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Transcript of - Friendswood, Texasold.friendswood.com/agendas/cc170306 Regular/CSO 03-06-2017/Stra… · On-Site...
The inaugural STRADA CORSA HOUSTON race festival will be hosted at NASA’s Johnson Space Center in Houston May 5-7, 2017. Speed freaks of all ages will be treated to 400 historic road racing cars divided into 8 race groups, battling for the “win” over a 3.4 mile road course on Johnson Space Center‘s main campus. Featured races will include The American Challenge: Chevy vs. Ford/Cobra, as well as The Brexit Challenge: Great Britain vs. Europe. Corinthian Vintage Auto Racing will be the sanctioning motorsports body, and all cars will be prepared to 1972 SCCA specs. For 2017, STRADA CORSA HOUSTON has invited a number of road race legends and historians to serve as Grand Marshalls, including:
• Price Cobb – Winner of the 1990 LeMans race in the Silk Cut Jaguar XJR-12. Three time Porsche Cup USA champion, as well as winner of the World Porsche Cup.
• Davy Jones – Winner of the 1990 24 Hours of Daytona and the 1996 24 Hours of LeMans. Well-known driver competing in CART, IndyCar and IMSA series.
• Burt Levy – Novelist best known for his iconic series of “The Last Open Road” books. An SCCA and vintage racer for 50 years, he is well-versed in motorsports history.
It is anticipated that 30,000 – 35,000 spectators will be present, where they will be treated to numerous vintage automotive and aerospace displays. While celebrating the early years of space flight, NASA’s Johnson Space Center intends to tempt us with their latest hardware from the Orion Mars project. Space Center Houston will conduct several tours, showcasing the Space Shuttle, Saturn 5 rocket booster, Mission Control and other historic vehicles. For more information on the festival, race entries, or sponsorship, please contact: C. Cragg Eubanks Rob Geiger L’Equipe Management LLC Geiger Media Global [email protected] [email protected] (281) 467-1874 (832) 971-9345
www.stradacorsahouston.com
STRADA CORSA HOUSTON
Summary of Sponsorship Levels $50,000 $25,000 $10,000
WINNER'S CHECKERED POLE ASPECT CIRCLE FLAG POSITION
On-Site Identification
Banners- No. 10 6 4 Supplied by Sponsor Supplied by Sponsor Supplied by Sponsor
Banners- Size 3' X 10' 3' X 10' 3' X 10'
Banners- locations High Visibility High Visibility High Visibility
live PA Announcements/ Day 10 per day 6 per day 4 per day
1/4 Page Ad in Presence in Souvenir Race Full Page Ad in Program 1/2 Page Ad in Program Program and Website Program
Affiliation and Interaction with Yes, Team of Choice
Historic Race Team Yes, Team of Choice Yes, Team of Choice
Branding on one of Branding on trophy for Branding on trophy
Trophy Branding three "travelling 1st place winner of one for 1st place winner of one of the nine race trophies" of the nine race groups
groups
On-Site Merchandizing
High-traffic Display Space Premium Premium Premium
Literature and Sample Distribution Rights Yes Yes Yes
Traffic Driving Promotions Yes Yes Yes (E.g., autographs, sales promotions)
Corporate Hospitality
Tent with Chairs Yes, Own Tent Yes, Own Tent Yes, Own Tent
Corp Event Tickets, per Day 76 30 16
X No. of Days ~ ~ ~
=Total Corp Tickets 228 90 48
Golf Cart Access, Yes Yes ---For Weekend
Tickets to Saturday 10 6 4 Space Center Party
VIP Parking Spaces, per Day
G 4 2
Catering Available from Available from Available from (Sponsor's Expense) 3 On-site Caterers 3 On-5ite Caterers 3 On-5ite Caterers
$2,000
PADDOCK
-------
-
Recognition in Program and on
Website
Yes, Team of Choice
--
N/A
N/A
N/A
Access to SBS Hospitality Tent
Cash Food & Bev
6 SBS Grandstand
~
18 SBS Grandstand
--
-
--
-
FASTEN YOUR SEATBELTS
YOU’RE IN FOR A SOARING NEW
ADVENTURE!
