I MULTI-GRIP I

How do youkeep things exciting

at ,y<?urfacility,. -~ .•..:. .

maintain and boostmemberships

. andIncrease ..personal training revenue,

with(;ut ~e~inga lot. One insightful

company's simple answer to

this very complex question:

Multiply the usefulness of your cur-

rent machines and provide a tailored

opportunity for Personal Trainers to increase

both customer relations and the center's bottom

line. The company, Multi-Grip, LLC, has devel-

oped proprietary cable handles that actually allow

the user to safely and effectively train all parts of a

muscle group with a single pair of ergonomically

designed grips that fit on every cable machine.

8 I NATIONAL FITNESS TRADE JOURNAL

To maximize club revenue, Multi-Grip'smarketing package includes a countercard offering a free I5-minute introduc-tory session with a Trainer and theHandles. During this I5-minute session,the Trainer will be able to demonstratethe Multi-Grip Handles and offer a 5-

-------------- 10 session training"Multi-Grip Handles can add package, teaching the

client the circuit train-value = virtually every ing/ superset program

fitnessfacilitYI college and for fas!es and moreeffective results. This

university, high school, sports program is detailed on

team and physical therapy the company's video,- which, along with a

hefty training manual-Lee Guthrie and wall chart, com-

pletes the Package.

"Once they see the added effective-ness of the Handles, it's very easy tosign them up for a training package orextend their current schedule to includethe Multi-Grip circuit training pro-gram."

From medical applicationto fitness breakthrough.Born from rehabilitation and physicaltherapy settings, where precision is crit-ical in protecting recovering muscles,Multi-Grip Handles have the uniqueability to focus workout attention, deliv-ering amazing results in strength anddefinition. It could be the most revolu-tionary fitness advance in 10 years.

Lee Guthrie, a 30-year veteran of thefitness industry, was so impressed withthe Handles, he felt compelled to jointhe company as Director of Sales andMarketing.

"Multi-Grip Handles bring tremen-dous application and innovation to thefitness industry. They are simple, afford-able and easy to integrate into a facility.They can add value to virtually everyfitness facility, college and university,high school, sports team and physicaltherapy center."

Handles arehandles.Aren't they?The key seems to besimplicity. Handlesare something werarely think about,yet they are the onlypart of any fitnessequipment that the center."customer reallytouches. Multi-Grip's product is durable, inexpensiveand maximizes workout efficiency andsafety. That's a huge benefit for cus-tomers trying to get the most results inthe shortest amount of time.

And whether customers are profes-sional bodybuilders, recreationalathletes or rehabilitating patients, the

Handles again fit the bill. They improvesymmetry and size for serious body-builders, and also allow comfortable,manageable workouts for recreationalfitness fans, customers with chronicinjuries, senior citizens (fastest growinggym population), and women.

"The Multi-Grip Handles and theProprioceptor Multi-Grip cable pulleysystem have proven to be the most prac-tical, efficient rehabilitation

equipment in our clinic."-Richard L. Smith, PT, MS, OCS, President of

'the Montana Physical Therapy Association

Build revenue while yourclients build muscle.

-John Pena, Certified Personal Trainer

Becoming standard issuein pro team gyms.The company's program is evidentlycatching on like wildfire. Major sportsfranchises are using the Handles in theirown gyms. The Oakland Raiders,Pittsburgh Pirates, New York Knicks,etc., all drafted the Handles because oftheir unique ability to replicate sports-specific movements and train very tar-geted areas unlike any other handle ormachine. Here's putting themuscle where the mouth is, from

Pittsburgh Pirates Strength

Conditioning Coach Warren Sipp:

"Weuse the Proprioceptor and itsMulti-Grip Handles year-round forrehabbing and getting our players backin the line up as soon as possible. Itadjusts readily to players of differentheights and needs in seconds."

- Warren D. Sipp, Ph.D. Strength &Conditioning Coach, Pittsburgh Pirates

"It was one of the few pieces fromThree Rivers Stadium that Ibrought into our new weight room- the players demanded it."

-Warren D. Sipp, Ph.D.Strength & Conditioning Coach,

Pittsburgh Pirates

I MULTI-GRIP I

One size fits all. Really.Power and precision.The smart workout.We shouldn't be surprised. Like manyproducts that have eventually trickleddown to the consumer level, Multi-GripHandles were designed for an industrialfitness application. Jim Davis, a naturalbodybuilding enthusiast and chronicarthritis sufferer, invented the handlesfor physical therapy and injury rehabili-tation. There simply wasn't another tool

.fhat offered their unlimited range ofmotion, reduced stress on wrists andjoints, and ability to target not only a,specific muscle, but specific parts of a"muscle.

"Most of the patients we see are com-plex spine referrals from Neurosurgeons& Orthopedic medical doctors. TheHandles are a comfortable & effective

"The Multi-Grip Handles and the ProprioceptorMulti-Grip cable pulley system have proven to bethe most practical, efficient rehabilitation equip-

ment in our clinic." -Richard 1. Smith, PT, MS, OCS,President ofth« Montana Physical Therapy Association

means of achieving peak contractionwith slight to nopain involved."

- Jay Manda L.M. T.

"The lv1ulti-Grip Handles are one of thebest inventions in weight- training Ihaveever seen.

How they work.So how exactly do Multi-GripHandles multiply a machine'susefulness (and therefore your

.+profit)? What's the meat behindthe muscle and the money?

