How Do Generational Differences Play into Management? Multigenerational Retail: Walgreens Co. Recruitment Strategy 10 Keys for Team Leaders to Manage

By Kunthida Jariyavithayakul                                                                       Pichamon Adulavidhaya Kosit Wibullaksanakul Thadchawadee Wejrungsikul

Managing People

How Do GenerationalDifferences Play into Management?

Generational Characteristics

Generations TraitsFactors

Contributing to Job Satisfaction

Veterans

(1922-1945)

prefer a consistent workplace. a traditional work ethic and loyalty to their employers. follow directions well. Security and clear expectations. formal communication style. keep personal and business lives separate. rules-oriented.

money and feeling needed. want to contribute, lead, and exercise control.

Generational Characteristics

Generations TraitsFactors

Contributing to Job Satisfaction

Baby Boomers

(1946-1960)

known to manipulate rules to meet goals. service-oriented. sensitive to feedback. optimistic, driven, more free spending, and care what others think. like time to discuss idea.

financial rewards, peer recognition, and prestige. want the job to enhance their egos.

Generational Characteristics

Generations TraitsFactors

Contributing to Job Satisfaction

Gen-Xers

(1960-1980)

work well with others, but are just as happy working alone. informal, self-reliant, pragmatic, and technologically competent. a better balance between work and home. more casual communication style. more skeptical.

time off; mentoring; skills training; bonuses; meeting goals. want to be recognized from the boss.

Generational Characteristics

Generations TraitsFactors

Contributing to Job Satisfaction

Gen Y-ers

(1981-2000)

interested and comfortable with new technology. less experienced at handling difficult people. require more supervision. Diversity is a big concern. resilient and tend to work longer hours to meet goals.

time off; mentoring; meeting goals; and reading and learning. want to build their skills for the next job.

Walgreens Co.

Walgreens Co.Senior employees

Walgreens views they… - Bring tremendous work and life experience - Be mentors and coaches- Reliable - Customer-focused- Loyal

What they look for… Convenient locations (near the community in which they live)

To attract their interest, Walgreens involves…- American Association of Retired Persons’ (AARP) Featured Employer Program

Generation Y employeesWalgreens views they… - Add great insight to the company - Keep the company up to date - Eager to learn new skills

What they look for… Experience, Good-humored leadership, Feedback, Appreciation and Opportunity to learn

To attract their interest, Walgreens involves…- Students In Free Enterprise (SIFE)- Distributive Education Clubs of America (DECA)

Walgreens Co.

Recruitment Strategy

Recruitment Strategy Traditional recruiting methods

Run newspaper ads Employee agencies Schools and colleges

Customers as employeesHiring their customers REI The Container Store

Customers as employeesAdvantages: Hiring their customers Convenient Cost-effective High quality candidates

Enthusiastic Knowledge about products and services

Requiring less training Affinity for the corporate culture and valuesCaveat: Best for positions that don’t require specialized

skills or experience.

Marketing Tactics for Recruiting Bag-stuffers

Inserting a recruitment brochure into customers’ bags with their purchases

The company web site Employers with a retail presence on the Internet

can use the company web site to encourage customers to apply

Any corporate events

10 Keys for Team Leader to Manage

10 Keys for Team Leaders to Manage

Purpose Roles Culture Conversation Feedback

10 Keys for Team Leaders to Manage

Pace Entry and Re-Entry Weaving Participation Flow

Bibliography Arnold, J. T. (2007). Customers As Employees. HRMagazine

, 52(4). Retrieved May 3, 2007, from Business Source Premier database.

Field, K. (2006). Multigenerational Retail. Chain Store Age, 82(1). Retrieved May 3, 2007, from Business Source Premier database.

http://beginnersguide.com/management/managing-the-people-side-of-the-business/how-do-generational-differences-play-into-management.php

http://www.groupjazz.com/pdf/ten.pdf http://www.youtube.com/watch?v=xIMhigiGB4g

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