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HomeVideo & Cinema in the

Digital AgeRTV 151

Three kinds of reception

By air NTSC

By conduit Cable, satellite, IPTV

By hand VCRs, VCDs, DVDs

What’s Missing?

Mobile media

Connected devices

‘The Cloud’ / Internet video viewing

3D-TV

4K TV

Home Video: Monitors

CRT

Projection

Plasma

LCD

DLP

LED

OLED

Home Video: Digital files

The Cloud

Virtual DVR

Connected device

Smart TV

Access to all content

Always VOD

Linear vs. non-linear programming

Digital Video: licensing

Netflix, HuluPlus

Traditional TV networks

Specialty networks

Replacement of MVPDs

Digital copyright protections—Netflix example

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Local Market Broadcasting and TV

ProgrammingLegacy Media licensing

Traditional TV service

210 Local TV markets

In a local market Independent (KDFI, 27 ‘My Network TV’) (68, KPXD, ION) Network affiliate (WFAA, Belo-owned) O&O (4, 5, 11) Difference for LPTV

Sources of programming Local, network, syndicated, paid

TV Dayparts

overnight 1-6 am; early morning 6-9 am 

daytime 9-3; early fringe / late afternoon 3-5

early evening 5-6; access 6-7 note time zone variations

 prime time 7-10

 late fringe 10 - 1030

 late night 1030 - 100

Types of scheduling

Stripping

Checkerboarding Daypart differences / prime-time vs. not

Stacking, blocking

Lead off, hammocking, lead-in, tent-poling

Stunting (sweeps)

Basics of network operation

Original benefit vs. today

High cost programming / national audience

Network compensation

Value of station / network-affiliate relations

O&O

‘Hybrid networks’ Univision, PAX / ION

‘Hybrid IPTV' services – Operators use either digital or satellite for linear TV and broadband for on-demand content

Basics of network operation

ABC, NBC, CBS, Fox, CW – how much do they need their local stations?

How can local TV survive? Multicasting? Cable cost + streaming option?

Distinction of ABC, NBC, CBS, Fox vs. ESPN, CNN, MTV, HBO

A ‘cable network’ is not a network

Mobile media – national or local?

TV syndication

‘Off Network’ Big Bang Theory, Raymond, How I Met… Seinfeld, Frasier, Friends Classic TV shows

First Run Minimum number of markets Group owner impact Specific genres

Cash / Barter

National TV

genres of TV programs--sit-coms, dramas, mini-series, made for TV movies, theatricals, variety shows, game shows, reality shows

Production costs Reality hour: $300K - $1 million Sit-com half hour: $750K - $2M Drama hour: $1.5M - $2M

Co-production & deficit financing

Cinema

To be added