Coast to coast, car enthusiasts of all ages trek in massive numbers to classic car shows and
vintage racing venues. Now, such an event is coming to Houston on May 5-7, 2017, and for
the first time, links aerospace exploration.
Strada Corsa Houston will feature historic automobile road racing across NASA’s Johnson
Space Center (JSC); aerospace, military, automobile, and celebrity attractions; a collector car
auction; and star-studded parties.
Strada Corsa Houston is planned to be held annually the first weekend in May.
The inaugural event is scheduled for May 5–7, 2017.
HISTORIC AUTOMOBILE ROAD R ACING IS
ONE OF THE FASTEST GROWING SPORTS
IN THE UNITE D STATES AND EUROPE .
Inspiration for Strada Corsa Houston comes from major signature events,
such as Monterey Car Week, which attracts 50,000+ fans, the Pittsburgh
Vintage Grand Prix, which attracts 250,000 spectators, England’s
Goodwood Revival, which caps its attendance at 150,000, and San Diego’s
Fleet Week Coronado Speed Festival.
VIDEO RESOURCES
PVGP: Pittsburgh Vintage Grand Prix (1)
PVGP: Pittsburgh Vintage Grand Prix (2)
Coronado Speed Festival
TH E V I S I O N
Escuderia Charities, Inc. envisions Strada Corsa Houston as an annual event, growing into a nationally acclaimed, weeklong venue, the size, scope, and prestige of Monterey Car Week and the Pittsburgh Vintage Grand Prix. Initially, the inaugural three-day weekend will feature a historic racing series coupled with three grand-scale parties.
Strada Corsa Houston, sponsored by Escuderia Charities, will be a non-profit event.
S TR ATE G I C PA R TN E R S H I P S
N A SA A N D J O H N S O N S PAC E C E N T E R
A 3.4-mile course has been approved, utilizing streets within the 1,620-acre JSC and the City of
Houston. Aerospace, military, and automobile themed attractions and displays as well as concession
and merchandizing stations will also be present, adding to the festival atmosphere. All participants
will enter through Space Center Houston, where they will celebrate the early years of space flight,
and see the Orion space capsule, the Mars rover, and the Space Shuttle, perched atop a Boeing 747.
Then, spectators will board trams bound for Rocket Park (home of NASA’s historic launch vehicles,
including the Saturn 5 rocket booster) for the vintage racing series. Additional tours will introduce
the guests to Mission Control and the James Webb space telescope.
C VA R
Corinthian Vintage Automobile Racing (CVAR) is one of the nation’s preeminent historic racing
clubs and a race-event sponsor since 1989. Additionally, CVAR is one of the founding members of the
Vintage Motorsports Council, the organization that oversees historic racing in the U.S. CVAR will
serve as the festival’s sanctioning motorsports body.
2N
D S
TR
EE
T
SPACE CENTER BLVD
W LINKAGE RD
FIR
ST S
TR
EE
T
SIGMA LINK
TURN 1 CHICANE
START/FINISH
ESSES
ESSES
TURN 2
TURN 3
TURN 4
TURN 5
TURN 6
TURN 7
ESSES
ESSES
ESSES
GRANDSTANDSGRANDSTANDS
FAN ZONE
STRADA CORSA HOUSTON 3.4 MILE STREET COURSE
R ACI N G L E G E N DS , A D D I N G S TA R P OW E RFour road-racing celebrities have been invited to serve Strada Corsa Houston as Grand Marshals, historians, and marketing ambassadors. They include:
P R I C E CO B B | Winner of the 1990 LeMans race in the Silk Cut Jaguar XJR-12. Three time Porsche Cup USA champion, in addition to World Porsche Cup champion.
DAV Y J O N E S | Winner of the 1990 24 Hours of Daytona and the 1996 24 Hours of LeMans. Well-known driver competing in CART, IndyCar, and IMSA series
B U R T L E V Y | Novelist best known for his iconic series of “The Last Open Road” books. An SCCA and vintage racer for 50 years, he is well-versed in motorsports history
J O H N S O N S PAC E C E NTE R , S PAC E C E NTE R H O U S TO N &
BAY A R E A (N A SA PA R K WAY )
SATURN LANE
UPPER BAY RD
ST JOHN DR
EAST NASAPARKWAY
SPACE CENTERHOUSTON
E NASA PKWY
SPACE PARK DR
SECO
ND ST
AVENUE E
AVENUE D
5TH ST3RD ST
3RD ST
SPACE PARK DR
SPACE PARK DR
E NASA PKWY
E NASA PKWY
JOHNSONSPACE CENTER
E CO N O M I C I M PAC T
It is anticipated that up to 400 historic road
race teams from all across the U.S. will
participate in up to 48 races within the
three-day historic race series.
