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Transcript of © Giftex Prepay Ltd, 2009 Strictly private and confidential Independent Intelligence in Prepay...
© Giftex Prepay Ltd, 2009
Strictly private and confidential
Independent Intelligence in Prepay Around the World 1
UKGCVA Research
Tony Craddock - CEOTony Craddock - CEO
© Giftex Prepay Ltd, 2009
Strictly private and confidential
Independent Intelligence in Prepay Around the World 2
The Most Exciting Presentationin 2009
Tony Craddock - CEOTony Craddock - CEO
Independent Intelligence in Prepay Around the World 4
Yes, research IS exciting
Independent Intelligence in Prepay Around the World 5
We’re ‘carrier agnostic’
• Paper
• Plastic
• Watch/Phone/Email/Carrots?
Independent Intelligence in Prepay Around the World 6
UKGCVA Research
• Consistent- Gift Guru
• Comparable- 2007 to 2008
• Valid- 500+ respondents
Independent Intelligence in Prepay Around the World 7
Now honestly . . .
Nugget box
“There, kittie, kittie, kittie”
Independent Intelligence in Prepay Around the World 8
I know you’re excited . . .
• But now consumers are getting excited about gift cards too
• Especially women •77% agree, ‘good experience’
•That’s a 90% increase
Almost NO dissatisfaction
(3%)
Independent Intelligence in Prepay Around the World 9
The customer experience is better in the US
• US, 96% agree, had good experience• UK, 76% agree
• But what matters is:- UK growth: +35%- US growth - -20%
Independent Intelligence in Prepay Around the World 10
And they’re buying more
2.75
2007
3.25
2008
+20%Growth
As family income rises, so does number of cards purchased
Independent Intelligence in Prepay Around the World 11
We saw it coming in 2005 • Forecast 2008 would be £4bn v actual of . . .
• Forecast 2008 would be 70% cards (£2.8bn) v actual of . . .
1.902.20
3.00
3.54
4.04
4.49
0.00
1.00
2.00
3.00
4.00
5.00
6.00
2004 2005 2006 2007 2008 2009
£bn
Forecast Growth in Choice-Based Gifts
Total Cards Total Vouchers Total Expon. (Total)
2009 forecast:
£4.5bn
(+10%)
Independent Intelligence in Prepay Around the World 12
Paper or plastic? C’est rien
• Cards AND vouchers make ‘em happy
Independent Intelligence in Prepay Around the World 13
But cards are (even more) preferred• 43% prefer cards, v 27% last year - a 60% increase)
• Especially among younger people
Independent Intelligence in Prepay Around the World 14
Gift cards becoming more popular at Christmas
72% likely(+14%)
Independent Intelligence in Prepay Around the World 15
And at birthdays . . .
• 5th March 2009 - Pisces
Independent Intelligence in Prepay Around the World 16
Little difference at Weddings
• Debenhams DVD Wedding List Card
Independent Intelligence in Prepay Around the World 17
And if you’re thinking Valentines . . . don’t
• Less popular than last year
Independent Intelligence in Prepay Around the World 18
But from 15th Feb to 13th Feb – go for it!
• Reduction of 50% in number of people disappointed
Independent Intelligence in Prepay Around the World 19
And if you’re an employer, forget merchandise
• 90% approve of receiving gift card from employer- Compared with 70% in 2007
Independent Intelligence in Prepay Around the World 20
And for many, you can forget cash
% of people who prefer cards
increased by
50%
Independent Intelligence in Prepay Around the World 21
New channels are growing rapidly
• Still small, but growing- 2007 = 13%, 2008 = 25%
•Likelihood of using internet has
doubled
Independent Intelligence in Prepay Around the World 22
And gift card centres growing fastest
1/3rd of buyers
purchase at supermarket
But not in pharmacies,forecourts
Independent Intelligence in Prepay Around the World 23
Incremental spends are higher
• % of customers spending only card value fallen to 1/3rd
Independent Intelligence in Prepay Around the World 24
And gift cards increase store visits too
49% of receivers make more visits to the
store
Independent Intelligence in Prepay Around the World 25
Open loop is present, mall cards on the map
Independent Intelligence in Prepay Around the World 26
Slight increase in preference for open loop
Independent Intelligence in Prepay Around the World 27
Givers prefer to give open loop cards
Independent Intelligence in Prepay Around the World 28
Some intend to buy several open loop cards
Independent Intelligence in Prepay Around the World 29
Gift cards are catching up with traditional gifts
• Only 20% disagree – half as many as who agree
Independent Intelligence in Prepay Around the World 30
Design and packaging matters
• Especially if you are a giver
• Less if you are younger
69% Use the
envelopes and packaging
provided with cards
Independent Intelligence in Prepay Around the World 31
Press is being good to us – for now
• Significantly lower than the US, where 25% heard negative comments in media
February 2009
© Giftex Prepay Ltd
Strictly private and confidential
Independent Intelligence in Prepay Around the World 32
Contact:Dan Horne
M +1 401 499 1250www.giftexprepay.com
Additional comments or questions?