Score Keepers

Origins of Product

Identified a problem and a gap in the market from personal experience.

Worked towards a USP and design. Identified a target market. Created CAD (Computer Aided

Design) after market research.

The Idea

The product is designed to prevent losing score during a tennis match.

There are two buttons in order to score a point each time you win or lose, you simply press a button on the device that is either in your pocket or attached to you shorts/skirt.

The CAD (Computer Aided Design)

Market Research

Identified our target market as middle age/elder members of tennis clubs.

Showed them the design and colour range, and asked whether product would be of interest to them.

Feedback was positive; liked product would buy dependant on price.

Market is growing as many more people are playing tennis.

Competition are the non-portable score keepers manufactured by ‘EZ-Score’ and ‘Prodirecttennis.com’

Marketing Strategy

Identified USP as a ‘portable, durable and high quality score keepers for use during a tennis match/game situation.’

We acknowledged that the USP would need to be promoted and we decided that we would tap into major sports retailers.

We would start by increasing brand identity and product awareness by advertising to local clubs (target market).

The Business

Business Name: Score Keepers Products/Services: Portable/high quality

score keepers. Business Classification: Private Limited. Plan for next 5 years: Launch

internationally. Company Values: High quality products. Businesses Base: Hastings Initial Investment: £10,000 from bank and

£10,000 initial capital invested by ourselves.

Businesses Aims and ObjectivesAims: Increase brand identity. Expand internationally. Specifically isolate target market. Create score keeping devices for other sports.Objectives: Advertise in tennis clubs and shops windows. Generate enough profit to expand. Branch into major tennis tournaments e.g.

Wimbledon Successfully secure a considerable profit in order

to afford market research into other sports and score devices.

Ownership and Management of the Business

Private Limited Company (limited liability)

Flat structure business

Sourcing the Finance

We would go to the banks to fund the sufficient start up money.

We would invest in: Rent for company base. Starting up of the businesses accounts

and website/ furniture for company base. Prototype manufacturing. Research into the most materials and

product lifecycle. Advertising.

Production

We will get a company in China to source and manufacture the product:

Total expenditure per unit is broken down into:

Key ring – 4p Plastic for casing (Polyethylene

Terephthalate) - £1 Plastic for screen (Polyvinyl Chloride) – 15p Electronics for device – 31p

Questions

We welcome any questions.