In 2017, it is reasonable to expect 30,000
to 35,000 spectators. Potential seven-figure
income will be injected into the local economy
from ticket sales, corporate sponsorships, public
grants, and concession and event-clothing sales.
HARDY TO
LL RD
8
288
225
HOUSTON
CLEAR LAKE69
HOBBY AIRPORT
SAM HOUSTON PKWY
99
JOHNSONSPACE CENTER
GEORGE BUSHINTERCONTINENTAL AIRPORT
290
SAM HOUSTON PKWY
99
35
8
6
6
90ALT
330
146
3
249
WESTPARK TOLLWAY
1010
45
45
10
69
610
610
90
90ALT
290
AC TI O N TA K E N TO DATE
• JSC and Space Center Houston have granted approvals at the local level
• NASA headquarters in Washington has approved Strada Corsa Houston
• A national insurer of motorsport events has been secured
• Escuderia Charities, Inc. and its contractor, L’Equipe Management, LLC, are planning event details
• The CVAR operations team is structuring the street race course
• Geiger Media and Geiger Media Global have undertaken public relations and marketing responsibilities
M A R K E TI N G TE A M
Geiger Media GlobalMotorsports media, public relations, sponsor relations, marketing
526 Kingwood Drive, Suite 96 | Kingwood, TX 77339
832.971.9345 | [email protected]
Geiger MediaSponsorship, advertising, event promotion
1030 Branch Crossing | Spring Branch, TX 78070
817.395.3993 | [email protected]
Judson DesignEvent branding, promotional materials
805 Rhode Place, Suite 500 | Houston, TX 77019
713.520.1096 | [email protected]
B E N E F IT S U M M A RY
Strada Corsa Houston offers car enthusiasts an opportunity unlike any other: the chance to follow their passion amid the landscape of space exploration and adventure.
Strada Corsa Houston offers NASA a national venue to showcase the Orion Mars Project and the James Webb Space Telescope, while celebrating the history and accomplishments of its storied space program.
Strada Corsa Houston offers Houston a signature vintage motorsports venue with enormous tourism potential, a first in the Southwest.
Strada Corsa Houston will serve as a platform for touring Houston, Galveston, and other destinations across Texas.
Strada Corsa Houston will bring great economic value to Metro Houston and the Bay Area communities.
Strada Corsa Houston will offer spectacular public relations and entertainment opportunities to corporate sponsors.
Strada Corsa Houston will garner national and international publicity.
Strada Corsa Houston will provide the platform for the planned Throttle Week Houston.
Y O U A R E I N V I T E D T O P A R T I C I P A T E I N T H E I N A U G U R A L
R A C E F E S T I V A L H O S T E D A T T H E
Strada Corsa Houston
JOHNSON SPACE CENTER
WWW.STRADACORSAHOUSTON.COM
THE AMERICAN CHALLENGE THE BREXIT CHALLENGE
Speed freaks of all ages will be treated to 400 historic road racing cars divided into 8 race groups,battling for the “win” over a 3.4 mile road course on Johnson Space Center‘s main campus.
Featured races will include The American Challenge: Chevy vs. Ford/Cobra, as well as The BrexitChallenge: Great Britain vs. Europe. Corinthian Vintage Auto Racing will be the sanctioning
motorsports body. All cars with a current VMC club logbook will be welcome.
In addition to all the racing activities, Space Center Houston will conduct several tours showcasing the Orion Mars project, Space Shuttle, Saturn 5 rocket booster,Mission Control and other historic, space-related vehicles. For race-related registration
information, please visit www.stradacorsahouston.com.
be a part of it! may 5-6-7 • 2017
CHEVY VS . FORD/COBRA GREAT BR ITA IN VS . EUROPE