The answer lies in the han-dles' bi-directional curves andtwo 360-degree rotations of thehandle at different locations.The Handles can be used in fourdifferent positions, each positionfocusing on a different part ofthe muscle group being trained.

"The Multi-Grip Handlesallow functional patterns ofmotion with isotonic resistance.The movement isrhythmic and smooth. Weuse the Multi-Grip Handles forour core training.'>

-Russ Romano, USC AthleticDepartment

-"The Athletic Training staff atUCLA has been using the Multi-Grip Handles for years in therehabilitation of our injured stu-dent-athletes. We have found theability to perform multiplaner

movements smoothly and efficiently,indispensable in our setting."

-Ceoff Schaadt, MS, ATC, Head CertifiedAthletic Trainer, UCLA Department of

Intercollegiate Athletics

- lay Zemliak. B.S., C.S.C.S,Head Strength and Conditioning Coach,

Pepperdine University

"The Multi-Grip Handles take thestress off the hand and the wrist, andfocus on the muscle(s) you are targetingm~ch more effectively than traditionalhandles or rope devices."

- Jay Zemliak, B.S., C.S.C.S, Head Strength &Conditioning Coach, Pepperdine University

From tricep pushdowns, to close-grippulldowns, to seated rows, bicep curls

and cross over cablework, Multi-GripHandles can be usedin place of any exist-ing cable handle to doany exercise on a cablemachine.

The Handles trulyare an example of "one size fits all."Because the Handles' design allows anunlimited range of motion, they adaptto the body type and size of any user,creating the perfect workout for everybody. Multi-Grip Handles add interestand variety to members' or clients'workouts, and make their workouts

"Multi-Grip Handles bringtremendous application andinnovation to the fitnessindustry. They are simple,affordable and easy to integrateinto a facility. "

-iee Guthriemore effective and efficient than everbefore.

Personal training profits.Power personnel.Every fitness center owner knows thatpersonal training sessions are one of thelargest revenue generators in the house.So Multi-Grip has designed a push-pullmarketing program where the Handlesare sold and implemented in the fitnessclub through the Personal Trainer.

liThe Multi-Grip Handles havebeen an excellent tool in.gaining new clients andexpanding existing clients'workouts. It

- John Pena

10 I NATIONAL FITNESS TRADE JOURNAL

weights. And you'll be able to positionyour place on the edge of the business.And that's where all the excitement is in

the fitness industry.

Multi-Grip alsoprovides regional seminars to trainPersonal Trainers or fitness club staffthrough the Multi-GripMaster Trainer Program, BillPearl and Kevin Steele,Ph.D. Both joined the com-pany's advisory board,Steele as Chairman, afterdiscovering this revolution-ary development.

"We've rolled the suc-cess of the Multi-GripHandles into Multi-Grip LLC a multi-product company. "

-laeson Cayne

productivity, broaden your customerappeal and boost your personal trainingrevenue, all for the cost of a few free

• IISl

"The unique design of theMulti-Grip Handles pro-vides the user with correctbiomechanics; which essen-tially eliminates the struc-tural stress typically foundin other types of handles."

-Kevin Steele, Ph.D.

"The Multi-Grip Handles allow functionalpatterns of motzo]1-with isotonic resistance. Themovement is rhythmic and smooth. We use theMulti-Grip Handles for our core training."

-Russ Romano, USC Athletic Department

Give 'em a hand. Or two.From what we've seen, Multi-Grip defi-nitely has something on their hands.After all, every cable machine uses han-dles, and they might very well be themost overlooked piece of equipment inthe gym. Multi-Grip's Handles are stur-dy, comfortable, attractive and fulfill thecompany's promise. Will they becomestandard issue on all cable machines? Alot of the big guns are saying yes. Butone thing is clear: They do offer some-thing every owner's looking for: Anadvantage. You can add to your gym's

"The rotation component of thehandles is unique in that a de-conditioned individual can use afull range of motion with slight

pain involved." _Jay Manda LM. T.

The Proprioceptor is Multi-Grip'ssingle cable, adjustable pulleymachine. The stretching andstabilizing corral is removable.

Hold on.There's more.More to come.Jaeson Cayne, Multi-Grip'sChairman and CEO, is also expand-ing the Handle philosophy intoother sports arenas:

"Weare currently marketing TheGolf Grip, a unique version of theMulti-Grip Handle designed specif-ically to target and strengthen themuscles used in golf tennis, rac-quetball and baseball swings. TheProprioceptor is a single cable pul-ley machine that has multipleadjustable pulleys, weights in 1- to2.5-pound increments and a remov-able corra('And we round out withMulti-Grip foot straps, uniquelydesigned to cradle the foot, allow-ing for a more comfortable andeffective cable leg/ glute workout."

"We have found the ability toperform multiplaner movementssmoothly and efficiently,indispensable in our setting. "

-C;?off Schaadi. MS, ATC,Head Certified Athletic Trainer, UCLADepartment of Intercollegiate Athletics

Keep a lookout for follow-uparticles in National Fitness TradeJournal on these and other Multi-Gripadvancements in fitness. Multi-Grip willalso be exhibiting at the 21st annualNational Fitness Trade Show, September12-14at the Rio Hotel in Las Vegas.

The company can be contacted at(877) HANDLES or through its web site:www.multigriphandles.com