets
Students will make 6 floral designs One dozen rosesarranged in Vase, Dome, Vertical, Cube, compote arrangements.
Students will make 5 arrangements on day 3. Corsage, wristlet,European/pocket and regular boutonniere
www.IWEDglobal.com [email protected]
All students participate in a group project setting the table with large centerpiecesand florals. Class ends at 2:00 pm
Explore consultation proposal guidelines including: how to use a floral deck, Floral forms and creating an engaging proposal.
Lesson 16: Consultations and Proposal Design
Master the formula to effectively cost your flowers for maximum profit including: markup, labor, packaging, and transportation.
Lesson 17: Costing Event Floral
Learn about packaging materials, how to package your various floral creations and transport them safely to their destinations.
Lesson 18: Transportation and Packaging
Day 4 - Unit 4
Marketing statistics, tips on the best social media to propel your floral business and industry links to inspire you.
Lesson 19: Factors Influencing Your Industry
A guide to the technical terms you will use in the floral industry.
Lesson 20: Technical Terms
Day 5 - Unit 5
The LUXE Master Class
www.IWEDglobal.com [email protected]
This 2-days course is designed to encourage growth, creativity and confidence within your designs.
The Luxe Master Class course combines two full days of trends, advanced draping, professional lighting
installation, fresh and silk floral design, intricate ceiling design, high end ceremony set up, educational demos, dynamic educators, group work, hands on projects and much more.
Learn to be a Designer that leaves a lasting impression on clients. There will be various break away sessions that are all designed to bring you insight on how a design is executed from start to finish. These are lead by top-tier industry professionals who each provide a unique perspective and their signature designer touch!
Those who will benefit most form this course are those seeking for new ideas.
Plus you can network with industry professionals from across America, get answers to your questions about the latest event trends – as well as access to video materials & post-workshop content that will empower you to take your event business to the next level!
Individuals with little or no experience, but who aspire to create luxury style events!
New ideas for design and flow that will increase your profits and streamline how you operate!
Driven creatives who want to pursue designing events for high-end clients.
www.IWEDglobal.com [email protected]
“Oh my gosh – the LUXE Class is Top notch. It’s taken design to the luxury level,
it’s a lot of very good information. I enjoyed it and it was a great experience. With this class, I’ll be able to decorate professionally
and expand my business”
“It was totally amazing. I mean it was so incredible, something to just die for, the
experience that we got, everything that we saw, the hands on aspect – it was just
amazing. I can do a whole lot now – top notch!”
Rose Simon, Fort Lauderdale, FL Faticia G., Talladega, AL
www.IWEDglobal.com [email protected]
Focused exclusively on floral installations! The class will deep dive into flower choices, floral design, installation mechanics, production techniques, wedding day strategies, client consultations, pricing knowledge you need to bring your couples blooming floral installations to life! Floral chandeliers, staircases, and walls.
Installations that are real concrete. Learn business building, profit building tools! Learn how to double and triple your clients floral budgets. Learn large scale mechanics design and execution.
Students are required to have access to a device that will support the online tutorial software for the online portion. Students will be provided with all the tools and hardware needed in class to learn for the ‘Hands-on’ portion. There are no required tools that the students would need to bring from home. Everything will be provided on-site.
By the end of this class you will be able to:
Learn Conception and Planning
Choosing Flower Choices and Recipe Creation
Floral Design
Installation Mechanics
Production Techniques and Tips
Wedding Day and Event Day Strategies
Day Strategies Design and Pricing
You will leave this workshop with extensive new design skills and a full portfolio of images to use for social media and marketing of these high end designs. So come in style on the second day so you can capture all the hard work.
Floral Topics
Ceiling Installations Backdrops and Walls
Staircases
Chuppahs and Mandaps
Arches
Mantles
Suspended Centerpieces
www.IWEDglobal.com [email protected]
2-Days of Hands-on
Advanced Floral Installation Education.
Access to theIWED Network
of event professionals and on-going
resources.
An insider lookat best practices
for creating high-value
floral installations.
All materials& equipment included just
bring your camera and start
buildingyour portfolio!
You should already
have graduated from our
Professional Floral Decorator
Program.
Special Introductory
offer of $99/month.
This course is designed to provide you with the technical & practical skills to effectively execute stunning high-end events and decor – from draping, floral, ceiling & lighting.
This Course Includes:
www.IWEDglobal.com [email protected]
Trending and oh so popular, balloons have reinvented themselves into the most requested statement piece in the event industry. Whether you’re designing a birthday celebration or social gathering, to proms, corporate events and weddings, balloons add that extra pop everyone is falling in love with!
This balloon design course will give you the fundamental tools and confidence to create beautiful balloon art designs. We will teach you how to confidently work with balloons, get familiar with quality brands, sizes of balloons, color combinations, how to properly inflate, and also the equipment used to make highly profitable pieces.
www.IWEDglobal.com [email protected]
WHAT OUR STUDENTS SAY...“The Balloon Class is hands down one of the best balloon courses I have ever taken. Loved how hands-on the class is . The techniques you learn in class are so valuable. I recommend this class to anyone looking to start a fun business or want to learn a
new skill – certainly there is a minimum investment that you can easily & quickly see a return. Because the best investment you can make is within yourself!”
Sarah P. New York, NY
You will spend 2 full days led by our top-tier educators and our industry professionals who each provide a unique perspective and their signature designer touch.
Who this course is for:
Learn to design and construct balloon bouquets, garlands, columns and arches
Learn balloon terminology, tools and equipment needed to create designs
Installation techniques, color compatibility, balloon sizing and tying techniques
Learn business and pricing insider tips to ensure success and launch your own business
Essential tools and supplies needed to complete course to be provided
Trending styles and theme design
Small class settings allows for ample one-on-one attention
Designed for new or experienced creatives who wish to learn how to develop balloon designs for events
This course is for event designers looking to add additional services to your existing or new event business
No prior knowledge is required. Step by step demonstrations will be showcased during the course
You will leave this course with the knowledge and skills to be able to create balloon art designs that you can build yourself